MEDIA KIT 2016 SUPPORTING SMALL BUSINESS SYDNEY MELBOURNE BRISBANE PERTH AUCKLAND

Transcription

1 MEDIA KIT 2016 SUPPORTING SMALL BUSINESS SYDNEY MELBOURNE BRISBANE PERTH AUCKLAND

2 THE URBAN LIST is a CURATED GUIDE to your LIFE IN THE CITY. TRUSTED RECOMMENDATIONS. INSPIRATION. your life, OPTIMISED.

3 A CURATION of the BEST OF THE BEST, THE URBAN LIST CONNECTS INFLUENCERS with BUSINESSES WE LOVE. HOSPITALITY RETAIL From food to fashion, road trips to beauty buzz, our content is dynamic, diverse and shared - DEVELOPING MEANINGFUL CONNECTIONS with READERS THAT INVEST IN THE BEST. HAIR & BEAUTY HEALTH

4 MORE THAN 1 MILLION READERS TAP IN ACROSS SYDNEY, MELBOURNE, BRISBANE, PERTH & AUCKLAND 1,641,729 UVMS 458,358 FACEBOOK 305,728 INSTAGRAM 173,312 DATABASE 524,500+ MELBOURNE 156,317+ MELBOURNE 106,000+ MELBOURNE 59,082+ MELBOURNE 427,151+ SYDNEY 101,912+ SYDNEY 86,119+ SYDNEY 38,800+ SYDNEY 336,772+ BRISBANE 114,681+ BRISBANE 64,109+ BRISBANE 49,056+ BRISBANE 216,266+ PERTH 52,049+ PERTH 36,200+ PERTH 17,175+ PERTH 137,040+ AUCKLAND 33,399+ AUCKLAND 13,300+ AUCKLAND 9,199+ AUCKLAND *June Google Analytics

5 6% % $175 16% % % $100k+ OUR READERS are INFLUENTIAL, YOUNG AT HEART 55% are 25 to % are 35 to 44. WORKING HARD 60% have a HHI of $100k+. DISCERNING & CONNECTED. 6% are 45 to % earn $175k+/year. 88% VISIT A HAIR or BEAUTY SALON 80% EAT OUT ONCE A WEEK We deliver daily inspiration to discerning fans & friends, providing recommendations founded on INTEGRITY, AUTHENTICITY & TRUST. FIRST IMPRESSIONS COUNT THEY LIVE TO EAT & DRINK 88% visit a hair or beauty salon at least once/month. 9/10 have a fitness membership, And 70% spend $150+/ month on clothes More than 80% eat at a restaurant at least once/week. 60% head to a bar for 4+ drinks/week. Annual Reader Survey November 2015 I 9880 Respondents

6 ENGINEERED for GROWTH 85,414 66,366 WE VE BUILT OUR BUSINESS from 0 to 1 MILLION READERS IN 3 YEARS. TAP INTO THE SAME TEAM & EXPERTISE TO DRIVE your GROWTH. 34,824 April ,164 TIME OUT CONCRETE PLAYGROUND BROADSHEET NETWORK THE URBAN LIST DAILY UBs (DESKTOP ONLY)

7 80% OF READERS BUY from A BUSINESS WE RECOMMEND at least ONCE/MONTH. OUR REACH AND THAT S JUST ONE REASON AUSTRALIA S most INFLUENTIAL SMEs CHOOSE TO WORK WITH US OUR PEOPLE WE ARE PURPOSE BUILT FOR SMALL BUSINESS, and focus 100% of our energy on driving traffic through your doors. We are also selective about who we work with, ensuring you are aligned with the city s best not just those who paid to play. We are INCENTIVISED TO ENSURE GREAT REACH, READERSHIP AND RESULTS FOR OUR PARTNERS. Our growth is tied to the success of your content. If it doesn t perform, our readership statistics suffer. OUR COMMITMENT Our influence, size and growth outstrips our competitors. WE WILL CONNECT YOU WITH A LARGER, MORE INFLUENTIAL AUDIENCE driving a stronger return on each dollar spent. WE BUILT OUR BUSINESS FROM 0 TO 1 MILLION READERS IN 3 YEARS. THE SAME TEAM THAT S RESPONSIBLE FOR THIS GROWTH WILL BE COLLABORATING TO DRIVE RESULTS FOR YOU. OUR VALUE

8 WE CREATE TRUSTED CONTENT THAT drives DECISIONS READERS SAY I ADORE the WHOLE CONCEPT OF THE URBAN LIST. WE HAVE a PHRASE AMONGST MY FRIENDS... INSTEAD OF LET S GOOGLE IT, IT S NOW LETS URBAN LIST IT. Nicole, Melbourne

