RESPONSIVE & IMPROVED

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1 Grazia keeps its female readers up to date not only via the weekly fashion glossy, but also 24/7 via Grazia.nl, the apps and social media. Grazia is always seeking to interact with both its readers and advertisers. Grazia.nl provides the same inspiring content as Grazia, but then 24 hours a day, 7 days a week. The fan base grew exponentially last year. In January 2015, Grazia.nl received more than 1.4 million unique visitors. Since January 2015, Grazia.nl has been restyled and became responsive, so you can enjoy Grazia at any moment and on any device. The new lay-out provides great opportunities for cooperation, sponsored items or a tailored concept. Grazia s chief editor, Mies de Vries: With our dedicated team, we mix a tasteful 24/7 cocktail from content that we create ourselves and other hot (entertainment) news that we communicate in the positive, honest and witty Grazia tone of voice. And that works!

2 Grazia is active and popular on social media. FOLLOW US ON: twitter.com/grazia_nl, Facebook.com/Grazia.NL, Instagram.com/Grazia_NL, Youtube.com/Grazia Nederland, Pinterest.com/GraziaNL, Tumblr.com/LoveGrazia, Google+.com/GraziaNL RESPONSIVE & IMPROVED The new, improved, completely responsive Grazia.nl site has been live since January 2015, offering additional features and a fashionable, happy and glamourous look and feel. CROSS-MEDIA The all-round reach of Grazia, Grazia.nl and all the social media outlets offer a great opportunity for advertisers to reach and motivate customers. GRAZIA.NL IN BRIEF Is the website of the number 1 fashion glossy of the Netherlands Provides the latest celebrity and fashion news 24/7 Inspires with high-end fashion Always on top of the news

3 ONLINE PROGRAMMING 2015 DAILY PROGRAMMING GRAZIA.NL MONDAY - FRIDAY Hot stories throughout the day and the following items: TIME ITEM 7.00 Outfit of the day 8.00 Hollywood breakfast Grazia s coffee corner Lunch LOL Grazia Happy TV Grazia s Top 3: best read stories of the day

4 ONLINE PROGRAMMING 2015 GRAZIA.NL WEEKEND PROGRAMME Hot stories throughout the day and the following items: SATURDAY TIME ITEM Hollywood breakfast Movie of the week + trailer Grazia Happy TV Grazia s Top 3: best read stories of the day SUNDAY TIME ITEM Hollywood breakfast The week in Instagrams Blog Grazia Happy TV Grazia s Top 3: best read stories of the day

5 ONLINE PROGRAMMING 2015 THEME PLAN GRAZIA.NL 2015 January February March April May June July August September October November December Diet Detective Dating Budget Beauty School Festival Fever Bikiniproof Sexy summer Hair Style Guide Carreer Shop till you drop Party!

6 FACTS & FIGURES 2015 GRAZIA.NL IN FIGURES GRAZIA.NL unique visitors * pageviews 75% mobile 1:18 time online GRAZIA APP users IOS & ANDROID screen views SOCIAL Facebook: fans Instagram: followers Twitter: followers * SOURCE: GOOGLE ANALYTICS JANUARY 2015

7 FACTS & FIGURES 2015 GRAZIA.NL VISITORS PROFILE 95% of the visitors are female 39% of the visitors are years of age 36% between years of age 51% of the visitors are well educated THE GRAZIA.NL VISITOR is a 360 degree woman is self aware is extremely interested in fashion, beauty, lifestyle and showbiz news she has taste and knows what she wants she follows the latest trends

8 COMMERCIAL PROPOSITIONS NEWSLETTER Every Wednesday, Grazia distributes an attractively designed digital newsletter highlighting fashion, beauty and entertainment. 58,000 subscribers ITEM IN THE GRAZIA NEWSLETTER Cost: DELIVERY SPECIFICATIONS: Title: 20 characters incl. spaces Body text: 310 characters incl. spaces Images: 285 X 196 If required: a click command for a link Including 1 correction round

9 COMMERCIAL PROPOSITIONS SANOMA TEST PANEL For its test panels, Grazia works with hettestpanel.nl, the perfect panel providing insight into your target group. You get in contact with them via a product test, online questionnaire or panel discussion. The results provide you with valuable insight that you can use to create relevant content. Via Grazia media channels, you can share content to truly reach your target group. TEST PANEL EXECUTION 1 Direct mail to the individuals in the hettestpanel.nl/grazia database 2 Announcement on Grazia.nl & hettestpanel.nl + Grazia Facebook page 3 A mention in the Grazia.nl newsletter & hettestpanel.nl 4 Direct mail: Congratulations, you have been selected! (after the selection procedure based on the advertiser s selection criteria) 5 Direct mail: Unfortunately, you have not been selected but you will receive (advertiser s special offer for the product) 6 Direct mail: You have recently tested PRODUCT X, please fill in the questionnaire 7 Feedback on Grazia.nl & hettestpanel.nl 8 Feedback in the Grazia.nl newsletter & hettestpanel.nl 9 Feedback on a whole page in Grazia Gross commercial value: NET PACKAGE PRICE: Package price valid until 31 July 2015 excluding sending products and after agency discount.

