2015 SPONSOR OPPORTUNITIES

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1 2015 SPONSOR OPPORTUNITIES INFORMATION INSIDE: Executive Summary 2014 Sponsors Top 10 Reasons to Sponsor the 2015 Uptown Art Fair Sponsor Benefit Grid Sponsor Option Packages Additional Information Request Form Page

2 EXECUTIVE SUMMARY Specs Dates Times Location Features Achievements Attendance Produced By Contact Info Nationally acclaimed, award winning: Uptown Art Fair Always the first full weekend in August. August 7, 8, and 9, 2015 Friday, 12:00pm-8:00pm. Saturday, 10:00am-8:00pm. Sunday, 10:00am-5:00 pm Always in Uptown, where Lake Street meets Hennepin Avenue. Uptown Minneapolis is an eclectic mix of commercial, retail and residential in South Minneapolis. The intersection of Lake and Hennepin is the center of a lively, upbeat business district and is the busiest intersection in the State of Minnesota. Attendees choose from creative and original works of art including sculpture, painting, photography, jewelry, multimedia compositions and more Over $1.6 million of art is sold during the festival ranging from quality reproductions and limited editions to one-of-a-kind treasures A highly competitive juried fine art show, over 800 applications are received from which an esteemed panel of judges selects over 340 of the best artists in the U.S and internationally. Enjoy food and drink from 20 different vendors Relax at the Wine and Beer Gardens Youth Art Fair featuring some of the most talented kids in the Minneapolis and St. Paul area Non-stop entertainment at the Performance Stage Interactive art activities for the entire family Watch the Twin Cities hottest chefs and most creative artists battle at Culinary Arts Stage Winner of over 120 International Festivals & Events Association (IFEA) Pinnacle Awards. The Pinnacles recognize the highest quality in promotional programs and materials produced by IFEA s more than 3,000 member festivals and events around the world. They are the most prestigious awards in the special events industry. 8 awards were won for the 2014 edition. Art Fair Sourcebook listed the 2010 festival as the 9th best in the nation. The Harris Guide ranked it as the #1 in Minnesota. Atracting nearly 400,000 people annually making it the 2nd largest statewide attended event behind the Minnesota State Fair. Uptown Association Maude Lovelle, Executive Director Maude Lovelle 1406 West Lake St., Lower Level C, Minneapolis, MN P: F:

3 20I4 SPONSORS It is inspiring to have sponsors who support the vision of a fine arts community. We are deeply grateful to the following: Artist Brunch Sponsor Official Hotel Sponsor Official Radio Sponsors Youth Art Fair Sponsor Charitable Partner Official Beverage Official Wine Uptown Information Booth Sponsors Official Beer Performance Stage Sponsor Family Imagination Station Sponsor Art Pass Sponsor Medical Sponsor Merchandise Sponsors Bike Valet Sponsor Recycling Sponsor fishsmart Culinary Arts Competition Sponsors -3-

4 1. 4. TOP 10 REASONS TO SPONSOR THE 2015 UPTOWN ART FAIR A HIGHLY REPUTABLE and LONG-STANDING TRADITION Nearly 52 years ago, a few local business owners who felt that outdoor arts and crafts could become a traditional success, started what is now today called the Uptown Art Fair. What started in 1963 as a small event with artists propping their pieces of work against the curb to sell their wares, has grown into a nationally recognized, top-ranked, three-day fine arts festival attracting nearly 400,000 people in just three days EXPOSURE TO SIGNIFICANT DEMOGRAPHIC The Uptown Art Fair attracts nearly 400,000 people to the corner of Hennepin Avenue and Lake Street. In this was due to the support of 51 sponsors, 52 local businesses and organizations, and over 700 volunteers. This community event provides a free, cultural experience for all visitors, with most attendees citing the artwork as their reason for attending. 75% of our attendees are female 21% have visited for 10 or more years 26% were first time visitors to the fair 38% planned to make an art purchase GET A STRONG RETURN ON YOUR INVESTMENT A 2009 survey conducted by the International Events Group, Inc. (IEG), the worldwide authority on the sponsorship industry, revealed festivals have a higher audience loyalty than NASCAR or cause marketing. The survey further concluded that 78% of companies agree that participating in festivals has a measurable impact on consumer sales of their product and they provide the most conducive environment for experiential sampling. With year-round marketing programs and an attendance of nearly 400,000, the Uptown Art Fair offers a wide range of sponsorship opportunities to meet your marketing goals through customized programs of on-site branding, on-to-one marketing and extensive promotional exposure. THE NUMBERS SPEAK FOR THEMSELVES in 2014: Just to name a few... Total TV impressions...1,205,347 Total outdoor impressions...7,939,800 Total online impressions...28,093,454 Total print impressions...6,407,215 Total non-measured impressions...41,102,770 20% 19% 19% 22% 20% $125K + $75K - $124K $46K - $75K $25K - $45K Under $25K -4-

