Sponsorship Opportunity

Transcription

1 Sponsorship Opportunity

2 About LA ZOO LIGHTS This holiday season, the L.A. Zoo will be transformed into a magical wonderland aglow with millions of festive lights and the sights and sounds of the holiday season. Highlights will include spectacular light displays throughout the Zoo, live music, fun arts and crafts, and a chance to visit Santa himself. Zoos across the nation have launched similar holiday events, each attracting hundreds of thousands of visitors. LA Zoo Lights is sure to become a favorite holiday tradition in Los Angeles and provide families and friends with a memorable experience to enhance the season. Founding sponsors of the Los Angeles Zoo & Botanical Gardens Zoo Lights event will receive a comprehensive rights and benefits package that addresses their marketing and branding objectives and allows the company and its employees to make a meaningful connection with our community during the holiday season. Photo: ZOO LIGHTS 2009 at the Calgary Zoo

3 LA Zoo Visitors Local More than 90% of visitors are local residents Families 75% of Zoo visitors have children under the age of 12 in their household Ethnic Background 59% Hispanic 30% White/Other 6% African American 5% Asian Young Median visitor age is 36 Income Median household income is $51,000 Source: Scarborough 2014 Projected Attendance for LA ZOO LIGHTS: Over 100,000 Attendees Photo: Wildlights 2009 at the Columbus Zoo

4 On-Site Activation Area Entitlement Sponsors will receive entitlement and branding rights of a prominent area at LA Zoo Lights. On-Site Presence Sponsors will have the opportunity to be on-site during evenings at LA Zoo Lights. Customized displays, opportunity to host giveaways, activities, and contests. Collateral and/or bounce-back coupon distribution at the main entrance. Brand Ambassadors/Greeters Sponsors will have the opportunity to have brand ambassadors on-site to greet and engage visitors at the gate and in the Zoo. Photo: Zoo Lights 2013 at the Houston Zoo

5 On-Site Activation Light Display Integration Sponsors of LA Zoo Lights will have their logos custom fabricated with lighting elements and displayed prominently at the entrance to LA Zoo Lights. Entryway Banners Sponsor logos will be prominently placed on banners in the entry plaza at LA Zoo Lights and during regular Zoo hours. Signage Sponsors will be recognized on informational signage located throughout the Zoo during LA Zoo Lights. Ticket Recognition Sponsors will be recognized for their support on tickets for LA Zoo Lights. Photo: Wildlights 2009 at the Columbus Zoo

6 On-Site Recognition Zoo Video Screen Network Sponsors will receive video and banner spots on the Zoo s video screen network located throughout the Zoo during LA Zoo Lights and regular Zoo hours. PA Announcements Our sponsors support of LA Zoo Lights will be recognized on PA announcements that will play at the main entrance to the Zoo during LA Zoo Lights and regular Zoo hours. Gate Handout Sponsors will receive logo recognition on the gate handout that will be distributed to all visitors of LA Zoo Lights. Photo: Zoo Lights 2009 at the Calgary Zoo

7 Hospitality LA Zoo Lights Opening Night Sponsors will have the opportunity to participate at the opening night of LA Zoo Lights. Ability to have a spokesperson participate in the opening ceremony at the Zoo s entry plaza. Prominent signage on the night of the opening event Corporate Night Sponsors will have the ability to host a special event on-site for their employees, clients, and VIPs. Memberships and tickets Sponsors will receive the following to be used for promotions or as employee incentives: A designated number of tickets to LA Zoo Lights Business Partner Membership Family Memberships General Admission Tickets Safari Shuttle Tickets Photo: Zoo Lights 2013 at the Houston Zoo

8 Media Media Sponsors will receive media tagging on outdoor, print, radio, and digital assets during November and December with a spend of $200,000 and value estimated at 1.5 to 2 times greater. Media assets may include the following: Outdoor: English and Spanish billboards within the greater Los Angeles area Radio: 15 and 30 second spots on a range of stations in the L.A. market Print: Series of 1/4 page ads in major papers Digital: Geo-targeted banner ads Google Adwords Pandora Reaching users in the Los Angeles DMA Photo: Zoo Lights 2013 at the Point Defiance Zoo

9 Social Media & Online Social Media Sponsors will receive the following tagging and recognition on the Zoo s social media. Facebook Sweepstakes LA Zoo Lights sponsors will be recognized in connection with a sweepstakes hosted on the Zoo s Facebook page reaching over 35,000 Facebook fans and followers. Facebook Posts Recognition on selected Facebook posts during the event, each reaching over 35,000 fans. Tweets Tagging in selected tweets during the event, each reaching over 15,000 followers. Website Sponsors will be recognized prominently as a sponsor with a logo and link on the Zoo s event pages. Photo: Zoo Lights 2013 at the Denver Zoo

10 Database Marketing ZooMail Blast Sponsors will be tagged on a minimum of two Zoomail blasts to LA Zoo members and followers, creating more than 270,000 impressions. Zooscape Sponsors will recognized for their participation in LA Zoo Lights in the November/December issue of Zooscape, the Zoo s bimonthly newsletter. Zoo View A brief company profile will be included in an upcoming edition of Zoo View, the Zoo s award-winning quarterly magazine. Photo: Zoo Lights 2011 at the Denver Zoo

11 For more information about customizing an LA Zoo Lights sponsorship to meet your company s marketing, branding and community relations objectives and participating in the launch of a new holiday tradition in Los Angeles contact: Brian Levitz Director of Sponsorship blevitz@lazoo.org Oscar Dizon Sponsorship Coordinator odizon@lazoo.org Photo: ZOO LIGHTS 2009 at the Calgary Zoo