YOUR BUSINESS WITH RRHBA!

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1 MARKETING GUIDE 2016 Build a customized marketing plan with this complete guide to RRHBA sponsorships, events, and activities. BUILD YOUR BUSINESS WITH RRHBA! rrhba.com 1626 Apperson Drive Salem, VA (540)

2 December 2015 Dear Member, The Roanoke Regional Home Builders Association (RRHBA) provides members an abundance of ways to achieve professional development and generate recognition. This Marketing Guide was developed to help you plan your involvement & budget for We hope you will find it to be easy to navigate as you make your choices. All opportunities featured are accompanied by descriptions to give you a better understanding of the events and activities. Each marketing opportunity not only includes an investment amount, but also the recognition you can expect in return. Getting the most of your membership also means getting involved. I invite you to consider joining a committee or volunteering during events. This will lead you to that pivotal next step of building relationships and subsequently gaining more business. Please look over the provided information. For sponsorship and participation opportunities, mark your choices on the Opportunity Guide and return a copy, along with the completed Payment Agreement, to the RRHBA office. We are here to help you determine what works best for you and your company. Give Ms. Devan Logwood, Director of Membership & Marketing, a call any time at (540) Here s to another great year! Melody Williams, Executive Officer

3 2016 RRHBA Opportunity Guide Please check the sponsorship options below you wish to fill and return to RRHBA as soon as possible. Exclusive sponsorships will be determined on a first come, first serve basis. See Payment Agreement for payment options. TOUCH Program 12 Month Sponsor $750 MIZZ Home Builders Contest Event Sponsor $ th Annual Spring Home Show Level 1 Sponsor $2,000 Level 2 Sponsor $1,000 Ticket Sponsor $1,300 Bag Sponsor $1,100/$600 Bathroom Sponsor $100 Business Links Networking Event Host Sponsor 35 th Annual Golf Classic Premier Sponsor $1,000 Lunch Sponsor $800/$400 Dinner Sponsor $800/$400 Player Prize Sponsor $1,600 Beverage Station Sponsor $400 Eagle Level Hole Sponsor $400 Birdie Level Hole Sponsor $200 Red Eye Station Sponsor $150 Door Prize Sponsor Bowling Bash Premier Sponsor $600 Beverage Sponsor $400 Food Sponsor $400 Supporting Sponsor $ Door Prizes 21 st Annual Fall Home Show Level 1 Sponsor $1,000 Level 2 Sponsor $500 Ticket Sponsor $850 Bag Sponsor $500/$300 Bathroom Sponsor $100 3 rd Annual Sporting Clay Shoot Lunch Sponsor $800/$400 Trophy Sponsor $150 Stand Sponsor $100 Door Prizes Nov. Annual Membership Meeting Showcase Sponsor $325 Virginia Legislative Meeting Event Sponsor $500 December Year End Celebration Event Sponsor $ Family Fun Night at the Salem Red Sox Major League Sponsor $1,000 All American Sponsor $600 Minor League Sponsor $200 Use As Needed Option No preference, use where needed $

4 Payment Agreement We greatly appreciate your support of the Roanoke Regional Home Builders Association and hope you find these marketing opportunities beneficial to your business. Please complete and return the form below to confirm your company s participation: Member Firm: Name: Phone: Contact: My total annual pledge is: $ Date: Payment Options Invoice me 30 days prior to the event Check enclosed Charge the card below 30 days prior to the event Charge the card below upon receipt of this agreement (2.8% convenience fee applies to all credit card transactions) Card Number: Name on Card: Expiration Date: Billing Zip Code: Signature: Please make checks payable to: Roanoke Regional Home Builders Association (RRHBA) 1626 Apperson Drive Salem, VA Questions: Devan Logwood dlogwood@rrhba.com (fax)

