Edible readers nationwide are identified as consumers that recognize and support local businesses.

Transcription

1

2 ediblejersey Celebrating the Abundance of Local Foods, Season by Season Dear Marketer: Welcome to Edible Jersey, the only magazine dedicated to the local, seasonal food of the Garden State. Edible Jersey tells the story of food, from source to table. Published quarterly, we spotlight the growers, producers, fishermen, retailers, artisans, chefs, home cooks, and others who energize our community with authentic, regionally-based food choices. Why? Because we believe that an understanding and enjoyment of local foods provide the critical path to a healthier and more sustainable world. In the country's most densely populated state, buying local has become increasingly important. It allows us to safeguard our open, undeveloped land supply, support our local economy, protect the environment, eat healthier, and, simply, to savor food. Rather than being subjected to thousands of miles of transport, preservatives, and processing, local food is ripe, ready, and at its peak of natural flavor. Edible readers nationwide are identified as consumers that recognize and support local businesses. With engaging stories and enticing photography, Edible Jersey magazine and website hope to transform the way New Jersey residents shop for, cook, eat, and enjoy food. We celebrate the state's diverse culinary landscape, from urban to rural, mountain to shore. From a tenth generation family farm in Oldwick to Hammonton s annual blueberry festival from clamming at the Shore to the food co-ops springing up statewide, we connect our food-passionate readers to New Jersey s colorful cuisine... and its heritage, tradition, culture, and challenges. What does it mean for your business? As part of Edible Communities, a national network of regional publications, Edible Jersey offers advertisers an extremely valuable audience. Edible readers nationwide are identified as consumers that recognize and support local businesses. We invite you to join us as we help readers taste the true flavor of our region and better appreciate the value that comes from sitting down at the table together. Nancy Brannigan Painter Editor and Publisher nancy@ediblejersey.com info@ediblejersey.com Tel P.O. Box 279 Maplewood, NJ

3 EDITORIAL HIGHLIGHTS Each issue of Edible Jersey includes a selection of these departments, along with a variety of features, essays, and reviews. EDIBLE TIDBITS A fresh sampling of news, facts, and finds from our world of local food. FROM THE LAND / FROM THE SEA Meet the farmers, growers, and fishermen who keep New Jersey local, fresh, and sustainable. IN THE GARDEN Home-grown how-to, from heirloom gardens to sustainable landscapes. EDIBLE HEALTH Yes, we are what we eat and here's nutrition and fitness advice to keep you feeling great. KITCHEN CUPBOARD What we stock in our cabinets, drawers, and fridge says a lot about who we are and how we live. Edible Jersey takes a peek. THE GREEN HOUSE Who, what, where, and how homes in the Garden State are becoming more eco-friendly inside and out. IN SEASON A look at seasonal produce. From blueberries to pumpkins, Edible Jersey serves it up along with history, sources, personal perspectives, and recipes. COOKING FRESH If you re ready to eat out, Edible Jersey is happy to recommend our favorite cookin local, eating healthy resaturants. LIQUID ASSETS Jersey offers an increasing array of local wines, spirits, and beverages. We share our favorites, along with tasting notes, pairings, and profiles. FRESH SPIRIT The passionate devotees who are making a difference in the way New Jersey eats and thinks about food. FRESH KIDS We're in it for the future, so here's a fun food page for the kids to enjoy. FORK IN THE ROAD Day trips and getaways where you can experience the best of the region. SAVOR THE MOMENT A look back at a favorite food memory. EDIBLE EVENTS Edible's picks of favorite events and farmers markets statewide. ADVERTISERS DIRECTORY Our readers shopping guide and a free online and in-print service for our advertisers. For more information, contact info@ediblejersey.com