9 POWERFUL MARKETING CAMPAIGNS CUSTOM BUILT for SMALL BUSINESS FRONT ROW VIP ACCESS ALL AREAS Comprehensive Urban List Profile Preferential search ranking 1 Facebook post / month 1 Instagram post / month 1 featured business in enewsletter 1 featured business on homepage and category page 2 hours photography in venue 2 hours graphic design support Quarterly review and reporting Comprehensive Urban List Profile Preferential search ranking 1 Editorial Article 1 Facebook post / month 2 Instagram posts /month 2 Featured business in enewsletter 1 Featured business on homepage and category page 4 hours photography in venue or at events 4 hours graphic design support 1 competition for social media growth or acquisition Quarterly review and reporting Comprehensive Urban List Profile Preferential search ranking 1 Editorial Article 30 second Editorial Video Content 2 Facebook posts / month 3 Instagram posts / month 15 second Instagram teaser video 2 featured business in enewsletter 1 featured business on homepage and category page 6 hours photography in venue or at events 6 hours graphic design support 1 competition for social media growth or acquisition Monthly review and reporting $4,500 +GST / 3 months $7,000 +GST / 3 months $10,000 +GST / 3 months DEDICATED ACCOUNT MANAGER DEDICATED CONTENT MARKETING MANAGER ALL CONTENT SEARCH ENGINE OPTIMISED FOR KEY TERMS

10 IMPACTFUL EVENT PACKAGES DESIGNED TO BUILD HYPE AROUND YOUR EVENTS AND FUNCTIONS, WHILE GENERATING TICKET SALES, BOOKINGS, & MAXIMISING ATTENDANCE. WHAT S ON $4,000 INVESTMENT THE VERDICT $6,000 INVESTMENT WEEKLY EVENT CALENDAR FEATURE Included in This Weekend In..., or 5 Awesome Things To Do This Week In... SOCIAL MEDIA ACTIVATION Facebook Post x 2 Instagram Post x 2 COMPETITION Driving social media growth or acquisition SPONSORED EDITORIAL 1 x Editorial Article SOCIAL MEDIA ACTIVATION Facebook Post x 3 Instagram Post x 3 WEEKLY EVENT CALENDAR FEATURE Included in This Weekend In..., or 5 Awesome Things To Do This Week In... COMPETITION Driving social media growth or acquisition ENEWSLETTER EXPOSURE Event Calendar Article Inclusions x 1 Editorial Article Inclusion x 1

11 WEB DESIGN & DEVELOPMENT DIGITAL MARKETING STRATEGY DIRECTORY CONVERSION SEARCH ENGINE OPTIMISATION SPONSORED EDITORIAL DATA ACQUISTION DRIVING CUSTOMERS through YOUR DOORS FACEBOOK ACTIVATION & GROWTH GRAPHIC DESIGN INSTAGRAM ACTIVATION & GROWTH PHOTOGRAPHY & VIDEOGRAPHY EDM EXPOSURE

12 A DEDICATED BUSINESS HUB 3 1 THE CORNERSTONE of EVERY CAMPAIGN 4 Have you earned a place in The Urban List Directory? Transform your listing into a comprehensive profile a dedicated hub for your business, CUSTOM BUILT TO CONVERT. 10 STANDARD LISTING URBAN LIST PROFILE 1 Business Name & Contact Details 9 2 Opening Hours 3 Social Media Conversion Buttons 4 Photo Gallery 5 Video Gallery 6 Menu / Lookbook / Services Real-time Instagram / Facebook Feed Competitive Businesses Removed Archive of all Editorial Exposure Testimonials Priority Rankings for Search 7

13 SOCIAL MEDIA ACTIVATION SUCCESS STORY EVERY TIME THE URBAN LIST POSTS ABOUT US ON FACEBOOK or INSTAGRAM, WE GET SUCH an INFLUX OF NEW FOLLOWERS! I CAN T even KEEP TRACK. MANDY, CHIPTEASE NEWS to SHARE? FACEBOOK or INSTAGRAM GROWTH STALLED? SOCIAL MEDIA IS ONE of the MOST EFFECTIVE MARKETING TOOLS AVAILABLE TO SMALL BUSINESS. It s the perfect platform for immediate, cost-effective, impactful communication providing you have an audience base that s both engaged and growing. TAP INTO THE URBAN LIST SOCIAL FEED TO: Drive immediate sales or traffic for your business Increase awareness of a new product or initiative Build your own social media following for future marketing opportunities Have your campaign managed by one of The Urban List s social media experts WE HAVE INVESTED IN BUILDING A STRONG, ENGAGED & DISCERNING FAN BASE ACROSS BOTH FACEBOOK & INSTAGRAM AN AUDIENCE THAT IS QUALIFIED, LOCAL & TRUSTS THE RECOMMENDATIONS WE GIVE.

