Get New Customers With YouTube Advertising

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Get New Customers With YouTube Advertising"

Transcription

1 Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your advert. We report about your ad s performance on weekly basis. How It Works 30 second standard video for FREE Pay Per View Generate Leads Includes a day of shooting, postprocessing, backing track and a voice over artist. We upload it to YouTube and you only pay when somebody watches 30 seconds or more of your advert We can deliver qualified leads to your website that will generate you new business.

2 The Benefits It s Effective It s Targeted It s Traceable Video advertising is 80% more effective than any other form of advertising. It communicates your message in a clear and engaging way. We will find your precise target audience to deliver the best results gender, age groups, location, interests, you name it Unlike traditional advertising, we will provide you with a 100% visibility of who viewed your ad, how long they viewed, and the action they took. No guesswork. Reach New Audience Pay Only for Real Views Convert Customers Millennials (18-35 year olds) are becoming harder to reach with traditional forms of advertising. They just don t watch TV or listen to radio anymore. They re online. With us, you only pay when somebody watches 30 or more seconds of your ad. After watching a video, we can redirect the viewer to your website and complete a sale there. 64% of people are more likely to purchase after watching a video. Get In Touch Today

3 Standard YouTube Package YouTube video advertising is a very effective way to deliver your message to your customers. The main problem with YouTube advertising is a high barrier to entry, which is the cost of video production. We remove this barrier to entry. With this package, we will: 1. Make a 30 second video overview of your business or product. This includes a video script, production, background music, voice over artists and 8 hours of our video team's time This package does not include actors or special effects. 2. Create a YouTube marketing campaign. We will identify your target market on YouTube and target them with your video We will make sure that only the right people will see your video ad. We will make necessary adjustments to your campaign on daily basis 3. Provide insights We'll keep you informed with weekly reports about the performance of your campaign After the campaign is over, we'll give you a detailed analysis of how you ad performed Premium Package This package is suitable for customers who require more advanced features in their videos: Actors Make up artists Special effects Green screen production Videos longer than 30 seconds Animated Videos Other complex videos This package is also suitable for customers who need a video for other purposes than YouTube advertising. We charge on "per job" basis, rather than "per hour".

4 YouTube Overview Ireland s Largest In & Out of Home Digital Video Network Captive Format National footprint Local Presence Interactive & Engaging Most watched medium online Cash Rich Audience Who Want To Watch Your Ads Targeted Audience, based on interests and browsing history Precision Buying year old bull s eye Highest Click Through Rate & View Rates amount all advertising platforms The Unsung Social Network YouTube allows viewers to share content instantly on Social Media including Facebook & Twitter Users like and share new content meaning others will see it too, resulting in even more free promotion of your brand Groups watching together Only interested people watch, meaning you only pay when they want to watch Deeper Brand Engagement, Emotive Advertising Positive and receptive state of mind Uninterrupted play time Higher recall than any other medium The power to instantly connect users with your brand Latest Technology YouTube covers all platforms desktops, mobile phones, tablets, smart TVs and even gaming consoles. Unified watching experience across all platforms. YouTube recognises you no matter what device you are on Advertising at home, at work, and on the move

5 What TrueView Can Do For You We design and create fantastic YouTube video ads and campaigns that bring you new customers, and we do it to fit your budget Creative & Scripts Every advertising campaign has a purpose it needs to fulfil. With that in mind, we will create a video script that will deliver the best possible outcome. Video Production We specialise in high quality video production. We have experience in shooting all sorts of events - from live gigs to YouTube commercials. We only use the best available equipment to deliver amazing results for our customers. Post-Production Post-production is where all the magic happens. This is where we cut the footage and create the final incredible video. We use industry standard software like Apple Final Cut Pro and Pro Tools to achieve amazing results. YouTube Video Ad Campaign Management & Optimization Once your video is online and being advertised, your campaign needs close monitoring to ensure that no advertising money is wasted. We carry out daily monitoring and make necessary adjustments to achieve the best possible outcome for your ad. Easy to Understand Reports As a small business owner you need to understand how your campaign performs. We provide you with easy-to-read weekly and end-of-campaign reports with detailed data and our advice on possible improvements. Everything in One Place We specialise in all forms of video advertisements and know how to get you results. We are a one-stop-shop for all of your advertising needs.

