Hudson Valley Wine & Food Fest September 7th & 8th Dutchess County Fairgrounds - Rhinebeck, NY. presented by

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1 September 7th & 8th Dutchess County Fairgrounds - Rhinebeck, NY

2 Wine, Food & Fun All Within the Beauty of the Hudson Valley The Hudson Valley, where American winemaking began... Some of the oldest vineyards in America are found in the Hudson Valley. French Huguenots planted the first grape vines in New Paltz in 1677, almost 100 years before any vines were planted in what was to become California. The first commercial winery was established in 1837, now known as Brotherhood Winery. Today the Hudson River Region has more than 20 operating wineries and there are more than 200 wineries operating in all of New York State, over half of which grow the grapes they use to make the wine. Entering its 12th year, the Hudson Valley continues to celebrate the bounty of New York wines, food and agriculture. A registered New York Farm Market, the Hudson Valley Wine & Food Fest presents wineries from all over the state, gourmet specialty foods, regional restaurant specialities, fine crafts, home goods and craft beer to more than 20,000 patrons over the course of 2 days each September. Satisfy All the Senses The Hudson Valley features: Wine tasting of hundreds of wines from all over NY & the World Beer sampling from NY craft breweries Food sampling from regional restaurants and caterers Shopping among over 100 home goods, art, craft and gourmet specialty food vendors Cooking demonstrations & Wine seminars Live music and other entertainment

3 Sponsorship Opportunities and Benefits The Hudson Valley draws attendance from all of eastern New York State including the metropolitan areas of Albany and New York City as well as Long Island, western Connecticut (Danbury & Hartford), northern New Jersey and western Massachusetts. The Hudson Valley itself ranks among the highest in the nation for effective buying power, households with over $150,000 income, household expenditures and concentration of employment in industries of the future. The educated, discerning consumer that attends our event provides a multitude of marketing opportunities for Sponsors. Our venue has been host to many sponsors for product launches, client entertaining events and extended brand exposure. We market all year-round and have the advantage of being co-branded along with the Dutchess County Fairgrounds in all of their marketing thereby extending our Sponsor s exposure. Take Advantage of the Hudson Valley to: Launch a new product or new model with sampling, demonstrations on our Demo Stage or unveiling event Reward clients with a VIP Tent, special Dinner or Wine Tasting Reward employees and clients with Fest tickets Expose your brand with signage and co-branded advertising before and during the event

4 Marketing and Promotional Exposure 2012 Media Impressions Print: Rack Cards 100,000 Advanced Distribution of Taster s Guide in Poughkeepsie Journal - 50,000 (week before Fest) Poughkeepsie Journal Taster s Guide inserted in Guest Gift Bags 20,000 Poughkeepsie Journal Newspaper Advertising 180,000 Hudson Valley Wine Magazine 15,000 Generation Monthly Magazine 10,000 Hudson Valley Tourism Guide 20,000 NY By Rail (Amtrak) Magazine 175,000 Albany Visitors Guide 100,000 Billboard: Albany Area 1,200,000 views Rhinebeck 200,000 views Radio (Aug. 22 Sept. 9): Regional Radio 500 impressions (includes second spots & the rest is On-Air read promotions) WAMC Public Radio (year round) second spots Cable TV (Aug. 22 Sept. 9): Time Warner Cable Hudson Valley & NYC Metro 1260 ( 30 second spots) CableADNet North Eastern Hudson Valley 800 (30 second spots) Cablevision Southern Hudson Valley 895 (30 second spots) WHMT Public Television (year round) (30 second spots) Web (data for June 1 Sept. 30, 2012 website is live and updated year-round): HudsonValleyWineFest.com 23,000 unique visits Facebook fans Twitter 2136 followers

5 Demographics Age & Gender Breakdown based on Facebook Insights 2013 The Hudson Valley draws attendance from all of eastern New York State including the metropolitan areas of Albany and New York City as well as Long Island, western Connecticut (Danbury & Hartford), northern New Jersey and western Massachusetts. Median Household Income is $110,000 Median Household Net Worth is $480,000 62% Hold a Professional/Managerial Position 37% Have a Post Graduate Degree Own an average of 1.6 Vehicles per household Geographical Breakdown 66.5% Hudson Valley New York (Includes Dutchess, Ulster, Orange, Putnam Counties) 10.5% New York Metro Area (Includes Westchester, New York, Queens, Rockland, Nassau Counties) 9.5% New York Capital Region (Includes Albany, Saratoga, Rensselaer, Schenectady Counties) 13.5% Other (Includes other NY, CT, MA, PA, NJ and other states) 2012 Attendance 17,000 patrons in 2 days Projected 2013 Attendance - 20,000

6 Sponsorship Levels The Hudson Valley offers a wide variety of levels in which Sponsors can participate and gain exposure through our event. The following information is just a basic overview of how we break down sponsorship levels and pricing, however we are more than happy to custom-tailor a Sponsorship package to meet your marketing goals and budget. Featured Sponsors (limited to 2) Contribution level starts at $50,000 The Featured Sponsors are the major sponsors of the event and will be included in all aspects of Fest promotion including radio and cable TV advertising. The Featured Sponsors will also be provided with exclusive benefits for their clientele. This sponsorship is ideal for an Automotive or Financial Services Sponsor. Additions of a car corral display area and designated area for a hospitality tent for clients make this a perfect opportunity to reward past customers and meet new ones. *The Sponsor s company name and logo will be included in: Extensive radio and cable television advertising Fest promotional brochures distributed in multiple states in the Northeast Region Promotional Posters Full page, full color advertising in the event program guide distributed to every attendee All Magazine and Billboard advertising Front page, banner advertising on Promotional advertising in conjunction with the Dutchess County Fairgrounds through their many annual events, reaching over one million patrons in the tri-state region

