Online. Marketing Solutions Online

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1 Online Marketing Solutions 2007 Online Effective February 5, 2007

2 Online Solutions 2007 Online Targeting RGJ.com is Northern Nevada s leading local website, reaching more than 575,000 unique users per month and growing. RGJ.com reaches more than 1 in 3 adults in our market. RGJ.com brings locals and tourists alike to your business, customers that are affluent and ready to buy your products and services. 74% are adults age RGJ.com visitor profile: RGJ.com visitors are educated and affluent, with the income and ability to buy your products and services. 74% are adults age % have a household income of over $50,000 annually 73% are homeowners 68% have a college education RGJ.com visitors lead active lifestyles, and use their affluence for shopping, recreation and travel. They are more likely than the rest of the market to participate in many activities, including: Domestic air travel Shopping Snow skiing Furniture buying Local internet access: In a typical week, 276,296 area residents log on to the internet. In a typical week, 104,530 area residents visited RGJ.com**, -- over 38% of locals that log on to the internet each week visit RGJ.com. 49% of area online users have researched a product online before purchasing it at a local retailer. Source, Media Audit, , ** Wilkerson & Associates, 2006 [ ] Online Solutions 2007

3 Online Targeting In addition to the newspaper website RGJ.com, we offer a number of websites and webbased newsletters that can deliver your message to targeted audiences seeking specific information. Other advertising vehicles in our family include: Local Search Local search is any search that someone does on the internet when they looking for something LOCAL? You probably do it everyday! What time is the movie this Friday night? How do I get to the mall from here? Where is the big concert series go to be at this weekend? All of these items are LOCAL and are contained in the pages of the NEW RGJ.com search. Contact your sales executive today to find out how to have your business show up at the top of our local search. RGJ.com Search Marketing RGJ.com search marketing feature with the RGJ.com search marketing center, your customers can find your yellow page ad online. Contact your sales excutive to find out more about the RGJ.com Search Marketing Center Online Solutions [ ]

4 Online Solutions 2007 Online Targeting GoToRenoTahoe.com This destination website targets tourists looking for information on Reno and Lake Tahoe as a weekend or vacation destination. GoToRenoTahoe. com is the area s most comprehensive site for information on entertainment, recreation, gaming and tourism in the region. If you are looking to reach out of area visitors with a desire to visit Reno/Tahoe, consider GoToRenoTahoe.com. NevadaNet.com Nevada s top source for real estate tools and community information on the web. Here you ll find everything you need when searching for a home in Fallon, Dayton, Reno, Sparks, Mason Valley, Fernley, Smith Valley and all of Western Nevada. Regional Websites The Reno Gazette-Journal s many regional publications also appear online. Advertising opportunities exist on these websites that serve smaller communities. FallonStarPress.com - Fallon MasonValleyNews.com - Yerington Leader-Courier.com - Lyon County, Dayton and Fernley TruckeeTimes.com - Truckee, CA 67% are families [ ] Online Solutions 2007

5 Online Targeting RenoMagazine.com RenoMagazine.com seeks to faithfully chronicle, convey, and cultivate the best of the new RENO lifestyle with intelligence, elegance, and a refreshing point of view. RGJ.com Affiliate Offer s A customized opt-in newsletter sent on behalf of RGJ.com containing special promotions and deals from your business. Whether you run a small business out of your home or a major corporation, permission-based marketing is one of the most cost-effective ways to reach your target market. Investment: Ad Dimensions: File Size: $100 CPM 620 pixels wide 100k Max Lists List Qty: Local News 13,000 Entertainment 32,000 Golf 33,000 Ski 33,000 Total Unduplicated 40, Online Solutions [ ]

6 Online Solutions 2007 Advertising Opportunities As part of your advertising solution, RGJ.com delivers your message to more than locals and tourists who visit our site each month. A demographic profile illustrates that these visitors are affluent, with the interest and ability to buy your products and services. RGJ.com is Northern Nevada s leading local website with over 575,000 unique users per month and growing. Within RGJ.com, you ll find many targeting opportunities for site content that may be appropriate to your business or your audience. Online advertising is priced by sponsorships of RGJ.com pages, including news, sports, entertainment, business, life, real estate, opinion and classifieds. In addition, banners, superstitials, mouse-overs, virtual coupons, newsletter ads and pop-under ads are available. More than 5.6 million pages are viewed on RGJ.com websites each month, creating premium online advertising opportunities for your business. Let RGJ.com s sales staff custom design an online advertising and marketing program to specifically suit your needs. Contracts are available based on volume of advertising. Ask your sales representative about creating a revenue contract to suit your online promotional goals. RGJ.com is home to the Reno Gazette-Journal s host of online products including: Banner Advertising Banner advertising is available throughout RGJ.com. Banners represent positions on a page, and can be purchased run of site, or in specific zones. See visual at right for examples, specifications on the banner sizes listed below can be found on page 7. ROS: $27/M Zone:$32/M Leaderboard 728 x 90 Full Banner 468 x 60 Vertical Banner 120 x 240 Skyscraper 120 x 400 Wide Skyscraper 160 x 600 Medium rectangle 300 x 250 Superstitial Token 170 x 40 Banner 620 x 90 Button 120 x 90 Superstitial Ads Capture our readers attention with an embedded graphic on the RGJ.com page of your choice. $75/M [ ] Online Solutions 2007