6 The Proposal Summary TrueView YouTube Video Advertising guarantees our clients the results they need to grow their business. The old adage in marketing that 50% of Advertising doesn't work is very true, but with the customisable targeting and cost per view basis that TrueView works on, this means you know 100% of what you invest with us is working. We work with you to create a high quality (up to 30 second long) video advertisement for your business. We then manage that campaign for you through Google s display network, namely YouTube and partnering websites. The best thing is that everything is traceable. You only pay when someone has watched your entire video, so none of your budget goes to waste like with newspaper or radio advertising. We will select your ideal target audience and ensure that only these people will see your ad. That means you won't be paying for people to watch your ad who are not in your target market. Only the people you want to see your ad will see it. You can set this by age, gender, location, interests & many more options. Why YouTube? Why TrueView? Video advertising has long been known as the best way to communicate with you audience, you can convey a very personal and effective message by using both imagery and sound. The problem with video advertising has always been the cost! Well no worries there, TrueView Digital will produce your high quality video absolutely free. The only thing you pay for is when someone in your targeted audience views your ad in its entirety. That's guaranteed! We take away the risk involved with Video marketing, because we produce your video for FREE and you only pay when people see your video! It's that simple. We also manage your campaign in full. Altering it on an on-going basis to ensure we maximise your return on your investment. Our expertise allows us to deliver optimum market awareness of your business, making sure you are being heard & seen by the right people. We will report on the progress of your video marketing campaign on a weekly and monthly basis & will wrap up the campaign when it's over to make sure you can see everything you have gained from TrueView Advertising.

7 What are the benefits of TrueView YouTube Advertising? There are many advantages to using TrueView and here are just some: 1. Reach Customers: Deliver your message to the right people at the right time with video ads. Every business has an audience on YouTube. 2. Share your story: Video ads help you connect with people in a unique way show them what you do, how you do it, and why you love it. 3. Get new business: Video ads drive results. Bring more people to your business, create awareness and increase sales. 4. Only pay when people watch: With video ads you pay only when someone chooses to watch your ad, so you don't waste money advertising to people who aren't interested in your business. 5. Reach your ideal customer: Zero in on the right people based on who they are, where they're located, and what they're interested in for example, men aged in Galway City or women who enjoy shopping in Roscommon Town. 6. Show up across devices: Your customers are on the go. Whether they're on a smartphone, tablet or computer your video ads can reach them. 25% of all YouTube views happen from a mobile device. 7. See what's working: TrueView s analytical and statistical reports help you understand who's watching your ads and how they're interacting with them. 8. Build a following: Your ads can drive video shares, new channel subscriptions and create opportunities to communicate with your customers. Does TrueView work for Small & Medium sized Businesses? Very Simply, YES! YouTube have recently extended their targeted audience options. This means that as a small or medium sized business owner you can select an audience only