7 Featured Sponsors (cont d) In addition to all of the promotional benefits, we offer the Featured Sponsor additional benefits directly related to the Sign and Banner placement on the Fest site Sponsor provided marketing materials included in guest gift bags Permission to distribute samples or product give-aways during the Fest Permission to sell products (alcoholic beverage require sponsor obtaining licensing permits) Reserved area for your own customer hospitality set-up during the Fest Vendor booth with electric or exclusive marketing area within the Fest Unlimited supply of event literature for your own promotional purposes *Sponsorship inclusion is dependent upon completed contracts prior to advertising deadlines. Additional Assets Offered to Premium Sponsors (if not included in their assets or already contracted for by a category sponsor) These category assets may be discounted for premium sponsors.the percentage of discount will vary according to level of sponsorship Logo/message on gift bag (10,000 + bags) - Deadline for logo submission: May 20, 2013 Name/logo on wristbands (20,000) - Deadline for logo submission: June 15, 2013 Lanyard sponsor (approx 1000) - Deadline for logo submission: June 15, 2013 Stemware sponsors (20,000 + glasses) - Deadline for logo submission: June 15, 2013 Hospitality Tent: 20 x 30 - With options: furnishing, lighting, Air conditioning, flooring, catering

8 Restaurant Showcase Sponsor (limited to 2) Contribution level starts at $25,000 The Restaurant Showcase presents some of the Hudson Valley s finest restaurants and caterers at our main tent arena. It is truly a Taste of the Hudson Valley celebration for each and every patron. *The Gourmet Showcase Sponsor will enjoy Main Tent exposure as well as: Extensive radio and cable advertising Fest promotional brochures distributed in multiple states in the Northeast Region Promotional Posters Full page, full color advertising in the event program guide distributed to every attendee All Magazine and Billboard advertising Linked logo advertising on our Sponsor Page: Promotional advertising in conjunction with the Dutchess County Fairgrounds through their many annual events, reaching over one million patrons in the tri-state region In addition to all of the promotional benefits, we offer the Featured Sponsor additional benefits directly related to the Sign and Banner placement on the Fest site Sponsor provided marketing materials included in guest gift bags Permission to distribute samples or product give-aways during the Fest Vendor booth with electric or exclusive marketing area within the Fest *Sponsorship inclusion is dependent upon completed contracts prior to advertising deadlines.

9 Associate Sponsor Contribution level starts at $10,000 The Associate sponsor is a significant sponsor of the event and will be included in most aspects of Fest promotion including all print promotion. Vendor Booth space or marketing areas within the Fest will also be provided.* This sponsorship is ideal for businesses looking for: Full page, full color advertising in the event program guide distributed to every attendee Inclusion in Fest promotional brochures distributed in multiple states in the Northeast Region Linked logo advertising on our Sponsor Page: Participation in print advertising Exclusive marketing area within the fest Distribution of product samples or print advertising in guest gift bags Sponsor provided signage display on-site Sponsor provided marketing materials included in guest gift bags *Sponsorship inclusion is dependent upon completed contracts prior to advertising deadlines.

10 Category Sponsorships Gourmet Chef Demonstrations ( Contribution Level begins at $5000) Be a sponsor of the Gourmet Chefs Demonstration featuring cooking demonstrations by regional celebrity chefs. Sponsorship includes banner placement and/or marketing area within the Showcase in addition to other sponsorship benefits. Music Stage (Contribution Level begins at $ ) Be a sponsor of the musical entertainment. Sponsorship includes banners and/or marketing area near the Music Stage as well as other sponsorship benefits. Wine Demonstration Sponsor (Contribution Level begins at $5000) Sponsor the educational wine demonstrations throughout the Fest weekend. Sponsorship includes banners and/or marketing area near the Wine Demo Stage as well as other sponsorship benefits. Designated Driver Sponsor (Contribution Level begins at $5000) Sponsor the free nonalcoholic beverage booths provided for Fest patrons who choose not to taste wine or are not of legal age to imbibe. Ticket Wristband Sponsor (Contribution Level begins at $5000) Have your company logo on the wrists of every attendee. Badge Holder/Lanyard Sponsor (Contribution Level begins at $5000) Have your company logo displayed around the neck of every Vendor and Staff Member Guest Bag Sponsor (Contribution Level - $ 25,000) Have your company logo displayed on all of the gift bags distributed to each guest. Stemware Sponsor (Contribution Level - $ 25,000) Have your company logo included on each tasting glass to be distributed to attendees Advance Ticket Sponsor (Contribution Level $ ) Have your company featured on our advanced e- tickets! Including a coupon will drive business to you, and also help track effectiveness. Pen Sponsor (Contribution level $ ) Each patron receives a pen to write their tasting notes. Have your logo and text in every patron s hand. Authorized artwork must be received no later than June 15, 2013 for all logo related sponsorships.

11 Let Us Customize a Sponsorship Package for You Any of our Sponsorship packages can be customized to your specific needs and budget. We market the event all year in conjunction with the Dutchess County Fairgrounds through all types of media - print, television, radio, internet and social media. We draw a discerning audience from across the Northeast that has plenty of disposable income and appreciates wine, food and the finer things in life. We consider our Sponsors our partners and your success is our success. Contact us today and allow us to make your business more successful in the Hudson Valley. For More Information: Grape Events Partners LLC. PO Box 67 High Falls, NY Phone: Toll-Free:

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