E-NEWSLETTER DEMOGRAPHICS Reach thousands of targeted decision makers

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1 E-NEWSLETTER DEMOGRAPHICS Reach thousands of targeted decision makers Industry decision makers subscribe to the COSPP e-newsletter - for the latest news, analysis, technological innovations and market knowledge. Advertising in COSPP e-newsletter provides you with a broad reach at a low cost to build brand awareness, generate leads and traffic to your company website. Circulation: 21,000 opted-in readers Frequency: Bimonthly WHAT ACTIONS HAVE YOU TAKEN AS A RESULT OF VIEWING AN ADVERTISEMENT IN AN NEWSLETTER? Went to a link on the advertisement Visited the company s website Contacted the advertiser for more information Qualified Circulation by Industry Sector 15% Unknown 9% Other 6% OEM Specifier 14% Industrial/ Independent Power 24% Electric Utility/ Power Generation Recommended the purchase of a product Purchased the product or service Saved the ad for future reference 0% 20% 40% 60% 80% 100% 30% Government Energy Department 3% Government Energy Department Qualified Circulation by Job Function 23% Other 3% Purchasing 19% Administration 18% Operations/ Maintenance 40% Purchasing/Design/ Planning/Specify *Source: Publisher s Own Data as tracked by Adobe Site Catalyst Click HERE to sign-up or visit

2 EDITORIAL E-NEWSLETTERS Build awareness and purchase consideration among targeted industry professionals The COSPP e-newsletter is ideal for promoting a new product launch or brand message to influential industry professionals. Filled with valuable technical content, news and product information, these e-newsletters are a simple, effective way to increase awareness among your target audience and push them to your site as they gather information to make strategic purchasing decisions. Leaderboard 1-728x90 Sponsor Benefits: Increases the visibility of your brand and products to promote consideration and preference among buyers. Gives readers the opportunity to click through to your site for more information to increase purchase intention and activity. Middle 1-480x60 Sponsorship Rates & Specifications: POSITION INVENTORY SPECIFICATIONS RATE/ MONTH Middle 2-480x60 Skyscraper 160x600/ 180x600/ 200x600 Top & Anchor Top and bottom 728 x 90 pixels, 40k max. file size $1, Skyscraper Right Column 160x600, 180x600 or 200x600 40k max. file size Middle 1 Middle 480x60 30k max. file size $1, $ Anchor - 728x90 Middle 2 Bottom 480x60 30k max. file size $ Click HERE to speak to our sales team to find out what is available today!

3 DIRECT MARKETING Offering quick response at a low cost List Rentals allow you to reach a targeted audience with your customized deployment. Your message will be sent to targeted industry professionals from our database list selections and can be used for an almost unlimited variety of promotional programs. Sponsor Benefits: Strengthens your company image by developing an creative that highlights the features and benefits of your solution, thereby creating an affinity for your company and products among targeted industry professionals. Generates leads from a targeted audience of industry professionals through the use of landing pages. Links in the body of the push decision makers directly to your website or other online offerings. THOUGHT LEADERSHIP Enables you to differentiate yourself from the competition through the direct promotion of your high-value and thought leadership oriented content to targeted audiences. FEATURES Target segments of our subscribers with a custom message 3-day turnaround for urgent campaigns Delivered in HTML and text formats for maximum reach Great for promoting tradeshow participation, product information, seminars and company news REPORTS (upon request) Number of s delivered Number of s opened Number of click-thrus SPONSORSHIP NET RATE: list rental for magazine advertisers: $425 per thousand (plus select fees) list rental for non-advertisers: $525 per thousand (plus select fees). Interested in a low cost and high results solution, then click HERE to speak to our sales team today!

4 BUYER S GUIDE Build your company s brand and connect with industry professionals The Cogeneration & On-site Power Production Buyer s Guide is an industry-specific product guide and vendor directory reaching key decision makers and purchase influencers worldwide all year round. This premier buying resource allows you to educate industry professionals, create brand visibility, build product preference, and generate qualified leads through a wide variety of programs designed to fit your marketing objectives and budget. Powerful publishing tools give you a year-round presence on and every listing will be included in the print edition of the Buyer s Guide. Sponsor Benefits: Elevates your brand s visibility to an audience of industry professionals and decision makers researching purchase decisions. Generates leads from a targeted audience of industry professionals through the use of a contact form. Links in your ad(s) and within listings push decision makers directly to your website or other online offerings. THOUGHT LEADERSHIP Educates industry professionals on your company capabilities and product offerings by including videos and downloadable case studies or white papers. Sponsorship Includes: OPTION 1 Full SEO-friendly microsite with photographs, videos, press releases and more Top priority returns in search results Press releases promoted in targeted weekly newsletters Logo rotates run-of-site, run-of-network on website Featured promotion of your microsite in one of our weekly newsletters Lead generation and reporting $3,250-2,495-2,250 OPTION 2 Full SEO-friendly microsite with photographs, videos, press releases and more Top priority returns in search results Press releases promoted in targeted weekly newsletters Logo rotates run-of-site, run-of-network on website Featured promotion of your microsite in one of our weekly newsletters Lead generation and reporting Enhanced print listing with logos $7,795-5,995-4,995 SEO Increases your site s ranking among search engines by taking advantage of a linking strategy that pushes your target audience to your website. Increased in a low cost and high results solution, then click HERE to speak to our sales team today!

