It is about a life well-lived.

Transcription

1 MISSION

2 MISSION Garden & Gun is the only magazine that moves from the sporting life to lush land and gardens, from architectural pursuits to adventurous travel, from food and drink to visual splendor. Garden & Gun is an idea about how to live how to live a life that is more engaged with the land, the literature, the music, the arts, the traditions, and the food. It is about appreciating the richness of the South and knowing how that understanding can enrich one s life and translate beyond Southern geography. It is about a life well-lived.

3 PILLARS

4 PILLARS THE SPORTING LIFE outdoor lifestyle boating golfing fishing hunting LAND & GARDEN amazing properties and homes iconic gardens conservation FOOD & DRINK southern food culture farm to table celebrity chefs TRAVEL & ADVENTURE hotels lodges destinations throughout the South and beyond STYLE & DESIGN home décor fashion shopping entertaining ARTS & CULTURE art architecture music literature city and town profiles

5 READER

6 READER A rapidly growing community of readers look to Garden & Gun for the magic of the South whether their passion is the sporting culture, protecting the land, gardening, travel, the arts, or food and drink, G&G readers are active, affluent, and deeply engaged with the brand. They hail from all fifty states and know that Garden & Gun is relevant no matter where they live. TOTAL AUDIENCE: 1,218,750* RATE BASE: 325,000 AGE: 92% are 35+ GENDER: 53% Male / 47% Female AVERAGE HHI: $332,000 AVERAGE NET WORTH: $2,255,000 G&G READERS HAVE THE MEANS AND MOTIVATION TO LIVE WELL 26% have investible income of $1.5 million+ 43% own 2+ residences G&G subscribers take an average of 13 trips per year 68% plan to remodel/redecorate home or grounds 86% purchased 2+ vehicles THE G&G AUDIENCE IS PASSIONATELY CONNECTED 90% read 4 out of 4 issues 80% read G&G the day they receive it Source: Alliance for Audited Media June Subscriber Study IPSOS Mendelsohn Custom Division, base HHI $100,000. *Based on proprietary data.

7 AUDIENCE

8 AUDIENCE Garden & Gun magazine delivers a national audience of 1,218,750* educated and passionate readers. It gives them a place to connect and engage in their passions while delivering a brand experience that offers a unique sense of travel, adventure, style, and sophistication. TOTAL AUDIENCE: RATE BASE: 1,218,750* 325,000 NORTHEAST 6% WEST 6% MIDWEST 8% 11% SOUTHWEST 10% MID-ATLANTIC SOUTHEAST 59% Source: Alliance for Audited Media June *Based on proprietary data.

9 BUZZ

10 BUZZ These kinds of initiatives depend heavily on loyal readers, which Garden & Gun has in abundance. Subscribers knock on the door daily to introduce themselves. Readers write in about how they tested the Southern road trips and dive bars the magazine recommended. THE NEW YORK TIMES, SEPTEMBER 2012 The magazine is about Southern lifestyle at its best. Subscribers are inclined to forget about the usual fare for now and, instead, enjoy generous helpings from excellent writers whose words are guaranteed to activate salivary glands. PHIL HUDGINS, COMMUNITY NEWSPAPERS INC., JULY 2014 Darwin has established and developed a media empire that continues to win several nationally recognized awards and rankings while being thousands of miles away from New York. FORBES.COM, JULY 2014 G&G readers traveled [to Jubilee] from more than 20 states to celebrate the best in Southern food, sporting life, craftsmanship, music, and style. MOULTRIE NEWS, DECEMBER 2013 I love magazines, and Garden & Gun is my favorite. I cannot part with a single issue. G&G SUBSCRIBER, ANNAPOLIS, MARYLAND Garden & Gun reflects the real South multicultural, historically complex, and rich. G&G READER, WASHINGTON, D.C. As a born and bred Yankee, your mag is the quintessence of my obsession with the South! G&G READER VIA TWITTER I m an Australian girl who lives in a coastal city south of Sydney, but I like to think that with every issue I get closer to one day venturing through the Carolinas, maybe even the Appalachians and into Tennessee. I d love to taste the South for real. G&G READER, WOLLONGONG, AUSTRALIA I just want to live G&G READER VIA TWITTER As a lifelong Midwesterner who neither gardens nor hunts, I am probably your least likely subscriber. But G&G never ceases to draw me in with each new issue. G&G SUBSCRIBER, DETROIT, MICHIGAN I ve begun reading each G&G issue with my computer at hand, looking up websites of featured restaurants, chefs, authors, artists, and excursions. G&G SUBSCRIBER

