1 The Ello social media network: Identifying the Joiners, Aspirers, and Detractors November 2014 Insight Report using our DeepProfile capabilities
2 About this Insight Report Disclaimer: Ello did not participate in this research study in any way. This report was produced by CivicScience for informational purposes. This report highlights consumers intent regarding the new social media network, Ello, which has received significant buzz for its publicized commitment to not use members data for commercial purposes, such as ad targeting, re-selling to third parties, etc. By grouping respondents by their stated intent about joining Ello, the report also provides deeper insights into their personas. The data includes 39,729 respondents from October 1-November 1, CivicScience developed this report using our InsightStore solution an online research platform that mines real-time consumer opinions and custom research responses from over 28 million+ anonymous respondent profiles. An overview of our methodology is available at the end of this report. 11/11/2014 biz.civicscience.com 2
3 Topline Results
4 Our question: Have you received or requested an invitation to join Ello, the new anti-ad social media network competitor to Facebook? (Note: Unweighted results were nearly identical in response breakdowns.) 11/11/2014 biz.civicscience.com 4
5 We grouped the respondents into 3 segments: Joiners Joiners Detractors Aspirers Detractors Because Ello is still currently invitation only to join, we grouped those who answered Yes, and I plan to join soon in with those who have already joined, since their membership is likely imminent. Aspirers have not yet received an invitation, but are interested in joining. 11/11/2014 biz.civicscience.com 5
6 We used the CivicScience DeepProfile for this report. Goal: To surface meaningful insights by comparing 3 segments of people: Those who have joined or are about to join Ello ( joiners ) Those who want to join ( aspirers ) Those who don t want to join ( detractors ) and how they compare to the general U.S. population.
7 Summary of Findings: Personas Ello joiners overall are younger in age who are pre-college graduates, and therefore have lower incomes and are not yet parents. However, they also include a healthy mix of higher-income, well-educated adults. Joiners are more urban that aspirers and detractors. They rank extremely high in our indices for market mavens, social media engagement (although they under-index in Facebook usage), and TV viewing, but are also strong in money management. They rank higher than the other groups in their price sensitivity and discriminating shopping practices, but are least likely to be influenced by TV ads vs. Internet ads or social media. Ironically, they are far less concerned about data privacy issues than the other groups. Ello aspirers are slightly more male, generally college-educated, middle-class, suburban adults who peak among those aged Ranking behind the joiners, they still index higher than the general population in market maven and social media attributes. They are most addicted to their digital devices of the 3 groups. They are less price sensitive than the other groups and the general population, but they do tend to frequently price compare and showroom across websites. They rank highest in frequent Facebook use, but like YouTube too. Ello detractors tend to be over age 45, be either a parent or grandparent, and live in suburban or rural areas. They index below the other groups and the general population in market maven, social media, and tech savvy attributes. They are more influenced by ads on TV vs. Internet ads and social media. They are less price sensitive and less discriminating in their shopping.
9 Please indicate your gender Ello aspirers are somewhat more likely to be men than women. Joiners and detractors are fairly evenly split in gender distribution.
10 To what broad age group do you belong? Perhaps predictably, Ello joiners are more likely to be 34 years old under, while detractors are more likely to be in older age groups. Aspirers peak among those aged
11 What is your expected annual household income before taxes? Ello joiners are more likely to be on the lowest (age is a big factor here) and highest ends of the income spectrum. Aspirers peak among those making $25K-$50K per year, as do detractors.
12 What is the highest level of education you have attained? Consistent with the age and income demographic data, we see that Ello joiners are more likely than the other groups to have a high school education or advanced/graduate degrees.
13 What is your parental status? Also consistent with the age proxy, the majority (54%) of Ello joiners are not yet parents, while the majority of detractors are a parent and/or grandparent (61%).
14 What type of area do you live in? Ello joiners are more urban than the other two segments.
15 CivicScience DeepProfile Indices How these 39,729 respondents also answered hundreds of other CivicScience questions over time, compared to the general U.S. population.
