Dear South Carolina Tourism Partners:
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- Sheila Hardy
- 7 years ago
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2 Dear South Carolina Tourism Partners: SCPRT dove headfirst into the digital world in 2010 with a media plan that featured video banners, expandable units, behavioral targeting and more. Don t miss out on the 2011 plan filled with plenty of efficient and affordable co-op opportunities. We are excited to present the 2011 South Carolina Parks, Recreation & Tourism Cooperative Marketing programs. This year s media programs include print, television and digital opportunities that can be customized to fit any budget. Participating in SCPRT s programs allows you to stretch precious marketing dollars by taking advantage of the cost-negotiated savings. New for 2011: Travel + Leisure, Food & Wine and Parents magazines Behaviorally targeted digital programs with Turn Network and Audience Science Paid Search edeals enewsletter (pricepoint-driven ads reaching an opt-in audience) 18 Hidden Gems of South Carolina on PGA.com Golf Digest 8-page brochure Banner Ad Packages (300,000 Key States, 200,000 EOM) $3,000 Gross Waitscreen Packages (Key Feeder Cities) $3,000 Gross Banners on Time Inc. s Travel Portfolio of Sites (including SouthernLiving.com, CoastalLiving.com, TravelandLeisure.com, CookingLight.com, etc.) $3,750 Gross Sweepstakes Package Sweepstakes 14.4 million Promotional Banner Impressions, Plus Prize Package Advertorial Package 3 Perfect Days 4.8 million Impressions $12,000 Gross Exclusive SouthernLiving.com Great Southern Escapes South Carolina Partner will be highlighted as featured destination editorial 2.4 million Promotional Banners $8,000 Gross Popular 2010 Programs Returning for 2011: Facebook Travelocity CBS Digital Tremor Media Video Egg (now Say:) Newspaper National Network Better Homes & Gardens CBS TV Silver Carrot Cost-Per-Lead Program And don t miss the chance to reach travelers during their planning phase by advertising your destination or attraction on DiscoverSouthCarolina.com. Banner ads and online brochures afford those already seeking details on South Carolina travel more information about your offering. And monthly enewsletters featuring a variety of subjects that interest our visitors and showcase our state are yet another communication channel that SCPRT makes available to our valued industry partners. We appreciate the continued support from our partners and look forward to working with you in Cost per Engagement Packages (including invitation ad, video-in-ad takeover and up to 2 buttons in branded canvas) 20,000 Engagements $23,000 Gross iroll Companion Ad & Pop-up Overlay Packages vchoice Video & Companion Ad Packages companion Banners Ad Units 400,000 Impressions $4,000 Gross Video In-Banner Ad Units Cost per Click $1.40 per Click (10,000 Min.) $14,000 Gross Kindest regards, Jason R. Manges CONTACT JASON! call or at jason.manges@thebounceagency.com Behaviorally Targeted Banner Ad Packages Retargeting Banner Ad Packages 1 TO ADVERTISE call jason.manges@thebounceagency.com 2
3 A great vacation is all about discovery. Discovering that you love parasailing and American history, that She- Crab soup is absolutely delicious and that sea turtles can live to be 80 years old. Maybe it s time you discovered a place that s made for vacation. South Carolina. Find out more and plan your visit at DiscoverSouthCarolina.com. South Carolina Aquarium, Charleston, South Carolina There are places in this world that seem like they were made for sharing. South Carolina is one of them. From our wide sandy beaches to our pristine lakes to the edge of the Blue Ridge Mount ains, South Carolina really is made for vacation. Find out more and plan your visit at DiscoverSouthCarolina.com. Devil s Fork State Park, Salem, South Carolina Group of Companies Cost-per-Lead Program $1.50 per Lead (5,000 Min.) Print 16% Spot Market Program 14% LEISURE BUDGET BY MEDIUM Digital 53% Last year featured the launch of the new Made for Vacation campaign for South Carolina. We created a co-op TV unit that featured both the Made for Vacation TV spot and the :30 TV spots from participating partners. The result? Great exposure at an even greater value to our partners. Banner Ad Packages on Travel & Lifestyle pages of Local Newspaper Sites $6,000 Gross Demo & In-App Display Banner Ad Packages TV 17% ROS Engagement Ad Packages 1,000,000 Impressions $1,000 Gross Spot Packages (2) 128 :30 Spots (1 per week, per market, per flight) 1,000,000 Digital Banner Impressions Spread Over 8 Station Websites $75,000 Gross MARKETS: NY, Chicago, DC, Atlanta, Philadelphia, Cleveland, Orlando, Charlotte Vignette Packages (3) 80 :15 Spots Across the 8 Markets 500,000 Pre-roll Impressions and 500,000 Digital Banner Impressions Spread Over 8 Station Websites Premium Pre-roll Video & Companion Ad Packages $14,000 Gross Companion Ad Packages $5,500 Gross Made for Made for 8 Key States Circulation 612,574 $3,500 Gross Spot Packages (3) 40 :30 Spots 500,000 Online Impressions On-air Integration as a Sponsor of South Carolina Week on The Morning Drive Show (April 2011) $25,000 Gross in April, September on TravelandLeisure.com EOM Circulation 458,000 $4,580 Gross 8 Key States Circulation 2,351,000 $8,500 Gross on FoodandWine.com EOM Circulation 425,000 $4,250 Gross Behaviorally Targeted Banner Ad Packages 3 TO ADVERTISE call jason.manges@thebounceagency.com 4
4 Retargeting Banner Ad Packages 18 Hidden Gems of South Carolina Program 250,000 ROS Banner Ad Impressions on YahooGolf.com and PGA.com 1.2 Million Co-branded Promotional Banners Editorial Produced by PGA.com What our partners are saying: We consistently participate in the SCPRT digital co-ops because they align well with our marketing strategy. These programs help drive potential visitors to our website which produces leads for our Travel Council partners and requests for our Official Charleston Area Visitors Guide. louise Ballard Director of Marketing, Charleston Area Convention & VisitorS Bureau Ultimate Trips Guide July, August, September Tips Plus Program April September Filming at Partner Course with Golf Digest Personalities 300x250 Companion Banner Print 23% TV 20% GOLF BUDGET BY MEDIUM Digital 57% Participating in the SCPRT co-op program with CBS TV has promoted our region on a national level and has secured 61 family vacations, to date, to our area hotels, cabins and vacation homes around Lake Murray. The overall campaign has allowed us to maximize our audience on a budget, especially during these difficult economic times. Miriam Atria CEO, Capital City/Lake Murray Country Participating in the South Carolina PRT print co-op programs gives us an opportunity to increase the leverage of our marketing budget. Our CPI and ultimate return on our investment places this opportunity in our marketing plan year after year. Marilyn Rinehart Director of Marketing & Advertising North Myrtle Beach Chamber of Commerce in March, May, September, October 250,000 Banner Ad Impressions South Carolina Key States/Upper Demo Circulation 500,000 EOM $7,250 Gross 8-page Mini-Brochure 5 Spots Total in April One page advertorial within brochure including image, text and URL (written by Golf Digest editors with partner feedback) Myrtle Beach Golf Holiday always utilized the co-op programs from SCPRT simply because they produced results. I always felt the programs were innovative and useful for partners around the state. Steve Mays FORMER Senior Director of Marketing, Myrtle Beach Golf Holiday 5 TO ADVERTISE call jason.manges@thebounceagency.com 6
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