The Importance of Personal Branding & Influence

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1 Solutions. Strategy. Socialized The Importance of Personal Branding & Influence Creating Opportunities & Building Buzz for Your Business! I. The Importance of Branding A. Defining Your Brand B. Your Branding Checklist C. Establishing Your Mission, Vision and Brand Plan D. Common Pitfalls with Branding II. Networking 3.0 A. The Impact of Social Media B. Your Social Media Toolkit C. LinkedIn 101 D. Current Trends and What s Next in Social Media III. Influencers A. Defining Influencers B. Finding Influencers C. Maximizing Your Events With Influencers IV. Q & A and Favorite Blog/App Exchange

2 The Importance of Personal Branding & Influence Creating Opportunities and Building Buzz For Your Business Jasmin Brand

3 LET S DEFINE BRAND! ANY GUESSES????

4 Coca-Cola With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate

5 Target Our promise is simple: Expect More. Pay Less.

6 Lady Gaga I want my fans to love themselves. It's almost like I want to hypnotize them so when they hear my music they love themselves instantly.

7 Defining a Brand According to Seth Godin, A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer s decision to choose one product or service over another

8 Another Definition The process involved in creating a unique name and image for a product in the consumers' mind. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

9 Personal Branding Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make celebrities or corporate brands appeal to others. We can build brand equity just like them. Each and everyone of us has a brand!

10 Jasmin s Definition PERSONAL BRAND = YOUR PROMISE AND COMMITMENT

11 Branding Notebook Exercise How Would You Define Your Personal Brand??

12 Defining Your Personal Brand How Would You Describe Who You Are and/or What You Do In Three Words? Two Words? One Word?

13 Jasmin s Brand My goal in life is to optimize human potential; make people and companies shine and continuously be better versions of themselves. My company, Brandpointe, is the way I do this.

14 Common Branding Pitfalls - Failure to Reinvent - Not Including Network Building Into Your Plan - Spending Too Much Money on Things You Nor Your Brand Needs - Not Delivering On Your Promise

15 Manage Your Brand Before It s Managed For You! The story may have been broken by traditional media the Associated Press had it first but the news that breast-cancer giant Susan G. Komen for the Cure would no longer fund most Planned Parenthood centers went viral via social media.

16 Your Branding Checklist - Define Your Mission and Your Promise - Establish a Brand Plan - Set Short Term and Long Term Goals - Decide on the Tools & Platform(s) You Will Use to Connect Your Brand with Others

17 Networking 3.0 The Impact of Social Media Let s Define It. c&feature=youtu.be It s about our networks and the opportunities that exist within those networks!

18 Social Media Stats 2012 Facebook : More than 950 Million Active Users An average Facebook user has 130 friends and likes 80 pages 56% of consumer say that they are more likely recommend a brand after becoming a fan Each week on Facebook more than 3.5 billion pieces of content are shared Twitter : 500 Million accounts 40+ Billion tweets 175 Million tweets a day 70% of companies ignore complaints on twitter 11 new accounts created every second, over 1 million new per day.

19 Social Media Stats 2012 Instagram Each day on Facebook 300 million photos are uploaded Instagram gains one new user every second One billion photos have been taken with the app There are roughly 58 photos uploaded each second LinkedIn 161 million members 2 million company pages 4.2 billion searches in % of traffic from mobile More than 1 million groups 35% of students search for jobs on LI, 700% increase since 2010

20 Social Media Stats 2012 Out of the 6 billion people on the planet, 4.8 billion have a mobile and only 4.2 billion own a toothbrush Over 64% of Americans stream mobile video at work Mobile is the future!

21 Your Social Media Toolkit 1. Establish the Right Social Platform for You and Your Business 2. Quality over Quantity 3. Content is King 4. Benchmarks for Success 5. Engagement Over Promotion

22 Important Tips For LinkedIn Optimize for Search Discovery and Ranking #1: Use Appropriate Keyword Phrases in Your Heading and Title #2 Connect Both Offline and Online Networks #3 Tag Your Skills and Expertise #4 Personally Welcome and Acknowledge Your New Connections #5 Add Video to Your Profile to Make it Come Alive

23 Important Tips For LinkedIn

24 Important Tips For LinkedIn

25 Current Trends What s Next Social Media will move towards focus on interactivity We will move to creating content that is engaging and will be compelled to make more interactive content communication. If you ve invested in building a fan base, now you actually have people to speak to!

26 What Are Influencers?

27 What Are Influencers? The capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others

28 Finding Influencers #1. Industry Awards #2. Be Influenced Ask others who they recommend and follow this can result in some amazing finds. #3. Listen As influencers are inherently very well connected within their tribe, find out who they are in conversation and working with, sharing content and promoting. #4. Industry Events and the Presenters #4. Twitter

29 Maximizing Events With Influencers #1 Partner with them to build excitement for your event #2 Involve them in all phases of the event pre, during, and post #3 Help them solve a real world problem

30 Q&A Questions????

31 My Favorite Blogs Seth s Blog Marketing Chris Brogan Social Media HR Bartender HR Brazen Careerist Careers The Glass Hammer: - Business for Women Cupcakes & Cashmere Fashion & Lifestyle

32 THANK YOU! Let s Stay Connected!! Jasmin Brand Brandpointe 2101 Cedar Springs Road Suite #1050 Dallas, TX

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