16 DeepProfile Indices In the following slides, we examine how Ello joiners, Ello aspirers, and Ello detractors compare based on how the segments responded to a number of questions that contribute to CivicScience s DeepProfle indices. The visualizations on the following pages show relative differences to the general population. In this report, we look at 7 of our 12 indices: Market Maven, Social Media, Tech Savvy, TV Viewing, Money Manager, Price Sensitivity, and Discriminating Shopper. Ello joiners Ello aspirers Ello detractors vs. General Population
17 The Market Maven index aims to identify the extent to which population segments adopt new products and brands, and share their opinions with others. Those who ve already joined Ello rank remarkably high on our Market Maven index, particularly in seeing themselves as fashion leaders. Aspirers also rank higher than the general population. Aggregate: Market Maven Individual Attributes Visualization Joiners 185 Aspirers 118 General Population 100 Detractors 93
18 Market Maven Index (continued) Individual Attributes Attribute Joiners Aspirers Detractors Fashion leader 53% 12% 10% Follows fashion trends 64% 38% 35% Follows music trends 73% 39% 32% Tries new products before others 52% 36% 24% Tells others about new products 66% 62% 42% Tells others about favorite products 37% 64% 54% Writes positive product reviews 48% 66% 55% Writes negative product reviews 62% 58% 43% Ello joiners rank higher than the other groups in areas related to fashion and music trends, early adoption of new products, and sharing info about new products. They are also more likely to write negative product reviews. Those who aspire to join Ello rank higher than all other segments in talking and writing positively about products they like.
19 Social Media The Social Media index aims to identify the extent to which social platforms influence their preferences and behavior. It should be no surprise that Ello s early joiners rank twice as high as the general population on our Social Media index, but aspirers also stand well apart from the general population. Individual Attributes Visualization Aggregate: Uses social media while watching TV Social media influences purchases Joiners 207 Aspirers 127 General Population 100 Detractors 72
20 Social Media Index (continued) Individual Attributes Attribute Joiners Aspirers Detractors Social media influences purchases 60% 40% 24% Social media influences music taste 61% 34% 17% Social media influences TV, movie taste 50% 48% 27% Uses social media while watching TV 37% 17% 10% Ello joiners stand out from the other segments when it comes to how influenced they are by social media, as well as in their use of social media when watching TV.
21 The Tech Savvy index aims to identify the extent to which population segments use their digital devices and are informed and aware of the latest technology available. Ello joiners and those who aspire to join are neck-and-neck in their aggregate score on our Tech Savvy index. Meanwhile, detractors score far below the general population here. Aggregate: Tech Savvy Individual Attributes Visualization Aspirers 107 Joiners 107 General Population 100 Detractors 78
22 Tech Savvy Index (continued) Individual Attributes Attribute Joiners Aspirers Detractors 'Addicted' to digital devices 37% 58% 45% Owns a smartphone 71% 73% 58% Owns a tablet computer 51% 48% 42% Owns an ereader 51% 37% 27% Reads tech websites regularly 33% 45% 27% Regularly plays video games 43% 33% 21% This is an interesting index, with some surprising findings (we think). The Ello joiner segment has the fewest calling themselves addicted to their digital devices, and aspirers are the most likely to say they are addicted. Ello aspirers and joiners are fairly close in their ownership of smartphones and tablet computers, despite the age and income differences we saw in the demographic splits. Aspirers are the most attentive to tech news and trends. Ello joiners have the highest percentage of those who regularly play video games.
23 The TV Viewing index aims to identify the extent to which population segments watch various genres of TV and are influenced by what they see on TV. It s pretty clear: Ello joiners love their TV, scoring twice as high on our index than the general population. Aspirers and detractors look much more like the general population in the aggregate. TV Viewing Individual Attributes Visualization Aggregate: Joiners 201 Aspirers 108 Detractors 102 General Population 100
24 TV Viewing Index (continued) Individual Attributes Attribute Joiners Aspirers Detractors Drama fan 16% 14% 17% Sitcom fan 30% 14% 14% Reality fan 29% 11% 13% Documentary fan 35% 14% 8% Travel/home/cooking fan 26% 13% 12% Music/entertainment fan 47% 31% 26% Most influenced by ads on TV 29% 39% 56% Ello joiners overall are bigger fans of nearly every TV genre when compared to the other segments and to the general population particularly when it comes to documentaries and sitcoms. They are far less likely to say that TV ads influence them the most (compared to Internet ads and social media). Ello detractors are far more likely than the other segments to say they are most influenced by ads on TV this is a consistent characteristic that CivicScience sees in any segments we study with a sizable population of ages 45+.
