IMPACT VISIBILITY IMPACT QUALITY LOYALTY BUYING POWER REACH MAGNITUDE LOCATION. LA County Fair

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1 IMPACT Attracts more guests than any other So. Cal event each September. The 2015 enabled sponsors to personally engage with nearly 1.3 million diverse Southern California consumers, who were armed with buying power. VISIBILITY IMPACT QUALITY LOYALTY Impressive $2.85 million total media value Nearly 1.3 million consumers in 2015 Unparalleled attractions received record-high customer satisfaction ratings in % of 2015 s guests are likely to return in 2016 BUYING POWER Average Household Income of more than $66,400 REACH MAGNITUDE LOCATION Southern California s largest single event in September, exceeding Disney s California Adventure, Universal Studios Hollywood and Sea World* Nearly a quarter million people served through community benefit programs such as food drives, blood drives and free field trips LACF is centrally located in Southern California, drawing from Los Angeles, Orange, San Bernardino, Riverside and Ventura Counties *According to TEA/AECOM 2014 Theme Index: The Global Attractions Attendance Report

2 REACH In 2015, the LA County Fair drew nearly 1.3 million guests from the entire Southern California market, including Los Angeles, Riverside, San Bernardino, Ventura and Orange Counties and beyond. Lowest Highest DENSITY

3 AUDIENCE Whether you want to reach a niche market segment or a mass market, meet your customers at the LA County Fair where meaningful connections equal measurable results! Guests who have attended LACF in the past 5 years 80% New guests annually 250,000 Average number of guests in party 4.3 Average expenditure per party $167 Average length of visit 5.8 hours Our guests are loyal and make LACF a tradition 90% expected to return Average monthly entertainment budget per person $130 9% Riverside County 23% San Bernardino County 4% Orange County 62% Los Angeles County 2% Other Counties Over 60% of our California audience comes from Los Angeles County 2016 projected attendance: more than 1.3 million guests

4 CONNECTIONS The offers one-on-one interaction with interested consumers of all ages through high-quality experiential marketing. Our guests are reflective of the highly diverse Southern California marketplace. Through custom programming, we have a proven track record of attracting diverse target audiences to the event. 42% Male Gender 58% Female 4% Bi or Multi Racial 6% African American 8% Asian American Ethnicity 7% Other 45% Hispanic 13% % % 15% Caucasian 14 or under Age 14% % % Average guest age 33 years

5 MALE GUEST AVERAGE AGE: MONTHLY ENTERTAINMENT BUDGET: $146 per month LEVEL OF EDUCATION: 02 75% college educated 07 GROUP SIZE: 4.3 people, typically includes family, relatives, friends and significant others 03 HOUSEHOLD INCOME: $72,280 ETHNICITY: 08 Hispanic 04 AVERAGE LENGTH OF VISIT: 5.9 hours 09 TOP 3 INFLUENCER: F&B, Shopping & The Farm PER CAPITA SPEND: 05 $40 per person 10 PERCENTAGE THAT USED A DISCOUNT: 56%

6 FEMALE GUEST AVERAGE AGE: MONTHLY ENTERTAINMENT BUDGET: $119 per month LEVEL OF EDUCATION: 02 77% college educated 07 GROUP SIZE: 4.3 people, typically includes family, relatives, friends and significant others 03 HOUSEHOLD INCOME: $61,992 ETHNICITY: 08 Hispanic 04 AVERAGE LENGTH OF VISIT: 5.8 hours 09 TOP 3 INFLUENCER: F&B, Shopping & The Farm PER CAPITA SPEND: 05 $38 per person 10 PERCENTAGE THAT USED A DISCOUNT: 60%

7 BUYING POWER College or graduate school educated 72% 14% 29% 5% 29% 15% 9% Post Graduate College Graduate Trade School Some College Completed High School Some High School Average Household Income of $66,460 24% Less than $25,000 25% $25,000- $49,000 19% $50,000- $74,000 33% $75,000 or more 2015 Average Daily Attendance LACF (19 Days) 67,201 San Diego (25 Days) 60,140 Orange (23 Days) 56,584 46,343 Cal State (17 Days)

8 EXPOSURE When it comes to promoting the LA County Fair, we guarantee unparalleled media exposure, reaching more than 20 million active Southern California consumers in the LA DMA. In addition to more than $2 million in paid media, LACF secures added value media and public relations coverage. Online & Mobile Public Relations Paid Advertising More than 6 million page views, 2.6 million sessions and 1.7 million unique visitors from June - Sept. Facebook: 116,800 likes, 19% increase Twitter: 5,992 followers, 12% increase Instagram: 6,819 followers, 93% increase An database of more than 157,000 subscribers Pay-per-click, social media, display and retargeting campaigns Positive media relationships with a proven track record of bringing the press to our events. Each year the LACF receives local, regional and national coverage in radio & television broadcasts, print publications and digital & social media platforms In 2015 LACF received 704 million impressions, more than 1,200 print and online articles and more than 220 broadcast mentions Media outreach to 1,000+ media contacts in print, broadcast & online Print and electronic newsletters Dedicated online newsroom TV: Broadcast & Cable Radio: Music & talk format and internet radio Print: LA Times, Los Angeles Newspaper Group, La Opinion and dozens of ethnic & lifestyle papers 6 week paid media campaign Reach: LA DMA, Inland Empire and Orange County Total media value $2,850,000 Television $1,095,982 Radio $691,116 Print Media $559,683 Direct Mail Promotions $103,872 Outdoor $167,092 Online $235,000 56,584 Total media value includes added-value promotional exposure in TV, radio and print advertising and public relations.

9 Sponsorship Opportunities CUSTOMIZED ACTIVATION Whether your goal is to increase sales or create a buzz about your brand, the LA County Fair team will create a customized sponsorship program to maximize your return on investment. 01 Premium exhibit space for one-on-one interaction with Fair guests 02 Brand integration with Fair attraction or program 03 Category exclusivity 04 Activation at retail level 05 Hospitality 06 Digital and internet marketing support 07 Exclusive social media access 08 High profile signage 09 Charitable overlay or community partnership 10 Tailored inclusion in advertising, promotion and public relations campaigns Ralphs Grocery Stores: 15-year partnership Ralphs is the Presenting Sponsor of the Bring Home the Bacon Pig Races and Presenting Sponsor of Food Drive Fridays. 175,000 cans of food were donated to the Los Angeles Food Bank. Toyota: 11-year partnership Toyota is the presenting sponsor of the End of Summer Concert Series. The End of Summer Concert Series has featured Selena Gomez, Chicago, LL Cool J, Blake Shelton and Ramon Ayala over 15 nights. Wells Fargo Bank: 7-year partnership Wells Fargo was the presenting sponsor of Community Days at the Fair. Community Days celebrates 17 local community partners featuring a parade, recognition of local heroes and a community reception. The Wells Fargo Stagecoach made appearances in the daily parades. SUBWAY Restaurants: First-year partnership SUBWAY was the presenting sponsor of Fresh Fun Thursdays, offering in-store guests a carnival wristband and admission ticket for $25. The SUBWAY Hero participated in the Fair s daily parades.

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