Serving, Informing and Enriching Families of West Central Florida

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1 F O O R P media guide

2 Serving, Informing and Enriching Families of West Central Florida Tampa Bay Parenting has a monthly circulation of 30,000 and an annual readership of over 750,000 in the West Central Florida area. These readers are part of the most coveted target market that advertisers are trying to capture. The average household income is $99,000 or greater, offering you the best return on your advertising dollars. TB Parenting s full-color, glossy magazine has the appeal of a national publication, but offers a unique local flavor unlike any other. When looking for invaluable guidance, TB Parenting is the go to guide for families in Hillsborough, Pinellas, Polk, Pasco and surrounding counties. West Central Florida s only Monthly Targeted Publication Aimed at Women and Active Families! who we reach OUR READERS Age % Female...92% Primary Shopper...98% Children Shoppers...77% Household Income Mean...$99,000 $100,000+ Income...68% College Educated...87% AGE OF CHILDREN 0 to % 2 to % 5 to % 10 to % 13 and over...19% READING HABITS Read entire print magazine...34% Read entire digital magazine...31% Use ads for buying decisions...93% Read the ads...99% Save the issues for future reference...62%

3 mediaguide how we reach them Tampa Bay Parenting targets women and families with children living in Hillsborough, Pinellas, Polk, and Pasco counties as well as surrounding areas (Hernando, Citrus, Manatee, Sarasota) using major distribution locations, subscriptions, an interactive website, active social media sites (Facebook, Twitter, YouTube, momblog), bi-weekly e-newsletters and family friendly events. MAGAZINE DISTRIBUTION Home Delivery & Web Supermarkets Private & Public Schools The YMCA Paid Subscriptions Tutoring/Learning Centers Cultural Facilities Children s Hospitals Pediatricians/Dentists Orthodontist Offices OB/GYN Offices Children s Retail Stores Family Restaurants Community Centers Events & Festivals And our advertisers offices and businesses TOP 5 REASONS TO ADVERTISE WITH US Proven return on advertising dollars Most trusted family resource in West Central Florida Long shelf life Professional, low cost ad design Frequency discounts WHY ONLINE EXPOSURE IS IMPORTANT Moms ages are the largest growing demographic online Creative flexibility allows for ads with graphics and movement Ability to target a precise market (location, age, income, etc.) Over the next 10 years, the number of people online will double The Internet is here to stay Tampa Bay Parenting 320 W. Kennedy Blvd. Suite 220 Tampa, Florida Phone: Fax: General Info: Advertising: Calendar Submision: Letters to the Editor: Founder & Editorial Director: Angela L. Ardolino ParentingWithAngela.com

4 our issues JANUARY FEBRUARY MARCH APRIL Education Issue Pre-school, Private Schools, College Home & Garden Issue Real Estate Spring Issue Travel Issue MAY JUNE JULY AUGUST Party Guide Baby Guide Local Destination Guide Swim Guide Back To School / After-School Programs & Classes Guide SEPTEMBER OCTOBER NOVEMBER DECEMBER After-School Classes & Program Guide Heath & Wellness Issue Halloween Events Holiday Guide Thanksgiving Events Holiday Guide Holiday Gift Guide

5 our platforms MOMS CAN FIND US EVERYWHERE, AND THEY DO TBpArENTING.CoM MAGAZINE.TBpArENTING.CoM BACKToSCHooLFAIR.CoM BACKToSCHooLBASH.CoM SuMMErSpLASHTAMpABAY.CoM facebook.com/tampabayparentingmagazine BACK To SCHooL BASH FACEBooK TWITTEr.CoM/TBpArENTING pinterest.com/tbparenting INSTAGrAM.CoM/TBpArENTING YouTuBE.CoM/TBpArENTING LINKEDIN.CoM/CoMpANY/TAMpA BAY parenting PROOF plus.google.com/tampabayparenting TAMpABAYpArENTING.CoM/FEED parentingwithangela.com LAKELANDpArENTING.CoM WHY BLOGS AND SOCIAL MEDIA EXPOSURE ARE IMPORTANT We know blogging. Our team has knowledge in content marketing and SEO (Search Engine Optimization). We will write, edit and format your articles/blogs/posts to perform the best in searches so you re noticed on all platforms. We establish your social media profiles to position you as a credible expert in your field. We target key influencers on each platform to build your network. We implement an initial and fluid approved social media marketing strategy that is geared to build your credibility as well as your following. Our team has years of experience in a field that constantly evolves. Cutting edge knowledge of all social media, print and online platforms. We develop and promote relative and creative content to share with your network.

6 advertise MONTHLY PRINT & DIGITAL ADS, & SPECIALITY GUIDES Tampa Bay Parenting is the most effective local medium in Hillsborough, Pinellas, Polk and Pasco counties for reaching the targeted audience of affluent families and their key decision makers. Our magazine attracts readers who are seeking parenting information and we keep them coming back, month after month, with our award-winning content and engaging advertiser profiles. Parents who pick up Tampa Bay Parenting use our publication as a primary source of parenting ideas, invaluable resources and activities. As a result, you can trust that our audience is 100 percent focused on their children s needs when reading our magazine. When you partner with us, you become part of our family a family that offers creative marketing solutions through customized advertising opportunities. Full Page Bleed 9 W X 11.5 H Trim 8.5 W X 11 H 1/6 Page* 2.5 W X 4.75 H 1/4 Page 3.95 W X 4.75 H 1/2 Page W X 4.75 H PROOF *1/6th page ads only appear in the Directory section located at the back of the magazine. WEBSITE Over 195,000 page views each month 29,000 unique visitors each month Median age (94% of visitors) Time spent on site: 3:59 ENEWSLETTER Over 18,000 subscribers 39%-42% Open Rate Recipient median age: Time spent on enewsletter 4:49 ONLINE AND ENEWSLETTER tampa bay's family guide Bundle discounted packages available 10% discount for 36 month contract Non-profit discounts available Advertisers receive 50% off event fees Cover wraps and blow-ins available ONLINE LISTING HTML descripton, address, phone, and live link, multiple categories, image uploads, google maps, special offers, and coupons Featured plus: Highlighted listing, facebook page, twitter name Leaderboard: 728 x 90 pixels Mini- Leaderboard: 486 x 60 Skyscraper: 160 x 600 Rectangle: 300 x 250 magazine.

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