25 Money Manager The Money Manager index aims to show the differences in how well personal finances are handled and the level of attention to economic trends. Ello joiners seem to do very well compared to the general population when it comes to savings and following economic news. Detractors rank a little higher than aspirers and the general population. Individual Attributes Visualization Aggregate: Joiners 135 Detractors 108 Aspirers 100 General Population 100
26 Money Manager Index (continued) Individual Attributes Attribute Joiners Aspirers Detractors Frequent online banker 49% 47% 44% Follows markets and economy 36% 19% 17% Diligent saver 62% 40% 45% Closely monitors retirement savings 33% 39% 44% Manages money 'very well' 18% 14% 20% Ello joiners, despite their overall younger age and lower incomes, rank higher than the other groups when it comes to online banking activity, saving their money, and following the markets and economy. But keep in mind, this segment also captured a sizable portion of those making over $150K per year in household income. Aspirers rank the lowest in self-characterizing that they manage their money very well. Detractors, which tend to be older in age, rank highest when it comes to closely monitoring their retirement savings.
27 The Price Sensitivity index aims to identify how price-conscious respondents are based on a mix of sentiment and behaviors. Perhaps due to their age and income, Ello joiners in aggregate also rate highest here. Ello aspirers and detractors are both less price sensitive than the general population. Price Sensitivity Individual Attributes Visualization Aggregate: Joiners 140 General Population 100 Detractors 93 Aspirers 83 11/11/2014 biz.civicscience.com 27
28 Price Sensitivity Index (continued) Individual Attributes Attribute Joiners Aspirers Detractors Uses coupons when shopping (non-grocery) 35% 14% 22% Uses coupons when shopping (grocery) 50% 16% 26% Price-conscious - General 53% 40% 40% Price-conscious - Electronics 46% 26% 22% Price conscious - Food 38% 34% 34% Price-conscious - Clothes 48% 52% 47% Ello joiners are more likely to be couponers than the other segments (particularly compared to aspirers). They are also more price conscious in general and in the category of electronics. Their attributes on this index are likely due to their aggregate younger age and lower income. Ello aspirers are more likely to be price conscious in the category of clothing than the other segments.
29 Discriminating Shopper The Discriminating Shopper index aims to identify the extent to which population segments do research before making purchases, and how easy or difficult they will be to win over. Ello joiners also rank the highest here, with detractors being the least discriminating on this index in aggregate. Individual Attributes Visualization Aggregate: Joiners 137 General Population 100 Aspirers 98 Detractors 88
30 Discriminating Shopper Index (continued) Individual Attributes Attribute Joiners Aspirers Detractors Always compares prices 41% 56% 45% Not loyal to favorite brands 39% 8% 12% Showrooms across websites 52% 71% 66% Always consults online reviews 38% 35% 25% Ello joiners are much more likely than the other segments to be disloyal to brands. They also tend to consult online reviews. Those who aspire to join Ello index higher in price-comparison behavior and showrooming across different websites.