4 AUDIENCE Edible Jersey reaches a food-literate audience who wants to know more. They care about the quality of the food they eat and where it comes from. Our 40,000 readers are concerned, connected, savvy individuals who are actively involved in their local - and global - communities. Passionate about their health, families, and neighborhoods, they want to leave the world a better place than how they found it. Well-educated and affluent, they are willing to pay more for quality and believe in the importance of supporting local businesses. Demographics Female/Male: 58% / 42% Age: Readers per copy: 3.5 (total audience/issue = 140,000)* Average HHI: $150,000+ Education: College+ Employed: Professional Family: Interests/Mindset: Married with children Actively involved in local community. Committed to a healthy family lifestyle. Enjoy cooking and entertaining. Source: Publisher's estimate 2007; *Edible Communities' reader survey, 2005 Why Advertise in Edible Jersey? Edible Jersey is the most cost-effective way to reach New Jersey customers who care about and buy from local businesses who share their values. Through Edible Jersey, you will: Reach 40,000 highly desirable consumers - four times a year. Copies are distributed on a controlled (no cost) basis and by subscription. Total audience per issue = 140,000 (based on readers per copy x distribution). Gain point-of-sale exposure through Edible Jersey's strategically selected distribution points, including high-end food retailers, food co-ops, farmers markets, gourmet/specialty shops, cookware stores, and culinary schools. Connect with customers through a complimentary listing in Edible Jersey's Advertiser Directory, both within the magazine and online at Be a part of the local food movement and support a sustainable New Jersey. Build your business by reaching customers who support local suppliers and businesses. Edible Jersey is a part of the Edible Communities ( national network of regional food publications.

5 Size 1x 4x Full page 7.5 x 9.5 $3,250 $2,925 Half page - horizontal 7.5 x 4.75 $1,875 $1,685 Half page - vertical 3.75 x 9.5 $1,875 $1,685 Quarter page 3.75 x 4.75 $1,080 $ 970 Eighth page 3.75 x 2.25 $ 650 $ 585 Covers: Back 8.25 x $4,225 $3,800 Inside front 8.25 x $3,900 $3,510 Inside back 8.25 x $3,575 $3,250 Add 1/8 for full bleeds. All rates are net and apply to both four-color and black and white ads. Payment terms: net 30 days. Advance payment is required from first-time advertisers. Rates effective with Summer 2007 issue. All rates subject to change. Spring Summer Fall Winter/Holiday Ad Deadlines: February 15 May 15 August 1 November 1 Publication Dates: March 15 June 15 September 1 December 1 Ad Specs: Edible Jersey is printed on uncoated, recycled paper stock with a saddle-stitch binding. Trim size is 8 3/8 x 10 7/8. Ad materials can be submitted in one of the following formats: Photoshop tiff or eps files (Greyscale for Black & White ads, CMYK for color ads. If submitting an eps file, all fonts MUST be embedded.); high resolution pdf files from Adobe Acrobat (make sure your file is at least 300 dpi.); Quark 6.0 (or higher) for Mac. Files must be sent in folders that include the file, all fonts (screen and printer fonts), and all links. Ads must be built to the exact measurements for the size ad you are submitting. Files must be at a minimum of 300dpi at 100% size (for example: 3.75 wide by 4.75 tall for quarter page ads, etc.). 72 dpi files (for web), in RGB color are not accepted. They will not print correctly. Questions? Call Edible Jersey at prior to deadline. Creative and production services are available. Please ask for costs. Advertiser Information Name: Ad Size: Ad Rate: Business Name: Business Address: 2009 ADVERTISING RATES City: State: Zip Code: Phone: Signature: Issue: Number of times ad will run: Special Note: Nancy Brannigan Painter, Editor and Publisher, , nancy@ediblejersey.com info@ediblejersey.com Tel P.O. Box 279 Maplewood, NJ ediblejersey #210/08

6 What They Are Saying About Us Edible Jersey [is] well worth a look. The accent is on local, fresh, organic, earth-friendly, sustainable, wtihout any greener than thou attitude. Michael Redmond, The Princeton Packet The mission of the Edible publications supports the mission and values of Whole Foods Market. It s a great fit for our advertising budget, it targets exactly those local residents we want to reach, which makes it highly effective for us. Angela Rakis, Whole Foods Market Edible Communities provides a more direct line between farmers and consumers...thanks for getting the good word out! Dave Lieberman, The Food Network (during episode twelve of Dave Does ) I call what you are doing 'The Edible Phenomenon' you've accomplished something that most publishers have not done. The concept and the publications are fantastic. Margo True, former Managing Editor, Saveur magazine (now the Food Editor for Sunset magazine) [Edible Communities publications] are the New Yorker of food smart, witty, and attractive. The Ventura County Reporter Unlike the typical giveaway glossies [out there] that are filled with real estate and jewelry ads...[edible Communities publications] take a serious and celebratory look at what the fields and waters have to offer. The New York Times Beyond the printed word, their mission is to connect consumers with local growers, chefs, and food artisans of all kinds... The Boston Globe info@ediblejersey.com Tel P.O. Box 279 Maplewood, NJ ediblejersey

7 Go ahead, taste your community!

8