San Diego Pride promotes your brand to educated people with spending power. More than half of attendees have college or post-graduate degrees.

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2 Partner with Pride! San Diego Pride promotes your brand to more than 150,000 attendees. San Diego Pride is one of the largest events in the city. San Diego Pride is one of the largest Prides in the nation. San Diego Pride promotes your brand to educated people with spending power. More than half of attendees have college or post-graduate degrees. More than half of attendees report annual incomes exceeding $50,000. San Diego Pride promotes your brand to a community that is loyal. Seven out of ten LGBT adults say they ll remain loyal to a brand that supports the LGBT community even when less friendly companies offer lower prices or are more convenient. Marketing Reach Social Media: San Diego Pride maintains an active presence on Facebook, Instagram, and Twitter. San Diego Pride s Facebook presence is the second largest of any Pride in the United States, reaching 1.2 million people with 6 million impressions during Pride Month. Pride s Twitter presence boasts over 6,000 followers and 262,000 impressions during Pride month. Website: 100,000+ users engage with 300,000+ page views during Pride month at sdpride.org. E- newsletter: San Diego Pride s twice-monthly blast reaches 21,000 people. Pride Festival Program: 20,000 Official Souvenir Program Guides will be distributed pre-event in Long Beach, Los Angeles, Las Vegas, Palm Springs, Phoenix, San Diego, and San Francisco. The Program Guide is also available online and receives over 20,000 views.

3 2015 Benefits by Level Diamond $50,000 Platinum $30,000 Rainbow $20,000 Community $15,000 Supporting $10,000 Pride $5,000 Color Ad in Official Souvenir Program Guide Full Page Inside Front Cover or Back Cover Full Page Premium Placement Full Page Half Page Half Page Quarter Page Logo ID Palm Cards Festival T-Shirt Entrance Signage Palm Cards Festival T-Shirt Palm Cards Logo Placements on Banner Roll In Festival Grounds Logo on Tickets Prominent logo Medium logo Small Logo N/A N/A N/A Stage Recognitions (Per Day) Festival Tickets (Weekend Passes) VIP Lounge Passes (Non-transferable) Booth Space (Includes 12 Weekend Festival Passes, non-transferable) N/A N/A x30 10x20 10x10 10x10 10x10 N/A Underwriting and/or Naming Rights Named venue w/logo highlighted on festival map Named venue w/logo on festival map Performance or activity Performance or activity N/A N/A Inclusion in Press Kit Onsite Sampling at Festival * Parade Entry (non-transferable) Pride of Hillcrest Block Party Tickets (Upon Request) Provided Release included Provided Release included Name listing Name listing Name listing Name listing Included Included Included Included Included +$1,000 Premium Placement (contingent 1-25) Preferred Placement (contingent 1-50) Included Included Included N/A Up to 10 Up to 6 Up to 4 Up to 2 Up to 2 N/A Exposure through marketing Twice - Monthly 21,000 Subscribers Website Logo on Pride home page, link and logo on Partner Page upon signed contract Social Media Mention on Twitter with signed contract. Ad in Album on Facebook Official Rights 250 Volunteer Appreciation Bags Other Rights to use Pride Logo & Official Partner wording for partnership year -provided product placement in 250 gift bags Want something you don t see? Talk to us about a custom sponsorship. *Products must be pre-approved by SD Pride

4 2015 Partnership Benefits are available for these events: SAN DIEGO PRIDE PARADE Saturday, July 18 11:00 am 1:00 pm Parade steps off at Normal Street and University Avenue 1.5 miles 2 hours SAN DIEGO PRIDE FESTIVAL Saturday, July 18 11:00 am 10:00 pm Sunday, July 19 11:00 am 8:00 pm Marston Point/ Balboa Park Naming Opportunities When you sponsor a specific element, you will be in direct contact with your target market. Examples of naming opportunities include: FESTIVAL Main Stage Other Entertainment Stages Beverage Gardens VIP Lounge Senior Cool Zones Youth Zone Children s Garden Medical Services Tent Volunteer Village PARADE Parade - Presenting Senior Citizen/Hearing Impaired Viewing Tent Division OTHER PRIDE WEEKEND EVENTS & ACTIVITIES Spirit of Stonewall Rally VIP Reception Presenting Transportation Services Company name and logo on shuttles Pride Party Series Apparel Partner - 1,000 volunteer T-shirts branded with your company logo NON-PRIDE WEEKEND EVENTS & ACTIVITIES Out at the Park Presenting Out at the Park Tailgate Party San Diego Pride Leadership Academies San Diego Pride Legal Clinic CUSTOM PARTNERSHIPS/NAMING RIGHTS We will work with you to design a custom sponsorship package for your company.

5 General Information PAYMENT INFORMATION Check, VISA, MasterCard, or Discover. Please make checks payable to San Diego Pride. Please send payment to: San Diego Pride Attn: ship th Street San Diego, CA LOGOS s who receive logo placement on promotional materials, newsletters, and ads, should their vector and high resolution.jpg logo to: once their partnership has been confirmed. ADS Partners should their camera ready ad with all fonts converted to outlines to: once their partnership has been confirmed. PARADE ENTRY s whose benefits include a parade entry should complete and submit the Parade Application once their partnership has been confirmed. FESTIVAL BOOTH s who are interested in having booth space during the two-day festival should complete and submit the Festival Booth Application once their partnership has been confirmed. QUESTIONS Stephen Whitburn, Executive Director Phone: (619) ext. 114 Fax: (619) Website: sdpride.org

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