ELEVATED. Engagement Media Kit

Transcription

1 ELEVATED Engagement 2015 Media Kit

2 THE POWER of PRINT MONTHLY 85,000 QUARTERLY 50,000 ANNUAL 65,000 ANNUAL 65,000 1,020,000 annual copies 200,000 annual copies with focus on the most affluent subscriber zip codes Bonus distribution to high-end travelers throughout Colorado Bonus distribution to new Denver-metro residences

3 61% OF MAGAZINE ADS PROMPT READERS TO TAKE ACTION SOURCE: City & Regional Magazine Association, 2009, 2010, 2012 SIX-TIME NATIONAL MAGAZINE AWARD FINALIST SOURCE: American Society of Magazine Editors, 2005 (2), 2008, 2010, 2012 (2) 91% of adults read magazine media and that number reaches 96% for those under 25. SOURCE: MPA 2014/2015 Factbook.

4 PROVEN, VERIFIED and LOYAL 83% of subscribers renew their subscription Applies to 2+ years 90% of subscribers have two or more issues in their home regularly {THE ENVIRONMENT ISSUE} THE DENVER MAGAZINE Wild Places Colorado s Treasured Landscapes INSIDE Protecting Our Natural Heritage BY JOHN FIELDER + 40 Easy Ways To Lead A Greener Life + Saving The South Platte River + The Cautionary Tale Of Crowley County BY ROBERT SANCHEZ (46,500 print/1,500 digital) 48,000 SUBSCRIBERS 30,000 NEWSSTAND 5,000 HOTELS 2,000 WAITING ROOMS 85,000 TOTAL GUARANTEED DISTRIBUTION 5280 is Denver s only audited and verified magazine. SOURCE: 2014 print subscriber survey. Surveys were mailed to 2,000 readers selected at random from a list of current 5280 subscribers; 9.3 percent were completed and returned.

5 5280 REACHES 1 in 4 DENVER-AREA RESIDENTS Though 5280 has readers throughout Colorado and across the country, the majority of our readership is found in the Denver metro area. The penetration of 5280 s total readership is particularly strong in neighborhoods favored by Denver s affluent adults. Boulder: 51,958 Boulder Louisville Lafayette Longmont Broomfield: 19,771 Denver: 129,014 Jefferson: 103,565 Westminster Arvada Wheat Ridge Lakewood Golden Ken Caryl Columbine Bow Mar Evergreen Genesee Brighton Henderson Commerce City Northglenn Glendale Greenwood Village Cherry Hills Village Adams: 47,069 Arapahoe: 109,439 Littleton Englewood Castle Rock Highlands Ranch Parker Lone Tree Castle Pines Douglas: 56, ,053 CUMULATIVE READERSHIP OVER A FOUR-ISSUE PERIOD SOURCES: The Media Audit, August-September reach based on census data of combined Denver-area population of 3,214,218 as of July 1, 2012.

6 SUBSCRIBER DEMOGRAPHICS and READERSHIP HABITS AGE Median age Age % Age % Age % GENDER Female...67% Male... 33% MARITAL AND FAMILY STATUS Married... 68% Single... 32% Have children... 66% Have pets... 62% EDUCATION College degree... 84% Post-graduate degree... 43% READERSHIP HABITS Readers per copy ECONOMIC PROFILE Average household income...$195,098 Average net worth... $1,271,329 ANNUAL HOUSEHOLD INCOME Greater than $100, % Greater than $150, % HOME OWNERSHIP Own home... 89% Average value of primary home... $583,544 Own a second home... 26% MARKET VALUE OF PRIMARY HOME Greater than $400, % Greater than $550, % Greater than $1,000, % PURCHASING HABITS Has purchased a product or service based on an ad in % LIFESTYLE Traveled three or more times in the past year...91% Ate four or more meals in restaurants in the past two weeks... 35% Plan to visit a mountain resort in the next year... 87% PLANNING OR STRONGLY CONSIDERING PURCHASE OF: Financial investment... 69% Artwork... 52% Jewelry... 48% Home remodeling... 45% Automobile... 38% FIND 5280 HELPFUL WHEN CHOOSING : Restaurants... 99% Cultural events...97% Theater...90% Hotels and resorts... 82% Travel...80% Doctors and dentists... 70% Home furnishings... 69% Clothing... 66% Health Services... 63% Spa services... 58% Health and fitness...57% Sporting events...57% Artwork... 54% Jewelry... 50% Home services... 48% 92% of 5280 subscribers have purchased a product or service based on an ad in Average net worth of 5280 subscribers: $1,271,329 Average household income of 5280 subscribers: $195,098 SOURCES: 2014 print subscriber survey. Surveys were mailed to 2,000 readers selected at random from a list of current 5280 subscribers; 9.3 percent were completed and returned. Age demographics based on Age demographics based on Circulation Verification Council Publication audit report. The Media Audit, August-September 2013.

7 AN ACTIVE and INVOLVED CITY PRESENCE 5280 actively supports a variety of organizations throughout the Denver metro area. Not only does each relationship provide us with an amazing opportunity to give back to the community in which we live and work, but we re also able to extend the reach of your advertising message to a highly qualified audience. Advertising with 5280 means you ll have access to additional community partnerships that offer high-level networking opportunities and valuable exposure that strengthens your advertising program. of in-kind advertising $7,500,000 donated since % of our readership donates money to charity every year. SOURCES: 2014 print subscriber survey. Surveys were mailed to 2,000 readers selected at random from a list of current 5280 subscribers; 9.3 percent were completed and returned. The Media Audit, August-September 2013.

