JULY. Exhibitor and Sponsorship Prospectus. 18th-19th, Sloans Lake Park Denver, CO. T: F:

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1 2015 Colorado Dragon Boat Festival JULY 18th-19th, 2015 Sloans Lake Park Denver, CO Exhibitor and Sponsorship Prospectus T: F:

2 Colorado Dragon Boat Festival Fact Sheet Festival Dates Sloan s Lake Park - Denver, CO Saturday, July 18, 2015: 10am - 7pm Sunday, July 19, 2015: 10am - 5pm Mission Statement The mission of the Colorado Dragon Boat Festival is to build bridges of awareness, knowledge and understanding between the diverse Asian Pacific American (APA) communities and the general public through cultural education, leadership development and athletic competition. Colorado Dragon Boat Festival Story With its origins in China, the 2,000 year old sport of dragon boat racing has crossed the seas and found a home in Colorado. Founded in 2001, the Colorado Dragon Boat Festival is the largest pan-asian event in the Rocky Mountain region. In just 14 years, CDBF has grown from 15,000 to 125,000 attendees. In addition to the exciting boat races, the Colorado Dragon Boat Festival sets itself apart by putting an emphasis on cultural education. In 2014, the CDBF featured over 100 performances and demonstrations representing over 20 different Asian Pacific Islander ethnic groups. Festival attendees can also enjoy a wide variety of Asian cuisines at two Taste of Asia food courts and shop at the festival s very own Marketplace. Highlights from 2014 included a new Culinary Dojo cooking demo stage and a Lion Dance Extravaganza! Awards & Achievements 2013 Denver Mayor s Awards for Excellence in Arts and Culture - Impact Arts 2013 Colorado Festivals and Events Association: Best Promotional Item, Best T-Shirt Design, and Best Event Photograph 2011 Denver Mayor s Diversity Award Top of the Rockies Denver s Top Annual Festival Minoru Yasui Award - CDBF Steering Committee Asian Pacific Development Center Community Organization of the Year Award Highlights The Colorado Dragon Boat Festival is Your Weekend Passport to Asia and the Pacific! The festival creates a harmonious yin/yang for its spectators and participants. Exciting festival features include: Dragon Boat Races Opening Ceremony Performing Arts Main Stage Band Stage Gateway to Asia Cultural Education Martial Arts Stage Cultural Unity Urban Arts Area Dragonland Kid s Area imaginasian Art Collaboration Wellness Village Two Taste of Asia Food Courts Marketplace Beer Garden VIP Hospitality Tent Free Shuttle

3 Colorado Dragon Boat Festival 2014 Photos

4 Colorado Dragon Boat Festival Demographics 2014 Demographic Information Total attendance at the 2014 Colorado Dragon Boat Festival was estimated by police and event organizers at approximately 125,000 people. Audience demographic research was conducted by BGV Marketing and CDBF Festival Ambassadors at the event. Total survey respondents = 1,328. Income 31% Under $34K 13% $110K+ 25% $35-$59K 11% $90-$109K 19% $60-$89K Age 31% % % % Under 18 3% % % % Female Ethnicity 55% Caucasian Gender 44% Male 18% 5% Asian/Pacific African American Islander 13% Hispanic 7% Other 2% Native American 5% Some High School Education 14% High School Graduate 29% Some College 53% Rent Housing 37% Single Marital Status 7% Cohabiting 23% Graduate Degree 5% Some Post- Graduate 25% Undergraduate Degree 47% Own 5% Partner 48% Married 2% Other 33% Cultural Demos & Exhibits Reason For Attending 32% Boat Races Times Attended 12% Twice Will Attend in 2014? 30% Performances 7% Other 26% Free Event 8% Community Support 11% Marketplace & Shopping 3% Wellness Village 72% First Time 6% 3 Times 5% 4 Times 8% 5 or More Times 93% Yes 7% No

