mission... a Magazine with a Invest in their future today...and they ll invest in yours.

Transcription

1 a Magazine Discovery Girls is the ONLY magazine for tweens girls (8 13), that recognizes and celebrates the critical period as a girl moves from childhood to the teen years. For girls, Discovery Girls is a safe place where she can learn about herself and connect with other girls just like her who are going through the same types of challenges. With Discovery Girls, she ll know...she s not alone. For parents, Discovery Girls is a window into what their daughters are thinking and feeling. Here s your chance to make a positive impact at a critical time in girls lives. with a mission... To encourage her to love all that she is To foster her independence through belief in her own abilities To guide her through the most difficult of times To excite her with choices she never knew she had To give her a voice Invest in their future today...and they ll invest in yours.

2 Material 2016 Spec Sheet PRINT SPECS UNIT SIZE Full Page Spread 1/2 Horizontal 1/2 Vertical 1/3 Vertical FINAL TRIM SIZE x x x x x BLEED INCLUDED* x x x x x *Each side must have bleed of 3/16 of an inch. DIGITAL SPECS AD BLOCK TYPE Full Block (right sidebar) Half Block (right sidebar) DIMENSIONS 300 x 72 dpi 300 x 72 dpi FORMATS JPEG, GIF, PNG JPEG, GIF, PNG BLOG: consists of photo plus 300 words or less. SOCIAL MEDIA PACKAGE, SPONSORSHIP TAG: Call for details. PRINTING: Web offset. SWOP standards. BINDING: Saddle stitched FINAL TRIM SIZE: W x H BLEED: 1/8 from final trim on all sides SAFETY: 1/2 from the trim on all sides. Discovery Girls cannot take responsibility for cut off text placed less than 0.5 from the trim. For spreads, type crossing the gutter should be 1/4 from center fold. REGISTER MARKS: Items not intended for print (filenames, color bars, etc.) must be located at least 1/4 outside of the trim size. SUBMISSION INSTRUCTIONS Using an FTP program such as Filezilla, upload a hi-res, print-ready PDF to: FTP Site: ftp.discoverygirls.net User name: advert@discoverygirls.net Password: dgadvert2015 Online blocks, along with the link to the ad, can be ed to the advertising contact.

3 Advertising 2016 Rate Card 2016 Rate Base: 200,000 CPM: $40 PRINT RATES FOUR-COLOR 1X 3X 6X Full Page $8,000 $7,600 $7,200 Spread $14,400 $13,680 $12,960 1/2 Page $5,200 $4,940 $4,680 1/3 Page $4,000 $3,800 $3,600 Also available in select issues: 1/6 page in product round-up (School Supplies, Holiday Gifts, Gadgets for Girls, etc), $1,500. Call for details. COVER 1X 3X 6X Inside Front Cover (C2) Inside Back Cover (C3) Back Cover (C4) Inside Cover Spread (C2-1 or 56-C3). $9,200 $9,200 $10,000 $16,000 $8,740 $8,740 $9,500 $15,200 We can also design a custom program that suits your needs. Call for rates. $8,280 $8,280 $9,000 $14,400 DIGITAL RATES AD TYPE Full Block (right sidebar) Half Block (right sidebar) Blog Post Sponsorship Tag Social Media Package (Facebook, Twitter, Instagram) SIZE 300 x x 125 PRICE $2,500 $1,000 $500(1) $800(2) $1,000 Call for rates

4 2016 Circulation Rate Base: 200,000 Readership: 900,000 Average Household Income: $85,000/year Readers Per Copy: 4.5 includes 15,000 libraries & schools. Website Stats: Page views: 1 million/month Visits: 60,500/month Unique visits: 47,000/month Registered Users: 40,000 New Users: 3,000/month Primary Readership: Tween girls ages 8-13 Median Age: 10.8 Frequency: Bi-monthly Subscription Rate: $22.95 (six issues/year) Single Copy Rate: $5.95 Subscription Ratio: 89% Subscriptions 11% Newsstands PACIFIC 15% MOUNTAIN 7% WEST NO. CENTRAL 6% WEST SO. CENTRAL 4% EAST NO. CENTRAL 14% EAST SO. CENTRAL 5% MIDDLE ATLANTIC 15% SOUTH ATLANTIC 25% NEW ENGLAND 10% Nationally Distributed: Wal-Mart, Target, Barnes & Noble, Toys R Us, Waldenbooks, Chapters, Shoppers Drug Mart

