FY 14 Co-op Advertising Opportunities July 1, June 30, 2014

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1 FY 14 Co-op Advertising Opportunities July 1, June 30, 2014

2 BCF: VTC: Ted Rooke, Media Director Thad Smith, Director of Advertising Seth Bauman, Associate Media Manager Lindsey Norment, Advertising & Promotions Manager For any media-related inquiries, please first reach out to the BCF media team listed above for assistance. For matters that need to be addressed by VTC, Please contact Lindsey Norment as your primary point of contact.

3 Blue Ridge Outdoors Magazine CO-OP Contact: Blake DeMaso, x17 Details: Definitive guide to outdoor sports, health and travel in the Southeast. Circulation: 115,000 Distribution: 98% newspaper boxes and in specialty outdoor stores. 40% Virginia, 10% DC, 5% Baltimore, 10% Charlotte, 10% Raleigh, 5% South Carolina, 10% Atlanta Demographics: Adults 25-54, HHI $76K, 70% married, 47% with children, 57% male, 92% college educated ISSUE DATE: Sep-13 May-14 SPACE DUE: 7/29/2013 3/31/2014 MATERIALS DUE: 7/31/2013 4/2/2014 SIZE MECHANICAL SPECIFICATIONS PARTNER COSTS 1/4P 4.5" wide X 5.75" high $ $ /2P 9.125" X 5.75" OR 4.5" X 11.75" $1, $1, FP 9.125" X 11.75" $2, $2, *Rates are net and estimated, check with rep on exact rates

4 Google CO-OP Contact: Thad Smith, / Lindsey Norment, Details: In an effort to assist in the promotion of the State s DMO s and other qualified attractions, VTC is happy to announce a new Co-Op program designed to help fund the Search Engine Marketing campaigns actively being executed by the State s marketing partners. This program is designed to provide maximum flexibility for each partner s specific marketing needs. Partners can design, and manage their SEM campaigns through any means they deem appropriate, and any strategic approach they deem effective. With this program the Virginia Tourism Corporation will reimburse all participants 25% against all qualified Search Engine Marketing Spend, or $25,000 per the VTC fiscal year, whichever is greater. Qualification Parameters Prior Approval from VTC Sponsored Ad must include the phrase Virginia is for Lovers is the headline Ads must run on the Google Search Network only (Google Content Network is excluded) Search ad link (landing page) must include the Virginia is for Lovers logo (at least 100 pixels tall or 100 pixels wide) Landing page must contain a link to (Link can be embedded into logo image)

5 Google CO-OP Contact: Thad Smith, / Lindsey Norment, Documentation Following documents must be submitted to VTC in order to collect re-imbursement VTC Co-Op Claim Form Ad Delivery report showing ad unit(s) run and corresponding click volume and cost associated to ad Screenshot(s) of Google Client Center showing run dates, ad unit, click volume and total cost accepted) Screenshot of landing page(s) used against ad Reimbursement Process Reimbursement will be made on a quarterly basis All reimbursement claim forms and associated documentation must be received by the last day of the month preceding the end of the calendar quarter (for example July 31 for Q2) Enrollment As this is a pilot program, enrollment is on a first come-first serve basis, and based on availability

6 Leisure Publishing CO-OP Contact: Denise Koff, , Details: Leisure Publishing is expanding their advertising offerings beyond traditional newspaper inserts. Virginia Tourism has been offered a digital co-op campaign with 24/7 Real Media Demographics: All include geo targeting to key feeder markets for Virginia including: NJ, PA,MD, OH, NC Food & Wine Enthusiasts Profile: Foodie or Wine Enthusiast; age 35-55; HHI $75,000+ History: History Lovers; age 35-65; HHI $65,000+ Family: Moms with kids 7-18; HHI $65,000+ Outdoor: Young Professionals & Families; age 30-55; HHI $65,000+ SIZE Foodie/Wine Enthusiast 9/1/2013-4/1/2014-5/1/2014-6/1/ TIMING: 9/30/2013 4/30/2014 5/31/2014 6/30/2014 SPACE DUE: 7/1/2013 3/3/2014 4/3/2014 5/3/2014 MATERIALS DUE: 8/1/2013 3/14/2014 4/14/2014 5/14/2014 MECHANICAL SPECIFICATIONS Medium rectangle $3, History Travel Medium rectangle $3, PARTNER COSTS Family Travel Medium rectangle $3, Outdoor Recreation Medium rectangle $3, *Rates are net and estimated, check with rep on exact rates

