SPONSORSHIP PACKAGES

Transcription

1 SPONSORSHIP PACKAGES

2 WHAT IS FALL FEST? Candler Park s Fall Fest is one of in-town Atlanta s most treasured festivals. This two-day event attracts 15,000 + festival attendees per day. Fall Fest is a fun, family oriented event with musical acts, over 100 artist booths, some of the most delicious Food Truck cuisine Atlanta has to offer, a Children and Family Zone, a 5K road race and a Tour of Candler Park s historic homes. WHO DOES FALL FEST SUPPORT? All proceeds from Fall Fest go to the Candler Park Neighborhood Organization (CPNO). The CPNO uses these funds for neighborhood improvements and family-oriented events that benefit all the residents of Candler Park. WHAT IS THE MARKETING OPPORTUNITY? Because the Candler Park Fall Fest is surrounded by neighborhoods with a large percentage of middle to upper class families with children, you will have a unique opportunity to market your products to this target group for months leading up to the event as well as throughout the duration of the event. You will also have the option of more specific targeting through naming sponsorships (Stage, 5K, Kid Zone or Tour of Homes) that will receive special recognition leading up the event and additional signage on the day of the event. blasts as well as website promotion through blogging and social media will be used to leverage your brand to an audience that matches your target market. See our demographics section for a more detailed breakdown. Get in touch and find out how we can custom tailer any sponsorship package to meet your needs. We want to make sure you get the absolute most our of partnering with Fall Fest. Drew Jackson drewjackson@kw.com Phone: PAST About

3 Promotion 1 CandlerPark.org Fall Fest 15,000/month traffic High-level sponsors will receive links and small banners on CandlerPark. org Header Billboard available for highest level sponsors. Promotion 5 The Messenger Mentions about product or service in the print publication the messenger, delivered to over 1700 households Every sponsor will receive a primary spot on the homepage of the Fall Fest website as well as an individual page dedicated to your product or service with links back to your site. In addition, highlevel sposnors will receieve 1-2 blog posts. High value.org link for SEO and keyword optimization Blasts subscribers All sponsors will receive mentions in a minimum of one blast leading up to the event. More mentions available for high sponsor levels as well as ongoing yearly mentions post event. Social subscribers Sponsors will be mentioned a minimum of one time on Candler Park social channels (Facebook / Twitter) Ongoing mentions available for high-level sponsors 4 6 Promo Items items Logo printed on event promotional items (T-shirts, Tote Bags Brochures, Schedules, Maps) Signage 15,000 attendees per day High visibility signage available for higher tiers of sponsorship including main stage full width banner, entrance to event banners, 5K finish line and entrance banners. Ask us about all the different event 7

4 Demographics Demographics OVERVIEW: The demographics of Candler Park are comprised mostly of college grads who are married with kids. Residents are primarily property owners, female, between the ages of 30 to 39. Top job categories in Candler Park are sales, food, office, admin, and executive. MEDIAN AGE: 35 Years AVERAGE HOUSEHOLD NET WORTH: $629,439 HOUSEHOLD INCOME FOR CANDLER PARK Household income distribution represents the distribution of Candler Park income brackets at the household level. Overall, the median household income for Candler Park is $77,597, which is 31% higher than that of Atlanta Metro ($59,456). Income data for Candler Park is sourced from census, AGE DISTRIBUTION FOR CANDLER PARK $0-$9K $10K-$19K $20K-$29K $30K-$39K $40K-$49K $50K-$59K $60K-$74K $75K-$99K $100K-$124K $125K-$149K $150K-$199K $200K-$249K $250K-$499K $500K MARITAL STATUS MEDIAN HOUSEHOLD INCOME: $77, % EDUCATION 43.2% 36.3% SINGLES MARRIED SINGLE PARENTS Education data represents the highest level of education attained by residents in Candler Park. In Candler Park, 1% of residents 18 and over graduated from high school and 74% completed a Bachelor s degree or higher, which is 40% higher than that of Atlanta Metro. 15.1% MARRIED WITH KIDS Marital status represents the percent of residents in Candler Park that are single, married, widowed and divorced. In Candler Park, 79% of people are married and 21% of people are single. The percent of people married is 9% higher than the ratio of Atlanta Metro, which is 70%. Marital data is sourced from census, TH-12TH HS GRADUATE COLLEGE NO DIPLOMA ASSOCIATE S DEGREE BACHELOR S DEGREE GRADUATE OR PROF. DEGREE