31 Additional Insights
32 Ello and Data Privacy Sentiment Early joiners of Ello may be doing so less for the company s manifesto about handling of users data than for its new factor. Joiners overall are less concerned about privacy issues, which is consistent with sentiment we see in younger adults in the general population. (See our recent two-part report on Data Privacy sentiment.) Attribute Joiners Aspirers Detractors Very concerned about own privacy while using the Internet Not concerned at all about own privacy while using the Internet Strongly believe that companies should never sell the personal information from their customers to other companies Strongly believe that companies seeking personal information online should disclose ALL the ways the data is collected and used 35% 50% 50% 24% 6% 7% 45% 76% 84% 52% 90% 82% 11/11/2014 biz.civicscience.com 32
33 Ello and Use of Other Social Sites Ello joiners are less actively engaged in Facebook than aspirers, but much more engaged in Instagram and Pinterest. Ello joiners and aspirers are both more frequent users of YouTube compared to detractors. Attribute Joiners Aspirers Detractors Daily or weekly Facebook use 49% 67% 47% Daily or weekly Twitter use 21% 20% 14% Daily or weekly Instagram use 48% 17% 11% Daily or weekly Pinterest use 31% 14% 10% Daily or weekly YouTube use 67% 69% 50% 11/11/2014 biz.civicscience.com 33
34 Behavioral and Sentiment Insights Below lists an assortment of other behavioral and sentiment areas where Ello joiners index higher than the other two groups. Attribute Joiners Aspirers Detractors Shares celebrity gossip / news via social media every day. 22% 7% 3% Shares sports news via social media every day 21% 6% 3% Has used and loves SnapChat 32% 5% 6% Buys organic food at every chance 37% 12% 8% Self-reports they are more physically attractive than most people their age and gender Saves at least 20% of income each month on average, including for retirement savings 38% 10% 9% 41% 7% 11% 11/11/2014 biz.civicscience.com 34
35 Brand and Celebrity Fandom We also track many brands and celebrities to show how they rank among customized segments. Below you can see some who index higher among Ello joiners compared to the other two segments. Brand / Celebrity Joiners Aspirers Detractors Bruno Mars ( I love him ) 39% 9% 5% Instagram ( I love it ) 37% 20% 12% Seth Rogan ( I love him ) 34% 16% 7% Ross stores ( I love it ) 26% 6% 5% Gary Busy ( I love him ) 24% 6% 3% Subaru cars ( I love them ) 23% 8% 7% Mazda cars ( I love them ) 21% 5% 4% 11/11/2014 biz.civicscience.com 35
36 Appendix Slides biz.civicscience.com
37 The CivicScience DeepProfile Indices Charitable Giving- The Charitable Giving index aims to identify the extent to which population segments donate to different charity groups, and how much time they spend volunteering. Discriminating Shopper- The Discriminating Shopper index aims to identify the extent to which population segments do research before making purchases, and how easy or difficult they will be to win over. Environmental Consciousness- The Environmental Consciousness index aims to identify the extent to which population segments alter their lifestyle for the environment and shows overall concern about environmental issues. Health & Wellness- The Health & Wellness index aims to identify the extent to which population segments monitor and maintain their health and wellbeing. Market Maven- The Market Maven index aims to identify the extent to which population segments adopt new products and brands, and share their opinions with others. Money Manager The Money Manager index aims to identify the extent to which population segments manage their personal finances including retail, online, and mobile banking practices; retirement and savings; and keeping up with financial news. Political Engagement- The Political Engagement index aims to identify the extent to which population segments are involved in all levels of politics. Price Sensitivity- The Price Sensitivity index aims to identify the extent to which population segments are price-conscious when shopping, both as a whole and across specific categories. Social Media- The Social Media index aims to identify which social media platforms population segments use, and the extent to which they influence their preferences and behavior. Sports Fan- The Sports Fan index aims to identify the extent to which population segments are interested in different types of sports. Tech Savvy- The Tech Savvy index aims to identify the extent to which population segments use their digital devices and are informed and aware of the latest technology available. TV Viewing- The TV Viewing index aims to identify the extent to which population segments watch various genres of TV and are influenced by what they see on TV.
