Media Kit. TRAVEL WItH SPIRIt. The First and Only Media Source Focused on the FAITH-BASED TRAVEL CONSUMER AND GROUP PLANNER

Size: px

Start display at page:

Download "Media Kit. TRAVEL WItH SPIRIt. The First and Only Media Source Focused on the FAITH-BASED TRAVEL CONSUMER AND GROUP PLANNER"

Kathlyn Owen
8 years ago
Views:

1 2012 TRAVEL WItH SPIRIt Advertising & Sponsor Information The First and Only Media Source Focused on the FAITH-BASED TRAVEL CONSUMER AND GROUP PLANNER Travel Network Group 5412 Bolsa Avenue Unit D Huntington Beach, CA (888) or (714) Media Kit

PLANNER Travel Network Group 5412 Bolsa Avenue Unit D Huntington Beach,

2 TRAVEL WITH SPIRIT Who Is Travel Network Group? We are the FIRST and ONLY organization dedicated to the faith-based travel consumer, and in that capacity, we are uniquely positioned to provide travel products and related services to consumers, group leaders and travel agents. Travel Network Group s primary mission is to help travelers experience a connection with their faith through meaningful travel. We introduce you, the advertiser, to the consumer through education, engagement and product offerings. Our media marketing division provides access to the consumer, group leaders and the travel agency community through our Travel with Spirit television show, Travel with Spirit magazine, and our Travel with Spirit and Christian Travel Finder websites. We drive business your way! What is Travel With Spirit? Travel with Spirit extends across multiple media platforms most notably our television show, website, magazine and upcoming App. Travel with Spirit speaks to the many ways travelers are finding faith-based travel adventures that bring their faith alive. Our goal is to promote companies, products and services that support Christian beliefs and values. We re also looking to share unique travel opportunities throughout the world that are family friendly and faith enriching. The Travel with Spirit television show explores traditional Christian travel experiences such as the Holy Land, missions, Christian cruises, retreats and conferences combined with vacations, as well as travel to destinations and attractions that combine spiritual enrichment with rest, relaxation and adventure. We produce thirteen (13) episodes per season and air two (2) seasons per calender year. Our Travel with Spirit television show is airing its 5th season. We are now in the process of planning and shooting our 6th season. Upcoming destinations that we plan on featuring include: Israel, Turkey, Belize, Amazon-Brazil, Peru, Caribbean Islands, Cuba, Scotland, European River Cruising, Africa, Mexico, New Orleans and California. On the Air The show broadcasts on a number of Broadcast and Cable TV networks. You ll find us on SkyAngel, Legacy TV and Catholic TV Network among other channels (more in Spring 2012!). Online Archived episodes of the show are available at: On-The-Go The show will be available as an interactive enabled App for ipads and other tablets.

group leaders and travel agents. Travel Network Group s primary mission is to help travelers experience a connection with their faith through meaningful travel.

3 CHRISTIAN TRAVEL MARKET How Large is Our Reach? Nearly 80% of the population in the United States identify themselves as Christians, making this group one of the most robust target audiences in the world. Each week, we reach millions of Christians, primarily in the US market. Our audience looks to Travel with Spirit to help identify those destinations, cruises and tours that demonstrate meaningful adventures that the entire family can enjoy. They also look to us to learn more about companies and services that support their Christian beliefs and values. Our Travel with Spirit magazine reaches 50,000 total combined readers in print and digital editions. The Travel with Spirit television show currently airs on Sky Angel, Legacy TV & Catholic TV Network. We reach a combined total of over 40 million households. We ll be adding even more networks in 2012! The eyeballs are there, insists Paradigm agent Michael Van Dyck, In this economy, people are starving to see real characters that have a relationship with God on the air. ~ Hollywood Reporter, 10/21/2011 Why Sponsor or Advertise with Travel Network Group? The Television Bureau of Advertising States, The public s perception of advertising in media is critical in the process of selling products and services. Television gets nearly half the votes for Most Authoritative and 74% for Most Exciting, driven by TV s ability to deliver the advertiser s message utilizing sight, sound, motion, emotion and color. (Source: TVB Website TV Basics, Image of Advertising in Major Media) Television advertising that reflects family friendly, wholesome values will appeal to this powerful segment. Faith-based consumers have proven they will support those advertisers who offer products and services that reflect their values. Now we offer you the opportunity to get your company, product or services shared with our dedicated fans. On our cable channels and in our show, which are directed to a Christian-travel audience we know well, your spot is likely to be seen by those who will directly resonate with your message, meaning that it s far more likely to be heard and acted upon. Travel Network Group s Founder and President, Honnie Korngold, is the leading authority on faith-based travel and has developed and marketed over 6000 faithbased conferences and travel programs in her career. She has been featured in Time Magazine, USA Today and HBO.

