How To Get A Sponsorship From Fashion Week D.S. 2015

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1 BEFORE YOU know it IT'S HERE.

2 " FASHION WEEK SAN DIEGO HAS BECOME A HUGE EVENT IN OUR COMMUNITY. It's important to the city of San Diego on a couple fronts. it brings tourists to San Diego. FASHION WEEK SAN DIEGO IS HELPING TO build our economy, create jobs and educate young people. THE CITY OF SAN DIEGO IS PROUD TO HAVE THIS EVENT IN OUR COMMUNITY. " TODD GLORIA President of San Diego City Council

3 INTRODUCTION FASHION WEEK SAN DIEGO IS A COLLABORATIVE ENTERTAINMENT fashion event that celebrates emerging DESIGNERS BY SHOWCASING, SUPPORTING and highlighting the pulse of these ENTREPRENEURS AND WHAT THEY ARE CREATING. FWSD is a traditional fashion week FEATURING DESIGNERS FROM AROUND THE WORLD. FASHION WEEK SAN DIEGO IS ALWAYS THE FIRST WEEK OF OCTOBER. OUR 2015 BIG WEEK IS SLATED FOR SEPTEMBER 28TH TO OCTOBER 4TH, 2015 in la jolla.

4 THE GOSSIP " FWSD events deliver innovation and creativity and are a great opportunity to catch a glimpse into the latest trends THEY PROVIDE A MAJOR SPRINGBOARD TO DISCOVERY AND SUCCESS. It was a great event to get a taste of the great things to come from the art, design, and fashion scene in San Diego. THE STYLES LEFT YOU WANTING MORE! " "

5 DESTINATION: SAN DIEGO SAN DIEGO PLAYS A KEY ROLE in the fashion industry. The city is one of the top 10 visitor & meeting destinations within the US. The State of California is one of the largest employers of designers in the Industry, supporting over 16,000 designers. San Diego is the eighth-largest city in the US for fashion designers, models and merchandisers, holding one of the highest employment rates for fashion designers. From , employment in family clothing stores increased by 97.2%, with 273,700 jobs growing to 539,800 jobs. In 2010, San Diego households spent an average, $1,700 a month on items in the industry. San Diego's proximity to Mexico allows for an economical and competive option for manufacturing opportunities.

6 FACTS + STATS HIGHLIGHTING THE FASHION & BEAUTY INDUSTRY IN OUR COMMUNITY IS A KEY GOAL OF FWSD FWSD is an official and traditional Fashion Week open to both the industry and public. It is the only Bi National Fashion Week in the USA. FWSD has had over 20,000 attendees during our week October fashion shows. FWSD is a design incubator for emerging fashion designers (designers who recieve under a million in orders a year.) Our designers are a diverse mix of local, national and international talent. FWSD spends up to 8 months coaching these emerging designers to have a strong launch at our runway events and sustain the momentum from their involvement with FWSD. FWSD 30% + of the FWSD audience are out of town buyers, press and industry folks. FWSD has been able to help designers get into NYC Fashion Week, national magazines, TV opportunities, showrooms and several retail stores. In 2012, FWSD had the second most media impressions in San Diego next to Comic Con In 2013, FWSD received 2 proclamations making the 1st week of October the official Fashion Week in San Diego.

7 OUR EVENTS FWSD IS NOT A WEEK. It's a whole YEAR! -January: Call for Designers -March: Spring Showcase -April: FAB Authority Workshop -May: FAB Authority Workshop -June: Annual Bikini Fashion Show -July: FAB Authority Workshop -August: Culinary Couture -October: FWSD Runway Shows in La Jolla *SUBJECT TO CHANGE & MANY EVENTS WILL BE ADDED THROUGHOUT THE YEAR

8 at a glance CLICK HERE to watch COVERAGE

9 SPONSORSHIP overview FWSD OFFERS their partners HIGH IMPACT SPONSORSHIP EXPOSURE Gain visibility to a captive and diverse local, national and international audience. Create more awareness and boost your brand image by aligning with the largest fashion event produced in San Diego & the OC. Secure promotional marketing at our FWSD events for all of Achieve brand publicity with FWSD media partners across print, online, video and social media platforms. Acquire post-event professional photography to support your marketing efforts. Give your brand the opportunity to support the fashion, beauty & design industry.

10 SPONSOR LEVELS PREFERRED BOUTIQUE $2,000 Logo on FWSD marketing materials (flyers, agendas & campaigns) Logo on FWSD website hyperlinked under Preferred Boutique Partner 4 VIP Tickets to Fashion Week San Diego 2015 Opportunity to put item in gift bags at FWSD runway shows Logo at FWSD runway shows

11 SPONSOR LEVELS PREFERRED SALON $2,000 Logo on FWSD marketing materials (flyers, agendas & campaigns) Logo on FWSD website hyperlinked under Prefereed Salon Partner 4 VIP Tickets to Fashion Week San Diego 2015 Opportunity to put item in gift bags at FWSD runway shows Logo at FWSD runway shows