39 About the CivicScience Methodology: CivicScience collects real-time consumer research data via polling applications that run on hundreds of U.S. publisher websites, cycling through thousands of active questions on any given day. Respondents answer just for fun, are 100% voluntary opt-ins, and are kept anonymous, allowing for greatly reduced bias and higher levels of engagement. Using technology, CivicScience builds deep psychographic profiles of these anonymous respondents over time, providing valuable consumer sentiment data to the decision makers who care. Automated data science technology allows clients to rapidly gain robust consumer insight and trending reports. The CivicScience methodology has been scientifically validated by a team of academic leaders and by independent consulting firms. Responses may be weighted for U.S. census representativeness for gender and age. CivicScience currently has more than 28 million anonymous consumer profiles and 600 million responses stored, growing daily. 11/11/2014 biz.civicscience.com 39
40 CivicScience DeepProfile - How it Works For the segments we re interested in, we look at how those people responded to thousands of other questions in our database, building a contingency table for each pair of questions. We automatically mine thousands of questions related to our 12 DeepProfile indices, plus demographic and behavioral attributes such as: Lifestyle Media consumption Entertainment Technology usage Health and wellness Politics and ideology Other general attributes We calculate each table s Pearson s chi-squared statistic, and then employ the Benjamini-Hochberg false detection rate procedure to screen out likely false positives (i.e., statistically-significant associations that may be due to random chance). The tables that pass through our screening process are then ranked by their Tschuprow s T coefficient, which measures strength of association.
41 The CivicScience InsightStore The leading intelligent polling and real-time consumer insights platform. Runs on the largest proprietary, syndicated, and independent consumer survey database. Supports a variety of consumer research solutions, including our DeepProfile. Dynamic Question Library Publisher Audience Network Correlation Discovery Engine Real-Time Insights Solutions biz.civicscience.com
42 Contact us to discuss a tailored CivicScience DeepProfile Report, InsightStore Subscription, and Custom Research for your brand:
An Analysis of Twitter Users vs. Non-Users An Insight Report Presentation Using DeepProfile Micro-Segmentation January 2014 CivicScience s DeepProfile Project Goal To compare the key demographic, psychographic,
Clothing and Shoe Retail: The Buying Preferences of In-Store vs. Online Consumers September 2014 Insight Report About this Insight Report CivicScience developed this report using our InsightStore solution
CivicScience Insight Report Consumer Sentiment Toward Data Privacy Part 1 of 2: Internet-Based Data Sharing and Collection Our lives as consumers in a modern society have become characterized by digitized
CivicScience Insight Report Home Automation Products: Consumers State Preferences and Predictions for Smart Home Offerings February 17, 2015: CivicScience looks at the hot consumer electronics category
THE 5 KEY CANADIAN CONSUMERS GROUPS YOU NEED TO KNOW 1 1 Canada is home to interesting and diverse markets and boasts one of the most dynamic economies in the world. However, even today, there is an oversimplified
Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics
2011 Cell Phone Consumer Attitudes Study Prepared for: CWTA April 29, 2011 Copyright 2009-2012 Quorus Consulting Group Ltd. Table of Contents Executive Summary 3 Research Objectives and Methodology 9 Detailed
Sports Fans and Digital Media A Scorecard on Preferences and Behaviors September 2012 Copyright 2012 Overview The playing field for the distribution of sports content has never been deeper or wider. Sports-related
Online Video Content & Advertising October 2011 Copyright 2011 WWW.BURSTMEDIA.COM Overview: Online Video Content & Advertising Online video has enjoyed exponential growth in 2011. According to comscore,
Moms and Media 2015 Mom in 2015 remains connected and even more mobile Strong Mobile Tendencies Commitment to Social Media Household CEO Today s Mom Why is Mom s opinion so important? She s coordinating
One Size Doesn t Fit All: How a Segmentation Approach Can Help Guide CE Product Strategy Presenters Joe Bates Director of Research Gina Woodall Vice President More than 2,100 members Top 20 Trade Association
21 SHOP.COM PROGRAM changing the way people shop WELCOME TO THE NEW SHOP.COM POWERED BY MARKET AMERICA! Join the revolutionary new marketplace that puts your products everywhere your customers are today:
Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of
Site Matters: The Value of Newspaper Web Sites Site Matters: The Value of Newspaper Web sites 1 Site Matters: The Value of Newspaper Web Sites Table of Contents 1. Introduction... 3 2. Methodology & Definitions...4
32 Survey Questions Pew Research Center Libraries Survey 2015 Final Topline March 17 April 12, 2015 Fieldwork conducted by Princeton Survey Research Associates International Sample: n=2,004 people ages
CivicScience Insight Report Measuring and Analyzing the Audience of Netflix s House of Cards As Netflix readying to release the 2 nd season of House of Cards in February 2014, many executives in the media
Appeal of Mobile Payment Solutions Executive Summary March, 2012 Key Findings Mobile payment solutions are not likely to be seen as wholesale replacements to traditional payment methods in the near term.
