VROUW The facts. Platform. Redactionele pijlers

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1 Platform VROUW magazine VROUW glossy magazine VROUW page in De Telegraaf VROUW.nl VROUW webshop VROUW newsletter VROUW app VROUW social VROUW events Redactionele pijlers Real people with real stories Fashion & Beauty Food & Fun Health Psychology & Relationships Parent & Child Information & reservations Contact your account manager: VROUW The facts VROUW is for Dutch women. VROUW enriches their lives from a feminine perspective. It s the ultimate place for them to find daily inspiration, relaxation, advice and a sense of connection to other women. The VROUW platform incorporates various media, each with its own strengths. Where readers primarily find the emotions behind the news and inspiration in the magazine, the online options contribute current relevance, relaxation and connection to other women. VROUW magazine, enclosed with De Telegraaf every weekend, can justifiably be considered the number one women s magazine in the Netherlands. VROUW.nl is one of the biggest women s sites in the Netherlands. Thousands of women also find their way to VROUW on social media, in De Telegraaf and on mobiles. VROUW is positive, original, surprising, recognizable, close to home and is about real people with real stories. VROUW. Always something new. VROUW magazine VROUW magazine is for curious women. VROUW talks about real life in a matter-of-face tone of voice, featuring recognizable stories from famous and unknown women, always including a connection to current events. No topic is shunned, and a surprising perspective is always offered - just like a real friend. VROUW magazine targets women from all layers of the population and of all ages who are looking for interesting, realistic and recognizable stories. Reach 1,363,000 Rate 1/1 page 19,270 Publication day Weekly on Friday for subscribers and Saturday for individual sales 221 mm wide x 274 mm high Scope 48 pages Print Full Colour please visit Source: NOM PrintMonitor 2013-I/2013-II

2 VROUW advertorial Advertorials are advertising pages that are similar in format and contents to the editorial pages of VROUW magazine. They are informative, and clearly stated as coming from the advertiser. Readers perceive it as an editorial article, not as an advertisement. Types of advertorials include: regular advertorial with layout by customer, regular advertorial with layout by VROUW, 7 questions about..., street survey, sponsoring of the weekly menu, flip cover on special, and TestPanel. Rate Regular spread or full page + 3,000 TestPanel Print + Online: 42,820 2/1 Spread ad or 1/1 page VROUW plus propositions In addition to regular advertising, there are also options for running plus propositions. These extra options offer surprising possibilities for highlighting your product. Possibilities include sealing in a flyer or brochure, binding in a response card or pinfeed card, or gluing on a credit card or tip-on card. VROUW also offers two more unique opportunities: placing a corner advertisement on the cover or sponsoring the cover model. Rate per 1,000 Our readers are very involved and we could really call them fans of VROUW. Sometimes, they react with thousands of them at the same time. Their enthusiasm makes it truly a celebration for us to make VROUW for them! Marieke t Hart chief-editorvrouw

3 VROUW glossy An extra-thick VROUW glossy magazine is sold in stores 6x a year. With the same matter-of-fact tone of voice as the weekly magazine, the glossy VROUW discusses and features recognisable and trend-setting topics, with each edition dedicated to a special and appropriate theme. The recurring VROUW themes are covered extensively here. Subscribers 20,000 Circulation 100,000 Rate 1/1 page 6,460 Publication days 6 x per year 230 mm wide x 285 mm high Scope 124 pages Print Full Colour please visit VROUW in the paper The VROUW page has been a much-appreciated addition to De Telegraaf for many years. Where the magazine is primarily about the emotions behind the news, the page in the paper focuses on current events in all sorts of areas that interest women. Reach 1,811,000 Rate ¼ 1/4 page IM 28,807 position factor 2 Publication day Mondays and Wednesdays in De Telegraaf Broadsheet Scope 1 page Print Spot Colour or Full Colour please visit Source: NOM PrintMonitor 2013-I/2013-II