7 Trip Advisor CO-OP Contact: Mark Preston, , Details: Trip Advisor is one of the world's largest travel sites, enabling travelers to plan and have the perfect trip. Trip Advisor offers trusted advice from real travelers and a wide variety of travel choices and planning features (including Flights search, Trip Advisor Mobile and Trip Advisor Trip Friends) with seamless links to booking tools. Trip Advisor Media Group attracts more than 69 million unique monthly visitors. Geo-Targeting: Geo-targeted to Virginia, Maryland, North Carolina and Washington DC IP Addresses Demo-Targeting: Demographics: 48% Male/52% Female; 62% years of age; 36% have children in HH; 51% HHI of $75k+; 35% HHI of $100k+

8 Trip Advisor CO-OP PACKAGES Package #1 Package #2 Package #3 AD SIZE VTC Advertorial 728 x 90, 300 x 600, 300 x 250, 160 x 600 VTC Advertorial 728 x 90, 300 x 600, 300 x 250, 160 x 600 VTC Advertorial 728 x 90, 300 x 600, 300 x 250, 160 x 600 TIMING 7/1/ /31/2013 4/1/2014-6/30/2014 SPACE DUE: 6/1/2013 3/1/2014 MATERIALS DUE: 6/15/2013 3/15/2014 MECHANICAL SPECIFICATIONS PARTNER COSTS Ad unit specifications: 40k size max or (80k size polite download). GIF, JPEG or third party served ad units $15, $15, accepted; rep will provide advertorial specs Ad unit specifications: 40k size max or (80k size polite download). GIF, JPEG or third party served ad units $7, $7, accepted; rep will provide advertorial specs Ad unit specifications: 40k size max or (80k size polite download). GIF, JPEG or third party served ad units $5, $5, accepted; rep will provide advertorial specs Package #4 728 x 90, 300 x 600, 300 x 250, 160 x 600 Ad unit specifications: 40k size max or (80k size polite download). GIF, JPEG or third party served ad units accepted; rep will provide advertorial specs $1, $1, *Rates are net and estimated, check with rep on exact rates

9 WashingtonPost.com CO-OP Contact: Terri Mays, , Details: Washingtonpost.com is the leading news website for the Washington DC market and is a well-regarded site nationally. The site has 17.5 million unique visitors per month (1.5 million in the Washington DC DMA), spending an average of 7.9 minutes on the site per visit. Washingtonpost.com reaches users with an average household income of $164k+ Additional Details: The microsite is a dedicated landing page for VTC and co-op partners that is promoted through rotational media and a fixed ad on the Lifestyle front. The landing page runs for one month. TIMING: Sept 18, 2013 March 31 April 27, 2014 April 9, 2014 SPACE DEADLINE: 8/1/2013 2/1/2014 3/1/2014 MATERIALS DEADLINE: 8/15/2013 2/15/2014 3/10/2014 PACKAGE AD SIZE AD UNITS PARTNER COSTS Run of Site Media: Targeting Display Co-Op the DC DMA, Baltimore DMA, Expanding 728x90, Option 1 Virginia, Raleigh DMA and 213K impressions $2, Charlotte DMA Display Co-op Option 2 Display Co-op Option 3 Run of Site Media: Targeting the DC DMA, Baltimore DMA, Virginia, Raleigh DMA and Charlotte DMA Run of Site Media: Targeting the DC DMA, Baltimore DMA, Virginia, Raleigh DMA and Charlotte DMA Expanding 728x90, 374k impressions Expanding 728x90 and 336x850, 450k impressions $3, $5, Co-op VA Tourism Co-Op 120x60 Tile & Text $ $750.00

10 WashingtonPost.com CO-OP Contact: Terri Mays, , Example of VTC Microsite:

11 Travel Channel CO-OP Contact: Tim Chandler, , Details: Travel Channel.com allows consumers to take the next step in travel beyond TV. The site cuts through the glut of online travel info serving as a trusted resource. They offer customized articles, photos and interactive experiences that keep our consumers coming back for more each month. Demographics: 59% Female 58% Adults % College Grad/Post Grad Median HH Income $68,005

