THE WORLD IS A STAGE, BUT THE ARENA IS WHERE THE FANS ARE Marketing Guide

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1 THE WORLD IS A STAGE, BUT THE ARENA IS WHERE THE FANS ARE Marketing Guide

2 Dear Prospective Sponsor: The Santa Rosa Junior College Ice Hockey Club is making plans for the upcoming hockey season. The success of our season is credited largely to our sponsors, who lend their names and financial support to the club. The money we raise each year goes to supporting our team operations, travel expenses and league fees. By participating as a sponsor, your organization will benefit from extended exposure through media campaigns and promotional efforts directed toward the supporters of the SRJC Ice Hockey Club. For a small donation, you ll be able to enjoy excellent exposure to this important segment of your target audience. We have five levels of sponsorship packages, as detailed in the attached marketing guide. You can select the level of participation that best meets your business needs, and be sure in the knowledge that your sponsorship donation will be used to help support and promote college hockey in your community. The SRJC Ice Hockey club is a registered non-profit organization and your sponsorship is tax deductable. We re counting on your support, and will be happy to answer any questions you may have. Please contact Jacob Fitzpatrick at srjchockey@gmail.com or Thank you in advance for your willingness to support the efforts of the SRJC Ice Hockey Club and make a difference in our community. Sincerely, Jacob Fitzpatrick Director of Operations SRJC Ice Hockey Club 1

3 Fan Demographics Age & Sex 27% Female 51% 1.3% 8.4% 5.5% 8.3% Age Male 49% 3.8% 13% 5.9% 6.4% 20% Location City Percent Santa Rosa 44.8% Rohnert Park 15.3% Windsor 10.6% Petaluma 7.1% Sebastopol 6.2% San Francisco 5.1% Cotati 4.4% Healdsburg 4.2% Other 2.3% Miscellaneous Fan Statistics Average Game Attendance 500+ Facebook fans Web site traffic 1800 views per week Game programs sold 200 per game Live impressions per season 38,500+ Media impressions per season 202,400+ Fan statistics acquired from website, facebook, and game ticketing database surveys 2

4 Fan Demographics 3

5 Benefits of Sponsoring The SRJC The SRJC Impact Sponsorship with SRJC Ice Hockey offers partners the vehicle to significantly increase the effectiveness of their marketing tactics. Marketing materials featuring the SRJC name and logos receive a 30% lift in awareness over standard marketing tactics. Why Sponsor Associate your brand with one of the most popular and recognizable logos in Sonoma County: the SRJC. SRJC Ice Hockey has been nationally ranked 4 years in a row. Turnkey, impactful programs customized to meet your goals and objectives. Immerse your brand in an environment that the consumer is most passionate about: SRJC hockey. Sponsorship sends a message that your brand is strong and vibrant and that you are continuing to invest in it and your community. 4

6 Print Media Game Program Advertisement Distributed by the hundreds at every home game, the SRJC Game Program provides fans with all the latest news and stats about the team and the night s game. This is a hard working publication that will work hard for your brand. GIVE FANS SOMETHING TO HOLD ON TO Game Tickets Your brand printed on each game ticket and distributed to 1000 s of Sonoma County residents, and posted at various bars and restaurants in the area. 5

7 In-Game Signage Dasherboards Dasherboards receive approximately 75% of all brand exposure during SRJC hockey games. Dasherboards receive constant visibility during home games and secondary coverage in local newspapers, magazines, and social media through game pictures, and print media. Dasherboards measure 20 x 90.5 and are sold by location of viewing from grandstands. BRING YOUR LOGO INTO THE GAME WITH IN GAME SIGNAGE Option A (10 available) Direct view from grand stands Option B (8 available) Angled view from grand stands Media Add-on (10 available) Secondary exposure to media 6

8 Audio Intermission Commercial A 30 second audio commercial played over the PA system during breaks in the action and intermissions. YOU CAN T ESCAPE THIS KIND OF COVERAGE Game Event Naming Your brand attached to one of the in-game events. Example: The West Side Bar & Grill Intermission report or The Sam s For Play Cafe chuck-a-puck contest. 7

9 Digital Media Website Polar Bear fans receive the most up-to-date news, stats, and schedules 24 hours a day at the official SRJC Hockey website. Fans can also purchase merchandise, enjoy special promotions, and interact with players and coaches, all at 47,000 unique website views in 2014 Facebook Speak directly to the SRJC s largest social media database through the SRJC Hockey s official Facebook page. Marketing solutions can be customized to hit a variety of demographics in a growing and active fan base. NEW MEDIA WITH GOOD OLD FASHION ECITEMENT Over 1,850 Facebook fans strong Over 205,400 impressions in

10 In Game Promotions Endless Possibilities In-game promotions are second to none when it comes to interaction between a brand and SRJC Hockey fans. Booth displays, game day giveaways, and fan participation games, entertain fans during breaks in the action and give sponsors the chance to interactively and directly promote their brand in a fan-friendly way. YOUR OPPORTUNITY TO BE FRONT AND CENTER 9

11 Sponsorship Packages DIAMOND PLATINUM GOLD SILVER BRONZE Price CUSTOM $1500-$2500 $800 $450 $300 Dasher board advertisement Intermission audio commercial Game event naming Half page ad in game program Quarter page ad in game program Small page ad in game program Web ad on team s home page Web ad on team s web page Web ad on team s sponsor page Ad on game tickets Facebook posting CUSTOMIZED Promotions Option Price of Platinum package varies with placement of dasherboard and optional add-on s Price of Diamond package is fully customized and varies with level of promotions YOU CAN T BE MISSED WHEN YOU RE EVERYWHERE Three Cheers For Victory Our goal is to help our sponsorship partners run successful campaigns that tap into the power of our devoted audience. We look forward to working with you and thank you for your interest. Please Contact: Jacob Fitzpatrick srjchockey@gmail.com 10

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