5 VISITOR AGES AN INCREDIBLE PRESENCE FOR YOUR COMPANY As part of your sponsorship, you will receive presence within the event where you can distribute literature, collect data base information and sample or sell your product. Where else can you conduct one-to-one marketing to an audience of nearly 400,000 in only three days? PARTNER WITH UPTOWN & MAXIMIZE YOUR ADVERTISING DOLLARS The Uptown Art Fair is promoted aggressively through dedicated marketing vehicles including web, print, TV, mobile, outdoor, radio and social media generating over 61,820,000 impressions in Total media publicity is valued at over $6,392,212. There was a grand total of 894 art fair mentions in 2014 via television hits, newspaper placements, online, and web coverage. 18% 18% 35% 29% EXCELLENT BUSINESS BUILDING OPPORTUNITIES Sponsorship includes hospitality passes for your representatives and clients at the Uptown Art Fair. This VIP opportunity allows you to mingle with the folks that make the event happen as well as the other sponsors who are involved. You will also have the chance to promote your business or organization in our exclusive sponsor area. In addition, sponsors are invited and encouraged to attend all art fair related events and media opportunities prior to the event. YOU GET THE FLEXIBILITY YOU NEED Looking to reach a particular demographic or achieve another business objective? We will work with you to tailor the activity and traffic to maximize your exposure and create the right opportunity for your business! MORE EXPOSURE = MORE BUSINESS Your sponorship exposes your business to thousands of potential new customers who otherwise may not have had the opportunity to know about you. As an added bonus: Your sponsorship also increases and reinforces your presence with current customers. COMMUNITY INVOLVEMENT: IT S A VERY GOOD THING Sponsorship is an excellent way to be involved in community. Being involved is the best thing you can do for your company s name, reputation and future. Get involved today with one of the most engaged communities around. We welcome you to build your business here! -5-

6 Sponsor Benefits Sponsorship -> Title Presenting Premiere Official Participating Performing Art Stage Youth Art Fair Comfort Station Culinary Arts Stage Mobile Website YOUR NAME Uptown Art Fair Uptown Art Fair Presented by YOU Intersection Banner Your Name on 2,000 Commemorative Prints Television spots Ad in the Official Event Program Exclusivity Naming rights for this Element Radio spots to feature Recognition at four Art Fair Entrances Your Name on Official Event Programs Official Website listing Artist Newsletters, and Postcards 2,000 Guide Covers 10 x 10 Space at the event Promotional Posters, Clings, Window Signage Banner Recognition VIP Hospitality Passes Logo in Advertisements, Street signage and Maps Social Media Call Outs x

7 SPONSORSHIP OPTION PACKAGES Title Sponsor Enjoy naming rights and the highest level of visibility and exposure throughout the event, and for years to come. Make millions of positive impressions with your logo and name with our multi media marketing campaign [YOUR NAME] Uptown Art Fair Investment: $150,000 Presenting Sponsor The Presenting Sponsor opportunity is an exclusive multi-media marketing program that incorporates radio, television, print, internet and on-site signage into a comprehensive campaign The partnership is designed to align your organization with the award-winning and prestigious Uptown Art Fair Uptown Art Fair Presented by [YOU] Investment: $100,000 Premiere Sponsor By becoming a Premiere Sponsor, your business is featured prominently in prepomotion print collateral as well as on-site signage and event real state. The Premiere Sponsor is a high demand sponsorship level and available only to a select number of participants. Investment: $45,000 Official Sponsor The Official Sponsorship opportunity is an exclusive sponsorship As an Official Sponsor, your company will receive category exclusivity, available in the marketing and promotional campaign as well as on-site Investment: $30,000 Participating Sponsor As a participating sponsor, you will receive a 10 x10 space to display, sample and promote your products and services Located in high traffic areas throughout the festival Investment: $8,000-7-

8 Performance Stage Sponsor Design the entertainment to reach your demographic You ll be included in pre-promotion print collateral, internet presence as well as on-site signage and logo exposure Space for booth adjacent to the stage VIP tent with beer and food for sponsor s guests and VIP seating On-site signage on stage, fencing, table tents and video monitors Investment: $10,000 Comfort Station Sponsor Designed to be a place where visitors can relax in a shaded environment You will receive a 10 x 20 tented space where visitors can sit down and relax and enjoy learning about or sampling your product or service Investment: $12,000 Information Stand Sponsor A central source of information for festival goers where all questions are answered Hundreds of thousand people go by our information stand over the three days. Cost includes your name on booth topper Pick from 5 different sites located throughout the property Use the space to promote your product or service Investment: $4,000 each Wine Garden Sponsor Naming rights Unique outdoor setting Opportunity to promote your business on outdoor and street signage Tasting and sampling opportunity High traffic and high exposure area with liquor license and permits Investment: $8,000-8-

9 Culinary Arts Stage Sponsor Naming rights Bring unique attention to your business with this culinary event that pairs the hottest chefs and most creative artists in the Twin Cities Name and logo on sign specific billboards and outdoor signage Name recognition on all marketing tools and outdoor signage Sponsorship also focuses on sponsorship of key ingredients and stage Investment: $10,000 Mobile Website Capitalize on the need for instance retrieval of information Allows for green stewardship by use of less printed materials while communicating directly with attendees Excellent branding opportunity with a direct connection to your business Name and logo on landing page along with venue maps, artist profiles and event schedules Name recognition on all marketing tools and outdoor signage QR code positioned at various locations throughout the property Investment: $6,000 Tomorrow s Stars Youth Art Fair Sponsor 2015 will be the 11th year of this exciting program! It is designed to promote new, upcoming young artists (ages 8-18) Naming rights for this popular attraction Business name inside and outside of venue on banners, signage, table tents Space provided to promote your business Investment: $6,500 each -9-

10 FOR ADDITIONAL INFORMATION... Please call or us, or complete this form and fax it back to us at Your Name: Title: Company Name: Phone (1): Phone (2): Address: City: State: Zip: Yes, I am interested in participation at the Please send a contract! level. Yes, I would like further information about sponsorship opportunities with the 2015 Uptown Art Fair. No, I am not interested at this time, but please contact me next year before (date). No, I cannot participate, but I will pass on this information to someone else who may be interested in this opportunity. Maude Lovelle, Executive Director Uptown Association 1406 West Lake Street, LLC Minneapolis, MN P: F: E: References can be supplied upon request. -10-

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