8 Editorial Calendar 2015 FEB MAR APR MAY JUN JUL Space Reservations: 12/10/2014 Space Reservations: 1/9/2015 Space Reservations: 2/6/2015 Space Reservations: 3/6/2015 Space Reservations: 4/10/2015 Space Reservations: 5/8/2015 Production Materials: 12/15/2014 Production Materials: 1/14/2015 Production Materials: 2/11/2015 Production Materials: 3/11/2015 Production Materials: 4/15/2015 Production Materials: 5/13/2015 Finished Materials: 12/17/2014 Finished Materials: 1/16/2015 Finished Materials: 2/13/2015 Finished Materials: 3/13/2015 Finished Materials: 4/17/2015 Finished Materials: 5/15/2015 General Newsstands on Sale: 1/30/2015 General Newsstands on Sale: 2/27/2015 General Newsstands on Sale: 3/27/2015 General Newsstands on Sale: 4/24/2015 General Newsstands on Sale: 5/29/2015 General Newsstands on Sale: 6/26/2015 EDITORIAL Beer & Bars Best New Restaurants Health High-Country Travel Summer Guide Top of the Town Great Dates Entreprenuers & Business Fashion Real Estate Top Dentists Fitness Guide S, S & DIGITAL OPPORTUNITIES S Valentine s Day Gift Guide 5280 Home Party Pets & Vets Kitchen Profiles 5280 Home Party Top of the Town Party Gallery Guide DIGITAL OPPORTUNITIES Month of Bars Spring Fashion Guide DIGITAL OPPORTUNITIES Top Doctors Ballot DIGITAL OPPORTUNITIES Travel & Outdoors Takeover Top Lawyers Ballot Top Dentist Profiles DIGITAL OPPORTUNITY Top of the Town Takeover SPECIAL ISSUES HOME Space Reservations: 12/28/2014 Production Materials: 1/9/2015 Finished Materials: 1/11/2015 General Newsstands on Sale: 2/27/15 HOME Space Reservations: 3/29/2015 Production Materials: 4/8/2015 Finished Materials: 4/10/2015 General Newsstands on Sale: 5/29/2015 TRAVELER Space Reservations: 4/27/2015 Production Materials: 5/6/2015 Finished Materials: 5/8/2015 General Newsstands on Sale: 6/26/2015 EDITORIAL CALENDAR SUBJECT TO CHANGE WITHOUT NOTICE. SPECIAL AD SECTIONS ARE NOT FEATURED ON MAGAZINE S COVER. EDITORIAL FEATURES LISTED HERE MAY OR MAY NOT BE FEATURED ON THE COVER. CONTACT YOUR ACCOUNT EXECUTIVE FOR UPDATES. LAST UPDATED ON OCTOBER 15, 2014.

9 5280 home SPRING com / no. 2 A s U pplemen T TO 5280 MAg AZinE How To Blend Contemporary Accents Into Your Traditional Home hot tips FoR bold jonathan adler S the ultimate SPRING accessories NeW cherry creek outpost eco-chic home PAGE 24 PAGE 36 PAGE 58 Editorial Calendar 2015 AUG SEPT OCT NOV DEC JAN Space Reservations: 6/12/2015 Production Materials: 6/17/2015 Finished Materials: 6/19/2015 General Newsstands on Sale: 7/31/2015 Space Reservations: 7/10/2015 Production Materials: 7/15/2015 Finished Materials: 7/17/2015 General Newsstands on Sale: 8/28/2015 Space Reservations: 8/7/2015 Production Materials: 8/12/2015 Finished Materials: 8/14/2015 General Newsstands on Sale: 9/25/2015 EDITORIAL Space Reservations: 9/11/2015 Production Materials: 9/16/2015 Finished Materials: 9/18/2015 General Newsstands on Sale: 10/30/2015 Space Reservations: 10/9/2015 Production Materials: 10/14/2015 Finished Materials: 10/16/2015 General Newsstands on Sale: 11/27/2015 Space Reservations: 11/6/2015 Production Materials: 11/11/2015 Finished Materials: 11/13/2015 General Newsstands on Sale: 12/25/2015 Top Doctors Fall Getaways Best Restaurants Spa Holiday Gift Guide Top Lawyers Guide to Denver Kids Casual Dining Fashion Winter Escapes Denver s Favorite Things Bridal S, S & DIGITAL OPPORTUNITIES Top Doctors Party S Independent School Handbook S 5280 Home Party 5280 School Fair Fall Style Guide 5280 Dines Realtor Profiles S Style Guide DIGITAL OPPORTUNITIES Travel & Outdoors Takeover 5280 Home Party S Shopping Map Chef Profiles S Bridal Guide Top Lawyer Profiles SPECIAL ISSUES spring 2013Home HOME Space Reservations: 6/29/2015 Production Materials: 7/8/2015 Finished Materials: 7/10/2015 General Newsstands on Sale: 8/28/2015 Edgy glamour HOME Space Reservations: 9/28/2015 Production Materials: 10/7/2015 Finished Materials: 10/9/2015 General Newsstands on Sale: 11/27/2015 HEALTH Space Reservations: 9/4/2015 Production Materials: 11/4/2015 Finished Materials: 11/6/2015 General Newsstands on Sale: 12/25/2015 EDITORIAL CALENDAR SUBJECT TO CHANGE WITHOUT NOTICE. SPECIAL AD SECTIONS ARE NOT FEATURED ON MAGAZINE S COVER. EDITORIAL FEATURES LISTED HERE MAY OR MAY NOT BE FEATURED ON THE COVER. CONTACT YOUR ACCOUNT EXECUTIVE FOR UPDATES. LAST UPDATED ON OCTOBER 15, 2014.