Sponsorship Application & Information December 5, 2015 Third Avenue Village, Chula Vista, California

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1 Sponsorship Application & Information December 5, 2015 Third Avenue Village, Chula Vista, California How Do I Sponsor the Event? o Please read the information on the benefits of sponsoring this event o Review the different levels and decide which one you are interested in o Contact call or mail the attached application with your selection o Then we will send you a contract and the promotion for your company can begin! WHAT: The Chula Vista Starlight Parade is a signature event that celebrates the start of the holiday season. The Starlight Parade was first held in the 1940s and each December thousands of people come to Third Avenue Village in Chula Vista to watch marching bands, festive floats, dance groups, high school drill and cheer teams, and Santa Claus ring in the holiday season! Visitors to this fabulous event can also attend Holiday in the Village a free family festival celebrating the holidays. Holiday in the Village attracts 15,000+ attendees to

2 Third Avenue in Chula Vista, while the parade attracts 30,000+ spectators. WHERE: Holiday in the Village is held on historic Third Avenue between Park Way and F Street in Chula Vista. The parade will be held on Third Avenue from H Street to E Street. WHEN: Saturday, December 5, 2015 Holiday in the Village Noon to 5 p.m. Starlight Parade 6 p.m. By Who: Holiday in the Village and the Chula Vista Starlight Parade are proudly presented by the Third Avenue Village Association and the City of Chula Vista. PRINT & ADVERTISMENTS: Event postcards distributed Posters, banners throughout Chula Vista for 30 days leading up to the event Advertising and Promotion: o Radio station partnerships, advertising in community and regional publications, media outreach, press release distribution, social media promotion, and a parade website will build awareness for event and promote sponsors Event programs distributed at the event BENEFITS OF BEING A SPONSOR: Reach a large audience with repeated impressions. Your company name or logo will appear on the event s poster and in all promotional materials, including the official website as well the official program for the event. Develop new business and contacts. Show your company s commitment to the local community and holiday spirit. Promote community outreach and the opportunity to showcase Chula Vista and invite visitors from around the region to come together in a fun, festive environment that celebrates the holidays.

3 Chula Vista Starlight Parade $10,000 Title Sponsor Event named after your company or organization Banner in parade with your company logo Award named after your company Opportunity for a float in parade Company name and logo incorporated into parade name for all advertising and promotional purposes, including all print, radio spots, TV spots, posters and postcards Company name and website listed in official event program 10 VIP wrist bands to our exclusive sponsor viewing venue 10 social media posts in the 30 days leading up to the event Full page ad in event program Logo and link to sponsor s website displayed on official event website First right of refusal to the 2016 event $5,000 Presenting Sponsor Event presented by your company or organization Opportunity for float in parade Company logo in 1 st tier position on all print advertising, posters, postcards, and programs 6 social media posts in the 30 days leading up to the event ½ page ad in the event program Logo and link to sponsor s website displayed on official event website First right of refusal to the 2016 event $2,500 Participating Sponsor Company logo in 2 nd tier position Logo displayed in all print advertising Company logo displayed on posters Company logo on postcards Logo and link to sponsor s website displayed on official event website 4 social media posts in the 30 days leading up to the event ¼ page ad in event program $1,000 Community Sponsor Company logo in 3 rd tier position Logo and link to sponsor s website displayed on official event website Company name mentioned in all publicity for event Company name and website listed in official event program 2 social media posts in the 30 days leading up to the event ¼ page ad in the program $500 Friend of Parade Company logo on website Company logo in event program

4 Program Advertising $250 full page ad in event program, name inclusion on website. Sponsor mentioned twice in social media outlets. $150 half page ad in event program, name inclusion on website. Sponsor mentioned twice in social media outlets. $75 quarter page ad in event program, name inclusion on website. Sponsor mentioned twice in social media outlets. $50 business card ad in event program, name inclusion on website.

5 Chula Vista Starlight Parade Sponsor Application Please fill out and fax, or mail to: Ph: Fax: th Avenue, Ste. B, San Diego, CA Company Name: Contact Person: Phone/ Fax #: Address: Quick Access Phone # for Day of Event: Website: Brief Description of your parade entry LEVEL I would like to sponsor at the level of (please check one) Title Sponsor $10,000 _ Presenting Sponsor $5,000 _ Participating Sponsor $2,500 _ Community Sponsor $1,000 _ Friend of Parade Sponsor $500 _ Program Advertising $250, $150, $75, $50 _ In-Kind Sponsor valued at $ Other $ I would like to personalize my sponsorship level. Contact me to discuss the cost

6 Payment will come later Date: Invoice me Charge a credit card (10% processing fee added) CC# EXP: Signature: Date: CVC Code: Address if different then above for Credit Card: Please make check payable to City of Chula Vista and mail check to attn: Chula Vista Starlight Parade c/o Olga Berdial 276 Fourth Ave., Chula Vista 91910

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