12 SPONSOR LEVELS PREFERRED HOTEL $2,000 Logo on FWSD marketing materials (flyers, agendas & campaigns) Logo on FWSD website hyperlinked under Preferred Hotel Partner 4 VIP Tickets to Fashion Week San Diego 2015 Opportunity to put item in gift bags at FWSD runway shows Logo at FWSD runway shows

13 SPONSOR LEVELS PREFERRED RESTAURANT $2,000 Logo on FWSD marketing materials (flyers, agendas & campaigns) Logo on FWSD website hyperlinked under Preferred Restaurant Partner 4 VIP Tickets to Fashion Week San Diego 2015 Opportunity to put item in gift bags at FWSD runway shows Logo at FWSD runway shows

14 SPONSOR LEVELS SILVER SPONSOR $5,000 Logo on printed FWSD marketing materials (flyer, signage, agendas) Logo on FWSD website hyperlinked 8 VIP Tickets to Fashion Week San Diego 2015 Special thank you sponsor reception week of FWSD (Oct.) Opportunity to put item in gift bags at runway shows

15 SPONSOR LEVELS GOLD SPONSOR $10,000 Logo on printed FWSD marketing materials (flyer, signage, agendas) Logo on FWSD website hyperlinked 10 VIP Tickets to Fashion Week San Diego 2015 Logo at runway shows Special thank you sponsor reception week of FWSD (Oct.) Opportunity to put item in gift bags at runway shows Special dedicated post on the FWSD Facebook on company Special dedicated post on the FWSD Twitter on company Plus value added customized benefits

16 SPONSOR LEVELS PLATINUM SPONSOR $15,000 Logo on printed FWSD marketing materials (flyer, signage, agendas) Logo on FWSD website hyperlinked 15 VIP Tickets to Fashion Week San Diego 2015 Special thank you sponsor reception week of FWSD (Oct.) Logo at runway shows Opportunity to put item in gift bags at runway shows Special dedicated blog post on company Special dedicated post on FWSD Facebook on company Special dedicated post on the FWSD Twitter on company Table at trunk show during Oct. event. Special option to have 1 dedicated event before FWSD to promote your brand or company with FWSD audience. Opportunity to donate to the business package for the winning designer. Plus value added customized benefits

17 SPONSOR LEVELS FASHION PARTNER $25,000 Logo on printed FWSD marketing materials (flyer, signage, agendas) Logo on FWSD website hyperlinked 20 VIP Tickets to Fashion Week San Diego 2015 Special thank you sponsor reception week of FWSD (Oct.) Opportunity to put item in gift bags at runway shows Logo at runway shows Special dedicated blog post on company Special dedicated post on FWSD Facebook on company Special dedicated post on the FWSD Twitter on company Table at trunk show during Oct. event. Dedicated portion to company in FWSD blasts Opportunity to donate to the business package for the winning designer Opportunity to have dedicated signage, banner, or pop up banner at FWSD events on company. Special option to have 2 dedicated events before FWSD to promote your brand or company with FWSD audience. Plus value added customized benefits

18 SPONSOR LEVELS STYLE PARTNER $50,000 Logo on printed FWSD marketing materials (flyer, signage, agendas) Logo on FWSD website hyperlinked 20 VIP Tickets to Fashion Week San Diego 2015 Special thank you sponsor reception week of FWSD (Oct.) Table at trunk show during Oct. event. Logo at runway shows (2) Dedicated portions for company in FWSD blasts Special dedicated blog post on company Special dedicated post on FWSD Facebook on company Special dedicated post on the FWSD Twitter on company Opportunity to donate to the business package for the winning designer Opportunity to have dedicated signage, banner, or pop up banner at FWSD events on company. Opportunity to put item in gift bags at runway shows Special option to have 3 dedicated events before FWSD to promote your brand or company with FWSD audience. Plus value added customized benefits

19 SPONSOR LEVELS TRENDSETTER $100,000 Logo on printed FWSD marketing materials (flyer, signage, agendas) Logo on FWSD website hyperlinked 25 VIP Tickets to Fashion Week San Diego 2015 Special thank you sponsor reception week of FWSD (Oct.) Opportunity to put item in gift bags at runway shows Table at trunk show during Oct. event. Logo at runway shows (2) Dedicated portions for company in FWSD blasts Special dedicated blog post on company Special dedicated post on FWSD Facebook on company Special dedicated post on the FWSD Twitter on company Opportunity to donate to the business package for the winning designer Opportunity to have dedicated signage, banner, or pop up banner at FWSD events on company. Special option to have 4 dedicated events before FWSD to promote your brand or company with FWSD audience. Option to have Runway Show at your venue OR to be the presenting sponsor of one runway show night. Plus value added customized benefits

20 ADDITIONAL OPPORTUNITIES COLLABORATE with FWSD for a unique & fresh approach. Bar Sponsor Press Lounge Sponsor Valet Parking Sponsor After Party Club Sponsor VIP lounge Billboard Sponsor (3) Items in FWSD VIP $10, $10, $10, $ $ $ $ plus units Giftbags Dedicated Pre-event $5,000.00

21 FASHION WEEK SAN DIEGO LOOKS FORWARD TO YOUR SUPPORT IN 2015! ALLISON ANDREWS Founder + Director allison@fashionweeksd.com