10 COMMERCIAL PROPOSITIONS GRAZIA.NL EDITORIAL ITEM Provide information, in an integrated way, about a product or service via an editorial article The editorial staff will write an article about a subject to be determined in advance. This article will naturally include the product concerned. This is always done in a way that reflects the look and feel of the title concerned The editorial item will be pushed on the homepage for one week DELIVERY SPECIFICATIONS: Information about the product or service (filled-in briefing form) Clear wishes concerning the subject for the article Large-scale image material without text or logos Input at least 5 working days before the live date COST: Including 1 correction round.the amount shown above includes the editorial item written by the editorial team.

11 COMMERCIAL PROPOSITIONS GRAZIA.NL VIDEO You can also contact Grazia for interesting video content. This can be in various forms. Tutorials (beauty, fashion) Review of product or location Unboxing the goodiebag Interview COST: Including video production and 1 correction round.

12 COMMERCIAL PROPOSITIONS ADVERTORIAL You can tell your story immediately in the advertorial box, without the visitor having to click to another article A direct link is made to the advertiser s website The advertorial box is located at a prominent location in the editorial environment Text and images are supplied by the client. They will not be edited by the editorial team DELIVERY SPECIFICATIONS: Title: 20 characters incl. spaces Body text: 310 characters incl. spaces Images: 285 X 196 If required: a click command for a link To be supplied to: TARIFF: 32,- CPM

13 COMMERCIAL PROPOSITIONS ADVERTORIAL WITH VIDEO The advertorial must be supplied to us ready for use. The same specifications apply with respect to the number of characters and the size of the image/ video. ADDITIONAL CONDITIONS: The video advertorial will be supplied as SWF in accordance with the usual advertorial box layout Sound on click Max 50kb TARIFF: 40,- CPM

14 COMMERCIAL PROPOSITIONS SPONSORING ITEMS All items can be sponsored. For instance: Recipe of the week Grazia s top 3: most read today Outfit of the day PRICE ON REQUEST

15 COMMERCIAL PROPOSITIONS MAIL & WIN A Mail & Win campaign lets our visitors get to know your product in a positive way The editorial staff write a short piece about the productthat can be won, this can be linked to a mail and win form. Filling in this form completely makes the visitor eligible for the prize It is also possible to link the win campaign to Facebook and twitter The number of participants generally depends on the prize. The more attractive it is, the better the campaign scores You make the prizes available DELIVERY SPECIFICATIONS: Information about the product/ service (filled-in briefing form) to be won Image material concerning the product/service to be won The number of winners that can be selected The advertiser is responsible for sending the prizes to the winners within the agreed period COST: Including inclusion on social media once and 1 correction round.

16 COMMERCIAL PROPOSITIONS DEDICATED DIRECT MAIL The dedicated direct mail is a entirely commercial , in the look & feel of the advertiser. It is sent to women who have indicated that they wish to receive commercial mails from Grazia The direct mail is sent from Grazia, which gives a feeling of dependability The targeted consumers have actively indicated that they want to receive commercial offers from carefully selected partners by The direct mail only includes advertisements from the advertiser, it does not need to be shared COST: ( 0,15 PER ADDRESS) DELIVERY SPECIFICATIONS: The client supplies an example.

17 R ATES 2015 GRAZIA APP APP.MOBIEL.GRAZIA.NL Android banner Run of Site 17,50 iphone double sized banner Run of Site 30,00 Android double sized banner Run of Site 30,00 iphone banner Run of Site 17,50 iphone prestitial Fixed per week 3.500,00 iphone prestitial Run of Site 45,00 Android prestitial Fixed per week 1.500,00 Android prestitial Run of Site 45,00

18 R ATES 2015 ADVERTISING GRAZIA.NL BILLBOARD Run of site - CPM 54,00 Run of channel - CPM Fashion & Beauty 68,00 LEADERBOARD Run of site - CPM 18,00 Run of channel - CPM Fashion & Beauty 22,00 LARGE RECTANGLE Run of site - CPM 32,00 Run of channel - CPM Fashion & Beauty 40,00

19 CONTACTS PLEASE CONTACT US! These are just a few examples of the possibilities for cooperation and advertising. Would you like to receive more information or a custom proposal? Please contact one of the following people. Femke Borst (project coördinator) Peggy Webster (project coördinator)

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