8 relevant to your business. This means a Supermarket owner in Strokestown can advertise their YouTube video advert to people just between the ages of 25 & 65, living in Strokestown, Elphin & Tulsk, who have an interest in groceries & shopping. YouTube knows who people are so it will only show the video to these people. The Supermarket owner only pays when the video is watched so that means their advertising budget goes much further than with radio or newspapers. Our reporting structure also means that you as a business owner can see exactly what demographic is interested in watching your video and this market research is invaluable to you in growing your business. Remember all your customers are using YouTube, not just the young ones. Also, because TrueView Digital are only just beginning our campaign in your area, your business will be the talk of the town. People are used to seeing big brands like Guinness & Budweiser, even the likes of Aldi, advertising on YouTube, but they will not be expecting to see Your Business with a great quality video ad on YouTube, they will be impressed and I guarantee it will get them talking, and all good things too! There's no better advertising than word of mouth and something innovative and original like a brilliantly made and placed YouTube advertisement is the best way to get the word spreading. It also helps to remind your existing customer base and your part-time shoppers that you are actively promoting your great brand, and that you always have great deals on the weekly shop. Building a strong brand is very hard, but keeping it strong can be a bit easier when you deliver a fresh and consistent message to your base at a very low cost. There is no better way to guarantee your success in this way than with TrueView's YouTube advertising. The Package We will deliver results by executing the following for you: Identify the profile of the target audience on YouTube platform and Google Display Network, and determine the maximum audience reach Identify optimal campaign duration and market saturation point to avoid audience overreach and optimise spending Identify YouTube platform interest, hobby and topics equivalence specific to the target audience profile Identify suitable placements within Google Display Network and remarketing opportunities Allocate the optimal timeslots for the ad and launch the advertising campaign

9 Perform unlimited monitoring and delivery optimisation Provide daily performance statistics Provide weekly performance overview and analysis Complete review of the entire campaign and generate ideas and suggestions for future campaigns End of campaign meeting and presentation, outlining overall results of the campaign

LIFTdigital Milwaukee, WI (414) 272-0557

LIFTdigital Milwaukee, WI (414) 272-0557 We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video.

More information

www.zodeo.com Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web

www.zodeo.com Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web www.zodeo.com Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web What ll we cover! What is AdWords for video?! Why use AdWords

More information

Beginner s guide to websites

Beginner s guide to websites Beginner s guide to websites Why being online is smart for business JOE S ONLINE Why should I have a website? These days if businesses don t have an online presence it can really work against them. More

More information

YouTube Saturation: Drive in massive traffic with YouTube! Page 1

YouTube Saturation: Drive in massive traffic with YouTube! Page 1 YouTube Saturation: Drive in massive traffic with YouTube! Page 1 Table of Contents YouTube Saturation... 4 Advertising On YouTube... 5 Getting Started... 7 Targeting Active Buyers... 9 Maximizing Exposure...

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Reach a larger audience online.google AdWords for Video Google AdWords for Video with TrueView.

Reach a larger audience online.google AdWords for Video Google AdWords for Video with TrueView. Google with TrueView. Pay for the people you want. YouTube Size and Scope. #1 online video site. #2 largest search engine (behind Google). #3 largest site. 4 billion+ video streams per day. 60 hours of

More information

cprax Internet Marketing

cprax Internet Marketing cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top

More information

The definitive guide to purchasing video production services

The definitive guide to purchasing video production services The definitive guide to purchasing video production services 1. Introduction - the guide Video is everywhere. It s in our homes, on our PCs, on mobile phones, on cameras, in shops, and of course all over

More information

Why Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search

Why Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search Welcome to Google Masterclass 16 March, 2016 Why Google? Scale 144,000,000 searches in the UK per hour Dominant Over 90% of UK Search market Customers Most shopping journey starts with search Agenda Creative

More information

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction

More information

Online Marketing Channels

Online Marketing Channels Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes

More information

Using mobile apps to build your business

Using mobile apps to build your business Using mobile apps to build your business Most of us know by now what an app is; but just to clarify mobile applications (apps) are software programs for hand-held communication devices such as mobile phones,

More information

YouTube optimisation best practice guide

YouTube optimisation best practice guide YouTube optimisation best practice guide 23 rd April 2015 Alex Ovsianikov, Senior Natural Search Analyst Oliver Robertson, Senior Natural Search Analyst Dan Spry, Digital Promotions Analyst James Allen,

More information

BENEFITS OF ADWORDS. Take advantage of searches. Allows potential clients to find you on Google. Only pay when someone clicks on the ad