5 TOUCH Program January December 2016 The NAHB Touch Program is a membership communication system that sends letters and s to RRHBA members throughout the year. The communication is designed to keep members informed of benefits, events, and resources at their disposal from NAHB and RRHBA. Each member in the Association receives a touch at least once per year. 12 Month Sponsor $750 (2 available) Company logo on all Touch communication pieces Company logo with link on all Touch communication pieces Estimated 3,900 exposures/year All members of RRHBA will receive at least 1 Touch per year with your logo included

6 MIZZ Home Builders Contest Thursday, February 11, 2016 Hilarity is sure to ensue at this event which is back by popular demand. Contestants will battle for the title and crown of MIZZ Home Builders as they flaunt their best evening wear and talents to the live audience. A buffet dinner is provided to all attendees as they witness this Miss America style competition featuring RRHBA members. Event Sponsor $200 (6 available) Includes 1 complimentary ticket to the event Company signage at event Logo on all promotional material for event Exclusive high top table with signage and promotional material displayed during the social hour Opportunity to hand out promotional material at the conclusion of event Opportunity to include a promotional piece (as an attachment link) in the Thank You to all attendees Recognition during awards ceremony Recognition in the Associations e newsletter, The Nail Keg Express or

7 46 th Annual Spring Home Show Friday Sunday, April 1 3, 2016 In its 46 th year, the Spring Home Show is better than ever. New features and exciting exhibitors pack the house for the area s original showcase of home related products and services. The opportunities listed below are not only open to exhibitors! Increase your presence at the show by adding a sponsorship level, or add a show sponsorship to your marketing plan in order to reach the public at this long standing community event. Level 1 Sponsor $2,000 (3 available) One exhibit space at the show (size and location based on availability) Company banner prominently displayed at the show (provided by sponsor) Company logo/recognition on all communications/flyers to RRHBA membership regarding the show Company logo/recognition on show handout for attendees Highlighted listing on show handout for attendees Company logo on Spring Home Show Tickets Company logo/recognition on RRHBA website Spring Home Show pages with link Company logo on RRHBA website banner ad 1 month prior to the show Company ad in Association s e newsletter, The Nail Keg Express for 2 months Social Media mentions 15 admission tickets Level 2 Sponsor $1,000 Company banner prominently displayed at the show (provided by sponsor) Company logo/recognition on all communications/flyers to RRHBA membership regarding the show Company logo/recognition on show handout for attendees Company logo/recognition on RRHBA website Spring Home Show pages with link Company logo on RRHBA website banner ad 1 month prior to the show Company ad in Association s e newsletter, The Nail Keg Express for 1 month Social Media mentions 10 admission tickets

8 th opportunitiescontinuedonnextpage 46 Annual 46thSpringHomeShow AnnualSpring SpringHome HomeShow Show TicketSponsor $1,300(exclusive) CompanylogoprintedonthestuboftheSpring HomeShowticket Fullcoloradonthebackofticket Companylogo/recognitiononshowhandout forattendees Companylogo/recognitiononRRHBAwebsite SpringHomeShowpageswithlink CompanyadinAssociation se newsletter, TheNailKegExpress for1month SocialMediamentions 10admissiontickets BagSponsor $1,100exclusive/2firms$600 Sponsorprovides3,000/1,500bagstobe givenoutattheentranceoftheshow(can includeyourcompanynameorlogo) Optiontoplacepromoitemsinbags(mustbe donepriortodeliverytosalemciviccenter) Companylogo/recognitiononRRHBAwebsite SpringHomeShowpageswithlink SocialMediamentions BathroomSponsor $100(4available) Signswithcompanylogodisplayedin10 publicrestroomsthroughoutthefacility (providedbyrrhba) Companylogo/recognitiononRRHBAwebsite SpringHomeShowpageswithlink SocialMediamentions