5 Colorado Dragon Boat Festival Publicity The Colorado Dragon Boat Festival garners ample media coverage prior, during and after the event. The festival s colorful cultural focus and dynamic action-oriented races and performances are perfect for all media reports. Each year, the Operations Committee creates new programming to keep the festival fresh for frequent festival guests and continue to pique media interest. The public relations campaign for 2014 was very successful and generated a total ad equivalency value of over $250,000. Television & Radio Each year, the Colorado Dragon Boat Festival partners with local television and cable providers to run an on-air campaign totaling over $80,000. Through CDBF s partnership with KDVR and KWGN, a two different commercial spots were filmed promoting the festival, using both Fox31 and CW2 anchors. The 2014 campaign began on June 27th and ran through July 20th (the final day of the festival). Between the second TV spots run on KDVR, KWGN and Comcast s various cross-channel cable promotions, the CDBF spot garnered approximately 12 million impressions. The Colorado Dragon Boat Festival was also happy to continue its strong partnership with Lincoln Financial Media. Radio stations included in the partnership are KS 107.5, Comedy 103.1, Sports Radio The Fan, 1600 The Zone, and Cruisin 950am. In 2013, KS1075 brought their station van to the festival for live broadcasts and all stations aired a combined total of 404 pre-recorded promos as well as many live promos. The 2014 campaign ran July 1st through 20th. Print Advertisement The Colorado Dragon Boat Festival partners with the Denver Post by placing ads in strategic weekend editions of the newspaper leading up to the festival. The print ads reflect the winning promotional poster design of the year and are a colorful, eye-catching reminder of upcoming festival dates and details. Associate Sponsor logos are included in the print ads. Total impressions garnered from Denver Post print and online ads equal approximately 8 million. Website The Colorado Dragon Boat Festival website ( generated over 87,000 page views in July 2014 alone, from 23,000 unique users. The CDBF website features high visibility for sponsor promotion, photos to illustrate the colorful and dynamic aspects of the festival, videos, a Facebook link and Twitter widget showing a running display of tweets from CDBF, fans and sponsors, a commenting platform with quick responses from CDBF, and high SEO with two-thirds of traffic to the website through search engine referrals. Social Media The Colorado Dragon Boat Festival relies heavily on promotion via social media sites with the primary platforms being Facebook and Twitter. CDBF s Facebook account has over 4,100 fans with over 3,400 active users during the festival month of July The CDBF Twitter page has over 800 followers. Through re-tweeting of messages, CDBF was able to reach over 3,000 users during the 2013 festival season. New in 2014 was a selfie contest! Festival attendees were encouraged to take a selfie showcasing their favorite part of the festival and upload it with the hashtag #CDBFSelfie. Top images were voted on by the public to determine the winner. Collateral Materials CDBF organizers distribute 1,500 double-sided color posters, 8,000 double-sided color rack cards, and 8,000 program books. All collateral pieces have sponsor logos printed. Distribution takes place all over the Denver-metro area as well as hand-passed on Denver s 16th St. Mall Media Partners

6 Colorado Dragon Boat Festival Current Sponsors Each year our sponsors join us in our mission to entertain and educate over 125,000 festival visitors about the rich diversity of Asian and Asian American culture, and to engage athletes and fans with our dynamic dragon boat races. Drawing a uniquely diverse crowd, the Colorado Dragon Boat Festival has something even more special to offer to exhibitors that sets our festival apart from all others in the Rocky Mountain region. As the festival has grown in stature, so has its corporate sponsorship program. Last year featured several returning sponsors as well as quite a few new additions. Community & Media Partners Scientific & Cultural Facilities District Tier III Comcast/XFINITY KDVR/KWGN Lincoln Financial Media The Denver Post Associate Sponsors Kaiser Permanente MillerCoors Your Neighborhood Toyota Stores Supporting Sponsors Bellco Credit Union Noble Energy Pepsi Bottling Group Walmart Contributing Sponsors Denver Water Regis University Corporate Partners/Exhibitors American Family Mutual Insurance AT&T BGV Marketing Champion Windows Coast 2 Coast Communications Colorado State Lottery DaVita Clinical Research EnviroFInance Group Grand Lodge on Peak 7 Renewal by Anderson Ria Money Transfer Excel Energy Yakult, U.S.A. *Returning Sponsor **New sponsor in 2014 Sponsor Testimonials We ve been involved with the Colorado Dragon Boat Festival for several years now. It s a perfect fit for us. It s a great family event. The crowds are always amazing. Every year there are more and more people! We have people lined up all the way down the row to visit our booth. Our talent loves coming out to do this event because they get to meet all sorts of people it s a very diverse crowd. It s the type of event that we like to help promote, and we ll be back again! - Fox31 Denver I love the Colorado Dragon Boat Festival more than anything in the world. We get to touch audiences and demographics that we wouldn t normally get access to. The organization of the event, as far as sponsor goes, is amazing. We always have tons of support, everything is well put together, and everything is well organized, so it s really easy for us to do this event. We make a ton of sales here and really get great exposure to the community, so we will forever be involved in the Colorado Dragon Boat Festival. We love it! - Comcast/XFINITY We ve been here at the Colorado Dragon Boat Festival for five years now. Ever since day one of our involvement, not only has the festival been extremely good to work with, organized, and just very prepared for the event, it s also been a great experience for us in harvesting leads for our client. Also the interactions that we have here with people are wonderful. Everybody here is happy to be here and they re happy that we re here. We look forward to the future and we thank the Colorado Dragon Boat Festival for letting us be involved! - Denver Region Toyota Dealers For Sponsor Testimonial videos, visit

