5th Annual Taco Festival of Innovation

Transcription

1 5th Annual Taco Festival of Innovation

2 Introduction Moveable Feast is proud to present the third annual San Jose Taco Festival of Innovation on Saturday, May 24th, The inaugural San Jose Taco Festival packed History Park on April 14th, 2012 with a sold out crowd of approximately 5,000 attendees. Law enforcement officials estimate that at least 800 people were turned away at the gate. We expect to draw over 7,500 people from all over the Bay Area this year. The festival is presented by Moveable Feast, an event production company that has produced such landmark culinary events such as San Jose Eats (10,000 attendance), Night Market (8,000 attendance), and Moveable Feast: San Mateo (6,000 attendance). Coproducing this year s event is Filco Events. We offer corporate sponsorship opportunities for a community event that combines the red hot trend of gourmet food trucks with the innovative spirit of Silicon Valley that will attract thousands of local residents and visitors. This is your chance to increase audience exposure and reach the target market you want. The San Jose Taco Festival offers companies large and small the opportunity to reach out and broadcast their message. This sponsorship opportunity provides a corporate entity with publicity, advertising, social media, and prominent product exposure to thousands of festival attendees. We have several options available and look forward to working with you.

3 About the Festival The feast day will be filled with tastings, art, and performances. We will have a curated selection of 35+ of the best food trucks from all over the Bay Area serving their best rendition of a taco. All plates will be $5 or less. Short rib tacos, nacho tacos, Vietnamese shrimp tacos, and even ice cream tacos is just a sample of the day s menu. Tacos in the competition will be voted on by attendees. Finalists will be judged by a celebrity panel and prizes will be awarded based on quality and presentation. While food is the main attraction, various entertainment options will be provided for the crowd. A music program entitled, Concert in the Park, will be placed with various live musical acts throughout the day. There will be a kids area near the stables with pinatas, balloon artists, and face painters. Luche Libre (Mexican-style masked wrestling) with full wrestling ring will also occur throughout the festival. A selection of approximately 20 art, jewelry, clothing vendors and community partners will also have a presence at the event. The taco festival will also play host to the third annual US Air Accordion Championship (USAAC) competition.

4 Demographics TARGET ADUIENCE AGE PEOPLE EXCPECTED 7,500+ INCOME $100,000 AVERAGE The majority of San Jose Taco Festival patrons would be categorized as food aficionados or foodies. Our event is also expected to appeal to a vast group of people of all ages, ethnicities, and educational backgrounds who love tacos. Taco festival patrons are upwardly mobile, informed with social media, and well-educated consumers who don t mind spending their money on quality branded products and services. Expected attendance will consist of at least 50% foodies. Foodies Through an analysis of Simmons Market Research Bureau s national consumer survey, Packaged Facts has estimated that 14% of US adults (approximately 31 million people) would identify themselves as foodies. Foodies are considered a desirable demographic, highly educated and technologically savvy. Since foodies value authenticity, successful marketing campaigns aimed at them are difficult to achieve using traditional techniques. Foodies are somewhat unique in that they are interested in where their food is sourced, such as growth techniques, transportation to the marketplace, cooking techniques, and the personalities of chefs. They also tend to be dual-income households with considerable disposable income. Research has shown that foodies are highly receptive to marketing of food and high tech products and services. The San Jose Taco Festival of Innovation provides an effective platform to marketing to this food-centric and technologically literate population.

5 TITLE - Exclusive designation includes identification of corporate logo integrated below San Jose Taco Festival logo - Presenting reference in all Festival advertising and publicity - Corporate logo prominently displayed with link on Festival website - Three Corporate banner displays within the Festival grounds - 10 complimentary festival VIP wristbands ($1,500 value) TOTAL INVESTMENT: $10,000 COMPETITION - Exclusive designation includes Corporate naming of Taco Festival Grand Prize - Prize sponsorship reference in Festival advertising and publicity - Corporate logo sponsored voting taco competition ballots - Corporate logo prominently displayed on prize section of website - Emcee mentioned three times within Competition announcements - Two Corporate banner displays within the Festival grounds - 5 complimentary festival VIP wristbands ($750 value) TOTAL INVESTMENT: $8,000

6 USAAC - Exclusive designation includes Corporate naming of Air Accordion Grand Prize - Prize sponsorship reference in USAAC section of website and Facebook page - Emcee mentioned three times within Competition announcements - One Corporate banner display within the Festival - 4 complimentary festival VIP wristbands ($600 value) TOTAL INVESTMENT: $2,000 PHOTO BOOTH - Corporate name to be integrated into complementary festival electronic photos - Includes electronic delivery to corporate Facebook property of all photos - 10 complimentary festival general admission tickets ($100 value) TOTAL INVESTMENT: $2,000

7 TRANSPORTATION - Exclusive program for transportation companies or public transit providers - Festival grounds parking for one large transportation vehicle allowing public to tour facility - Transportation sponsorship reference in Festival Parking Guide on website - One Corporate banner display within the Festival grounds TOTAL INVESTMENT: $2,500 MEDIA - Media sponsorship reference in Festival print advertising - One Corporate banner display within the Festival grounds TOTAL INVESTMENT: $2,500

8 CONCERT IN THE PARK - Exclusive designation includes Corporate naming of Concert in the ParKk Presented by - Corporate logo prominently displayed on Concert in the Park section of website - Emcee mentioned ten times within Concert in the Park announcements - One Corporate banner display within the Festival grounds TOTAL INVESTMENT: $2,000 KIDS AREA - Exclusive designation includes identification of corporate logo integrated into Kids Area signage - Kids area sponsorship reference in Festival print advertising, Facebook, and website - 4 complimentary festival VIP wristbands ($600 value) TOTAL INVESTMENT: $2,000