14 INSTANT RESPONSE. IMMEDIATE ACTION. SUCCESS STORY THE FIRST ACTIVATION OF our CAMPAIGN WAS an INSTAGRAM COMPETITION, WE GAINED over 180 NEW FOLLOWERS IN 12HRS. WHAT A GREAT START TO our 6 MONTH CAMPAIGN! SPICERS BALFOUR

15 EDITORIAL EXPOSURE GUARANTEE YOUR PLACE on the CITY S most IMPACTFUL EDITORIAL CALDENDAR. SMALL BUSINESSES are UNIQUE WITH A COMPELLING STORY TO TELL. Our editors are experts in creating digital content that is clicked, actioned and shared. Sponsored editorial is exclusive intended for businesses that want to be on the front foot: grabbing editors attention for strategically timed, longer-form, impactful exposure. WE WILL NEVER ENDORSE A BUSINESS or BRAND WE CAN T HAND-ON-HEART RECOMMEND. INVEST IN SPONSORED EDITORIAL TO: Have access to a dedicated Urban List editor an expert digital content creator, responsible for everything you love about the stories we publish. Raise awareness of your product/business in a way that resonates we know what they read, and what makes them react. Increase sales, foot traffic or bookings strategically direct growth in the areas you want. Change perceptions and alignment we are experts in highlighting areas of unique appeal. Increase your Google search ranking for key terms. Have a reputable, engaging and visually-appealing asset that you can share and leverage to market your business in store, on social media and to your database. NOTE Limited places available. We do not write about every business that requests coverage. Stories will always be clearly labeled as SPONSORED encouraging readers to support those businesses that invest in creating content with The Urban List. SUCCESS STORY WE WERE INUDATED with CALLS AFTER the ARTICLE WAS PUBLISHED! TYRON BERTONCELLO, O.MY

16 EDITORS PICK OUR DIRECTORY HOUSES of AUSTRALIA S best SMALL BUSINESSES. STAND OUT FROM THE CROWD. OUR INFLUENCE 80% OF READERS BUY A PRODUCT or SERVICE WE RECOMMEND MORE THAN once/month. FEATURE IN OUR ENEWS DIRECT TO THE CITY S most INFLUENTIAL INBOXES. Align your business with the most popular articles of the week. Our editors picks, delivered direct. FEATURE ON THE HOME PAGE PRIME REAL ESTATE. DRIVING CONSUMER DECISIONS daily. Up to the minute. On trend. And trusted. Your chance to capture readers attention. weekly enews DELIVERED EACH THURSDAY open rates more than 3 X INDUSTRY AVERAGE. SUCCESS STORY WE SAW AN IMMEDIATE INCREASE IN WEB TRAFFIC IN THE DAYS after THE ARTICLE. THERE WERE TWICE as MANY HITS AS USUAL! ERIN LAIRD, TAKE OFF SKIN & BODY

17 ACCESS THE EXPERTS ALL OF THE SKILLS of THE URBAN LIST, at YOUR FINGERTIPS. PHOTOGRAPHY & VIDEOGRAPHY Impactful visuals that cut through and sell Nimble, cost-efficient access to experts Use on The Urban List or in your own marketing activity GRAPHIC & WEB DESIGN Clean, contextual, professional design Designed to convert on and offline DATA ACQUISITION Leverage our channels to build your database Ongoing return on your marketing spend ANALYSIS & REPORTING Digital marketing experts measuring in real time Nimble response and updates to campaign throughout Insights and marketing tips for future activity

18 SUCCESS STORY WE ARE NOW ON OUR THIRD CAMPAIGN USING THE URBAN LIST, WITH WHAT S AVAILABLE OUT THERE IN THE WAY OF ONLINE MARKETING THIS IS BY FAR THE BEST COMPANY I VE COME ACROSS. IT S NOT ONLY THE AMOUNT OF PEOPLE IT PUTS US IN TOUCH with BUT IT S THE TARGET MARKET WE CAN ACCESS to PROMOTE OUR BUSINESS. THE LEVEL OF SERVICE & COMMUNICATION FROM EVERYONE INVOLVED IS A CREDIT TO THE ORGANISATION, VERY PROFESSIONAL & KNOWLEDGEABLE ON ALL FRONTS. I WOULD STRONGLY RECOMMEND ENGAGING THE URBAN LIST for A CAMPAIGN, IT S MONEY WELL SPENT! ANDY BUCHANAN, GENERAL MANAGER - THE URBANE GROUP Urbane was named #20 in the 2015 Gourmet Traveller Restaurant Guide: The Top 100

19 WORK WITH US AND BE PART OF THE CONVERSATION MELBOURNE BEN WILLS Business Development Executive SYDNEY DANIEL HARRIS Business Development Specialist BRISBANE PRUE BAUER Group Partnerships Director PERTH CHRIS WOOD Business Development Executive AUCKLAND CAYLIE HONEYCOMBE Marketing Manager