7 Colorado Dragon Boat Festival Sponsorships The Colorado Dragon Boat Festival has grown to become Colorado s premier pan-asian event and family-friendly summertime festival and a much-anticipated highlight of the busy summer. As a corporate partner, you can leverage the impact and cross-over appeal of the CDBF in reaching Denver s vibrant Asian Pacific communities, plus a crossover audience of over 125,000 people, to achieve your marketing and communications objectives. Partnering with the CDBF will give you the opportunity to create brand experiences through exclusive presentation rights for one of the festival features, an extensive list of rights and benefits and the festival s unique ability to work with you in developing creative activations and promotions to bring your brand to life. Traveling to multiple dragon boat festivals throughout the year, both nationally and internationally, the Colorado Dragon Boat Festival produces the richest cultural experience of festivals that I have consulted with or participated in. The dedication to educating the public about Asian and Pacific Island cultures is to be commended and is second to none. - Kerry Chow, International Dragon Boat Race Consultant A Festival Feature to Call Your Own The CDBF has a number of activation options to choose from onsite. The following list is a complete selection of festival assets available for sponsorship. All opportunities range in investment from $5,000 for a Contributing Sponsorship to $40,000 for a Title Sponsorship. If none of these fit your marketing objectives, CDBF will gladly brainstorm other ideas with you! Dragon Boat Races - The main event! Main Performing Arts Stage - Showcasing traditional and contemporary music and dance. Taste of Asia Food Courts - Featuring delicious and unique cuisine from all over Asia and the US! Marketplace - Colorado s very own Asian bazaar! Shuttle Program - Transporting festival patrons from Sports Authority Field parking to the festival and back. Dragonland Kid s Area - A family-friendly venue with crafts, games, and fun entertainment. Cultural Unity Urban Arts Area - The most popular area for youth! Celebrating urban music, dance and art. Beer Garden - Offering shaded views and great tunes. Gateway to Asia - Cultural education pavilion featuring exhibits, performances and interactive demonstrations. Race Team City - Home to 50+ race teams. Opening Ceremony - Featuring traditional Chinese Lion and Dragon dances and the Awakening the Dragon Eye-Dotting Ceremony to bless the dragon boats. Seating Pavilion - Located in Taste of Asia West. Misting Stations - Providing a shaded place for festival patrons to cool down from the summer heat. CDBF Volunteer Program - Spread your message on Volunteer T-shirts for 400+ festival volunteers. VIP Hospitality Area - Situated on the picturesque lakeshore, providing complimentary lunch, snacks and refreshments to VIPs, sponsors, and festival staff. Band Stage - Celebrating local contemporary Asian American artists. Located inside the Beer Garden. Martial Arts Stage - Showcasing local talent. Wellness Village - Promoting health and wellness through free health screenings and prevention education. Passport to Asia Program - Festival patrons explore the festival, collecting stamps for visiting certain areas, then turn in their passport in exchange for being entered in a contest to win your prize of choice. A fun and interactive way to collect contact info! imaginasian Art Collaboration - An interactive and educational area showcasing local Asian American artists. Dragon Boats - Opportunity to place your logo on a colorful dragon boat. Great for press photo exposure! Dragon Boat Paddles - Gain great exposure in virtually every race photo with your logo on the paddles! Race Misting Tent - Help the paddlers cool down in this staging tent before their big race! Festival Information Centers - Prime real estate at tents located at main festival entrances.

8 Colorado Dragon Boat Festival Rights & Benefits The Colorado Dragon Boat Festival has a wide variety of rights and benefits based on various sponsored Festival assets. Our sponsorship team loves to work with partners to customize an activation plan that will help your company: Create awareness and visibility Increase brand loyalty Drive retail/dealer traffic Stimulate sales and usage Show community responsibility Sample/showcase products/services Entertain current/prospective clients Highlights Limited to 1 Sponsor for each Festival asset First Right of Refusal Category Exclusivity 1-3 Year Contract Term Advertising Benefits Logo ID in Denver Post Promotional Ads Logo ID in Comcast Promotional Spots Logo ID in KDVR and KWGN Promotional Spots Recognition in CDBF News Releases Promotional Materials Logo ID on CDBF Promotional Poster Logo ID on CDBF Promotional Rack Card Official Event Program Book Logo ID on Event Program Logo ID Recognition on Sponsor Page Logo ID on Festival Site Map Opportunity to Provide Welcome Letter in Program Program Book Ad Onsite Benefits Premium Event Exhibit Space Logo ID on Festival Asset Logo ID on Festival Entrance Logo ID on Main Festival Entry Signage Logo ID on A-Frame Site Plan Signs Opportunity to Place Banners onsite Logo ID on volunteer shirts with CDBF Logo Audio Recognition from Main Festival Stage Opportunity for Spokesperson to Welcome Crowd During Opening Ceremony Online Benefits Banner Ad with Link on CDBF Website Logo in CDBF e-newsletter Social Media Marketing Hospitality Rights Passes to VIP Hospitality Area VIP Invitation to Opening Ceremony VIP Parking Passes Purchase Credit Towards Event Branded Merchandise Complimentary Race Team Registration ($900 value) Contact We look forward to the opportunity to partner with you! For more information contact: Colorado Dragon Boat Festival sponsors@cdbf.org P: (303) F: (303) Youngfield Street Suite 350 Wheat Ridge, CO