The Good Men Project. Media Kit

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1 Media Kit 2013

2 It Begins is revolutionizing the way the media speaks to men. Launched in June 2010, The Good Men Project set out to challenge long-held notions of what a men s magazine could be. Garnering national accolades from day one, it has established itself as the destination for thoughtful, insightful, and surprising stories that speak to the modern man.

3 What does it mean to be a good man in the 21st century?

4 About Us is changing the conversation about men with a deeply engaged, passionate, articulate audience and vibrant community We ve built a vast library of original, evergreen content (over 15,000 articles by 1,200+ contributors) that goes deep into provocative topics We address the stuff guys don t usually talk about Our community is the only one talking about all of the issues related to men at a such an in-depth level 500+ current Contributor/Evangelists write, create multimedia content, lead and organize others, and promote our site in return for our platform reach and social capital 4

5 About Us 650,000 unique visits per month 2.8 million pageviews per month All time high of 4.5 million pageviews per month in November posts per day 15,000+ posts Our Core Community: 14 Section Editors 100+ Contributors

6 Brands We ve Worked With Microsoft Outlook

7 Editorial Vision First person stories by men, for men, about men are the hallmark and core of the brand. Engaged discussion and multiple POV s about the issues related to men create ongoing and thought-provoking conversations. Deeper and more thoughtful than men s traditional men s magazines Most Popular Sections: Featured Content, Sex & Relationships, Dads & Families, Ethics & Values Hot & Climbing: Marriage, Sports, Business, Arts 7

8 Our Audience Male 50% Female 50% < No College College - Grad School $0 - $50k $50k - $100k $100k - $150k $150k+

9 Our Audience Average Visit Duration: Pages Per Visit Most pageviews from visitors on the site over seconds 17 minutes! } Engagement Unparalleled

10 Our Audience Articulate, thoughtful men and women who want to engage in open and sometimes provocative discussions about the issues related to men. Smart, compassionate, curious, and open-minded; they strive to be good fathers and husbands, citizens and friends. They aspire to lead by example at home and in the workplace, and aspire to understand their role in a changing world.

11 Press and Partnerships

12 We Love Social Media Twitter: 72,000 Followers Facebook: 18,000 Fans Our Facebook fans broaden our reach and engagement

13 And Social Media Loves Us

14 HOW WE WORK WITH BRANDS Clorox Section sponsorship: Media, Sponsored posts, Custom video, Community involvement, Content share Clorox sponsorship of Men at Home section on the site with branded media that had 100% share of voice for the section Involve the community: Call for Submissions Send in your laundry stories Post that included all of best stories Video created with our contributors three best stories Interview with Clorox s Dr. Laundry Content ran on our site, the Clorox site, and amplified through social media

15 HOW WE WORK WITH BRANDS Norelco Custom Content Series One of our most popular contributors, Mark Greene, grew a beard, blogged about it for Norelco, and at the end of the series shaved it off and blogged about that too. The series were done in Mark s own voice, and was a great combination of our brand values and Norelco objectives. 4 sponsored posts combined with social media amplification over a 6 week timeframe.

16 HOW WE WORK WITH BRANDS Dove Men+Care Journey to Comfort: Be Comfortable in Your Own Skin Campaign Sponsored Posts With Existing Video Assets We created a few posts where we leveraged existing Dove videos. We then created other posts leveraging the campaign focus on skin and self care for men.

17 Opportunities for Your Brand Custom Partnerships Can include: Good Men Project created sponsored posts Videos (existing assets or custom) Section sponsorship(s) Site takeover (100% share of voice) Extended content series Partnerships start at $25,000

18 Opportunities for Your Brand Custom Content + Advertising package A content package that can include 2 posts: One sponsored post about your product or service One post or article written about the problem that your product or service solves, without explicitly referring to your product and includes a "in partnership with" your logo and link Roadblock banner ads that surround the posts Included on our weekly to 12,000 subscribers Social media promotion of posts that include 1 Facebook posting, 5 tweets, any RT's by people who are engaged with it, posted on Pinterest and Google+ Package starts: $10,000

19 Opportunities for Your Brand Sponsored Post + Social Media Promotion Includes: One post written by Good Men Project Included on our weekly to 12,000 subscribers Social media promotion that includes at least 1 Facebook posting, 5 tweets, any RT's by people who are engaged with it, posted on Pinterest and Google+ Sponsored Video Post Includes: One post written by Good Men Project with an embedded video of your choosing $3,500 Single Sponsored Post One post, about your product or service, written by us, includes any points you want us to make about the product or service. $2,500 $3,500

20 Sponsorable Sections The Good Life Dads & Families Marriage Education Sex & Relationships MegaSAHD Comment of the Day Humor Social Justice Gender Featured In Good Faith Spirituality

21 Lisa Hickey CEO and Publisher Jon Armstrong Head of Sales & Sponsorships

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