STUFF MEDIA KIT. March 2016

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1 STUFF MEDIA KIT March 2016

2 STUFF.CO.NZ Fairfax Media is committed to delivering to advertisers needs through Stuff.co.nz, New Zealand's #1 news site - designed for usability and provides an excellent commercial environment. With content from our credible journalists and photographers from around the country, covering every aspect of news and information as it breaks. Stuff.co.nz creates an engaging and dynamic environment for audiences. The homepage offers a high profile placement for reach, premium inventory, simple buying solutions and innovative and creative offerings. Source: Nielsen Online Ratings February 2016 Audience 2+ AUDIENCE 1,905,000 Domestic Unique Audience per month 154,585,000 Domestic Page Views per Month 53% Domestic reach of active internet users per Month

3 CURRENT EVENTS & GLOBAL NEWS UNIQUE AUDIENCE 1 STUFF.CO.NZ New Zealand s number one news site STUFF 1,905,000 NZ HERALD 1,536,000 TVNZ NEWS 529,000 MSN NEWS 457,000 MAIL ONLINE 409,000 THE GUARDIAN 380,000 STUFF MOBILE 2 STUFF MULTIMEDIA 2 STUFF MOBILE STUFF ANDROID STUFF IPHONE STUFF IPAD 445,353 DAILY UNIQUE VISITORS 1,750,544 DAILY PAGE VIEWS 97,479 DAILY UNIQUE VISITORS 716,655 DAILY ARTICLE VIEWS 108,509 DAILY UNIQUE VISITORS 720,794 DAILY ARTICLE VIEWS 43,666 DAILY UNIQUE VISITORS 422,668 DAILY ARTICLE VIEWS STUFF VIDEO 2,716,858 AVERAGE WEEKLY VIDEO VIEWS Sources: 1. Nielsen Online Ratings, News & Information Sites, Feb Source: Adobe Reports & Analytics Feb 2016

4 STUFF.CO.NZ New Zealand s Biggest News Site Reaching 1.9M New Zealanders a Month TRAVEL WORLD ENTERTAINMENT SPORT 703, , , ,000 #1 TRAVEL NEWS SITE 2 #1 WORLD NEWS SITE 3 #1 ENTERTAINMENT NEWS SITE 4 #1 SPORTS NEWS SITE 5 National 1,216,000 #1 NATIONAL NEWS SITE 1 BUSINESS DAY #1 FINANCIAL NEWS SITE 6 Source: Nielsen Online Ratings Unique Audience Feb 16see notes for detailed source LIFESTYLE #1 LIFESTYLE NEWS SITE 7 TECHNOLOGY #1 TECHNOLOGY NEWS SITE 8 MOTORING 987, , , ,000 #1 MOTORING NEWS SITE 9

5 DEMOGRAPHIC PROFILE STUFF.CO.NZ Stuff.co.nz users are an educated audience who use the internet as an information, research and purchasing tool. Our audiences are evenly spread across the country and are likely to access Stuff.co.nz from work. Gender 47% Male 53% Female 4.7% Up to $20k Annual Household Income 14.4% $20k to $40k 15.4% $40k to $60k 13.1% $60k to $80k 14.2% $80k to $100k 25.2% Over $100k Age of Readers 23.1% Audience by Region 16.9% 16.9% 16.9% Auckland 24.1% 13.6% Canterbury 22.1% 7.4% Over 65 Wellington Waikato Manawatu-Wanganui Taranaki 12.8% 8.2% 6.3% 5.1% Source: Nielsen Online Ratings Audience Profile Feb 2016

6 With a monthly audience of 987,000 Stuff.co.nz Business Day is the leading Financial News & Information site in New Zealand. Business Day covers Industry news, Farming news, Market Data, Money, Small Business and provides access to great Business tools. BUSINESS STUFF.CO.NZ BUSINESS DAY New Zealand s #1 Business Destination 987, , ,000 Stuff Business Day nzherald.co.nz Business MSN Money Source: Nielsen Online Ratings May 2015 Top Financial News & Information sites, Audience 2+

