Sponsorship and Marketing Opportunities

Transcription

1 Sponsorship and Marketing Opportunities 3 rd Annual Artopia Fest: Chicago s Largest Indoor & Outdoor Music and Art Festival Chicago Urban Art Society August 30 th, 2014 (All photos in this document are from Artopia Fest )

2 Why Sponsor Artopia Fest? Because you want your brand associated with this awesome event! With a proven history of success, this year s event is anticipated to reach a large audience both at the event and through outside consumer reach, which will exceed your target market and brand awareness goals. Last year s event included thousands of attendees near capacity and reached an outside audience of over hundreds of thousands of people. This year s event will be even larger. Plus sponsorship can connect your business with a wide range of consumers through sampling/sales, lead generation, displays, retail bounce-back programs, on-site signage, media logo inclusion, online marketing, web links and much more.

3 Target Audience: Artopia Fest appeals to a wide and sophisticated audience. Local neighbors, families, and art and music enthusiasts of all ages will attend this amazing event. The majority of attendees tend to be between years of age.

4 Exposure through advertising and multichannel marketing, including online: Media sponsors such as Time Out Chicago, Red Eye, and Metromix are anticipated media sponsors for Artopia Fest as well as many local online publication sites. Each site will also send out blasts to their readers of over 100,000 people with links and information on the event. Yelp.com is also an anticipated media sponsor and will blast approximately 70,000 local influencers and tastemakers of Chicago.

5 Additional Marketing: Press releases are sent to over 200 local and national press contacts including print, radio, and television outlets. 2,500 posters and 10,000 postcards are produced with sponsor logos/listings which are distributed locally. The event is promoted on the event s exclusive website with an entire page dedicated to sponsor links and logos of participating sponsors. An blast will also be sent to our and partners databases. The event will also be heavily promoted on the official Facebook page and Twitter page, including numerous partner pages, which will reach tens of thousands of followers and fans.

6 Additional Advertisements will be placed in local newspapers and magazines pending sponsorship deals and final budgets. Additional marketing of the event will also include exclusive offers on Groupon, Living Social, and Goldstar directly reaching their audience, including hundreds of thousands of people in the Chicagoland area. In addition to all of the above, alternative marketing tactics such as paid Facebook ads, viral marketing, guerilla and street team marketing at events will also be conducted. There will also be onsite media coverage for event exposure of sponsors.

7 Onsite Exposure: Sponsors may participate with onsite signage and vending opportunities. Sponsorship of Artopia Fest offers your business direct, live exposure to large crowds in a relaxed, friendly and non-threatening environment. The consumer not only sees the product, but can touch it, hear it, use it and best of all...if applicable, can purchase it.

8 Each sponsorship package can be customized to suit your specific needs. Sponsorship Packages: Presenting Sponsorship: $3,000 Name in title: Presented by Your Company Category exclusivity. Special PR release announcing sponsorship. Name/Logo placement in all event related printed materials and social media sites along with logo and link of your company on Artopia Chicago's website. A special e-blast advertising the event that includes a message from your company. Title, logo, link and message from your company s CEO on event website. Selling, sampling, display and promotional rights from 10 X20 space located in the prime area and most prominent location of the venue. Ten dominant 3 x5 banner placement on-site. Name Inclusion in all our marketing efforts.

9 Category exclusivity Gold Sponsorship: $2,000 Name/Logo placement in all event related printed materials and social media sites along with logo and link of your company on Artopia Chicago's website. Five 3 x 5 banners placed throughout venue. Selling, sampling, display and promotional rights from an exclusive prominent 10 X10 space. Table included if needed.

10 Category exclusivity. Silver Sponsorship: $1,000 Name/Logo placement in all event related printed materials and social media sites along with logo and link of your company on Artopia Chicago's website. Two 3 x 5 banners placed throughout venue. Selling, sampling, display and promotional rights from a general area 10 X10 space. Table included if needed.

11 Category exclusivity. Bronze Sponsorship: $500 Name/Logo placement in all event related printed materials and social media sites along with logo and link of your company on Artopia Chicago's website. 8 foot space among general vendors. Table included if needed.

12 Organization / Local Business Sponsorship Booth: $250 Name/Logo placement in all event related printed materials and social media sites along with logo and link of your company on Artopia Chicago's website. Great for sales and display. 8 foot space among general vendors.

13 In-Kind Sponsors (product and sample providers) Name/Logo placement in all event related printed materials and social media sites along with logo and link of your company on Artopia Chicago's website. Product distribution among attendees. Please contact us for more information on this type of sponsorship. Please note: All printed banners in any package are to be provided by sponsors.

14 Do you really want to miss the event everyone will be talking about? Don t miss this exclusive opportunity to sponsor this amazing event and have your brand easily reach this large audience! For Sponsorship opportunities, please contact Elizabeth Diaz directly at or please hello@artopiachicago.com