7 Advertising Opportunities Shopping Guide When it comes to online advertising, different retailers have different needs. RGJ.com s ShopLocal section provides a range of options for all kinds of businesses to meet those varying needs. As part of RGJ.com s ShopLocal site, you ll become a part of the fastest growing shopping site on the Web. No other site offers so many ways to reach thousands of motivated shoppers who are ready to buy both online and at stores in their local neighborhood. For local advertisers, it s the easiest way to put your store in front of those who want to shop in your area. For national advertisers, it s a marketplace of consumers already interested in buying. Newsletters Morning Briefing - Top Reno Gazette-Journal news headlines ed to over 13,000 subscribers daily Golf newsletter - Bi-weekly newsletter ed to 32,000 subscribers during the golf season Ski Newsletter - Bi-weekly newsletter on the best of Reno and Lake Tahoe s winter recreation mailed to over 32,000 during the ski season Travel newsletter - Bi-weekly newsletter ed to 32,000 subscribers 2007 Online Solutions [ ]

8 Online Solutions 2007 Douglas Times Apartments.com Each month Apartments.com helps over 5,400 renters in Northern Nevada reduce the time and effort spent finding an apartment. Some of the features that streamline this effort and help match renters with the community or complex they are looking for include; Free customized searches of the apartment database Dozens of interior and exterior photos, plus floor plans and in-depth textual detail for each premium apartment community listing on the site Detailed local maps, driving directions and neighborhood/community information Instant contact with property manager via or a toll-free telephone number Rentals Online Created to further compliment your print and online rental advertising, Rentals TV online runs 24/7 on rgj.com. When you choose a Multi-media package that includes print, online and Rentals TV online, you extend both your reach and frequency, offering the most comprehensive and effective advertising solution. Homes & Real Estate Through a partnership with the Northern Nevada Regional MLS, RGJ.com offers a comprehensive Real Estate Section Online, receiving more than 190,000 page views and shows over a million and a half homes each month to potential buyers. Reach online visitors searching RGJ.com s real estate pages, looking for homes and properties for sale online, as well as helpful information on neighborhoods, financing and finding a realtor. 1in4 are Young Males [ ] Online Solutions 2007

9 Advertising Opportunities Virtual Coupons Choose your business category. Virtual Coupons are promoted in the Morning Briefing newsletter, and are also promoted heavily on RGJ.com. Over 150,000 coupons are viewed each year. Open rate: $100/month Contract: $55/month, $599/year Cars.com Cars.com receives over 20,000 local visitors a month who search the thousands of vehicles from the Reno Gazette-Journal classified advertising section and an exclusive online database. Plus, online users can search a national database of vehicles from newspapers across the country. CareerBuilder.com CareerBuilder.com receives over 600,000 local job searches each month from active and passive job seekers who search the thousands of job openings from both the Reno Gazette-Journal classified advertising section and an exclusive online database. In addition, over 23,000 active resumes are posted from local job seekers. Online users can search a national database of jobs from newspapers across the country Online Solutions [ ]

