MELBOURNE SYDNEY BRISBANE PERTH AUCKLAND MEDIA KIT

Transcription

1 MELBOURNE SYDNEY BRISBANE PERTH AUCKLAND MEDIA KIT 2016

2 A HAND-SELECTED SOURCE OF TIPS & TRENDS, THE URBAN LIST CONNECTS 1.6 MILLION INFLUENCERS WITH THE BRANDS & BUSINESSES WE LOVE Over the past 4 years, we ve built one of Australia and New Zealand s fastest-growing lifestyle platforms; a proven digital marketing channel; and a team of storytellers creating content prized by both readers and brands. With local teams across 5 cities, our crew was born for this uber curious about the latest in digital, curating experiences that entertain and inspire. Together, we drive epic results for our partners and deliver our readers the best there is when it comes to urban life.

3 IT'S BEEN A WILD RIDE... From humble beginnings, launched in our founder's living room in 2011, The Urban List has grown into a digital pilgrimage for some of Australia and New Zealand's most social and savvy individuals. We're pretty proud of the platform we've built, and the partners who have joined us along the way... DECEMBER 2015 SEPTEMBER 2011 The Urban List Launches AUGUST 2013 The Urban List expands to Sydney & Melbourne DECEMBER 2014 Our partnership with MINI is official. We create a branded video series The MINI Edition that sees 900,000+ views over 12 months. JULY 2015 We take home 2 gongs for B&Ts Women In Media Awards Digital and Woman Of The Year. AUGUST 2015 We launch in Perth. 180,000+ Uvs in the first month. OCTOBER 2015 Our content for Peroni AU is shared with their European team as the benchmark for content marketing globally. #cheers OCTOBER 2015 The Urban List heads o/s, launching in Auckland. Our regional platform, Metropolist, launches on the Sunshine Coast & Gold Coast. 112,000+ UVMs in month 1. And we re only just getting started.

4 DELIVERING UNRIVALED REACH Where storytelling meets technology, driving growth that has eclipsed our peers. UVMS 1,635,000 MONTHLY PAGE VIEWS 4,906,015 DAILY UNIQUE BROWSERS 88, % Of readers use The Urban List as their #1 resource when researching what s on in their city Source: Google Analytics (March 2016), Nielsen Media Intelligence (March 2016) & The Urban List Reader Survey (2015)

5 CONNECTING ON THEIR TERMS Brand stories unfold across multiple touch points, with a sharability that builds connections across the network. FACEBOOK FANS 458,358 INSTAGRAM FOLLOWERS 305,728 DATABASE 160, % of readers try a business or product we recommend at least once/month Source: The Urban List Reader Survey (Sample size: 26,000 respondents)

6 CONNECTING ACROSS AUSTRALIA & NEW ZEALAND BRISBANE 315,980 UVMs 112,000 Facebook 62,100 Instagram 47,477 Database NATIONAL 1,635,009 UVMs 440,049 Facebook 291,000 Instagram 160,605 Database PERTH 204,222 UVMs 52,049 Facebook 36,200 Instagram 17,175 Database MELBOURNE 524,500 UVMs 149,000 Facebook 95,500 Instagram 53,586 Database AUCKLAND 131,111 UVMs 30,000 Facebook 10,100 Instagram 3,567 Database SYDNEY 400,000 UVMs 97,000 Facebook 82,600 Instagram 38,800 Database GOLD COAST 78,394 UVMs 19,767 Facebook 6,155 Instagram 12,112 Database SUNSHINE COAST 61,651 UVMs 17,610 Facebook 5,569 Instagram 7,503 Database

7 LEADING THE MARKET ON ALL FRONTS We have an unwavering commitment to delivering experiences that are, quite simply, better for our readers and clients alike an approach that s seen us overtake our competitors in just four years. THE URBAN LIST 85,414 THE URBAN LIST 458,358 AVE DAILY UB'S BROADSHEET CONCRETE PLAYGROUND 34,824 66,366 FACEBOOK BROADSHEET CONCRETE PLAYGROUND 139, ,712 TIME OUT 25,164 TIME OUT 103,617 THE URBAN LIST 2,878,212 THE URBAN LIST 305,728 TOTAL SESSIONS BROADSHEET CONCRETE PLAYGROUND 1,132,101 1,978,765 INSTAGRAM BROADSHEET CONCRETE PLAYGROUND 36, ,413 TIME OUT 810,292 TIME OUT 87,200 Source: Nielsen Market Intelligence