4 VROUW.nl How you can really lose those last 2 kilos? Our VROUW expert offers advice. What are the latest fashion trends? The online VROUW editorial team lets you know. Where you can take your kids this weekend? We offer inspiring suggestions. Looking for a gym buddy? You can find her via VROUW.nl. VROUW.nl is the ultimate inspiration platform for the VROUW woman. This is where she comes home after a long day at work. She finds inspiration, advice, entertaining titbits and a sense of connection to all those other fun Dutch women. And all on one website! Unique visitors 1,879,640 Pageviews 8,255,700 Rate 17 cpm (medium rectangle) please visit Source: Google Analytics September 2013 VROUW premium and tailormade advertisement options VROUW.nl also has special advertising opportunities. These options allow you to use VROUW.nl even more effectively, allowing us to offer additional features that supplement the standard IAB sizes. For example; advertorials, take-overs, Social Expandables, Video2 halfpages, Devil Ads and Billboards XL. Rate Social Expandable 27 Video 2 halfpage 42 Devil Ad 48 Billboard XL 54 VROUW promotional packages VROUW.nl has two special advertising options. The online TestPanel is an example, but there are also the VROUW promotional packages, ranging from small and medium to large and extra large. They consist of components such as a widget in the goodie bar, branded content articles and a banner in the VROUW app. Rate TestPanel online: 14,000 Promotional package from 7,500 (small)

5 VROUW webshop In line with the brand we ve generated the VROUW webshop. The shop has a wide range of products for sale, ranging from books, fashion, jewelery and lifestyle. Products are also promoted through VROUW magazine and VROUW.nl. Through this platform, we create exposure for the products in the shop. Participation opportunities* We can produce an appropriate, tailor made, media campaign. The following expressions will be interpreted in this campaign: 8 weeks in the VROUW webshop; 1 week banner on the homepage of VROUW.nl; 1 week big banner on the VROUWshop page; 1 week a fixed position in the goodie bar on VROUW.nl; Position in the VROUW newsletter; A 1/1 Full Colour page in VROUW magazine, created by the VROUW team. * Subject to sufficient stock For more information about these advertising options, please visit

6 VROUW newsletter 65,000 loyal VROUW readers look forward to the VROUW newsletter every Thursday. They are the very first to receive even before the magazine is released the weekly special offer and read the latest news and that week s horoscope. Many also enter the exclusive contest. No wonder the newsletter has a high opening rate. Subscribers 65,000 Opens 16,900 (26%) Clicks (41%) Publication days Every Thursday Rate 1,600 (advertorial) please visit VROUW app With the VROUW app, users get a fun surprise from VROUW every day. They receive a funny online photo, nice recipes, inspiring quotes or actual products, like body milk, a 2014 day planner, or a nice bracelet in the form of a small gift. The surprises can immediately be shared with friends on social media. And all the gifts a user receives are saved in the app archives so they can be viewed again later. Unique visitors 11,000 Pageviews 522,000 Downloads 82,000 For more information, please visit Source: Distimo September 2013 VROUW social On our social media, women are involved in VROUW; they can take a peek behind the scenes at the VROUW editorial offices, participate in the discussion of the day, be inspired by beautiful photos and funny quotes, and compete for great prizes. Twitter 12,000 Facebook 27,500 Facebook IPM 19,56 For more information, please visit

7 VROUW events VROUW modelling contest - VROUW believes that women of all ages are beautiful, attractive and inspiring. Every year, VROUW looks amongst its readership for three beautiful models in three age groups: 30+, 45+ and 60+. VROUW in concert - A fun evening out with girlfriends at a VROUW concert featuring major Dutch pop stars: our readers come to these concerts in droves. Besides great music, the concert attendees also enjoy cover shoots, make-up demonstrations, various other activities and a well-filled goodie bag. VROUW Awards - Being elected best product of the year by your target group: that s the VROUW Awards in a nutshell. VROUW asks its readers to vote every year for their favorite products, shops and services in various categories. Thousands of people respond to the appeal, making the VROUW Awards a serious expression of public appreciation. The Awards are presented in a spectacular award ceremony. VROUW in motion - Everybody knows that exercisement is healthy. People found it difficult to start exercise. September is been named the exercise month. In this month, readers can participate in sports events, mainly focused on accessible sports. VROUW weekend with friends - An event that many women look forward to all year. Two days of sheer fun with as many as 3,500 women taking part in workshops, tasting sessions, fashion shows and other activities. Includes fantastic parties and performances in the evenings. For more information about sponsoring options, please visit

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