Advertise with The Institute for Performance and Learning 2016

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1 Be Compelling. Be Influential. Be Recognized. Advertise with The Institute for Performance and Learning 2016 The Institute for Performance and Learning believes in the power of learning. It enriches lives, fuels business and makes the world a better place. Workplace learning fosters creativity, kindles innovation, and drives our economy. Align your brand to ours with innovative digital advertising, event sponsorship, and partnership programs.

2 ABOUT THE INSTITUTE FOR PERFORMANCE AND LEARNING THE INSTITUTE FOR PERFORMANCE AND LEARNING IS A NOT-FOR-PROFIT, MEMBERSHIP ORGANIZATION REPRESENTING WORKPLACE LEARNING PROFESSIONALS. Supported by a rapidly growing membership from coast to coast, the Institute exists to elevate the performance and learning profession by setting the standards for excellence in professional practice through a competency framework, code of ethics, and sought-after professional designations. The Institute for Performance and Learning began as the Canadian Society for Training and Development which had a long history promoting the development of workplace learning in Canada dating back to The organization rebranded as The Institute for Performance and Learning in 2015.

3 Why Partner with The Institute for Performance and Learning? Your organization s partnership with the Institute is a sound investment tap into our carefully crafted SEO and high Google search rankings to get the most value for your dollar. Have your voice heard from the single largest performance and learning audience in Canada. When you connect your brand to ours, you re aligning with the highest standards in the profession. Whether you re on your desktop, mobile, or tablet, the Institute has got you covered. Our responsive web design is optimized for all web browsers. The Institute provides a variety of engaging and shareable ways for your message to be delivered and heard by your target market. Partner with us. What s Inside? Get noticed on our website in a prominent rotating carousel or be featured alongside key Institute offerings. How about writing a post for our Learning Hub or having our editorial team feature your organization? Opportunities are available to be promoted on our social media channels or in our monthly e-newsletters. MEMBER DEMOGRPAHICS With members and a database of 15,000+ subscribers, The Institute for Performance and Learning is the largest community of learning professionals in Canada, and beyond. Job Function Industry Experience Largest Member Representation Instructional Designer 18% Senior Management 17% Management 17% Facilitator 16% Consultant 16% Team Leader 5% Analyst 5% Coordinator 6% 20+ yrs 19% yrs 21% yrs 22% 5-9 yrs 23% 0-4 yrs 15% Ontario 60% Alberta 19% BC 5% QC 4% Atlantic Canada 4%

4 SEARCH LOGIN THE INSTITUTE JOIN US CERTIFICATION AWARDS OF EXCELLENCE EVENTS MEMBER CENTRE CONTACT US BE RECOGNIZED Setting the bar for professional practice with CTDP and CTP designations WEBSITE ADVERTISING We have crafted select website advertising opportunities available to you. With specific SEO and meta tags built into the site, users will see your company s alignment with the Institute s brand with every click. We yield 30,000 page views to our site each month with 8,000 unique visitors. The average session time per user is just under 4 minutes. ABOVE-THE-FOLD CAROUSEL Maximum of 1 per month Our premium advertising spot, your exclusive carousel ad will rotate at 5 second intervals in this position on the home page of the Institute s website. Get creative! Use a static image with a 15-word overlay or consider a video slider for added appeal. 1 Month $ months $8000 HOME PAGE SQUARE Maximum of 2 available per month Your 400x400 ad is placed alongside key Institute offerings and is sure to get noticed. Cost includes 40-word hover over text. Ad design and content must be approval by the Institute s marketing department prior to confirmation of placement. 1 month $ months $4000 THE LEARNING HUB The Learning Hub is the go-to portal for all things performance and learning including industry news and noteworthy trends. Regularly promoted to our members and the industry community at large, the front-facing Learning Hub is also shared socially via the Institute s LinkedIn communities, Twitter and Facebook. LEARNING HUB POSTS: YOU PROVIDE THE CONTENT! Maximum of 1 per month Are you a thought leader or trend setter who wants to reach a wider audience? Write a 500-word content post (don t forget to include your logo and byline) and not only will we feature it in the Learning Hub, but each post will be featured on our home page for one month. Only one spot available per month. Includes 1 LinkedIn share, 1 Facebook share and 2 Twitter shares. Talk about reach! $2000 LEARNING HUB POST: BE INTERVIEWED BY THE INSTITUTE! Maximum of 1 per month Are you looking to increase your brand equity? Do you have a new product or feature that will change the performance and learning landscape? Get noticed organically with a written interview by our editorial team that highlights your organization as a trend-setter. Only one spot available per month. Includes 1 LinkedIn share, 1 Facebook share and 2 Twitter shares. Don t worry, you ll sign off on the final copy. $3000

