SPRING INSIGHTS SEPTEMBER 2014 VERSION 1.0

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1 SPRING INSIGHTS SEPTEMBER 2014 VERSION 1.0

2 OUR AWESOME LAUNCH MADE POSSIBLE BY: YOU. On August 14, we launched to the world and by that afternoon, Apple gave us the prestigious ranking of #1 Best New App on the App Store! We also got amazing press coverage in over 1500 outlets in fashion, business and tech - and we got our first WWD cover! TH IS APP WILL CHAN G E TH E WAY YOU SH O P FO R E VE R WE R E ALR E ADY ADDIC TE D. S PRING, A N E W S H O PPING APP, M IG HT CHANG E TH E WAY YOU SH O P FO R E VE R S O S I M P L E, S O CO O L, L ADIE S AN D G E NTLE M E N, B E H O LD SPRING, SO MUCH FUN TH E M OST ADVANCE D E FFO RT AT FAS H IO N - (A N D O H, S O DA N G E R O U S ). FOCUS E D M O B ILE SH O PPING YE T. #LOVESPRING FROM OUR MEMBERS Our new Spring Members were also excited and gave us some great shoutouts on Twitter, Instagram and is first in the row of best new apps in the app store, Just as part of my morning digital routine. Yep, it s already made it to THAT status. -@StephTrong and I totally understand I nearly purchased a couch, sweatshirt, and an iphone case within 15 minutes of downloading. The answer is yes. Why get work done when I can browse Loving this innovative shopping app! No 02

3 #SPRINGSTATS WHAT S HAPPENING ON SPRING? 6,500+ Products 400+ TOP 5 Brands Actively Posting 43 States (including Hawaii + Alaska) Orders on Spring are reaching customers across the country. WHO ARE OUR MEMBERS? 35% Male Tip: Post your men s assortment if it s not on Spring already - our men are shopping! 65% Female $100K+ Average HH Income Years Old N o 03

4 #SPRINGINSIGHTS FREQUENCY OF POST POST 1X/WEEK 3X MORE VIEWS Brands that post at least once a week capture 3x more views than brands that post less than once a week. BEST TIMES TO POST EST 7-9AM 12-3PM The best times to post a product are when people are commuting, eating lunch, or relaxing in the evening. (7-9am EST, 12-3pm EST, and 7-9pm EST are when our Members are most active on Spring.) 7-9PM IMAGES PER POST IMAGES 20% More Engagement NUMBER OF PRODUCTS PER SHOP PRODUCTS 30% More Engagement 25% More Favorites Products with 3 or more images get almost 20% more engagement than products with fewer than 3 images. Brands with more than 30 products get almost 30% more engagement and 25% more favorites per product. MORE IMAGES, MORE SWIPES 8 IMAGES GET 9X MORE SWIPES Products with 8 images get 9x more swipes vs products with just 3 images. FIRST IMAGE - LIFESTYLE VS ECOMM Posts that start with a lifestyle image generate 25% more swipes than posts leading with an ecommerce image. N o 04

5 DISCOVERY & LOYALTY: OUR MODERN SHOPPER THE HIGH / LOW EFFECT We are selling a range of price points from $5 Pura Vida x Weekend Society Bracelet to a $3,295 Marchesa Lily Clutch. LOW ($) HIGH ($$$) Pura Vida X Weekend Society Bracelet $5 Claire Vivier Foldover Clutch $220 SUNO x Nicholas Kirkwood Sandal $595 Misha Nonoo Leather Panel Dress $765 Marchesa Classic Lily Clutch $3295 SCROLL. SWIPE. REPEAT. EVERYDAY DISCOVERY OF OUR MEMBERS PLACED MORE THAN 1 ORDER IN 4 WEEKS 87% Discover a New Brand 90% Discover a New Product More than half of repeat purchasers place their second order within 24 hours after their first (often, within only 1 hour!) Our Members find new brands and products they love on Spring every day. N o 05

6 BRAND CASE STUDIES The Greats: Great Storytelling The Greats Instagram The Greats, an emerging men s sneaker brand, launched a campaign to direct social media traffic to their Spring Shop. They posted a content story across Instagram and Twitter with their exclusive Mowbray sneakers to drive traffic to their Spring Shop, where they used the similar imagery in their posts. Pierre Hardy: Unique Content Pierre Hardy takes photos of their shoes modeled in the real world, outside of their store, then pair the images with ecommerce shots. In doing so, Pierre Hardy has created a visual language that is unique to Spring - engaging street-style shots and detailed close-ups. Fallon: Exclusive Sample Sale Fallon hosted an exclusive, two-day sample sale on Spring. They promoted the sale to their fans on Facebook, Twitter, and Instagram, and continually released new styles throughout the two days, creating consistent buzz and excitement for their fans. At the end of the sale, the pieces were either no longer available or were back at full price. N o 06

7 MORE WAYS YOU CAN BE AWESOME ON SPRING 01. Tell your story across multiple channels. Social media posting and messaging is driving qualified traffic to brand shops. 02. Create anticipation and a sense of exclusivity for Spring members to increase demand and excitement for your products on Spring. 03. Use #GetSpring and #LoveSpring tags in your social media posts. These allow new customers to discover you and clearly communicate that your products are available on Spring. 04. Use the same images on social as your Spring posts to help customers easily find the items they saw on Instagram, Twitter, or Facebook. 05. Schedule multiple posts throughout the day (not in a spammy way!) to stay in the feed. Tip: Republish your existing posts in the Feed, especially your older posts. Simply click, Archive on the post s page in the Brand Portal, then you can reschedule the post or hit Republish to immediately post it again to the top of the feed. As always, we re here to make sure you re successful on Spring so be in touch with your Brand Manager with any questions. N o 07

8 NEXT 3 MONTHS - WHAT TO GET EXCITED ABOUT! Over the next three months, Spring will roll out new features, activations, and platforms to continue our mission to create the best shopping experience. We will also launch an incredible suite of features for you to make managing your Spring Shop even easier. Here s just a few things you can expect from us in the next few months: Spring App + A new enhanced Browse Section to make it easier to search for specific items + Brand Pods in the feed to help your brand get discovered by more customers + Shareable wish lists and user collections + The launch of Mobile web to extend the reach of Spring to tablets and beyond + Enhanced Brand pages to give you more features and the ability to better customize your Spring Shop Customer Acquisition Activations + Launch of Spring-Funded Credits & Discounts (i.e. Spring funded Free Shipping promotion) + Refer-a-Friend Credit Launch + Paid activation kick offs + Holiday event - details to follow Brand Tools + Integrations + Bulk importer to upload from line sheets + Spring Bookmarklet to drop a web link in to help pre-fill a post + Magento + Demandware Integrations are ready! Please contact your Brand Manager to get started. + A more visual way for you to select and post products in the Brand Portal + More robust insights - Data & Analytics N o 08

9 @Spring ShopSpring.com