2016 Seminar Catalog

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1 2016 Seminar Catalog A GUIDE TO IMPACTFUL WORKSHOPS DESIGNED TO GROW YOUR BUSINESS Dear speaker/educational coordinator I'm a Constant Contact Authorized Local Expert in the Jacksonville area. In collaboration with Constant Contact, I provide free educational marketing seminars for businesses and nonprofits, often by partnering with organizations such as local Chambers, SBDC and other associations. Our educational seminars are just that: educational. Not thinly-disguised sales pitches, but workshops you can be confident to sponsor, and ones your members and guests will thank you for holding. We can speak on the hottest marketing topics and trends. Best of all, I am a free educational resource for you to use. Please consider me a key part of the benefit you provide to your membership/customers/prospects. Please allow hours for each seminar You are more than welcome to include your own segment to the workshop with information about your products and services. Seminar room will need a projector screen and reliable internet connection. All presentations are free! Best of all I can do the registration for the event, and set up the , too. All you need to do is invite your members, customers and prospects. I m looking forward to hear from you. Please call (904) for more information and scheduling. Catrine Fredrikson EZY Marketing 1 (904) Catrine Fredrikson is northeast Florida s Authorized Local Expert and Business Partner with Constant Contact, the largest online provider of and social media marketing software. Catrine has lived in Clay County for more than 18 years and a member of the Clay Chamber of Commerce. She has extensive experience and expertise in website design, marketing and social media. 1 P a g e

2 Contents 1. Power of the Inbox Getting Started with Constant Contact Marketing Grow Your Business with and Social Media Social Media Marketing Made Simple Simple Strategies for Better Event Marketing Harness the Power of Mobile Automate Your Marketing! Grow Your List Standout Subject Lines: Get Open, Get Read, Get Results Look Great in the Inbox: The 7 Don ts of Design Measuring Your Marketing Content Marketing: What to Say & How to Say It Rock the Holidays with a Great Promotion Social Media Timesavers Social Media 102 You re Social. Now What? P a g e

3 1. Power of the Inbox Tips & Tricks for Successful Marketing What is the first impression you give when they see you in their inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective marketing: What it really is (and isn t) What it can do for your business And the five easy steps you must take to harness the power of the inbox! o Grow a healthy list o Create great content o Customize a beautiful, mobile-friendly template that matches your brand o How to get your s opened o Tracking your results From revealing why regular doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: marketing. 2. Getting Started with Constant Contact Marketing Catrine Fredrikson will present this live, guided demonstration on the tools and features inside Constant Contact s marketing system. In this time-efficient, highly practical 2-hour class, you will learn the basics so you can get going with your own marketing, including: Setting up your Constant Contact account Creating an campaign and editing a template Branding your s with your logo, colors and photos Creating content that people want to receive and read Importing your list into your Constant Contact database Getting new subscribers by adding sign-up boxes to your website and s Tracking and interpreting your results It s a relaxed, friendly educational session bring your questions! Is this seminar right for you? This two-hour seminar is suitable for anyone new to Constant Contact, or who just wants a hand learning how to use our products. Some general knowledge of marketing practices and concepts may be helpful. 3 P a g e

4 3. Grow Your Business with and Social Media Simple Marketing Strategy for Small Business & Nonprofits Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, and mobile, deals, and whatever new social network is rolling out that month there s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise: Learn how to make the most of the combination of and social media for your business. Gain a greater understanding of marketing basics like goals and objectives. Learn what a campaign is and what to write about and offer in that campaign. Get simple but powerful tips for how to get your messages opened and read, shared and socially visible. Learn about some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects. Throughout the session you ll be given opportunities to capture your own ideas and build out the framework of your own next great campaign. So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters. 4 P a g e

5 4. Social Media Marketing Made Simple Basics of Social Media They re Out There How Do You Reach Them? You know your prospects, clients and members are active on social media. Are you asking: can social media really be harnessed for your business or nonprofit? Perhaps you re not convinced that it works or you are, but you re feeling overwhelmed and are not sure how to get started marketing your business with social media. This workshop will show you the value of using social media to reach your customers, members and prospects plus how it can drive repeat business from your current customers, and how it can lead to new customers, members and volunteers! We ll take a look at the 5 most popular social media networks Facebook, LinkedIn, Twitter, Pinterest and Instagram and discuss: What each network is about What to post How often to post The business benefit of using each social network We ll also look at what comes next: what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts. 5. Simple Strategies for Better Event Marketing Getting Started with EventSpot Get an insider's look at our comprehensive new way to manage and promote events big and small. Now, in one place, you have all the tools to handle everything from registrations to payment to promotion in a professional, affordable way. You ll learn the best practices on howto maximize the attendance at your events using an affordable and easy-to-use event marketing tool Constant Contact s EventSpot. Small businesses and nonprofits need solutions that make them more productive and professional looking. Today s affordable and easy-to-use event marketing tools provide small businesses and nonprofits the ability to engage and capture meaningful data about their audience which can result in stronger relationships, increased sales, and smarter event planning. You ll learn the best practices on how-to maximize the attendance at your events including: 5 P a g e