12 Travel Channel CO-OP Contact: Tim Chandler, , TIMING Fall (8/15/ /15/2013) & Spring (3/1/2014-6/30/2014) SPACE DEADLINE 7/1/2013 MATERIALS DEADLINE 8/1/2013 PACKAGE AD UNITS PLACEMENT PARTNER COST Option 1 300x250 //.swf and.jpg/.gif accepted Geotargeted Audience Targeting across Scripps Sites to the following segments: Family Vacation, Summer Travelers, Vacation Travelers, Women 25+ with kids in HH under age 18, or Women with HHI $100K+ // Geotargeted TravelChannel.com Run-of-Site Placement $5, Option 2 300x250, 728x90, Logo (.eps format) //.swf and.jpg/.gif accepted Inclusion in E-Deals Newsletter with VTC // Geotargeted Audience Targeting across Scripps Sites to the following segments: Family Vacation, Summer Travelers, Vacation Travelers, Women 25+ with kids in HH under age 18, or Women with HHI $100K+. // Geotargeted TravelChannel.com Run-of-Site Placement $10,000.00

13 Spot Xchange CO-OP Contact: Erin McDonnell, , Details: Performance-based video platform that delivers targeted video advertising to publisher sites in real-time. Because of the increased brand recall and high CTR with online video, we highly recommend adding a video component to the plan. Geo-Target: VA, DC, MD, NC, PA, NY, SC, OH Demographics: A35-54, HHI $75K+ AD SIZE TIMING: Aug-Oct 2013 April - June 2014 SPACE DUE: 7/15/2013 3/15/2014 MATERIALS DUE: 7/15/2013 3/15/2014 PARTNER COSTS 0:15 or :30 video plus companion banner $3,000 $3,000 0:15 or :30 video plus companion banner $7,500 $7,500 *Rates are net and estimated, check with rep on exact rates

14 Regional Cable CO-OP Contact: Thad Smith, Custom Build Cable TV advertising packages bring your marketing message at scale to the most important out-of-state markets! Market Choices Washington DC #1 Out of State DMA for Virginia visitation Custom Zoned insertion reaching 700,000 households Raleigh/Fayetteville 743,000 Cable Households #5 Out of State DMA for Virginia visitation Most Cost Effective market among consideration set Baltimore 784,000 Cable Households #3 Out of State DMA for Virginia visitation

15 Regional Cable CO-OP Contact: Thad Smith, Bronze Package ($25,000) 6 week flight duration during key Spring promotional period of your choosing) Approximately* 240 :30 spots (70% primetime) Primary Networks: A&E, AMC, Food, Travel, HGTV, ABC Family, Lifetime, Oxygen, Hallmark, LMN 200,000 ROS impressions web impressions 4 week long form video run on Travel on Demand channel Blog Post on Virginia.org Total Value: $50,000 *Spot volume dependent upon placement specifics and networks utilized

16 Regional Cable CO-OP Contact: Thad Smith, Silver Package ($50,000) 6 week flight duration during key Spring promotional period of your choosing) Approximately* 480 :30 spots (70% primetime) Primary Networks: A&E, AMC, Food, Travel, HGTV, ABC Family, Lifetime, Oxygen, Hallmark, LMN 400,000 ROS impressions web impressions 8 week long form video run on Travel on Demand channel Inclusion in 12 page Garden & Gun Booklet (April/May) Blog Post on Virginia.org Total Value: $100,000 *Spot volume dependent upon placement specifics and networks utilized

17 *Spot volume dependent upon placement specifics and networks utilized Regional Cable CO-OP Contact: Thad Smith, Gold Package ($100,000) 8 week flight duration during key Spring promotional period of your choosing Approximately* 960 :30 spots (70% primetime) Primary Networks: A&E, AMC, Food, Travel, HGTV, ABC Family, Lifetime, Oxygen, Hallmark, LMN 1,000,000 ROS impressions web impressions 8 week long form video run on Travel on Demand channel 2 page Inclusion in 12 page Garden & Gun Booklet (April/May) Blog Post on Virginia.org Total Value: $225,000

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