HIGHSNOBIETY MEDIAKIT 2015
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1 HIGHSNOBIETY MEDIAKIT 2015
2 Highsnobiety, a global content platform that builds brand relevance, establishes industry credibility while inspiring millennials, early adopters and style seekers. MEDIA KIT 2015
3 KEEPING OUR READERS AHEAD OF THE CURVE Lifestyle Coverage Contemporary Fashion Sneaker Culture Trend Coverage Intelligent Commentary
4 AMONGST THE MOST VISITED GLOBAL SOURCES FOR INSPIRATION IN THE FASHION AND LIFESTYLE WORLD MEDIA KIT 2015
5 GLOBAL REACH 4.1 million unique users per month 260 million Total monthly impressions across all platforms and social 6 million visits per month 42 million pageviews per month Source: Google Analytics, May 2015
6 REACHING OUR AUDIENCE WHEREVER THEY ARE SOCIAL MEDIA DESKTOP HIGHSNOBIETY MOBILE / NEWSLETTER
7 SOCIAL INFLUENCE AT SCALE 1.2 MILLION Facebook Followers 690,000 Instagram Followers 160 MILLION impressions per month 60 MILLION impressions per month 42,000 Youtube Subscribers 160,000 Twitter Followers 2.3 MILLION Google+ Followers 220,000 Pinterest Followers Source: Highsnobiety Social Media Analytics, June 2015
8 STRONGER T HAN OUR COMPETITORS TOTAL ENGAGEMENT PER MONTH likes / shares / comments 491,000 VICE 399,000 HYPEBEAST 741,000 Highsnobiety vs 328,000 GQ Magazine 269,000 Dazed Digital 38,000 ID Magazine 830 AVERAGE ENGAGEMENT PER POST 660 Dazed Digital Highsnobiety GQ Magazine HYPEBEAST VICE ID Magazine Source: Facebook.com, Social Analysis for May 2015
9 DAILY SOCIAL ENGAGEMENT 50+ articles published daily 50% OF OUR READERS SHARE OUR CONTENT ON SOCIAL MEDIA 80,000 / day 70,000 / day 3,000 / day Source: RivalIQ, Social Analysis for May 2015
10 A LOYAL AND ENGAGED READERSHIP 70,000 Newsletter subscribers COUNTRIES USA 32,400 UK 15,600 France 6,300 Germany 7,000 Italy 3,500 CULTURAL HUBS NYC 3,900 LA 3,200 London 2, % Open Rate 12% Click Rate Source: Mailchimp, May 2015
11 WE HAVE INSPIRED YOUNG CREATIVES FOR MORE THAN 10 YEARS MEDIA KIT 2015
12 AFFLUENT AND CREATIVE PROFESSIONAL INDUSTRIES: 75% YEARS OLD 80% MALE 55% UNIVERSITY EDUCATED 4 OUT OF 5 FROM GLOBAL CULTURAL HUBS 25% Arts / Design 19% Media and Communications / Marketing 15% Retail 8% Technology 8% Finance Source: Highsnobiety User Experience Survey, October 2014
13 LOYAL AND ENGAGED 60% of our readers spend more than 3 hr/day online for leisure CONSUMPTION OF HIGHSNOBIETY LOYALT Y (returning users, daily consumption) Tablet 8% Mobile 49% few times a month 10% once / multiple times per day 60% Desktop 43% few times a week 30% average dwell time 3:30 min. Source: Highsnobiety User Experience Survey, October 2014
14 READY TO SPEND SPENDING POWER THROUGH HIGHSNOBIETY 11% of our readers purchase directly through our platform 37% of our readers make a purchase online after reading 16% of our readers make a purchase in-store Source: Highsnobiety User Experience Survey, October 2014
15 PRODUCTS THAT DELIVER SUCCESS MEDIA KIT 2015
16 CONTENT MARKE TING FROM THE WEB S BEST CREATORS CONTENT PRODUCTION product reviews / interviews / buyers guides / recaps / visits CREATIVE PRODUCTION video / photo productions SOCIAL strategy / curation / execution GIVE AWAY INITIATIVES COMMERCE EXPERIENCE EVENT PRODUCTION AND ACTIVATIONS