7 STUFF.CO.NZ ENTERTAINMENT New Zealand s #1 Entertainment Site Stuff.co.nz Entertainment is the leading Entertainment site in New Zealand with a monthly audience of 805,000. Stuff.co.nz s Entertainment channel covers Celebrities, Music news, TV, Books, Arts and Film news. ENTERTAINMENT 805, , ,000 Stuff.co.nz Entertainment nzherald.co.nz Entertainment MSN Entertainment Source: Nielsen Online Ratings Feb 2016 Top Multi Category Entertainment sites, Audience 2+

8 STUFF.CO.NZ TRAVEL New Zealand s #1 Travel Destination Stuff.co.nz Travel is the leading Travel site in New Zealand with a monthly audience of 703,000. Stuff.co.nz Travel provides inspiration for Kiwis dreaming up their next big trip as well as tips and news to get the best out of their holiday. TRAVEL 703, , ,000 Stuff.co.nz Travel Trip Advisor nzherald.co.nz Travel Source: Nielsen Online Ratings Feb 2016 Top Multi Category Travel sites, Audience 2+

9 STUFF.CO.NZ LIFE & STYLE New Zealand s #1 Life & Style Site New Zealand s leading Life & Style site, stuff.co.nz Life & Style attracts a monthly audience of 924,000 people. Stuff.co.nz s Life & Style channel is a key content category, which covers Food & Wine, Fashion, Beauty, Wellbeing &Weddings. LIFE & STYLE 924, ,000 Stuff.co.nz Life & Style nzherald Life & Style Source: Nielsen Online Ratings Feb 2016 Top Multi Category Family & Lifestyles sites, Audience 2+

10 STUFF.CO.NZ TECHNOLOGY New Zealand s #1 Technology Destination Stuff.co.nz Technology is the leading Technology site in New Zealand with a monthly audience of 304,000. Stuff.co.nz s Technology channel has content from a wide range of topics from Social Media to Gadgets; Games and Digital Living. TECHNOLOGY 304,000 58,000 54,000 Stuff.co.nz Technology Techradar network nzherald.co.nz Technology Source: Nielsen Online Ratings Feb 2016 Top Computer & Consumer Electronic News sites, Audience 2+

11 STUFF.CO.NZ MOTORING New Zealand s #1 Motoring News Destination With a monthly audience of 353,000 Stuff.co.nz Motoring is the leading Motoring news site in New Zealand. Stuff.co.nz Motoring is the home for car enthusiasts, perspective buyers and everything driving related. The latest in rich automotive content and reviews inspire and inform Stuff s audience. MOTORING 353,000 69,000 Stuff.co.nz Motoring Driven Source: Nielsen Online Ratings Feb 2016 Top Automotive sites, Audience 2+

12 STUFF.CO.NZ SPORT New Zealand s #1 Sport Destination Stuff.co.nz Sport is the leading Sports site in New Zealand with a monthly audience of 738,000. This channel covers an array of sports news including Cricket, Football, Golf, Basketball, Motorsport,Netball, Tennis, Racing and more. SPORT 738, , , ,000 Stuff.co.nz Sport nzherald Sport TVNZ Sport MSN Sport Source: Nielsen Online Ratings Feb 2016 Top Sports sites, Audience 2+

13 STUFF.CO.NZ PARENTING With a monthly audience of 387,000, Stuff.co.nz Parenting is the leading family resource site in New Zealand. Stuff.co.nz parenting-incorporating Essential Mums, targets New Zealand parents, offering advice on the parenting journey from conception through to teenage years. PARENTING 387, ,000 68,000 Stuff.co.nz Parenting Kidspot BabyCenter Source: Nielsen Online Ratings Feb 2016 Top Family Resources sites, Audience 2+

14 STUFF.CO.NZ FOOD & WINE The Food & Wine section has a monthly audience of 417,000. Stuff food & wine features all the latest news on products and trends. Home to recipes from across the wider Fairfax Media group, along with audience submitted recipes. FOOD & WINE 417, , , ,000 Stuff.co.nz food & wine Bite BBC Good Food Food.com Source: Nielsen Online Ratings Feb 2016 Food and Cooking category, Audience 2+

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