11 ACCOLADES

12 ACCOLADES 2014 ASME Finalist, General Excellence, Leisure Interests, and Tablet Edition 2014 James Beard Foundation Finalist, Journalism Award 2013 Adweek Hot List Finalist, Hottest Lifestyle Magazine 2013 min Magazine Best Digital Magazine Edition 2013 ASME Winner, 2012 Most Delicious Cover 2012 ASME Finalist, Single Topic and General Excellence 2011 ASME Winner, General Excellence Advertising Age 2011 Magazine A-List 2011 James Beard Foundation Journalism Award 2011 GAMMA Awards (8) 2010 ASME Nominee, General Excellence 2010 Grand GAMMA Award 2010 min Magazine Best of the Web 2009 ASME Finalist, Best Lifestyle Cover of the Year 2008 GAMMA Awards (8) 2007 min Magazine 2nd Hottest Launch 2007 min Magazine Top Editorial Team 2007 MR. MAGAZINE.COM 7 Great Magazine Moments of 07

13 RATES

14 RATES 2015 RATE BASE 325,000 FREQUENCY: 6X 1X 3X 6X 4-COLOR GROSS GROSS GROSS Full Page $39,012 $37,060 $36,280 2/3 Page $29,259 $27,797 $27,211 1/2 Page $22,431 $21,312 $20,861 1/3 Page $14,825 $14,084 $13,786 1X 3X 6X COVERS GROSS GROSS GROSS 2nd $46,814 $44,474 $43,537 3rd $40,963 $38,916 $38,097 4th $48,765 $46,326 $45,351 Rates are gross. No additional charge for bleed. FOR MORE INFORMATION, please contact your Sales Representative or Advertising Services Manager, Casey Hurley at

15 CALENDAR

16 CALENDAR The award-winning editors of Garden & Gun deliver a lively mix of sporting, food, travel, design, music, and culture in every issue. Here s a sneak peek at what s to come in FEBRUARY/MARCH: HIDDEN CARIBBEAN Ad Close: November 18 On-Sale: January 20 APRIL/MAY: BEST OF THE SOUTH + SPRING FASHION Ad Close: January 20 On-Sale: March 24 JUNE/JULY: GREAT SOUTHERN TOWNS Ad Close: March 17 On-Sale: May 19 AUGUST/SEPTEMBER: FOOD Ad Close: May 21 On-Sale: July 21 OCTOBER/NOVEMBER: STYLE & DESIGN + FALL FASHION Ad Close: July 21 On-Sale: September 22 IN EVERY ISSUE: Talk of the South: What s hot in Southern culture music, books, architecture, gardens, food, events Good Hunting: The ultimate style guide; modern craftsmen; great rooms The High & The Low: Witty dispatches from acclaimed author Julia Reed Good Dog: America s best writers tell their favorite dog stories End of the Line: Humorous tales of life in the South by Roy Blount, Jr. Fork in the Road: John T. Edge s culinary adventures DECEMBER/JANUARY: BEST OF THE SPORTING SOUTH Ad Close: September 22 On-Sale: November 24 Materials due exactly 1 week after ad close. Editorial calendar subject to change.

17 DIGITAL

18 DIGITAL Garden & Gun s digital properties provide additional touch points for passionate readers to connect with the brand. Gardenandgun.com is a go-to destination for the G&G reader searching for the latest products, events, and news from G&G. In 2013, G&G launched a digital edition, complete with fresh new content and insider access. Gardenandgun.com is experiencing unrivaled growth as readers are flocking to the site in record-setting numbers 2.4 million average page views/month (up 40%) 400,000+ average unique visitors/month (up 147%) 4.15 pages viewed per visit G&G DIGITAL EDITION The award-winning G&G digital edition provides readers with a fully designed version for the ipad plus exciting bonus content including: photos, music, behindthe-scenes videos, and other extras Six issues per year, coinciding with magazine on-sale dates Single copies and subscriptions sold on the App store Interactive and Premium Enhanced ad placements available on the ipad edition Available on Android devices through Google Play SOCIAL MEDIA Garden & Gun s active social media footprint connects with our readers in meaningful ways like never before 375,000+ fans across Facebook, Twitter, Instagram, and Pinterest Source: Google Analytics first half Percent increases based on first half 2013 vs. first half Social Media as of August 2014.