BENEFITS OF ADWORDS. Take advantage of searches. Allows potential clients to find you on Google. Only pay when someone clicks on the ad ALL ABOUT ADWORDS BENEFITS OF ADWORDS Take advantage of searches Allows potential clients to find you on Google Only pay when someone clicks on the ad Smart way to attract customers on the go BENEFITS

More information

Paid Search Services

Paid Search Services Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want

More information

Adobe Digital Publishing Suite, Analytics Service

Adobe Digital Publishing Suite, Analytics Service Adobe Digital Publishing Suite, Analytics Service Analyze and optimize content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard baseline analytics reporting

More information

G-CLOUD 6 Service Definition Document

G-CLOUD 6 Service Definition Document G-CLOUD 6 Service Definition Document Issue 1.1 - December 2014 Contents Digital Marketing Overview...3 About Netleadz...3 Process...3 Philosophy...4 Organic Search (SEO) offering...5 Paid Search (PPC)

More information

Investing in Quality

Investing in Quality Investing in Quality THE IMPORTANCE OF CREATIVE ADVERTISING CONTENT Investing in advertising is a big decision. That s why it s crucial to ensure you are getting the most out of your advertising dollars.

More information

Digital marketing strategy

Digital marketing strategy Digital marketing strategy You don t need a digital strategy, you need a business strategy for the digital age Judy Goldberg, Sony Pictures #HRVision14 Branding goes Digital Understand your brand before

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Study Guide #2 for MKTG 469 Advertising Types of online advertising:

Study Guide #2 for MKTG 469 Advertising Types of online advertising: Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are

More information

Tapping into Mobile App Installs. Building a Valuable User Base for Your App

Tapping into Mobile App Installs. Building a Valuable User Base for Your App Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about

More information

Choosing the Best Digital Advertising Solutions to Reach Your Marketing Objectives

Choosing the Best Digital Advertising Solutions to Reach Your Marketing Objectives Choosing the Best Digital Advertising Solutions to Reach Your Marketing Objectives 1 Machin, Erica. Digital image. What Is Earned, Owned & Paid Media? Titan SEO, n.d. Web. 14 June 2016. 2 Uses for the

More information

AdWords Google AdWords Setup and Management

AdWords Google AdWords Setup and Management levelmarketing.co.uk 2 AdWords Google AdWords Setup and Management Level Marketing is a full service marketing agency that offers a full range of traditional and digital services. If you re reading this,

More information

Get the most out of your free MASTERTUBE account > pg 7

Get the most out of your free MASTERTUBE account > pg 7 mediakit 2016/2017 table of contents Welcome to MASTERTUBE > pg 3 Why MASTERTUBE > pg 4 Why your videos are important > pg 5 Your free MASTERTUBE school profile > pg 6 Get the most out of your free MASTERTUBE

More information

Get the most out of your free MBATUBE account > pg 7

Get the most out of your free MBATUBE account > pg 7 mediakit 2016/2017 table of contents Welcome to MBATUBE > pg 3 Why MBATUBE > pg 4 Why your videos are important > pg 5 Your free MBATUBE school profile > pg 6 Get the most out of your free MBATUBE account

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

Monetizing tablets and smartphones with advertising

Monetizing tablets and smartphones with advertising WWW.MADS.COM Monetizing tablets and smartphones with advertising Jasper de Vreugt, Director of Sales 2010 MADS Inside Mobile Marketing 1 31 August 2010 Some words about us We enable seamless cooperation

More information

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect

More information

10 ways Professional Service companies can increase their profits through marketing

10 ways Professional Service companies can increase their profits through marketing 10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally

More information

Programmatic Media. Whitepaper: the future of media buying

Programmatic Media. Whitepaper: the future of media buying TM Programmatic Media Whitepaper: the future of media buying Net Natives offer 6 key digital service areas for our clients ADVERTISING INSIGHTS & ANALYTICS CREATIVE MARKETING TECHNOLOGY CONSULTANCY CHINA

More information

Social Media, How To Guide for American Express Merchants

Social Media, How To Guide for American Express Merchants Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand

More information

What works best in video marketing: Shorter or longer ad units?