10 Online Solutions 2007 Online Sponsorship Opportunities A variety of premium positions and page sponsorships are available, some which offer exclusive positioning on a page or in a section. Sponsorships are the ideal way to position your business next to content that is relevant to the products and services you offer. Rates vary depending on the number of sponsors with rotating ads per page, as well as the page on which the ad is placed within the site. Sponsorships come in a variety of shapes and sizes, most include a 160 x 600 skyscraper or rotating graphic ad, and a 300 x 250 on inside pages of the section you choose to sponsor, unless otherwise indicated are right. Max file size is 30k. We accept 3rd party ads, gifs, jpeg, and flash. Sponsorships Premium position section front rotating graphic ad. Minimum 12 month commitment. Description Limited Sponsors Investment/Month Notes/Size exceptions Home Page 6 $ x 250 Local News Front Page 5 $ x 250 Nation & World 2 $ x 90 Classifieds Front Page 4 $ x 600 and 300 x 250 Weather Page Exclusive Page Ownership $ x 600 Sports Page 3 $ x 250 Entertainment Front Page 8 $ x 250 Movies Page 2 $ x 250 Music Page 2 $ x 250 Business Front Page 2 $ x 250 Life Page 3 $ x 250 Food & Drink 2 $ x 250 Health 4 $ x 250 Nevada Living 4 $ x 90 Obituaries Front Page 3 $ x 250 Obituaries Details Page 3 $ x 250 Opinion Section 3 $ x 250 Comics Exclusive Page Ownership $ x 250 CareerBuilder Pages 5 $ x 600 TAP $1450, $1800, $ x 600 and 300 x 250 Breaking News - weekday 5 $ x 250 Breaking News - weekend 1 $ x 250 Real Estate Home Page 5 $ x 600 Homes Sold 5 $ x 250 MLS Search 5 $ x 600 New Homes Page 2 $ x 250 Rentals Exclusive Page Ownership $ x 250 Sparks Today 2 $ x 250 Fallon Star Press $75 per month 120 x 90 Mason Valley News $75 per month 120 x 90 Carson Times $75 per month 120 x 90 Leader-Courier.com $75 per month 120 x 90 Neighborhoods - Each Area $25 per week 120 x 90 Umbrella page - ShopLocal $ x 90 NevadaNet - Dayton Exclusive Page Ownership $ x 250 NevadaNet - Fallon Exclusive Page Ownership $ x 250 NevadaNet - Fernley Exclusive Page Ownership $ x 250 NevadaNet - Mason Valley Exclusive Page Ownership $ x 250 NevadaNet - Carson Exclusive Page Ownership $ x 250 NevadaNet - Douglas Exclusive Page Ownership $ x 250 NevadaNet - Home page Exclusive Page Ownership $ x 90 [ 10 ] Online Solutions 2007

11 Deadlines & Specifications Deadlines There is a four business day turnaround to see your ad online. Flash files must be submitted 7 business days in advance. Our Online Production department can create your ad or you may use your own graphics person. Check with your sales representative for file type and size requirements if not indicated below. Online Measurements Online measurements are in pixels, with a maximum file size indicated at right. All artwork files should be 72 dpi, and is accepted in.gif,.jpg or Flash. Ad type Size (Pixels) Maximum file size* Pop Under 720 x K Floating Ad 630 x K Splash Page 750 x K Coupon 235 x K Medium Rectangle 300 x K Newsletter 300 x K Superstitial Token 170 x 40 6K Banner ads - Page positions come in a variety of sizes and styles Leaderboard 728 x 90 30K Full Banner 468 x 60 20K Vertical Banner 120 x K Skyscraper 120 x K Wide Skyscraper 160 x K *For current technical specifications on all other ads & superstitials, contact your advertising representative. Video files for web advertising Specifications Panel Size 400 x 300 (4:3) Video Format Windows Media 9 or Flash FLV (Spark Codec) Video Bit Rate 300 Kbps (windows) Windows 350 Kbps (flash) Audio Bit Rate Stereo 22 Kbps at khz Video Mode CBR Audio Mode CBR Audio Format Windows Media 9 or Flash FLV (Spark Codec) Naming Conventions date_slug_client Examples: _jan-specials_carson-rv.wmv 2007 Online Solutions [ 11 ]

12 Contacts Phone numbers addresses Toll Free Ted Power, Publisher Karleen Arnink-Pate, Advertising Director Rick Saake, New Media Advertising Manager Cindy Dolak, Online Traffic Manager J.J. Jones, Retail Advertising Manager Julene Tudor, Classified Manager Steve Fine, Online Director Bob Boisson, Market Development Director Privacy Policy RGJ.com allows advertisements to collect personal identifying information; however you may be asked to make changes to the ad units or include additional disclosure in order to be acceptable for advertising on RGJ.com. If you wish to collect personal information within advertisements, those ad units will need to: 1) Clearly identify your organization. 2) Provide a direct link to your privacy policy, adjacent to the submit button. 3) Clearly identify the purpose for collecting the information. Additional disclosure may be required, depending on the type of advertisement. Please see your advertising representative for more information on required notices. RGJ.com will also label all such ad units with ADVERTISEMENT. Note: parties may not set Cookies on the RGJ.com network except with a third party ad serving agreement. Online Advertising Policies Advertisements cannot mislead the user. For example, they may not mimic or resemble Window/Mac/Unix dialogue boxes, error messages or the like. Advertisements cannot resemble RGJ.com content. Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure or topic. All advertisements will be reviewed by RGJ.com and are subject to approval before placement on the site. RGJ.com reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed intrusive and/or harmful to our users at any time. RGJ.com is family-safe. We reserve the right to refuse content based on appropriateness for all audiences. Please inquire about specifications and restrictions for floating ads. Reno Office Phone Number Area Code 775 Toll Free General Information Online Advertising FAX Retail Advertising FAX Classified Advertising FAX Customer Service Billing Credit Manager Street Address: Mailing Address: Reno Gazette-Journal Reno Gazette-Journal 955 Kuenzli Street P.O. Box Reno, NV Reno, NV