8 AN AUDIENCE OF A-TIER PROSPECTS Young professionals with high discretionary spend they re independent, established and live life to the max. 41 % IN A RELATIONSHIP 31 % SINGLE 70 % 30 % 54 % 10 % 52 % 77 % 23 % 22 % MARRIED FEMALE MALE $ 100K+ $ 125K GENDER HOUSEHOLD INCOME AGE RELATIONSHIP STATUS

9 WE LIVE AND BREATHE DIGITAL. & SO DO THEY. 1/4 80% 85% 90% spend more than 3 find out about new use Facebook when use mobile as their hours per day on products on social watching video online primary device for social media media consuming digital content 75% use iphone 18% 80% spend at least 1 hour per day browsing websites 52% use YouTube when watching video online 20% find out about new products on TV, and 30% use Samsung in print publications

10 WE KNOW OUR READERS & WE VE EARNED THEIR TRUST. We are constantly collecting and refining our audience insights, understanding behaviours today and what drives their decision to change. AUTOMOTIVE 95% own a car. 1/2 have at least 2 cars in their household. 20% intend to purchase a car in the next 12 months. PROPERTY 35% looking to buy in the next 12 months. 38 % 38 % 30% 20 % % % COMMONWEALTH ANZ NAB 16 % WESTPAC TELSTRA OPTUS VODAFONE BANKING TELCO The Urban List Reader Survey 2016.

11 CREATING CONTENT THAT PAIRS THEIR PASSIONS WITH YOUR BRAND'S STORY EVENTS 63% see live music at least once/quarter HEALTH & FITNESS 48% have a gym or fitness membership BEAUTY 8/10 readers buy beauty products at least once per month FASHION 50% of our readers spend $150+ on clothing per month FOOD & DRINK 88% eat out at least once a week TRAVEL 93% take a domestic holiday at least once/year. 9/10 travel internationally at least once/year. Contact partnerships@theurbanlist.com for audience insights for each category.

12 AN END-TO-END DIGITAL SOLUTION Collaborative partnerships Branded editorial Custom dynamic and interactive digital content Video (production & distribution) Styled premium photography Social media Branded experiences & activations Sponsored enewsletters & solus edms Microsites and content hubs High impact display advertising Look-a-like audience distribution Retargeting Strategic campaign management & real-time optimisation Audience insights, data analysis & reporting

13 UNPARALLELED REACH. INFINITE AUDIENCE INSIGHTS. GUARANTEED RESULTS. 1 2 Every day we collect data on our 1.6 million readers when a reader engages with your brand s content, we know who they are, what they look like, and what they do online. We build 'look-a-like audiences of people that look exactly like these readers distributing your campaign to the most qualified audience and guaranteeing unrivalled reach. User visits your brand s content on The Urban List User leaves TUL Look-a-like audiences found Ad / Native content served to new targetted prospect 3 We drive further reach, engagement and conversions through sequential retargeting ads, reconnecting with readers that interact with your content. AD Retargeting 4 We provide exclusive analysis, insights and reporting into the behaviour and characteristics of anyone that engages with your brand s content. Re-engagment ad / native content post shown Reader is driven back to TUL site

14 SOME OF THE MOST COMPETITIVE DISPLAY OPPORTUNITIES ON THE MARKET MASTHEAD STANDARD TAKEOVER (Desktop & Mobile) Leaderboard Half Page MREC Mobile units LEADERBOARD MREC PREMIUM TAKEOVER (Desktop & Mobile) HALF PAGE Masthead Leaderboard Half Page MREC Mobile units LEADERBOARD HALF PAGE MREC MREC enews SPONSORSHIP 100% share of voice ad units. Fully responsive. LEADERBOARD LEADERBOARD MOBILE LEADERBOARD Leaderboard x 2 Half Page MREC Contact partnerships@theurbanlist.com for a full rate card

15 WE VE WORKED WITH SOME OF THE WORLD S MOST SOUGHT AFTER BRANDS CASE STUDIES Mini Suppertime Booking.com Peroni VIDEO CONTENT & DIRECT RESPONSE > VIDEO CONTENT > BRANDED EDITORIAL BRANDED CONTENT SERIES > CONTENT & PHOTOGRAPHY >

16 COME MAKE SOME NOISE WITH US 2015 AWARDS B&T Women In Media Woman Of The Year B&T Women In Media Digital Winner B&T Media Brand of the Year Finalist Publish Awards Website of the Year Finalist Publish Awards Editor of the Year Finalist A huge thank you to Royal Stacks for their off the charts burgers and fries, Doughboys Doughnuts for the totally worth it calories, Dinosaur Designs for their serious arm candy, and Maryon's for those must-have silver brogues.