What works best in video marketing: Shorter or longer ad units? What works best in video marketing: Shorter or longer ad units? The Marketer s Guide to Improving TV and Video Advertising via Ad Length. A Mediassociates Whitepaper May 2015 BETTER THINKING Imagine you

More information

Television Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS

Television Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS Television Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS Executive Summary Turner partnered with 4C to better understand and quantify

More information

Share this ebook! ThinkWorks SNAP SHOT. How to Reach Mobile Users with Search, Apps and YouTube MENA. Focus on. www.latitudegroup.

Share this ebook! ThinkWorks SNAP SHOT. How to Reach Mobile Users with Search, Apps and YouTube MENA. Focus on. www.latitudegroup. ThinkWorks SNAP SHOT How to Reach Mobile Users with Search, Apps and YouTube Focus on MENA 1 Contents This ebook provides tips on how to reach mobile users in the Middle East and North Africa with search,

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

TABLE OF CONTENTS. 3: INtro. 4: Step 1. 7: Step 2. 10: Step 3. 13: Step 4. 16: Step 5 19: CONCLUSION.

TABLE OF CONTENTS. 3: INtro. 4: Step 1. 7: Step 2. 10: Step 3. 13: Step 4. 16: Step 5 19: CONCLUSION. Free Download TABLE OF CONTENTS 3: INtro 4: Step 1 7: Step 2 10: Step 3 13: Step 4 16: Step 5 19: CONCLUSION 2 intro Welcome to the new world of digital media and internet business. In this world anything

More information

Video Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner

Video Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner Video Ad Exam 01 Types of Video Ads 02 Using Video Ads 03 Making a Video 04 Creating a Campaign 05 Campaign Settings 06 Companion Banner 07 Mastheads 08 Optimized Rotations 09 Call to Action Overlay 10

More information

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15 Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where

More information

Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer

Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer November 2011 Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer Introduction

More information

Internet Marketing Services By

Internet Marketing Services By Internet Marketing Services By Clear Sky SEO was developed to provide small businesses with an opportunity to compete online at a fraction of the cost. Search Engine Optimization Organic search exposure

More information

How to create your high-reach ad campaign

How to create your high-reach ad campaign User Guides for the plista Content and Advertising Platform How to create your high-reach ad campaign How to create your plista campaign Take advantage of the easy-to-use self-service booking portal!

More information

Social Media Strategy:

Social Media Strategy: Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

NIELSEN MUSIC 360 CANADA REPORT 2016 HIGHLIGHTS

NIELSEN MUSIC 360 CANADA REPORT 2016 HIGHLIGHTS 1 NIELSEN MUSIC 360 CANADA REPORT 2016 HIGHLIGHTS TABLE OF CONTENTS How We Consume Music... 4 How We Discover Music... 5 How We Spend on Music... 6 The Streaming Opportunity... 7 Methodology... 8 Report

More information

Chapter 1: Learning the basics of a Google AdWords Campaign

Chapter 1: Learning the basics of a Google AdWords Campaign HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you

More information

Interfuture SEO Foundation Plus

Interfuture SEO Foundation Plus Foundation Plus Interfuture Foundation Plus is a leading web services product, representing fantastic value for money, within a complete initial package for a business s first steps online. Interfuture

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

SEO - Search Engine Optimisation

SEO - Search Engine Optimisation Website Guide / SEO - Search Engine Optimisation Learn how to better optimise your Adviser Portals website following Google s best practices Are You Promoting Your Website? As an Adviser Portals customer,

More information

Source: Nielsen Scarborough 2014-15 R1

Source: Nielsen Scarborough 2014-15 R1 metrox digital media kit 2016 multi-platform media house focused on catering to the information and entertainment needs of metropolitans. offers wide range of media solutions across print, outdoor and

