2015 Consumer Digital & Print

Transcription

1 2015 Consumer Digital & Print INFLUENCE REACH PERFORMANCE RESULTS

2 2 MARKETING WITH US MARKETING WITH US Collinson Media & Events has complete marketing services for the travel industry. Integrated advertising programs display, online, tablet, mobile, pre-roll, native, search, lead generation, marketing, SEM and print media provide audience quality, brand engagement and content excellence to our clients. Our range of products and services include customized reporting and personal attention to detail. INSIDE 3 INTEGRITY AND LEADERSHIP > 4 PLATFORM > 5 DIGITAL DISPLAY > 6 PRE-ROLL ADVERTISING > 7 NATIVE ADVERTISING > 8 SEARCH ENGINE MARKETING > 9 ONLINE LEAD GENERATION > 10 CUSOTM BLAST > 11 PRINT INSERTS > 12 PRINT OPPORTUNITIES > To speak with a representative regarding opportunities at Collinson, please contact your regional director of sales or Jim Reagan at jreagan@collinsonmedia.com or

3 3 INTEGRITY AND LEADERSHIP INTEGRITY AND LEADERSHIP Collinson is a trusted marketing partner for many of the world s leading destination and hospitality brands. With more than 40 years of experience and a team that provides solutions, reporting and personal attention, we serve more than 1,400 industry clients worldwide. Customized service is our specialty. 40 years of personalized service in the destination marketing and hospitality business from the same family An investment and commitment to innovation and results to advance our clients goals and the industry we serve We ve been reinventing ourselves since we began our business. We ve added new products and services in response to the support and enthusiasm of our clients and customers. We ve expanded into digital and social media, extending our brands and mission to new markets and audiences. Throughout these advances, we ve remained committed to authoritative quality content, customized services and our relationships. Chris Collinson, President

4 4 PLATFORM Extend the reach of your brand with our customized tablet and mobile display advertising network channels. Collinson builds dynamic and network channels based on your specific marketing objectives and optimizes each campaign daily to ensure the best possible return on your marketing dollar. ADVANCED TARGETING CAPABILITIES 90%+ Reach Potential Geographic and Demo Customized Audience Segmentation and Specified Research 40+ Data Providers Thousands of Data Segments Smart Retargeting Custom Channels Audience Targeting Millennials Boomers Affluent Travelers LGBT Behavioral Targeting Outdoor Activities Fishing/Boating Family Vacations Girlfriend Getaways And More

5 5 Digital Display: Online, Tablet and Mobile Banner Extend the reach of your brand with our customized display advertising network channels. Collinson builds dynamic campaigns based on your specific targeting objectives and optimizes both manually and programmatically to ensure the best possible return on your marketing dollar. Each campaign includes: Custom Channel Targeting Demographic Targeting Daily Optimization Geotargeting Weekly Reporting Each campaign includes: Travel Beach Vacations Family Vacations Ecotourism Festivals & Events History/Heritage Winter Activities Golf Culinary Girlfriend Getaways Outdoor Adventure Autumn/Fall Foliage Boating/Fishing Arts & Culture Sample Banner Ad Campaign

6 6 Pre-Roll Advertising Pre-roll video combines the audio and video branding power of television with the click-through and analytical power of digital advertising. 90%+ Reach Potential Geographic and Demo Targeting Customized Audience Segmentation and Specified Research 40+ Data Providers Thousands of Data Segments Smart Retargeting Custom Channels Audience Targeting Millennials Boomers Affluent Travelers LGBT Behavioral Targeting Outdoor Activities Fishing/Boating Family Vacations Girlfriend Getaways

7 7 Native Advertising Collinson Media s award-winning editors and designers know how to tell authentic, authoritative, engaging and entertaining stories. Gain attention for your message by connecting with content that matches the user experience. Digital Advertorials Headlines in News Articles Custom Landing Pages Content Appears to be from Publisher

8 8 Search Engine Marketing Why focus on SEM? More than 80% of online activity starts on a major search engine Increase target leads and site traffic Greater ROI Transparency Geotargeting Services include: Consultative keyword list generation Custom campaigns in real-time with keyword and zip code targeting Ongoing reporting/analysis and campaign optimization Sponsored Links

9 9 Online Lead Generation Build your database with leads from qualified, motivated travelers who have a specific interest in your destination. Your leads are generated using our network of partner websites. Online lead generation is ideal for building and growing your database. These vacationers opt-in to receive vacation information from you so you can enter them into your database and continue to remarket to them. Best of all, you will know exactly how many you will receive as all lead quantities are guaranteed. Key Benefits: Qualified, double-validated leads from co-registration generation Specific check-box featuring your destination, displayed with other registration options, increases qualification and reduces cost and mailing addresses are checked for validity and against do not call lists before we complete your program and fulfill the guaranteed minimum number of leads Leads are not pre-checked or incentivized

10 10 Custom Blasts We provide access to high-quality addresses of people who have a specific interest in travel and tourism information. Even with the explosion of social media, is still the only platform that offers you the ability to reach all of your potential leads in one place the inbox. This is perfect as a solo or a co-op program. Services include: 100% opt-in list Specifically interested in travel to your destination History of performance CPM pricing Cost includes geotargeting (zip code, city and/or state markets) Markets available: U.S., Brazil, Canada, Japan, Germany, United Kingdom, Mexico and more. Metrics-based reporting: delivery, open rates, click metrics (CTR, clicks to open rate, individual link tracking) Sample Blast

11 11 PRINT INSERTS AMERICA S BEST VACATIONS Integrated Multimedia Campaign America s Best Vacations Integrated Marketing Program combines newspaper advertising, online banner exposure and custom lead generation into a multimedia marketing solution that delivers ROI. Online Lead Generation Expands your database Increases response by remarketing via and mail Each campaign includes: Glossy Newspaper Insert Distributed in regional editions of top-tier newspapers across the Southeast Reaches more than 1 million consumers Targeted Distribution Household incomes of $75,000+ Propensity to travel Predominantly female audience, ages Online Banner Ad Network Banner impressions drive traffic to your website REGION PRINT CIRCULATION STATES Southeast 500,000 Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, Virginia Southwest 500,000 Arkansas, Kansas, Louisiana, Oklahoma, Texas Single Market Rates SIZE AD NETWORK LEADS OR CLICK-TO-CALL 2-Page Spread 6 Million Impressions 5,000 or 2,500 Full Page 3 Million Impressions 3,000 or 1,500 1/2 Page 2 Million Impressions 2,500 or 1,250 1/4 Page 1.5 Million Impressions 2,000 or 1,000 1/8 Page 750,000 Impressions 1,500 or 750

12 12 PRINT OPPORTUNITIES CUSTOM PRINT OPPORTUNITIES We provide custom print publications including destination branded newspaper inserts, visitor guides, white papers and more. Whether your needs are media negotiations and buying, printing and production, or full-circle execution, our award-winning editorial and design team builds custom solutions to meet your specifications. Talk with your Collinson Media representative about the possibilities. Custom Programs: Visitors Guides Custom Newspaper & Magazine Inserts Custom Publishing Direct Mail

13 Our ability to understand the habits and preferences of your consumers helps us deliver your message in the way they want, when and how they want it delivered. It provides a more direct and deeper access for brands to their ideal consumers. It means your message will get noticed.