Launching in January 2013, the IFSEC Global website is an exciting new community for the international security and fire industries.

Transcription

1 Launching in January 2013, the IFSEC Global website is an exciting new community for the international security and fire industries. Built on an in-depth understanding of the demands of the security and fire supply chains, IFSECGlobal.com will offer a host of Branding, Networking, Lead Generation and Thought-leadership tools to complement the existing marketing strategy of any company irrespective of size, objective and budget. Built as a platform for your clients to keep up to date with the rapid changes in the security industry, IFSECGlobal.com will allow you to engage with them 365 days of the year with a 360 marketing approach. Choose a traditional marketing approach or work with us to create a bespoke campaign. BRANDING PACKAGES ONLINE DISPLAY ADVERTISING Advertising inventory is sold on a CPM model (cost per one thousand impressions). Therefore you only pay for each time your advert is displayed. MPU 728x90 pixels 336 x 280 pixels ADVERTISING Every Tuesday we publish a weekly newsletter to our Security/ Fire Audiences a weekly digest of news and opinion to our opted-in database of subscribers. Security Newsletter Weekly Fire Newsletter Weekly Installer Briefing Monthly 40,000 distribution 40,000 Distribution 25,000 Distribution MPU Button Promo Feature MPU Skyscraper Promo Feature Product profile Button

2 TARGETED CAMPAIGNS Send a targeted to most relevant sectors of the IFSEC database. Targeted Minimum distribution of 3,000 MOBILE APP SPONSORSHIP To help attendees navigate IFSEC International and FIREX this year we will be launching mobile apps on iphone, ipad and Android platforms. Launching in April, and promoted across all our marketing in the run up to the May shows, these Apps give you the opportunity to maximise your visibility at the show and to ensure that your companies branding is front of mind. Premium Sponsorship of IFSEC App Become the lead sponsor of our show App: Targeted year-round branding and promotion. Own the IFSEC or FIREX app, with splash screen branding every time the App is accessed. To our App users, your stand messaging will be the first thing they see. App homepage banner Exhibitor zone banner targeting Promoted in all pre-show marketing Company logo included in all pre-registered attendee reminders Logo on event website in association with mobile App Company logo included in the physical Show Event guide Enhanced exhibitor listing (see below) Promoted on all weekly newsletters via QR code and Link. Enhanced Exhibitor Listing Increase your visibility at the show by upgrading your basic listing with: Visitors can contact you by sending you a message or adding your stand to their agendas Highlighted listing and in search results. Inclusion in dedicated Featured Exhibitors Highlighted stand on interactive floor plan Product Showcase with up to 3 product listings, 50 word descriptions, photos Downloads: Up to 3 downloadable assets (documents, slides, videos, etc)

3 THOUGHT- LEADERSHIP /LEAD GENERATION PACKAGES ESSENTIAL EXPOSURE- VIDEO SERIES Watch this Essential Exhibitors video filmed at another UBM show Amplify your presence at IFSEC International to all those who weren t able to attend and witness your expert demonstration first hand with our new IFSEC Essential Exhibitors videos. Or perhaps invite us to another show that you are exhibiting or presenting at. We will create video content for you which will then amplify the reach of your presentation online, and social media. How it works During the expo, roadshow, or seminar your representative gives a 3 minute presentation of your product directly in front of camera. Soon after IFSEC Global.com will edit your video inserting your logo at both the start and finish, your presenter's details and a further information contact slide. We will then provide you the video for your approval before publication A company web site that contains video is FIFTY times more likely to be ranked on the front page of Google. Why use video? Online video has become a must for any business with a serious online presence. YouTube is now the 2nd largest search engine on the Web because people like to find video answers to their questions, as opposed to searching pages and pages of text. Adding video to your website makes your site SIX times more likely to convert a browser into a paying customer. Source: Forrester Research Promotion We will utilise a number of different channels to promote the Essential Exposure video series, including: 4 x inclusion in the weekly IFSEC Security Newsletter A dedicated news article about the Essential Video series will be placed on IFSEC Global.com Social media announcement of your video to our Twitter and LinkedIn groups Hosted on YouTube to allow for maximum visibility Benefits Creates engaging content to be used in further marketing. We will provide you with a hi-res copy your own usage. Amplifies presence to a large online audience Extends life of the exhibition. Become a reference tool should a prospective client wish to either remind themselves of your presentation or share it with their colleagues as part of their decision making process. Essential Exposure Videos Video filming, editing and production and promotion across online, and social media channels