5 LET S GET SOCIAL Are you looking to extend your reach and need a little boost? As a not-for-profit, membership association, we are the go-to source for reliable and credible content. Let us help you share your news with social media shares through the Institute s LinkedIn, Twitter and Facebook communities. Rate is per bundle sorry, no substitutions. $750 per bundle: -1 LinkedIn post on company page -5 Tweets -1 Facebook post on company page FEELING NEWSY Maximum of 24 per calendar year We update our membership each month on the Institute s news, activities and member services. Each newsletter has only 2 advertising opportunities and we send just 12 newsletters per year so book now if you don t want to miss out! Top corner placement: $600 Bottom horizontal banner: $400 EXCLUSIVE SPONSORED Maximum of 4 per calendar year You send us your HTML-ready file and we will distribute it to our 15K+ subscribers. The subject line will indicate that it is sponsored content. A rare way for you to reach the inboxes of our subscribed members! $2000 OLD SCHOOL MAILING We re kicking it old school with print mail pieces. The mailing includes a letter from our CEO and content from The Institute for Performance and Learning. You simply send your material to our mailing house and we take care of the rest. The cost per insert is significantly less than if you did it yourself and we have your target audience. Distribution: 3,000 Canada-wide. The next 2016 mailing is scheduled for September. $2000 PERFORMANCE AND LEARNING MAGAZINE (DIGITAL EDITION) P+L Magazine is the reference for workplace learning professionals. Featuring articles on the latest in performance and learning trends and thought leader interviews, the quarterly P+L Magazine is one of a kind. An exclusive member benefit, the magazine is featured in the Member Centre portal of our website with a short run of print copies distributed to our corporate member groups, trade shows we attend, and in our VIP meetings. The next issue is September Ad space also includes 1 LinkedIn share and 2 Twitter shares. Not a bad deal! Full page $1,400 2/3 page $1,000 1/2 page $700

6 AWARDS OF EXCELLENCE The Institute s Awards of Excellence recognize the best and brightest in the performance and learning landscape. This year s awards program, formerly the Canadian Awards for Training Excellence, will celebrate the dynamic and innovative game-changers in the field. This is your organization s chance to get full naming rights to the event. The possibilities are endless help us raise the bar in celebrating (and promoting year-round) the best of the best in performance and learning in Canada. Contact Jane Duffy, Director of Marketing, for more information. PARTNERSHIP PROGRAMS White Papers We are always looking for ways to create and share relevant, topical research on issues that matter most to performance and learning professionals. If your organization would like to be considered a candidate for a joint white paper, contact Jane Duffy, Director of Marketing for more information. Registered Education Provider Program Do you offer workshops and courses to the performance and learning market? Does your program follow the rigour and best practices outlined in The Institute for Performance and Learning s Competencies for Training and Development Professionals? As an association that has built the standards and competencies for the performance and learning professional, the Institute believes in quality design and delivery excellence. The Registered Education Provider Program allows organizations to offer Continuing Education Units (CEUs) in support of the professional development of credential holders: Certified Training and Development Professionals (CTDP) and Certified Training Practitioners (CTP). Credential holders are required to earn 20 CEUs per year, 1 CEU is equivalent to 1 hour of learning. Approved Registered Education Providers also have access to our recognized logo that can be used in all marketing and collateral materials including website and signatures. Approved organizations are also listed in the Institute s Registered Education Provider directory. If your organization would like to be considered as a candidate for our Registered Education Provider program, contact Jane Duffy, Director of Marketing for more information.

7 EVENT SPONSORSHIP We design and host events big and small throughout the year and offer a variety of opportunities for you to be face-to-face with your target audience. For sponsorship information related to events, please contact Andy Foley, Manager of Experience at 2016 Conference + Trade Show - November 2-4, Toronto, Ontario 2 DAYS 1600 ATTENDEES 70 EXHIBITORS 60 EXPERT SPEAKERS MAKE CONNECTIONS GENE LEADS HAVE FUN #i4pl16 The Institute s Conference + Trade Show is the only event of its kind in Canada, bringing together performance and learning professionals from across the country and connecting them with the latest trends and technologies. This conference brings you face-to-face with your key target audience: decision-makers in workplace learning. With 68% of participants working in organizations of employees, they represent virtually all levels and functions of the performance and learning profession. No other Canadian conference brings together this many learning professionals on one national platform. ATTENDEE SNAPSHOT TRADE SHOW EXHIBITION Standard Booth: $2,195 Corner Booth: $2,695 SPONSORSHIP We also offer a variety of sponsorship opportunities. All sponsorship packages can be customized to suit your needs. Contact Andy Foley, Manager, Experience at for more information. PRESENTING PLATINUM $18,000 GOLD $13,000 SILVER $8,000 BRONZE $5,000 $25,000 (EXCLUSIVE)

8 National LearnFests June 2, 2016 & June 21, 2016 Halifax, Nova Scotia and Toronto, Ontario 1 DAY 100 ATTENDEES 5 SPONSORS 4 EXPERT SPEAKERS The Institute provides a one-day forum for performance and learning professionals to gather together for a day of networking and learning. These intimate events allow organizations to showcase their products and services to a targeted audience. GOLD $2,000 SILVER $1,000 BRONZE $500

9 Brand Awareness Executive Visibility Lead Generation INTERESTED IN CUSTOMIZATION? CROSS EVENT SPONSORSHIP BUNDLES? CONTACT US TO CUSTOMIZE A PACKAGE THAT ALIGNS WITH YOUR ORGANIZATIONS BUSINESS DEVELOPMENT GOALS. Digital Advertising And Partner Programs: Jane Duffy, Director of Marketing, Event And Program Sponsorship: Andy Foley, Manager of Experience, 720 Spadina Avenue, Suite 315, Toronto, On, M5s 2T

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