9 Business Links Networking Event Thursday, April 21, 2015 A night to show off your facility, products, and services to fellow RRHBA members (2015 attendance averaged 60). A casual night of networking, entertainment, and enjoyment. Hosts are encouraged to invite vendors, provide a facility tour, provide door prizes, etc. to highlight your company and what you have to offer, as well as provide a fun atmosphere. Only 1 Business Links Event will be held in Host Sponsorship (exclusive) Sponsor to provide food and facility for event Sole recognition on all promotional materials for the event Option to address attendees during event, provide tour of showroom, etc. Promotion on RRHBA website Recognition in Association s e newsletter, The Nail Keg Express

10 2015atVarsityLandscaping&Grounds 35th Annual Golf Classic Monday,May9,2016 Afun filleddayspentatoneofourarea sfinestcourses,hand pickedandplannedbyacommittee offellowmembers.afantasticroundof18holesofgolfandadeliciouslunchanddinnerare provided.ourgolftournamentdrawsnearly110memberandnon memberplayersforanentire dayofrelaxedfun! PremierSponsor $1,000(6available) Includes4playerteamandmeals Recognitionduringpre tournament announcements Companybanner(providedbysponsor) displayedinregistrationarea Companylogoonallannouncementsin referencetotheevent CompanylogoonRRHBAwebsite RecognitioninAssociation se newsletter TheNailKegExpress LunchSponsor $800exclusive/2firms $400 Companybanner(providedbysponsor) displayedduringlunch Recognitionduringpre tournament announcements

11 Option to display promo items on lunch tables Logo on RRHBA website prior to event Company logo on all announcements in reference to the event Recognition in Association s e newsletter, The Nail Keg Express Dinner Sponsor $800 exclusive/2 firms $400 Company banner (provided by sponsor) displayed during dinner Recognition during awards presentation Option to display promo items on dinner tables Logo on RRHBA website prior to event Company logo on all announcements in reference to the event Recognition in Association s e newsletter, The Nail Keg Express Player Prize Sponsor $1,600 (exclusive) Provides (1) golf glove to each player registered ($1,600 provided by sponsor and purchase handled by RRHBA) or another item of comparable value (provided by sponsor and no monies paid) Golf glove includes company logo ball marker Company banner displayed at registration area Company logo on all announcements in reference to the event Company logo on RRHBA website Recognition in Association s e newsletter The Nail Keg Express 35 th Annual Golf Classic Golf opportunities continued on next page Example Eagle Level Hole Sponsor Beverage Sponsor $400 (4 available) Company banner (provided by sponsor) displayed at beverage station Includes beverages to be handed out to players (provided by RRHBA) Option to set up display table with company goodies and/or provide personnel to distribute beverages Logo on RRHBA website prior to event Recognition on all announcements in reference to the event Recognition in Association s e newsletter, The Nail Keg Express Eagle Level Hole Sponsor $400 (4 available) Exclusive company signage at assigned hole Option to set up display table with company goodies on assigned hole Logo on RRHBA website prior to event Recognition on all announcements in reference to the event Recognition in Association s e newsletter, The Nail Keg Express Birdie Level Hole Sponsor $200 (19 available) Company signage (provided by RRHBA) at assigned hole Logo on RRHBA website prior to event Door Prize Sponsors Any Amount

12 Donate prizes (gift cards, golf balls, tees, etc.) for door prize drawings Recognition at awards table Recognition on all announcements in reference to the event Recognition in Association s e newsletter, The Nail Keg Express Company signage (provided by sponsor) at redeye station during registration Logo on RRHBA website prior to event Recognition on all announcements in reference to the event Recognition in the e newsletter, The Nail Keg Express Red Eye Station Sponsor $150 RRHBA provides 1 small keg of beer and sponsor provides all other items (i.e. mixers and cups) Recognition on all announcements in reference to the event Recognition in Association s e newsletter, The Nail Keg Express Logo on RRHBA website prior to event 2015 Beverage Station Sponsor Family Fun Night with the Salem Red Sox June 2016 Date Pending Bring the family out to enjoy a night of America s favorite pastime with your hometown team. Cheer on the Salem Red Sox with other members of RRHBA and their families as you enjoy ballpark food, fun, and a warm summer night. Major League Sponsor (exclusive) $1,000 Company banner (provided by sponsor) displayed in RRHBA reserved area Option to display promo items/decorations in RRHBA reserved area Option to welcome attendees at beginning of event 2 complimentary tickets to the event Logo on all promotional material for event Recognition during dinner prior to game Recognition in Association s e newsletter, The Nail Keg Express