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

How To Think And Act Like A Publisher. A B2B Marketer s Guide To Content Marketing

How To Think And Act Like A Publisher. A B2B Marketer s Guide To Content Marketing How To Think And Act Like A Publisher A B2B Marketer s Guide To Content Marketing Introduction If you are assessing your marketing efforts and investigating ways to transform your approach to attract today

More information

Introduction to Using Video to Grow Your Dental Practice

Introduction to Using Video to Grow Your Dental Practice Dental Practice Marketing Guide Introduction to Using Video to Grow Your Dental Practice By Vincent Messina CEO/Founder Otimo Sales and Marketing Hey there! Use video grow your dental practice Welcome

More information

AUDIENCE DEVELOPMENT & DISCOVERABILITY

AUDIENCE DEVELOPMENT & DISCOVERABILITY AUDIENCE DEVELOPMENT & DISCOVERABILITY Bringing SEO & Influencer Marketing Together Data-Driven Insights, Monitoring and Reporting for SEO + Influencers + Content Audience Development & Discoverability:

More information

Web Video Planning Guide

Web Video Planning Guide Web Video Planning Guide This guide can be used to improve your own personal videos for YouTube (DIY) or a planning guide to help get a professional video produced by us. Our perspective is from the web

More information

starting your website project

starting your website project starting your website project Here are three comprehensive posts from our blog, refined and updated through feedback from our clients. Together, they cover the essentials of building a successful website.

More information

Channel 4 Digital Media Pack 2015

Channel 4 Digital Media Pack 2015 Channel 4 Digital Media Pack 2015 All4.com All4.com is the brand new website which launched this year which encapsulates the breadth and diversity of Channel 4 channels and programming. Catch up on and

More information

Six Big Things to Watch in Marketing in 2013

Six Big Things to Watch in Marketing in 2013 Six Big Things to Watch in Marketing in 2013 1 Technology is the catalyst for new marketing trends 2 3 4 5 Technology isn t inventing completely new things it s inventing new expectations about things

More information

1 Sales Relationships Trust Opportunity Source: The Trade Desk 6 Source: The Trade Desk 7 2014 WORLDWIDE Source: emarketer 2014, Display RTB 8 2017 $20.8B WORLDWIDE U.S. $10.4B EUROPE $3.3B LATIN AMERICA

More information

CAM Coach. How Technology Supports Complementary and Alternative Practice

CAM Coach. How Technology Supports Complementary and Alternative Practice The www.onlinetherapyinstitute.com CAM Coach How Technology Supports Complementary and Alternative Practice Mark Shields In 2012, The CAM Coach book was launched in the U.K. This book has become known

More information

Generate Leads With. -YouTube- Creating YouTube Ads

Generate Leads With. -YouTube- Creating YouTube Ads Generate Leads With -YouTube- Creating YouTube Ads How does a company launch a simple video on YouTube and within a couple of hours make a sale for $7,500? How does another company gain millions of views

More information

Qanater Creative Solutions

Qanater Creative Solutions Qanater Creative Solutions Corporate Profile Web & Mobile App Development Corporate Branding 3D Animated Films Designing & Printing +968 97477131 midhun@qanater.net www.qanater.net Hi there. Thanks for

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Search Engine Optimization (SEO) & Digital Marketing Services Details

Search Engine Optimization (SEO) & Digital Marketing Services Details Search Engine Optimization (SEO) & Digital Marketing Services Details Table of Contents I) Introduction... 3 II) Search Engine Optimization (SEO)... 4 III) Digital Marketing... 10 IV) Assumptions and General

More information

Advertise With BizPin 365

Advertise With BizPin 365 Advertise With BizPin 365 BizPin 365 provides a unique opportunity for national advertisers looking to connect with small businesses across South Africa and other parts of Africa. Our dedication to helping

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

N-CAP Users Guide. Everything You Need to Know About Using the Internet! How Banner Ads Work

N-CAP Users Guide. Everything You Need to Know About Using the Internet! How Banner Ads Work N-CAP Users Guide Everything You Need to Know About Using the Internet! How Banner Ads Work How Banner Ads Work by Tom Harris If you've spent any time surfing the Internet, you've seen more than your fair

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

Stop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game.