You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing
Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million
The global leader in mobile video adverti Vdopia Mobile Insights Vol 2.2, January 2014 MULTICULTURAL MARKETING REPORT UNITED STATES, 2013 Mobile Insights For Multicultural Marketing Why is multicultural
Sound Off THE ROLE OF SOCIAL MEDIA IN THE SHOPPER ECOSYSTEM December 2014 Ipsos SMX : Sound bits (of advice) and bites (of research) from Ipsos SMX Ipsos social media research division, dedicated to providing
IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR Contents Executive Summary 3 How to Use Social Media 4 Define Your Goals and Objectives 4 Understand What Platforms Your Audience
Millennial Teens: Non-Conformist Trendsetters Millennial teens (ages 16-19) are the first generation to have no memory of life before the Internet and cell phones. Technology use defines this age group,
Hispanic Americans Foreshadow the Future of Media A whitepaper exploring the media consumption habits of Hispanic Americans Presented by + Table of Contents 2 4 5 13 Executive Summary Hispanic Americans
#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media ALLISON ENRIGHT Editor Internet Retailer MODERATOR MICHAEL KANE Director of Marketing Karen Kane EVAN CARROLL Product Manager, Digital
December 2015 US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns. We include infographics
www.pewresearch.org SEPTEMBER 16, 2013 Cell Phone Activities 2013 50% of cell owners download apps to their phones; 48% listen to music services; video calling has tripled since 2011; texting remains a
Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email
www.pwc.com/ciswhatkidswant Consumer Intelligence Series Media-savvy kids, teens want engaging stories on multiple devices Through PwC s ongoing Consumer Intelligence series, we gain directional insights
Through the Looking Glass: Current Trends in the Luxury, Affluent and Wealthy Markets How Your Customers Shop Today and Tomorrow Today's Presentation Introductory Remarks Who Are Your Prospects? What Are
Expanding the Conversation Leveraging Social Media for Brand Interaction April 2013 Copyright 2013 Overview Turn on the television or open up your local newspaper. Chances are you will see brands highlighting
The U.S. Mobile App Report The U.S. Mobile App Report PAGE 1 Introduction It wasn t too long ago when the desktop computer was the dominant online platform and the central hub for all the consumer s digital
Facebook Advertising: The Social Commerce Lifeline for Small Businesses A Snapshot of How Facebook Advertising Converts Digital Hunters Into In-Store Buyers Table of Contents Introduction... 3 Methodology
The State Of Mobile Apps Created for the AppNation Conference with Insights from The Nielsen Company s Mobile Apps Playbook by The Nielsen Company Introduction Most Americans can t imagine leaving home
www.pewresearch.org OCTOBER 10, 2013 Online Video 2013 Over the past four years, the percent of American adult internet users who upload or post videos online has doubled from 14% in 2009 to 31% today.
Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need
SOCIAL MEDIA REPORT FOR 2014 FROM SOCIAL MEDIA EXAMINER Provided for you by your marketing expert Marilyn Dayton Major findings Here's a quick summary of our primary findings: Marketers place very high
NUMBERS, FACTS AND TRENDS SHAPING THE WORLD OCTOBER 8, 2015 Social Media Usage: 2005-2015 65% of adults now use social networking sites a nearly tenfold jump in the past decade BY Andrew Perrin FOR FURTHER
Loyalty Programs Rewarding the Customer Experience BRP SPECIAL REPORT A supplemental report based on findings from the 2015 CRM/Unified Commerce Benchmark Survey https://bostonretailpartners.com/2015-crm-survey-report/
Developing & Implementing a Content Strategy for Social 18.03.2015 Andrew Murray Strategy, creative content and social for: Andrew Murray Head of Social Media & Brand Content @McCannBlue What we ll cover
Consumer Barometer Country Report Switzerland Table of Content Where to find what The Multiscreen World - Internet usage 06-10 - Devices 11-15 The Smart Shopper - Research behavior 16-25 - Purchase behavior
Wealthy Consumers and Real Estate Custom Research for Coldwell Banker Previews International Table of Contents Topic Slide # Research Notes and Methodology 3 Key Findings 7 Survey Results Real Estate Profile
The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide The Definitive Resource on Canadians and the Internet Household Internet Access Internet access (all locations) Home Internet access Mobile Internet
CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA
How to Attract Attention to Your Brand In marketing, your goal is to attract and stay top of mind with a wide audience of good prospects. After all, if you aren t, someone else is (Hint: Your competitor).
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
Leveraging the Internet of Things in Marketing Index 3 3 4 4 5 5 6 6 Introduction The Internet of Things outlook IoT and marketing Wearables: Reaching customers anywhere Location-based marketing RFID tags
February 2014 Taking the total retail customer experience to the next level Taking the total retail customer experience to the next level The face of retail is changing. While brick-and-mortar stores once
Americans and their cell phones Mobile devices help people solve problems and stave off boredom, but create some new challenges and annoyances Aaron Smith, Senior Research Specialist 8/15/2011 http://pewinternet.org/reports/2011/cell-phones.aspx
Audience Insights African Americans CDC s Strategic and Proactive Communication Branch (SPCB) in the Office of the Associate Director for Communication (OADC), Division of Communication Services (DCS),
Conversations and customer opinions about car dealerships are being shared everyday on the Internet through social networks and customer review websites. The key to building customer loyalty that drives
TABLE OF I. Basics...1 Penetration & Access Trends...3 Growth Of TV Penetration: 1950-2014...5 U.S. TV Home Platform Use And Device Ownership...6 Channel Availability...7 Distribution Of Channels Receivable
Tapping the $7.5 Trillion Mass Affluent Market MARKETING SERVICES Mass Affluents are growing in their importance to financial institutions. They ve spent a lifetime working to build successful careers.
IAB Mobile Marketing Center of Excellence Apps and Mobile Web: Understanding the Two Sides of the Mobile Coin 16 December 2014 Introduction Agenda Where Mobile Users Spend Their Time Explaining the App
What Customers Want from Wi-Fi (Brazil) Insights from Cisco IBSG Customer Research Cisco Internet Business Solutions Group August 2012 Internet Business Solutions Group 1 Contents Executive Summary Research
Easter: A Guide to Social Media Marketing for Businesses Table of Contents Chapter 1 Content Marketing on Social Networks During Easter Holidays 6 Chapter 2 Which Industries Capitalize Most on the Easter?
Social media importance in Businesses Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media
Adobe 2013 Mobile Consumer Survey Results Adobe 2013 Mobile Consumer Survey results Using mobile sites, apps, and emerging technologies to build loyalty Contents 1: Survey of mobile users 2: Key insights
Economic Confidence, Education, And Student Debt Is College Worth The Debt? With increased attention given to rising student debt levels, the question Is college worth it? is being asked more and more.