13 All American Sponsor (exclusive) $600 Food sponsor for the event (provided by RRHBA) Company banner (provided by sponsor) displayed on or near buffet table at event 1 complimentary ticket to the event Logo on all promotional material for event Recognition during dinner prior to game Recognition in Association s e newsletter, The Nail Keg Express Minor League Sponsor $200 Company signage displayed in RRHBA reserved area Opportunity to greet attendees upon entrance to reserved area Recognition on all promotional material for event Recognition during dinner prior to game Recognition in Association s e newsletter, The Nail Keg Express Bowling Bash Thursday, August 11, 2016 Will your team roll a strike and win the RRHBA Bowling Bash? Its return last year brought friendly competition, multiple prizes, and an overall good time. Bowlers are treated to a dinner and beverages prior to showing their skills in a 3 game tournament. Premier Sponsor (exclusive) $600 Includes 4 player bowling team Company signage (provided by sponsor) at registration area of event Logo on all promotional material for event Recognition during awards ceremony Recognition in Association s e newsletter, The Nail Keg Express Door prizes Any Amount Provides a door prize for event Recognition during awards ceremony Recognition in Association s e newsletter, The Nail Keg Express

14 Beverage Sponsor (exclusive) $400 Company signage (provided by sponsor) at beverage station of event Logo on all promotional material for event Recognition during awards ceremony Recognition in Association s e newsletter, The Nail Keg Express Food Sponsor (exclusive) $400 Company signage (provided by sponsor) at food area of event Logo on all promotional material for event Recognition during awards ceremony Recognition in Association s e newsletter, The Nail Keg Express Supporting Sponsor Any Amount Appreciated Logo on all promotional material for event Recognition during awards ceremony Recognition in Association s e newsletter, The Nail Keg Express 21 st Annual Fall Home Show Saturday & Sunday, September 24 25, 2016 The Fall Home Show returns to the Salem Civic Center for its 21 st year. Potential customers are at your fingertips during this opportunity to display your products and services to the public. The opportunities listed below are not only open to exhibitors! Increase your presence at the show by adding a sponsorship level, or add a show sponsorship to your marketing plan in order to reach the public at this long standing community event. Level 1 Sponsor $1,000 (3 available) One exhibit space at the show (size and location based on availability) Company banner prominently displayed at the show (provided by sponsor) Company logo/recognition on all communications/flyers to RRHBA membership regarding the show Company logo/recognition on show handout for attendees Highlighted listing on show handout for attendees

15 Company logo on Spring Home Show Tickets Company logo/recognition on RRHBA website Fall Home Show pages with link Company logo on RRHBA website banner ad 1 month prior to the show Company ad in Association s e newsletter, The Nail Keg Express for 2 months Social Media mentions 15 admission tickets Level 2 Sponsor $500 Company banner prominently displayed at the show (provided by sponsor) Company logo/recognition on all communications/flyers to RRHBA membership regarding the show Company logo/recognition on show handout for attendees Company logo/recognition on RRHBA website Fall Home Show pages with link Company logo on RRHBA website banner ad 1 month prior to the show Company ad in Association s e newsletter, The Nail Keg Express for 1 month Social Media mentions 10 admission tickets 21 st Annual Fall Home Show Fall Home Show opportunities continued on next page Ticket Sponsor $850 (exclusive) Company logo printed on the stub of the Fall Home Show ticket Full color ad on the back of ticket Company logo/recognition on show handout for attendees Company logo/recognition on RRHBA website Fall Home Show pages with link Company ad in Association e newsletter, The Nail Keg Express for 1 month Social Media mentions 10 admission tickets Full color ad on the back of ticket Bag Sponsor $500 exclusive/2 firms $300 Sponsor provides 1,200/600 bags to be given out at the entrance of the show (can include your company name or logo) Option to place promo items in bags (must be done prior to delivery to Salem Civic Center) Company logo/recognition on RRHBA website Fall Home Show pages with link