Stop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game. Stop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game. Orange Advertising Network global insights international network reach

More information

Paid Search: What Marketers Should Focus on in 2014

Paid Search: What Marketers Should Focus on in 2014 [Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in

More information

Making a Corporate Film

Making a Corporate Film Making a Corporate Film Story and Message Making a corporate film involves all the same techniques as making any other film. Its closest broadcast relative is probably the documentary. In a documentary

More information

Table Of Contents READ THIS FIRST! 3 How To Create Your Very First YouTube Video Ad In Less Than 30 Minutes! 4

Table Of Contents READ THIS FIRST! 3 How To Create Your Very First YouTube Video Ad In Less Than 30 Minutes! 4 Table Of Contents READ THIS FIRST! 3 How To Create Your Very First YouTube Video Ad In Less Than 30 Minutes! 4 Step 1: Find The Perfect Target Audience For Your Ads 4 Step 2: Refine Your Target Lists 7

More information

Connected Life 2016. New Zealand report for TVNZ. Connected Life 2016. TNS November 2015

Connected Life 2016. New Zealand report for TVNZ. Connected Life 2016. TNS November 2015 New Zealand report for TVNZ 2016 1 Introduction to Connected Life Connected Life provides the world s most comprehensive view of the connected consumer, enabling the development of connection strategies

More information

White Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends

White Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends White Paper Best Practices and Emerging Marketing Trends Measuring ROI: The Marketing Metrics You Can t Ignore What gets measured, gets managed. Peter Drucker Why Measure? From beginning to end and sometimes

More information

Social Media & Internet Marketing :: Menu of Services

Social Media & Internet Marketing :: Menu of Services Social Media & Internet Marketing :: Menu of Services Social Networking Setup & Manage Company profiles on major social networks; Facebook, Linkedin and Twitter (includes custom background) see info below

More information

The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing to Maximize Your Acquisition of New Customers

The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing to Maximize Your Acquisition of New Customers The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing to Maximize Your Acquisition of New Customers Allan Petrilli Manager of Affiliate Services Income Access Group PRESENTATION OVERVIEW

More information

We are a DIGITAL EXPERIENCE AGENCY

We are a DIGITAL EXPERIENCE AGENCY We are a DIGITAL EXPERIENCE AGENCY WHO WE ARE DICE LONDON IS A DIGITAL EXPERIENCE AGENCY We work with businesses in all sectors but with a particular speciality in the real money gaming industry. We offer

More information

Locassa App Essentials. Mobile Technology

Locassa App Essentials. Mobile Technology Locassa App Essentials Mobile Technology What you'll learn 1. Native Apps How apps were intended to work 2. Mobile Websites Responsive design, limited scope 3. HTML5 Apps Old technologies, new name 4.

More information

Extension of ERP for marketing: internal system + external communication Microsoft AX Dynamics. Prof.dr. Dalia Krikščiūnienė

Extension of ERP for marketing: internal system + external communication Microsoft AX Dynamics. Prof.dr. Dalia Krikščiūnienė Extension of ERP for marketing: internal system + external communication Microsoft AX Dynamics Prof.dr. Dalia Krikščiūnienė Microsoft AX Dynamics- marketing module ERP in cloud Industry trends for ERP

More information

NITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger

NITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger NITB Social & Digital Marketing Crom Estate by Finn Beales Instagram Blogger Digital marketing is at the centre of NITB s strategy to promote Northern Ireland as a tourist destination. NITB Marketing Strategy

