2016 Volvo Cars Open SPONSORSHIP OVERVIEW

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1 2016 Volvo Cars Open SPONSORSHIP OVERVIEW

2 AB OU T M E R E D I T H C O R P O R AT I O N 100 Million Women THE L ARGEST FEMALE AUDIENCE ACROSS EVERY LIFE STAGE AND PL ATFORM 63% of Millennial Women 2 out of 3 Hispanic Women Young Women New Nesters Young Families Established Families Women of Worth Source: Magazines-MRI Spring 2014, SIM Publisher s Estimate; Allrecipes Magazine-MRI Spring 2014 Publisher s Estimate; Digital-Omniture Oct-Dec 2014; comscore Multiplatform, Oct-Dec 2013; MRI comscore Fusion, Oct-Dec 2013/S13; U.S. Census 2010 (15.7 million women 18+), MRI Doublebase 2014, Parents Latina prototype, Espera and Bebe prototype; estimate: Based on comscore MultiPlatform & Plan Metrix Oct-Dec 2014; Meredith Consumer Database, January, 2015

3 ABOUT MEREDITH CORPORATION Fostering Growth Through Innovation NATIONAL MEDIA BRANDS Multi-Platform Brands Digital Only Brands LOCAL MEDIA BRANDS Atlanta Flint-Saginaw Greenville-Asheville Hartford-New Haven Kansas City St. Louis Las Vegas Mobile-Pensacola Nashville Phoenix Portland Springfield-Holyoke LOCAL MEDIA BRANDS Meredith Xcelerated Marketing Digital Innovation & SEO Retail Activation & Experiential Social Mobile CRM Analytics Global Customer Engagement Leading Capabilities Creative & Print Services Experiental Marketing Hispanic Marketing Research & Consumer Insights Retail Promotions Video Production & Distribution

4 About Volvo Cars Open DATES AND LOCATION April 2 - April 10, 2016 Charleston, South Carolina PA S T C H A M P I O N S Serena Williams, Venus Williams, Steffi Graf, Monica Seles, Chris Evert, and Martina Navratilova. SPECTATOR DEMOGRAPHICS Average 90,000+ spectators 57% female / 43% male 58% ages % Masters, Doctorate, or Professional Degree 57% HHI greater than $100,000 SOCIAL MEDIA REACH Total social media reach of 86 million people. TELEVISION COVERAGE Over 7 hours of live match coverage on ESPN2, over 70 hours of online match coverage on ESPN3, and over 3,000 hours of watched international coverage. WEBSITE REACH Over 819,964 total page views and 311,400 total visitors.

5 Media Coverage 2015 RESULTS BROADCAST The Volvo Cars Open has a significant domestic and international broadcast footprint. 8.5 hours of live broadcast coverage on ESPN2 reaching 850,000 households 70+ hours of live broadcast coverage on ESPN3 & Watch ESPN INTERNATIONAL REACH 2,575 dedicated TV broadcast hours 1,357 live broadcast hours 225 high-definition coverage hours million viewers (up 21% from 2014) DIGITAL AUDIENCE 1.65 million viewers (up 48% from 2014) 165 (up 5.8% from 2014) broadcast markets Significant audience growth in the United Kingdom, Spain, Turkey, Serbia, France, Romania, Russia, Italy and Denmark. INTERNATIONAL TV NEWS 1.7 billion household reach 2:51:01 TV news broadcast hours 289 news broadcasts

6 Media Coverage ONLINE PRESS Stories told in 38 international markets 2,208 articles written on the event 258 million+ total readership SOCIAL MEDIA VIDEO METRICS 240 social media videos 89,381 viewers 8:45:31 hours

7 Sponsor Benefits HOSPITALIT Y Entertain clients and staff with exclusive suite tickets, box seating, or a VIP weekend package. I N-S TA D I U M S I G N A G E Garner national and international television exposure with back wall, side wall, or Terrace level signage. BROADCAST EXPOSURE Extend your reach with television commercial spots on ESPN2 during broadcast. LOGO INCLUSION Let us include your logo in all marketing collateral (more than 60 million impressions). CUSTOMIZED FAN ENGAGEMENT Make your brand relevant to our fans with on-site and online promotions. O N-S I T E P R E S E N C E Connect with our fans with an exhibit booth for meaningful interaction with fans.

8 Event Sponsorship Oppurtunities FAMILY WEEKEND Saturday and Sunday, April 2nd - 3rd During qualifying weekend, families from all over come to enjoy a weekend of endless fun. Activities include jump castles, balloon artists, magicians, arts and crafts stations, cookie decorating, and more! LADIES DAY Tuesday, April 5th Empower and connect with women via Ladies Day! Women of all ages gather to celebrate women s tennis while being pampered with a red carpet entrance, live music, special food and beverage, gifts, special pricing and discounts, health and beauty demonstrations, and more. KOMEN NIGHT Wednesday, April 6th Join the fight against breast cancer during Komen Night! Wear pink to show your support and to help the Volvo Cars Open and the MUSC Hollings Cancer Center donate to the Susan G. Komen Race for the Cure Lowcountry. MILITARY APPRECIATION NIGHT Thursday, April 7th Support our troops! Active military, veterans, and military families receive a ticket discount and a night of recognition, presented by Prudential.

9 Sponsorship Levels PRESENTING SPONSOR PREMIER SPONSOR CORPORATE SPONSOR CHARLESTONIAN SPONSOR

10 PRESENTING SPONSOR Trademark rights Category exclusivity Sponsor logo in all event literature and merchandise Inclusion in tournament logo lock-up Event marketing inclusion -TV, radio, national and regional print National TV commercial time and opening and closing billboards Customized :30 vignette On-site exhibit space VIP entertainment - all-inclusive trips to Charleston Tournament tickets Logo exposure on tournament website Signage on-court, on-site and off-site Advertisements and editorial spread Interactive on-court promotions PA announcements & JumboTron commercials Customized on- and off-site promotions Social media inclusion

11 PREMIER SPONSOR Trademark rights Category exclusivity Sponsor logo in all event literature National TV commercial time On-site exhibit space VIP entertainment - all-inclusive trips to Charleston Tournament tickets Logo exposure on tournament website Signage on-court and on-site Advertisements Interactive on-court promotions PA announcements & JumboTron commercials Customized on- and off-site promotions Social media inclusion

12 CORPORATE SPONSOR On-site exhibit space Tournament tickets Logo exposure on tournament website Signage in-stadium and on-site Advertisements Interactive on-court promotions PA announcement & JumboTron commercials Customized on-site promotions Social media inclusion CHARLESTONIAN SPONSOR Charlestonian level sponsorships are highly customized and often include exhibit space, signage, tickets and other promotions based on the company s goals.

13 Activation Opportunities FAN ENGAGEMENT ON-COURT FAN ENGAGEMENT E X H I B I T S PAC E Fan poll Team relay race Giveaways Text-to-win Serve challenge Player appearances Pic-to-screen Ball toss challenge Tweet your seat Other on-court games Commercial spots Product sampling

14 Contact Us to learn more about sponsoring the Volvo Cars Open: Bob Moran Tournament Director

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