5 Sponsor Packages PRESENTING SPONSOR PACKAGE: $10,000 (Option to claim several years sequentially as naming sponsor) 1 Exclusive Brand placement on Signage of Choice (Stage, Entrance,) Option to claim one exclusive area (Stage, 5K, Tour of Homes, Kids Zone) Product sampling (Giveaways) of sponsor supplied products Exclusivity to Product / Service Two event flyers designed (3.5x4.25 or 4x6) and distributed at event 1 10 X 10 exhibit booth space (or larger depending upon your needs) in highly visible, premium location (tent provided by Sponsor) Stage announcements from all entertainment stages promoting official Sponsor Company name included as an Official Sponsor in all press materials including press releases, newspaper ads, public service announcements, press Advisories Large Logo printed on all event volunteer t-shirts One full-page b/w ad in the Tour of Homes tour booklet with premium placement Mention & large logo in the Thank You article in the October issue of The Messenger 10 Candler Park Fall Fest t-shirts. 10 Candler Park Road Race Entries (or just the shirts if you don t want to run!) 4 tickets to the Candler Park Tour of Homes. Greetings, Thank you for your interest in partnering with Candler Park Fall Fest. We have several sponsorship packages that are available for the event, along with optional multi-year renewals. There are several naming sponsorship packages that will allow your brand the most exposure for each section of the festival. Please feel free to follow up after receiving this with any questions you may have or to custom tailer any one of these packages. We look forward to partnering with you and bringing exposure to your brand and recruiting new consumers to your product / service. Premium placement on Fall Fest and one premium banner on CandlerPark.org (15,000 page views/month) Two Individual blog post & one page dedicated to sponsor on Fall Fest website Ongoing Weekly Social Media support and Promotion one month prior to event with once a month promotion via social media after purchase of sponsorship package Sincerely, Drew Jackson Fall Fest Sponsorship Chair drewjackson@kw.com

6 2GOLD SPONSOR PACKAGE: $5000 Brand Placement on a minimum of 5 large banner displays (your choice) 1 10 X 10 exhibit booth space (or larger depending upon your needs) in highly visible, premium location (tent provided by Sponsor) Stage announcements from all entertainment stages promoting official sponsor Option to claim one home on Tour of Homes if naming sponsor has not claimed. Medium size Logo printed on all event volunteer t-shirts Mention & medium sized logo in the Thank You article in the October issue of The Messenger 10 Candler Park Fall Fest t-shirts. 10 Candler Park Road Race Entries (or just the shirts if you don t want to run!) 4 tickets to the Candler Park Tour of Homes. Premium placement on Fall Fest website & CandlerPark.org (15,000+ views per month) Individual blog post and page dedicated to sponsor s product or service Ongoing Bi-Monthly social media support and Promotion one month prior to event with once a month promotion via social media after purchase of sponsorship package. 3FALL FEST FRIEND BOOTH SPONSOR PACKAGE: $1000 Brand Placement on a minimum of 3 large banner displays (your choice) Stage announcements from all entertainment stages promoting official sponsor 1 10 X 10 exhibit booth space (or larger depending upon your needs) in highly visible, premium location. KIDZONE OPTIONS AVAILABLE. (tent provided by Sponsor) Option to claim one home on Tour of Homes if naming sponsor has not claimed. MEDIUM size Logo printed on all event volunteer t-shirts Mention & MEDIUM-sized logo in the Thank You article in the October issue of The Messenger Premium placement on Fall Fest website & CandlerPark.org (15,000+ views per month) Ongoing Bi-Monthly Social Media support and Promotion one month prior to event with once a month promotion via social media after purchase of sponsorship package. 4KID ZONE NAMING SPONSOR PACKAGE: $2000 (only available if naming sponsor has not claimed) Brand Placement on one large banner at the Kid Zone. MEDIUM size Logo printed on all event volunteer t-shirts Mention & medium-sized logo in the Thank You article in the October issue of The Messenger Named placement on all Kid Zone details on Fall Fest website Ongoing Social Media mentions whenever promoting the Kid Zone

7 5TOUR OF HOMES SINGLE HOME SPONSOR PACKAGE: $500 Your choice of one home to sponsor on the Tour of Homes 500 quantity 4x6 promotional items displayed for taking in selected Home Brand mentioned on Tour of Home schedule next to Home SMALL size Logo printed on all event volunteer t-shirts Mention & small-sized logo in the Thank You article in the October issue of The Messenger 300X250 banner placement on Fall Fest website Social Media mentions whenever referring to Tour of Homes Specific mention of brand and link to brand from Tour of Homes web page and individual home description online. 7FALL FEST CONTRIBUTOR: $300 SMALL size Logo printed on all 5K and volunteer t-shirts Mention & small-sized logo in the Thank You article in the October issue of The Messenger TOUR OF HOMES PACKAGE AVAILABLE UPON REQUEST 100X100 Fall Fest website ad banner on homepage in rotation CUSTOM PACKAGES AVAILABLE UPON REQUEST!