! Digital Impact on In-Store Shopping: Research Debunks Common Myths October 2014 BACKGROUND We all know that the spread of smartphones and access to online information has changed the way we shop in physical
THE NEW FACE OF GAMERS Outdated gamer stereotypes have been slow to catch up with the new reality that takes gamers out of the basement and into the mainstream. JUNE 4, 2014 STUDY BY LIFECOURSE ASSOCIATES
How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 firstname.lastname@example.org
www.pewresearch.org JUNE 10, 2013 Tablet Ownership 2013 Tablet adoption has almost doubled over the past year. For the first time a third (34%) of American adults now own a tablet computer, including almost
NUMBERS, FACTS AND TRENDS SHAPING THE WORLD JANUARY 09, 2015 FOR FURTHER INFORMATION ON THIS REPORT: Maeve Duggan, Research Analyst, Pew Research Center Nicole B. Ellison, Associate Professor, University
FOR IMMEDIATE RELEASE March 30, 2012 Dentsu Innovation Institute Survey Comparing the Actual Usage of Tablet Devices in Japan and the US In the US, tablet usage is becoming a daily affair, taking the lead
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,
Young Digital Life A brief look into how young people use the media Wilberg, Erik NORWEGIAN BUSINESS SCHOOL, OSLO, NORWAY Contents Introduction... 2 Media channel use in general... 3 Time spent on different
Mind Genomics + Big Data = Big Mind How a practical business application (Empathy & Experiment) has the promise to inform social modeling Howard R. Moskowitz inovum LLC White Plains, NY, USA email@example.com
HMG Corporate Development Team firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com NOTICE: Proprietary and Confidential All the content of this document
ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:
TIP SHEET 6 BEST PRACTICES FOR INFLUENCER MARKETING Influencer marketing isn t a new concept. Getting the right people excited, engaged, and talking about your brand has always been one of the best ways
65% of internet users have paid for online content Jim Jansen, Senior Fellow 12/30/2010 http:///reports/2010/paying for online content.aspx Pew Research Center s Internet & American Life Project 1615 L
THE FUTURE OF CONTENT PART III: RETHINKING CONTENT CONSUMPTION Executive Summary DISCOVERY IS WHAT IS DRIVING CONSUMERS TODAY. Consumers don t trust content that s pushed at them. They re not relying on
Shaun White Supply Co Situation Analysis Shaun White is an popular and influential celebrity with a huge social media following. Target sells a line of Shaun White clothing and products. White s line sold
The Autonomous Customer 2015: On-hold for Intelligent Customer Service - Global 1 Contents Autonomous Customer 2015 Global - Introducing the Autonomous Customer & Methodology 3 - Summary Global and Country
2 nd Annual Social Media Study Contact: Aliza Freud CEO & Founder, SheSpeaks firstname.lastname@example.org October 20, 2009 Study Overview In 2008, we conducted a survey of our SheSpeaks members, to understand their
THE DIGITAL CONSUMER FEBRUARY 2014 1 Copyright 2014 The Nielsen Company MEET TODAY S DIGITAL CONSUMER For most American consumers, their everyday lives and their digital lives are now wholly intertwined.
Back-to-School Shopping A Report Card on Consumer Intentions for the 2012 Season August 2012 Copyright 2012 BOSTON CHICAGO NEW YORK LOS ANGELES SAN FRANCISCO Overview According to the National Retail Federation,
BLUEHORNET REPORT 2014 CONSUMER VIEWS OF EMAIL MARKETING Executive Summary For the third consecutive year, BlueHornet surveyed over 1,000 consumers across the United States to better understand their behavior
Mobile Marketing Trends and Perspective by AT&T In This Issue 2 Industry Trends 3 Customer Spotlight 4 Mobile Marketing By the Numbers 5 Tips & Best Practices 6 Getting Started with Mobile Marketing 50%
2011 Special Feature Reports The Ipsos Canadian Inter@ctive Reid Report The Ipsos Canadian Inter@ctive Reid Report Since 1995, the Ipsos Canadian Inter@ctive Reid Report has been monitoring Canadian Internet
The New Face of June 2014 9080 Eaton Park Road T (866) 537-4999 Great Falls, VA 22066 F (703) 759-9356 LifeCourse Associates (2014) Page 1 The New Face of May 15, 2014 A generation ago, gaming was a heavily
A consumer insight study sponsored by Assurant Solutions. A Guide to Extended Warranties and the Shopping Generation What do a thirty-three year old new father and a fourteen year-old schoolgirl have in
NOTE: For reduction only. For use below 1.5 inches in width. Providing more insight into the small business owner A study by Experian s Business Information Solutions Understanding how demographics give