Malton Food Lovers Festival Sponsor Guide rd -24 th May

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1 Malton Food Lovers Festival Sponsor Guide rd -24 th May

2 "Malton Food Festival has a magic all of its own. Much of it comes from the streets of this fine, handsome and historic town with real heart and soul. But it's the people, from producers to visitors to the brass band, that make this festival unique. It's one of the best food festivals in the country." - Tom Parker Bowles

3 Yorkshire s Food Capital Nestled in between the Moors, Wolds and coast, Malton is a Yorkshire foodie tourist destination. Our annual Festival and Monthly Food Markets have attracted internationally-famous chefs and food writers. Home to the Malton Monthly Food Market, Malton Cookery School, annual Food Lovers Festival and some of the best food shops in Yorkshire, it is no surprise that Antonio Carluccio described the town as Yorkshire s Food Capital. Malton is making a name for itself as a food town built around its famous local produce and proudly boasting two butchers, two green grocers, two delis and a fishmonger. We have a growing community of artisan Made In Malton producers, a burgeoning restaurant scene including James Martin s Restaurant at the Talbot Hotel and new alfresco dining area.

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5 The Malton Food Lovers Festival The annual Malton Food Lovers Festival is a celebration of the very best Yorkshire produce and cooking with over 160 food stalls, famous patrons and delicious Yorkshire street food. Now in its 7 th year, the festival attracts over 20,000 food lovers for a weekend of chef demos, live interviews, cookery lessons, a festival bar, festival restaurant, family entertainment, talks, tastings and much more. Set in the streets of Yorkshire s food capital, it s the premier food festival of the north!

6 The 2014 Malton Food Lovers Festival attracted: Over 20,000 food lovers to Malton for an outstanding line-up of over 160 quality food and drink producers Happy visitors: 93% of visitors surveyed said they would visit the festival again Over 100 pieces of coverage in over 60 different national, regional and trade press Sparked national interest: recommended by The Times, Telegraph and a range of quality food magazines, blogs and websites.

7 What the media said: Over 100 pieces of press coverage appeared in the run-up to and during the Malton Food Lovers Festival in over 60 different national, regional and trade media outlets, across a diverse range of broadcast, print and online channels. Press coverage ranged from national outlets including The Metro, woman&home, The Sun and BBC Radio 2 to trade media such as Appetite, Fine Food Digest and Love Food. Regional support was extraordinary with weekly coverage across a wide range of media, including BBC Radio York, Yorkshire Post, Yorkshire Life, Northern Life, Living North, Northern Echo, Gazette & Herald and Malton and Pickering Mercury.

8 The 2015 Malton Food Lovers Festival The latest addition to an impressive line up is Levi Roots, entrepreneur, cook, musician and Dragon slayer. Legendary food campaigner, Prue Leith, CBE has been named a festival patron and both will be joined by BBC chef Valentine Warner. Hand picked from Yorkshire's favourites we have two Michelinstarred chefs; James Mackenzie from the Pipe and Glass, South Dalton and Andrew Pern, from The Star Inn, Harome. Another regional favourite is Steph Moon, star of the BBC s Great British Menu. Food writers include Diana Henry from The Telegraph and Masterchef judge William Sitwell, also editor of Waitrose Kitchen. The 2015 festival will be burning the midnight oil with an evening of entertainment, live music and a festival bar. This year for the first time, we would like to introduce an exciting new night market which will light up Malton as hungry crowds gather in the town centre for the evening s entertainment.

9 Sponsorship Opportunities There are a number of ways to get involved. Packages are shown below or talk to us about a number of wider sponsor opportunities tailored to meet your business objectives. Headline Sponsor - 15,000 Full brand association. Company featured in all preevent news/press/pr. Logo on all tickets, printed brochures, mail-shots, leaflets, event website and marketing. Branded festival entrance, large flag banner with logo, logo on festival stage, maps, posters, crew T- shirts/aprons. Venue Sponsor - various Headline sponsor of Cookery Theatre, Festival Bar, Taste Marquee or Children s Marquee Principal Sponsor packages from 2,000 Logo on all printed brochures, event maps, mailshots, leaflets, event website and marketing. Individual Sponsor - from 500 Please talk to us about a bespoke package tailored to suit your business objectives. For more information contact Lemon Zest; or or

10 Marketing Campaign Support All sponsor and partner activity will be supported by a promotional campaign. In 2015, the marketing activity will lead with a local, regional and national PR campaign, supported by advertising on and off line. The marketing campaign for 2015 will consist of regular distribution of press releases to target media, broadcast, online and print interview opportunities and an open broadcast from the festival. Online communication channels will play an important role in the promotional campaign including website and e-newsletters, and using social media such as Twitter and Facebook to engage with the festival s target audience. Print marketing collateral will be prominent in raising awareness of the event from regular signage located from 30 miles of Malton to a wide distribution of posters and leaflets.

11 Other ways to be involved Events We are extending our range of events with more demonstrations, tutored tastings, talks and entertainment. If you have an idea for a talk, demonstration or any other event, please get in touch. Stalls Our festival gets more popular with visitors every year and we are always looking to feature more delicious exciting products. If that s what you offer, we d love you to join us. For more information please go to the applications page on our website: Volunteers We simply couldn t run our event without the help of our amazing volunteers. We have built up a great team to work with and some of our volunteers have been with us since the start but every year we need more new people to help with the festival. So if you feel you have the time to get involved we would really appreciate it. For more information on how to get involved contact or

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