16 Social Media mentions Bathroom Sponsor $100 (4 available) Company poster displayed in each restroom throughout the facility (provided by RRHBA) Company logo/recognition on RRHBA website Fall Home Show pages with link Social Media mentions Sporting Clay Shoot Friday, October 16, 2016 Come join the fun as we host the 3 rd annual RRHBA Sporting Clay Shoot at Summit Springs in Ferrum, VA. Having drawn 70 shooters last year, this year s event is guaranteed to be bigger and better. Lunch is served in the serene county forest, followed by fierce competition on a 14 stand course for multiple prizes and the coveted 1 st place trophy. Lunch Sponsor Exclusive $800/2 firms $400 Sponsor provides lunch for event participants (secured by RRHBA) Company banner (provided by sponsor) displayed at lunch area Option to display promo items on lunch tables Company logo on all promotional materials for event Recognition during awards ceremony Recognition in Association s e newsletter, The Nail Keg Express

17 Trophy Sponsor $150 (exclusive) Sponsor provides trophies to winning participants (secured by RRHBA) Company signage (provided by RRHBA) displayed at awards area Recognition on all promotional materials for event Recognition during awards ceremony Recognition in Association s, The Nail Keg Express Stand Sponsor $100 (10 available) Exclusive company signage (provided by RRHBA) on shooter stand Recognition on all promotional materials for event Recognition during awards ceremony Recognition in Association s e newsletter, The Nail Keg Express Prize Sponsor Any Amount Sponsor provides gift card or sport shooting prize Recognition at awards area Recognition during awards ceremony Recognition in Association s e newsletter, The Nail Keg Express November Annual Meeting Tuesday, November 15, 2016 The November Annual Membership Meeting is the second membership meeting of the year. Attendees enjoy a dinner buffet, cash bar, and networking opportunities coupled with fun activities (last year was speed networking) and the election of the next year s Directors and Officers. Showcase Sponsor $325 (Max of 2 member firms) Exclusive 5 7 minute presentation to all attendees Company signage (provided by RRHBA) at the event Opportunity for a display table during happy hour to greet guest and hand out promo items Recognition in Association s e newsletter, The Nail Keg Express

18 25th Annual Virginia Legislative Meeting Tuesday,December6,2016 Takeadvantageoftheopportunitytomeetourarea sstatelegislatorsandtohearresponses regardingmattersofinteresttothehomebuildingindustry,aswelltolearnaboutthemattersyour stateassociation(homebuildersassociationofvirginia)willbeaddressingduringtheupcoming VirginiaGeneralAssemblySession.Buffetbreakfastisprovidedtoattendeesduringthisformal, informationalmeeting. EventSponsor $500 Onecomplimentarytickettoattendtheevent Companylogoonallpromotionalmaterialrelatedtotheevent Companysignage(providedbyRRHBA)atevent RecognitiononRRHBAwebsitepriortoevent

19 Recognition in Association s e newsletter, The Nail Keg Express December Year-End Celebration Thursday, December 8, 2016 Celebrate the holidays with RRHBA and the U.S. Marine Corps Toys for Tots campaign. For many years, RRHBA members have graciously donated toys and financial support to help less fortunate children in the area. Join us as we conclude the year and once again, support this great cause. We will also conduct the Installation of 2017 Officers and enjoy a delicious buffet and talented entertainment. Event Sponsor Any Amount ($3,400 in sponsorship needed) Company recognition on all promotional material related to the event Company recognition on Year in Review presentation

20 Recognition in Association s e newsletter, The Nail Keg Express Sponsors who pledge $500 or more receive one complimentary ticket to attend the event