April 9-23, LatinoCulturalCenter.org. Lourdes Resto Director, Development & Marketing LResto@latinoculturalcenter.

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1 S P O N S O R S H I P O P P O R T U N I T Y PACKAGE 2 weeks 20 countries 120 films 40,000 attendees April 9-23, 2015 LatinoCulturalCenter.org Lourdes Resto Director, Development & Marketing LResto@latinoculturalcenter.org International Latino Cultural Center of Chicago 676 N. LaSalle St., Suite 520 Chicago, IL 60654

2 the festival Overview In April 2015, the International Latino Cultural Center will welcome 40,000 enthusiastic attendees to the 31st Chicago Latino Film Festival (CLFF). The Chicago Latino Film Festival is nationally recognized as the largest and best Latino film festival in the US. It will show over 100 culturally engaging Latino films from Latin America, Portugal, Spain, and the United States. Over 2,500 people will attend our Exclusive Galas and over 4,000 students from the metropolitan area schools will attend FREE matinee screenings. The Festival provides a unique platform for Sponsors to create and brand meaningful promotional campaigns by cementing the relationship with our loyal customers. Event Details Festival Poster Unveiling Sponsor and Media Kick-off Party 31st Chicago Latino Film Festival Opening Night Gala Closing Night Gala Thursday, January 15, 2015 Tuesday, March 24, 2015 April 9-23, 2015 Thursday, April 9, 2015 Wednesday, April 22, 2015 Location All venues to be determined CLFF Sponsorship Package

3 the festival Attendees An estimated 40,000 will attend during the 14-day Festival. This is a projected 10% increase from 2014, which is the average growth year after year. Audience Demographics Audience median age is between years old Median household income is between $50,000-$70,000 60% 40% LATINO NON-LATINO 55% FIRST GENERATION LATINO 60% WOMEN 40% MEN 80% HAVE AT LEAST A COLLEGE BA EDUCATION 65% HAVE ATTENDED AT LEAST TWO LATINO FILM FESTIVALS Based on the current census data, Latinos have grown exponentially by 43% over the last decade to 50.5 million in the US. The Latino Population of Illinois grew by 32.5% from 2000 to 2010 an increase of nearly half a million people, to approximately 2 million Latinos now comprise 16% of the Illinois state population overall. CLFF Sponsorship Package

4 HIGHLIGHTS Chicago Latino Film Festival Highlights 40,000 attendees participate in the Festival Creates a unique marketing platform reaching approximately 2 million Chicago Latinos More than 2,000 guests attended our Special Events 100 Film industry VIPs from all around the world join the celebration Provides FREE matinees to over 4,000 Chicagoland students Creates job opportunities and fosters participation to over 200 volunteers Enhances the economic vitality of Chicago Advertising/Media Campaign Highlights Over 75.5 million estimated outdoor impressions in the Chicagoland are via CTA and O Hare Airport More than 5 million page impressions over a one month period through affiliates Social Media partners Television/cable generates 15.6 million impressions and radio reached close to 5 million listeners Print media produces 5.3 million impressions Overall, the Festival captures over 1 billion impressions worldwide, through strategic marketing efforts. CLFF Sponsorship Package

5 OPPORTUNITY Advertising/Media Campaign Highlights Latinos have a purchasing power of $1 trillion in the US. Chicago has the third largest Latino population. The Chicago Latino Film Festival is an excellent platform for Sponsors to engage the Latino market. The Chicago Latino Film Festival is the gateway connecting the Sponsor and the Latino consumer. The longevity of the Festival and continual growth indicates a strong bond with its 40,000 attendees, a significant number that benefits any aligning Sponsor. CLFF strategically coordinates marketing tools for Sponsors to maximize their impact on our loyal consumers. This dynamic marketing integration ensures a profitable return on investment. Sponsorship Deliverables 500,000 5,000 5, Festival schedules Posters Program books Bus shelters & bus kings (TBD) Views of film trailers shown before each showing 500,000 Festival schedules 5,000 Posters 5,000 Program books 100 Bus shelters and bus kings (TBD) 220 Views of film trailers shown before each showing 220 Views of :30 sec commercial spot to run before each showing (TBD based on level) Acknowledgement in all press releases and publicity materials Logo on Festival banner at the theater and the Exclusive Galas venues Mention of sponsors at every public address Logo on Special events electronic invitations CLFF Sponsorship Package

6 OPPORTUNITY Social Media The Chicago Latino Film Festival has established a strong presence on social media channels that have proven to be overwhelmingly successful. Utilizing tools such as Facebook, YouTube, Twitter and Instagram has increased our brand awareness capturing the Latino consumer. Our Facebook currently has 24,000+ friends/fans/followers & is continously growing since we began the page in January (Sponsorship partners will benefit from these Social Media outlets establishing a platform to connect with potential consumers.) Our strategic marketing campaign has effectively reached global branding as the largest Latino Film Festival of its kind in the United States. 85,000 impressions per each dedicated e-blasts and e-newsletter sent. 17,400+ Fans, 5,000 Friends, 1,450 Followers: Selected Sponsors will receive several postings on our Facebook Logo on the Chicago Latino Film Festival website with link to Sponsors home page. CLFF Sponsorship Package

7 SPONSORS Sponsors who have increased their brand awareness by investing in the Chicago Latino Film Festival: Sponsorship Opportunities Presenter Reserved for one exclusive Presenting Sponsor Platinum Gold Silver Bronze CLFF Sponsorship Package