Each week, we reach millions of Christians, primarily in the US market.

4 INTERACTIVE CAPABILITIES NEW! On-The-Go & Interactive Capabilities Travel with Spirit features Mozaik Technology We ve enabled state-of-the-art technology for those who want to watch the show on their ipad or tablet with our Travel with Spirit App. Powered by Mozaik Multimedia, Inc., an innovative Silicon Valley-based software company that offers the first seamless end-to-end solution to video content owners for creating a powerful new interactive but non-intrusive video experience. It s invdo app is the interactive streaming application that lets consumers interact with Mozaik-enabled videos streaming both on mobile devices and television through intuitive hotspots. InVDO allows viewers to learn more about in-video brands and products, purchase them on the spot, and/or share them over popular social media platforms anytime, anywhere. Unique Value Proposition New revenue stream beyond the traditional advertising through uniquely measurable and actionable in-video product placement and/or interactive commercials. Powerful analytics software that measures user interaction on a frame by frame providing invaluable insights into consumer behavior. A breakthrough mechanism to enhance the content and story-telling aspect. Every frame of video is enabled to engage consumers with your marketing message. Contextual on-demand advertising and patent-pending search capability on Blu-Ray platforms. Fun on-demand user-friendly interface that allows viewers to interact with brands/products/people creating more brand exposure and social awareness.

Travel with Spirit App. Powered by Mozaik Multimedia, Inc.

5 OPPoRtUNItIEs Passion. Affordability. Results. Travel Network Group and our Travel with Spirit brand are committed to providing you with maximized exposure to deliver optimum results with an audience that wants your product. Some of the ways you can participate in our Travel with Spirit TV show: Air your spot in our commercial breaks. Air your spot in a pre-roll in our video archives. Get your company, product or service integrated in the show (see Editorial Calendar). We believe that TV ads combined with our other media and engagement tools are most effective in furthering brand awareness, supporting calls-to-action and generating sales for the advertiser. That s why we have designed our affordable packages to assure your message is seen and heard in multiple ways. Our low spot load also equals high attention levels. Whereas on network television designed to reach the broadest audience, your spot might end up buried among hundreds of advertisers and lost in on the crowd. Viewers hearing about your product in your TV spots, or embedded within a show, will also see your placement in our magazine and banner on our website, making it easy for them to take action. We also extend the connection we have with our viewers through our e-newsletter, Facebook group and Twitter following. Your TV Ad When you reach out to us, together we can consider ways you might be able to be integrated into the content of the show. For your ad, you are welcome to provide us with a traditional :30 or :60 spot. If you don t have one ready to go, we will produce it for you, complete with script, production and post. Act Now Travel Network Group knows the Christian-traveler, offering word-of-mouth advertising to our Travel with Spirit friends and your target market. Now is the perfect time to get more for your money. We invite you to engage with our loyal fan base that is looking for a family friendly and faith enriching experience.

Some of the ways you can participate in our Travel with Spirit TV show: Air your spot in our commercial breaks. Air your spot in a pre-roll in our video archives.

8 Magazine Guidelines FULL PAGE FULL BLEED TRIM SIZE: 8.5 w X 11 h BLEED SIZE: 8.75 w X h LIVE IMAGE: 8.25 w X h Ads can be uploaded to

9 TRAVEL NETWORK GROUP PROMOTIONAL PACKAGE RATES

MEDIA KIT 2015 REACH + RESPONSE = RESULTS

MEDIA KIT 2015 REACH + RESPONSE = RESULTS REACH Salem Web Network represents the largest faith-based audience online We can t say it any simpler than that. Salem Web Network By The Numbers 37 Million Facebook