More information

DIGITAL MARKETING AND ECOMMERCE

DIGITAL MARKETING AND ECOMMERCE DIGITAL MARKETING AND ECOMMERCE Maximising returns and building competitive advantage KEITH WEED Radical change in path to purchase redesigning our opportunities to influence for purchase BEFORE NOW visit

More information

RECALL RETARGET TO CONVERT USERS TO CUSTOMERS. Retargeting lets you re-engaging with customers who visit your website but leave without buying

RECALL RETARGET TO CONVERT USERS TO CUSTOMERS. Retargeting lets you re-engaging with customers who visit your website but leave without buying RECALL RETARGET TO CONVERT USERS TO CUSTOMERS Retargeting lets you re-engaging with customers who visit your website but leave without buying OVERVIEW Only 2% of web traffic converts to a sale on the first

More information

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million

More information

What s the Latest in Social Media Outlets May 2016

What s the Latest in Social Media Outlets May 2016 What s the Latest in Social Media Outlets May 2016 Each medium hits a different audience (Percentages based on people in the U.S.) (Pew Research) Social Media & Digital Marketing Channels Builds trust

More information

Industry data from WeddingWire

Industry data from WeddingWire Industry data from WeddingWire BOOST YOUR BUSINESS USING SOCIAL MEDIA SEPTEMBER 2015 INTRODUCTION The WedInsight Series is designed to provide wedding professionals with relevant consumer and business

More information

50 GAME- CHANGING REMARKETING STRATEGIES

50 GAME- CHANGING REMARKETING STRATEGIES 50 GAME- CHANGING REMARKETING STRATEGIES For some marketers, the idea of redoing and remarketing a product, service or brand is both a daunting and exhausting task. But it doesn t have to be, as long as

More information

online marketing redefined

online marketing redefined online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising

More information

Advertising Specifications V2.0

Advertising Specifications V2.0 1 Advertising Specifications V2.0 This document contains the specifications for all Shazam Advertising Formats. It covers the basic dimensions and rules for all placements. SECTION 1 Standard: Ad-served

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

Telling our stories: using film to hear the voices of people with dementia

Telling our stories: using film to hear the voices of people with dementia Telling our stories: using film to hear the voices of people with dementia This booklet is based on our experiences of a filming workshop at the Club for younger people with dementia at Age Concern Woodley

More information

Building Landing Pages for Mobile Games

Building Landing Pages for Mobile Games Contents... 1 Introduction... 2 Pre Launch Landing Page... 3 Design... 3 Messaging... 4 Call to Action (CTA)... 5 Conversion Process... 6 Testing and Analytics... 6 Marketing Methods... 7 Additional Strategies...

More information

2016 SAS Holiday Shopper Survey

2016 SAS Holiday Shopper Survey 2016 SAS Holiday Shopper Survey With Halloween over, the holiday season is officially in swing as retailers replace pumpkins and witches with trees and ornaments. Holiday shoppers are gearing up for gift

More information

Impact of Social Media Marketing on SME Business Author:

Impact of Social Media Marketing on SME Business Author: Impact of Social Media Marketing on SME Business Author: Rahul Jain, Director Digital Marketing & Chief Strategist, InnoServ Digital, InnoServ Solutions Pvt. Ltd. ABSTRACT With the growth of Internet and

More information

Online Video in the Insurance Industry

Online Video in the Insurance Industry Whitepaper Online Video in the Insurance Industry The Importance of Video as a Marketing Tool RG Stephens & Associates Email: Rick@RGStephens.com Phone: 972-578-7895 Web: www.rgstephens.com The impact

More information

Programmatic Display The Essential Guide

Programmatic Display The Essential Guide 0 The Essential Guide 2015 Net Net Media Planet Ltd. Ltd. All All Rights Reserved. 1 Executive Summary Delivering the right advert to the right consumer at the right time is the key goal for advertisers.

More information