5 2016Calendar editorial DECEMBER/JANUARY 2016 AD CLOSE: 9/28/15 ON SALE: 11/24/15 Be the Best You! Break Bad Habits! Cute Holiday Gifts Use Your Voice: Stand Up for You Fashion Design Winners Learn to Layer for More Outfits FEBRUARY/MARCH 2016 AD CLOSE: 11/30/15 ON SALE: 1/26/16 Amazing Animals: Who You Help, Who Help You, Who Look Like You Accessorize Your Outfit Girls Doing Extraordinary Things Are You Money Smart? JUNE/JULY 2016 AD CLOSE: 4/5/16 ON SALE: 5/31/16 Be Adventurous New Books, New Sports, New Crafts Easy Hairstyles Survive Embarrassing Moments Growing Up: Bras and Breasts AUGUST/SEPTEMBER 2016 AD CLOSE: 5/31/16 ON SALE: 7/26/16 Back to School with Confidence Cutest Fashions The Right School Supplies Stop Procrastinating Today! Make Your Own Organizer What you ll find...inside Advice Quizzes Sports Embarrassing Moments Fashion Crafts Celebrities Health & Beauty APRIL/MAY 2016 AD CLOSE: 2/2/16 ON SALE: 3/29/16 Get Active, Be Healthy Going Green: Tips and Tricks Extreme Sports Girls Get Crafty: Make a Gift for Mom Emotional Intelligence: Do You Have It? Your Skin Care Problem Solved OCTOBER/NOVEMBER 2016 AD CLOSE: 8/1/16 ON SALE: 9/27/16 Have Strong Friendships Make Bracelets for Friends Your Friends: Are They True? BFF Contest Winners! Sticky Friendship Problems Tech Products: Our Faves DECEMBER/JANUARY 2017 AD CLOSE: 9/26/16 ON SALE: 11/22/16 New Year, New Goals! Holiday Gift Guide! Your Emotions: Be the Boss All About Braces Accessories: Make Your Own

6 Readers( and their ) moms Love DG The Editorial Discovery Girls celebrates girls and inspires them to believe in themselves. Packed with everything girls love inspiring features, quizzes, contests, fashion, beauty, and more. Discovery Girls entertains, informs, and inspires and most important, shows today s tweens that they are not alone. Loved by Girls, Trusted by Parents Parents Say... It wasn t until I gave [my daughter] a DG subscription last year that we were able to connect and communicate. She would tell me what was going on instead of holding it all in. Now we have mother-daughter time and talk about every issue and how she can relate! Catherine D., Texas One of the best things about this magazine is that it supports and empowers girls in being exactly who they are with confidence! My niece will soon be 11, and this has been the best gift I have ever given her both from her perspective and mine. She starts checking the mailbox daily when it s about due, and she devours it from cover to cover. Neen S., Texas What Sets Us Apart Uniquely Positioned DG is the only print advertising vehicle specifically targeted to tween girls. Girls Shape Every Aspect of Magazine Content Our readers real girls are featured in the magazine: modeling fashions, helping write articles, and even appearing on the cover. Girls Speak Up Readers are vocal and involved in every aspect of the magazine, because they trust us to make their voices heard. Our Readers Are Our Stars And they love it! Girls Say... The moment I read Discovery Girls, I instantly fell in love with it! I get so excited whenever a new issue comes and read it like 100 times. I love everything in Discovery Girls! Natasha, age 12, CA DG magazines are wonderful! Whenever I m bored I just grab one of my DG magazines and start reading! It s great for me because I am always looking for something to do! Thanks! Jessi, age 9, PA As part of our preparing to be a teen badge we compared [Discovery Girls] to a pop magazine and American Girl. Your magazine was rated best on all counts. Girl Scouts Troop 802 San Carlos, CA

7 Reader Profile Media Usage Sibling 90% have at least one sibling. Advertising 90% check out ads in DG. have wanted to buy something 86% after seeing it in DG. 97% read for fun. watch TV for at least one 87% hour daily. 78% use social networking or gaming sites for kids. 74% play video games. 70% spend at least one hour on the Internet daily. School 80% are involved in afterschool activities. Pets READER PROFILE 60% own pets. have donated time or money to 56% animal welfare. help care for their pet. 41% Money & Spending get an allowance over 82% $2.00 per week. 83% get extra money for birthdays and holidays. 98% shop with their parents. 80% shop for clothes at least 6 times per year. 72% shop for accessories at least 6 times per year. Cell Phone Usage 50% have their own cell phone. of those cell phones are smart 60% phones. of girls who have a cell phone take 59% their phone everywhere with them. ABOUT DISCOVERY GIRLS Inspirational national magazine that runs a yearly Girls Leadership Summit. Develops brand loyalty through a reader-focused community. The ONLY magazine by tweens, for tweens, with 100% reader-inspired content. In tune with the tween market 25% of readers have written to Discovery Girls in the last year. Source: Discovery Girls Reader Surveys, 2009, 2011, 2013.

8 Tween the explosion million tween girls, in US & Canada. 1 Tweens have: Tremendous purchasing power! Annually, tweens spend $51 billion of their own money and strongly influence another $150 billion of their parents money. 2 Their own disposable income. 61% of parents pay an allowance to their kids. The average weekly allowance for tweens is $15 $780 per year. 3 Influence over family spending. 95% of parents in the U.S. consider their children s opinions when making purchases for them. 85% of parents in the U.S. soliciting their kids opinions when purchasing clothes and shoes. 4 Benefits to our Advertisers Reach focused tween market through interactive print and digital mediums. Create brand loyalty in consumers with all their purchasing power ahead of them. Obtain research data from focus group surveys to effectively reach this market. Gain publicity by supporting a magazine that boosts girls self-esteem. 1. U.S. Census Bureau, Current Population Survey, Annual Social and Economic Supplement, AdWeek, The Tween Machine, June 25, American Institute of CPAs. National Phone Survey, August 22, Nickelodeon International GPS: Kids Influence, August 2012

9 Awards Advertisers & Partners