4 PRODUCT FOCUS We will work with your team to find the most engaging way of presenting new products to our audience. It forms part of the editorial content on the website and is promoted in weekly newsletters for one month. Editorial feature Create editorial about your product and services Promoted as online editorial and with 4 x newsletter promotions Video feature Script, shoot and edit a video about your product and services on location. Promoted as online editorial, social media channels and with 4 x newsletter promotions INFOGRAPHICS Tell your story, drive traffic, and amplify your social media presence... Find new ways to present your research and your product features - stand out in a crowded market. WHITEPAPERS By publishing a whitepaper with us, you become positioned as thoughtleaders and access leads from all who have downloaded the report. Estimated 100 leads. Whitepaper We will work with you on creating compelling content and distributing to our database.

5 ENGAGEMENT PACKAGES WEBINARS/ SURVEYS Present your services, research or workshops via a web-based seminar marketed to our database. Communicate to our audience in real-time, and keep their data. Estimated 100 leads. Webinar One-hour-long live audio or video presentation Live Digital Show. Inclusive of Q&A feature to allows attendees to submit questions during the event. Promoted before the event and hosted online for up to 1 year after the event. (100 guaranteed registrants for you to keep as leads) Digital Audio Show minutes audio show incorporate live chat with registrants of thee show. Increasing the dialogue and the engagement that you have with them Surveys We will work with you to create a survey... perhaps you wish to understand better understand your customers or identify the pain points of the industry. We will collate this as a report for you and you can keep any leads generated by. NETWORKING PACKAGES INDUSTRY ROUNDTABLES We will gather a select group of security decision-makers together for an in-depth discussion on the subject and venue of your choosing. As sponsor of an IFSEC roundtable, you have an excellent opportunity for one-to-one dialogue with top-tier of management. The discussion at the Roundtable will be written up and/or videoed for online distribution, promoted in our newsletter and website. Roundtable Production of industry roundtable with key decision-makers and the surrounding media coverage

6 CHANNEL SPONSORSHIP A holistic marketing solution Exclusive Content Sponsor Video Surveillance / CCTV IP Security Fire Access Cyber Security Intruder Lone Worker Vertical Sponsor Healthcare Retail Education Sport Crime Counter Terror Transport Exclusive Content Sponsorship Package Branding (B), Thought leadership (T), Networking (N), Lead generation (LG) Deliverables- per quarter Exclusive sponsorship of one IFSEC channel Sponsor branding on IFSEC channel homepage Exclusive banner ads on your channel pages 15,000 impressions monthly 7,500 page views per month on your IFSEC channel Run-of-site banner ads on IFSEC homepage (one 728x90 ad spot and one 336x280 ad spot ) 8 blogs per month on your IFSEC channel Minimum of 100 monthly messages posted on your IFSEC channel Opportunity to post up to six assets in your IFSEC channel 200 leads per quarter from your company s gated assets or the opportunity to run one audio show generating 200 leads 200 unrated whitepaper downloads per quarter Vertical Sponsorship Package Branding (B), Thought leadership (T), Networking (N), Lead generation (LG) Deliverables- per quarter Sponsor branding on IFSEC vertical homepage Banner ads on your vertical channel pages 15,000 impressions monthly 7,500 page views per month on your IFSEC vertical channel Opportunity to post up to four assets in the vertical of your choice 75 leads per quarter from your company s gated assets or the opportunity to run one audio show generating 75 leads

7 IFSEC DIRECTORY (Launching April 2013) Our industry-leading solution will give you unrestricted access to create content, upload videos and promote new product releases. Integrate your social media feeds from official accounts, making it simple to keep our website updated. Directory listings will be displayed across the rest of the IFSEC Global website, so every time we mention your brand, we will showcase your latest products. Basic Listing You companies address and contact details, including ability to upload press releases Premium Listing All the benefits of basic listing, with additional access to uploading videos, whitepapers, and with featured listing status across the site. With a premium account you can download leads from your own dashboard For additional information on pricing and packages please contact: Tana Forte IFSEC Customer Solutions Manager Tana.Forte@ubm.com