6 Promote your event using an RSVP and social media Online Registration Pre and Post Event Activities 6. Harness the Power of Mobile Participants will learn how to use mobile technology to promote themselves and drive more business: Mobile internet usage is growing fast more people are starting to receive and read your and social media messages with their smartphones. And more businesses are starting to use mobile to create marketing communications and make it easy for their customers to buy from them. You ll learn: Why mobile makes local listings more important than ever How to drive action with mobile marketing How to create content with and for mobile 7. Automate Your Marketing! Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT? Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement - they work automatically while you focus on your business. This seminar will help you: Learn the difference between automated messages and autoresponder campaigns Decide where autoresponders can help you do better marketing communications 6 P a g e

7 Understand key actions that trigger s to be sent Identify what steps to take to design effective autoresponder campaigns Design the evergreen content that works best for your audiences We ll also cover dos and don ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. 8. Grow Your List So: how s your list? Is it growing steadily or a bit stagnant? And when s the last time you actually contacted them? If you are ready to develop a great list of addresses to start marketing to, you need a plan! This seminar will help you identify how to gather contacts of people interested in your organization wherever they find you, plus provide tips, technologies and tactics for keeping your contacts organized and segmented for easier, more effective targeted marketing. In this workshop you will learn how to: Get started with gathering contacts Establish an organized contact segmentation process Grow your lists online and in person Keep your subscribers interested & engaged after they sign up Join us and learn some great strategies for collecting and managing your contact list -- so you can start to grow your list, expand your reach and achieve your goals! 7 P a g e

8 9. Standout Subject Lines: Get Open, Get Read, Get Results Ignored or Engaging? How are your subject lines working or NOT working to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. We ll cover: The three keys that make or break your subject line (and how short your window really is..) What works and what does NOT work in capturing your readers attention Length, brand, urgency and offers make them work for your subject lines Before and after examples that make it crystal clear how to improve your results Get their attention get in the door and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success! 10. Look Great in the Inbox: The 7 Don ts of Design First impressions matter how are YOU doing with your s? This seminar will help you avoid common mistakes and maximize your s for powerful impact! You ll learn: Branding beyond the logo how placement, pictures, even colors can re-inforce recognition & engagement Readability including fonts, white space and single-column design Images including sizing, placement, links and more Sharability are you going social with your ? Easy tips to encourage more crossplatform engagement Join us for this fast, info-packed seminar packed with tips, techniques and tools to help you navigate the dos and the don ts for your own marketing! 11. Measuring Your Marketing Metrics can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you 8 P a g e

9 step-by-step through the amazing data generated by all the key online marketing tools and give you tips on how to use it. You ll learn: How open- and click-through reports can help you know: o Which of your products/services are hot, which are not, and how to test for best results o Out of a field of everyone, who is interested in what topics so you can focus your precious time, efforts & energy o The calls to action/messaging that actually WORK o Best times, days and ways to get the response you want How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results! 12. Content Marketing: What to Say & How to Say It Heard of "location, location, location"? For online marketing, it's "Content, Content, Content!" What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences. What are the Keys to Great Content? This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content - and the way you share it - succeed! You'll learn how to: Create Curate Extend...the content that will help you achieve your goals. We ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we ll give you the structure and tools to make creating your content fast, easy and effective. 9 P a g e

10 13. Rock the Holidays with a Great Promotion Give Yourself the Gift of New Customers! Holiday spending and sales are going to be UP - so take action now to make the most of the months ahead & ROCK the Holidays You ll learn: How to Create a Plan - with clear & measurable goals Select just right Offer for audiences Select/create just the right lists (check it twice? you bet!) Ways to make your offer POP! -- especially on mobile How to take it Social & make it Shareable Specific "how-tos" for every kind of campaign: deal, donation, downloads and more Join us for this lively, information-packed event just in time to help your (and your customers') Holidays ROCK! 14. Social Media Timesavers Do you know that 43% of small businesses dedicate six or more hours per week to social media? While it s important to engage for social visibility and key connections online, we all want to do more in less time. This session will help you save time at get back to what you love to do running your business or organization. Join us and learn the latest time savers and best practices from Constant Contact Authorized Local Expert, Catrine Fredrikson. Participants will learn: Tips for saving up to ten hours a week managing your social media Simple ways to find usable, relevant content for your posts How to integrate your social media into sales promotions and events Best practices, business builders and more... Who should attend? Marketers, business owners, managers, professional services, nonprofit professionals. Anyone that needs to get more done in less time with social media. This session is suited for beginners. Participants should have a basic knowledge and understanding of social media in general. 10 P a g e

11 15. Social Media 102 You re Social. Now What? You ve thought about what social networks to use for your organization, and you re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks Facebook, Twitter, LinkedIn, Pinterest, and Google+. I ll show you the benefits of using each, how other organizations are marketing with them, and some dos and donts of each channel. You ll also get tips on how to tell if your social media activity is working. This session is best suited for beginners who have begun to use social media for business but are ready to go a little further. 11 P a g e

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