Sponsorship Packages

Transcription

1 ship Packages

2 Why a Marathon in South Padre Island? South Padre Island and the greater Rio Grande Valley is one of the few regions in America without a signature marathon. Beaches, weather, location, and tourism make SPI a prime international destination. When Will the Marathon Take Place? November 14, 2015 Expected Attendance: Mini Marathon... 2,500 Half Marathon... 6,000 Marathon... 1,500 Expo Visitors...15,000 Participant caps will assure quality and urgency for registration. Who does a Marathon? Young, educated, affluent people with buying power as shown by the percentages below. Marathon Participants Are*: 61% are females (Avg. age: 35.6) 39% are males (Avg. age 38.5) 77% are between the ages of 25 and % have a bachelor s degree 35.4% have a graduate degree 71% have an annual household income over $75,000 52% have an annual household income over $100,000 25% have an annual household income over $150,000 12% have an annual household income over $200,000 *Statistics from Running USA, Running Industry Report South Padre Island Marathon Weekend Thursday Expo Open Speakers & Conferences Exhibitions Cocktail Party Friday Expo Open Speakers & Conferences Exhibitions Pasta Dinner Cruise Saturday Mini Marathon (2.6 mile race) Half Marathon Marathon Beach Finish Line Celebration Post Race Concerts (various venues along the island)

3 Title $100,000 As the title sponsor you will receive category exclusivity, as well as, prominent recognition and naming rights to the SPI Marathon. Your name will be branded with the SPI Marathon and all the official events that will take place during the marathon weekend. TITLE SPONSOR BENEFITS Your logo will be included prominently everywhere the SPI Marathon logo is used, including, but not limited to the following: All event t-shirts All event bibs All event signage Title sponsorship of the Live Fit RGV campaign All national, regional and local All press releases All runner correspondence SPI website You also receive: Expo Booth - 10 x30 booth Finish Line/Race Day Festival - 10 x20 booth 100 entries into the race of your choice Access to, and naming rights of, VIP hospitality tents at the start & finish lines Right to use the SPI race name and logo in Coupon or promotional product in the runner packets Recognition by announcers throughout the event and expo.

4 Presenting s Category - $50,000 As Category you will receive category exclusivity, as well as, prominent recognition as the official "Your Category" of the SPI Marathon. CATEGORY SPONSOR BENEFITS & BRAND AWARENESS Your logo will be included in the following You also receive: (but not limited to): Expo Booth - 10 x20 booth All Marathon t-shirts Finish Line/Race Day Festival - 10 x20 booth All Marathon bibs 20 entries into the race of your choice All Marathon signage Access to VIP hospitality tent All Marathon Right to use the SPI race name and logo in (see Marketing Plan) All press releases Coupon or promotional product in the All runner correspondence runner packets SPI website Recognition by announcers throughout the event and expo. Expo Presenting - $20,000 As Presenting of the SPI Marathon Expo you will receive category exclusivity, as well as, prominent recognition throughout the SPI Marathon weekend. Your name will be branded with the SPI Marathon Expo, the SPI Marathon Expo presented by Your Company. EXPO PRESENTING SPONSOR BENEFITS & BRAND AWARENESS Your logo will be included prominently You also receive: everywhere the SPI Marathon Expo logo is Expo Booth - 10 x20 booth used and will be included as a sponsor with Finish Line/Race Day Festival - 10 x20 booth the following: 20 entries into the race of your choice All event t-shirts Access to VIP hospitality tent All print (see Marketing Plan) Right to use the SPI race name and logo in All press releases All runner correspondence Coupon or promotional product in the SPI website runner packets Recognition by announcers throughout the event and expo.

5 Platinum, Gold & Silver ships Platinum - $10,000 Benefits & Brand Awareness Expo Booth - 10 x20 booth Finish Line/Race Day Festival - 10 x10 booth Logo on event t-shirt Logo on the SPI website Logo on all print Logo on all runner correspondence 10 entries into the race of your choice Access to VIP hospitality tent Right to use SPI race name and logo in Coupon or promotional product in the runner packets Recognition in all press releases Recognition by announcers throughout the event and expo Gold - $5,000 Benefits & Brand Awareness Expo Booth - 10 x20 booth Logo on the SPI website Logo on all runner correspondence 10 entries into the race of your choice Right to use SPI race name and logo in Coupon or promotional product in the runner packets Recognition in all press releases Recognition by announcers throughout the event and expo Silver - $2,500 Benefits & Brand Awareness Expo Booth - 10 x10 booth Logo on the SPI website Right to use SPI race name and logo in Coupon or promotional product in the runner packets Please note that we will be happy to work with you to tailor a sponsorship that fits your budget as well as meets your company s marketing goals and objectives.

6 ship Comparison Please note that we will be happy to work with you to tailor a sponsorship that fits your budget as well as meets your company s marketing goals and objectives. Title Category Expo Presenting Platinum Gold Silver $`100,000 $50,000 $20,000 $10,000 $5,000 $2,500 YOUR LOGO ON: All event t-shirts Half Marathon t-shirts All event bibs Half Marathon bibs All event signage Half Marathon signage SPI Marathon ad in Runners World Magazine SPI Marathon ad in Competitors Magazine SPI Marathon ad in other printed advertisements All runner correspondence All press releases SPI Marathon website OTHER BENEFITS: 10'x30' Expo booth 10'x20' Expo booth 10'x10" Expo booth 10'x20' Finish Line/Race Day Festival booth 10'x10' Finish Line/Race Day Festival booth Naming rights to VIP hospitality tents Access to VIP hospitality tents 100 entries into the race of your choice 20 entries into the race of your choice 10 entries into the race of your choice Right to use SPI race name and logo in Recognition in all press releases Coupon or promotional item in runner packets Recognition by announcers throughout the event & expo

7 Marketing Plan National Runners World Magazine Distributorship: 670,000 Texas & Surrounding States Competitor Magazine Distributorship: 55,000 Online 2.5 million target impressions Social Media Marathon Expo s 150,000+ attendees Active.com 124,000 reach See your brand go national! Rio Grande Valley All the above mentioned promotion plus a special campaign built around encouraging residents of the Rio Grande Valley to become more active, Live Fit RGV! Live Fit RGV will be a region wide fitness initiative where we will work with local media, health care providers, regional businesses and community stakeholders to promote physical activity throughout the Rio Grande Valley. The campaign will begin in January of 2015 and culminate with the South Padre Island Marathon/Half Marathon in November of Through local TV, radio, print & online publication we will be a community resource to help people: Start a training program Find local groups to meet up and train with Make better food choices to support their training Download training calendars Stay motivated Encourage the entire family to get active Set appropriate goals for the beginner to expert Learn to make fitness fun Etc.

8 Revolutionizing the /Runner Relationship CREATE A RELATIONSHIP WITH RUNNERS WHEN IT MATTERS MOST, WHEN THEY ARE TRAINING! Why wait until race weekend to introduce your product to marathon participants? Beginning in January, we will be mailing out our runner packets with sponsor products and information on a weekly basis! Creating a relationship between our sponsors and runners that will begin at registration and will last through the event! Not only will runners have a chance to incorporate sponsor products into their training, but they will also receive subsequent offers throughout the year from our sponsors via and social media! What about the Expo? No need to worry, all participants will still need to visit the Expo in order to receive their bib. Of course, this will also be a great time for them to stop by your booth and load up on more product for race day! For Additional Info: Tim Scrivner, [email protected] Paul Carrozza, [email protected]