17 MEDIA KI T 2015 INFLUENCERS MAT TER We identify the influencers that matter most to your campaign. Brands need audiences. Her e is just a t a ste o f some o f th e influenc er s we have wor ke d wi th One of the keys to connecting with those audiences is leveraging influencers. Our unparalleled knowledge to identify the right influencer for each campaign, helps your brand obtain the association and loyalty it deserves. Nick Wooster Aitor Throup Chiara Ferragni Naleye Junior Mellany Sanchez Alisa Ueno Gee Patta Marcelo Burlon
18 NATIVE PLACEMENTS TO SUPPORT YOUR EDITORIAL Carousel Priority Box
19 DISPLAY FORMATS x x250 / 300x600 3 Billboard up to 970x250 4 HPTO up to 1400x Parallax 1600x
20 COMPLETE TRANSPARENCY Reporting Optimization Post campaign analysis
21 OUR CLIENTS MEDIA KIT 2015
22 AMPLIFY YOUR REACH TO A WIDER NETWORK OF INFLUENCERS THROUGH OUR PARTNER SITES MEDIA KIT 2015
23 OUR NETWORK HIGHSNOBIETY MAGAZINE
24 SELECTISM Selectism is a daily online platform dedicated to the modern man who seeks a premium experience. He remains on the pulse of today s fashion and culture, but keeps an open mind when presented with new ideas. Above all, he appreciates the timeless beauty of the classic. TOTAL REACH 650,000 visits / month 2.1 million pageviews / month AUDIENCE Influencers & early adopters / People connected to fashion industry / Relationship builders & tech savvy SOCIAL CHANNELS 136,000 Follower 77,000 Fans 44,000 Follower 2 million Follower
25 HIGHSNOBIETY PRINT MAGAZINE Five years after establishing itself as a leading voice in the digital sphere, Highsnobiety produced its first print issue in the summer of Today, the magazine is carried inthe most discerning retailers and bookstores across the globe. PRINT RUN 50,000 copies PUBLICATION SCHEDULE Biannual: March / September AUDIENCE Fashion impressarios / Brand owners & PR specialists / Influencers & early adopters / Trendsetters & forecasters / Collectors / Individuals reluctant to mainstream
26 WHATDROPSNOW What Drops Now is a Highsnobiety curated platform that provides a uniquely editorialized shopping experience. Users can read about, discover and shop new products in realtime as soon as they drop. TOTAL REACH 200,000 visitors / month 10,000 registered members 3 min average dwell time CONVERSIONS 28,000+ transactions / month up to 1,000 buy clicks / product Generating 3,000+ daily clicks to retailers Source: Google Analytics, June 2015
27 WHATDROPSNOW AUDIENCE GENDER 85% Male 15% Female LOCATION 49% USA 20% UK 18% EU 13% APAC TARGET GROUP Influencers & early adopters / Fashion & style savvy / Online shoppers / Sneaker collectors 50% of the users come back at least 4 times per month 10% of the users return 10+ times per month Source: Google Analytics, June 2015
28 SNOBSHOTS Snobshots is a Highsnobiety curated street style community that allows users to share their outfits with a global audience through Instagram. Once submitted, participants can rate and share engaging photos amongst themselves. TOTAL REACH 36,000 visits / month 95,000 pageviews / month up to 1,000 submission / day 100,000+ existing Snobshots AUDIENCE style bloggers / young influencers / fashion/style savvy / online shoppers / sneaker collectors
29 CONTACTS Titel Media UG Ritterstrasse Berlin tel: info@highsnobiety.com highsnobiety.com selectism.com whatdropsnow.com snobshots.highsnobiety.com View our print magazine digitally at: issuu.com/highsnobiety New York Office 24 W 30th Street 2nd Floor NY. NY All images produced by Highsnobiety.
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