5 WHITE PAPER PROMOTION Generate leads with your content using our SEO and promotion Decision makers for the Cogeneration and On-site power generation industry are constantly evaluating vendors and products. Ensure that your content is visible where they go to conduct purchasing research and create vendor short lists. Cogeneration & On-site Power Production online white paper sponsorships leverage our site s content depth and SEO expertise, resulting in a powerful marketing tool to get your content in the hands of your next potential customer. Sponsorship Includes: Promotion of your white paper on Promotion of your white paper in the COSPP e-newsletter Placement in our white paper library for 6 months Lead capture and reporting Sponsorship Benefits: On-site and promotion including your logo helps drive brand awareness among decision makers to increase consideration and preference. You receive detailed contact information (name, title, company, , phone, address) of targeted professionals who download your paper to help increase purchase intention and activity. THOUGHT LEADERSHIP/EDUCATION Position your company as a knowledge leader to an active and engaged audience of decision makers to increase business through advocacy and referral. Sponsorship Specification: Company description: 250 words max. Company logo: 140 x aspect ratio, 40k max. file size, format: gif, jpg, native Photoshop or Illustrator, vector-based EPS White paper synopsis: 150 words max. White paper format: PDF Sponsorship Net Rate: $6,000-4,500-4,000 per paper (3 month sponsorship) Interested in generating leads with your own white paper, then click HERE to speak to our sales team today!

6 EDITORIAL GUIDES Editorial Guides are a vehicle that can be used to showcase your company s activities, including new product developments, innovative projects etc. Editorial Guides are designed to provide our audience with a useful and informative downloadable PDF and provide you with an opportunity to identify new leads. Editorial Guides are posted on our website to generate leads not only from our audience but from online search as well. Additionally, Editorial Guides offer you the opportunity to align your firm with high-value and thought leadership oriented content. Sponsorship Benefits: Offers a unique, targeted, lead generation vehicle, while aligning your brand with respected editorial content. Each sponsor is provided with leads generated from a targeted audience of industry professionals who download the PDF of the Editorial Guides. Strengthens your company image by aligning your message with targeted content, helping to create an affinity for your company and products among industry professionals. Links in your ad(s) and within listings push decision makers directly to your website or other online offerings. THOUGHT LEADERSHIP Aligns your company with a compilation of unique and proven expertise in the topic you have chosen to sponsor. 1. HOW IT WORKS We turn your content into a 4-page article, presented in our house style, accompanied with your company branding, and with two full page adverts. This will be produced as a final PDF which can be downloaded from our website. 2. HOW DO USERS FIND IT? PUSH MARKETING to thousands of power industry contacts Advertising in the magazine and online to our subscribers PULL MARKETING Home page promo box Listing page Landing page SERP (search engine result pages) 3. HOW DO WE MEASURE IT? LEAD We use our media portfolio to drive traffic to the technical digest listing online as users request the document we share their data with you. You can instantly see who is reading your content as it is downloaded! 4. WHAT WE NEED FROM YOU Logo address to send leads Topic content + Images Central sign off contact Two x Full Page Adverts 5. THE PROPOSAL Production of hosted technical digest PDF, content and layout branded with your company logo 2 x Full Page adverts within the technical PDF 10,000 blast to Pennwell Power Database 1 x Full Page advert in Cogeneration & On-site Power Production, promoting Editorial Guides download link Lead capture and forwarding Sponsorship Net Rate: $9,500-7,500-6,500 If you want to find out more about Editorial Guides, then click HERE to speak to our sales team today!

7 WEBCASTS Attract targeted leads and promote sponsors thought leadership Generate sales leads and raise awareness with an audience that registers to participate in an educational industry event. Webcasts are a highly effective way to communicate technology advancements, build awareness of your company s technical expertise, showcase customer testimonials and explain product differentiators. Sponsor a Cogeneration & On-site Power Production editorial event or create your own, leveraging PowerPoint and / or Video, plus a testing and certification option. Webcasting products are highly interactive with global reach, a six-month archive, and 24/7 access to a complete registrant report so you can provide your sales staff with a database of quality prospects. PRE-WEBCAST PROMOTIONAL SUPPORT Website home page promotion 2 targeted s going to targeted audience members (scheduled as below unless otherwise requested) One 2 weeks prior to the live event One 1 week prior to the live event Reminder s to all registrants 24 hours before webcast 30 minutes before webcast POST-WEBCAST 24/7 protected access to registration database Full reporting on all registrants Webcast available on demand for 6 months Breakdown of live attendees & on-demand users Sponsorship Benefits: Build awareness among thousands of power industry professionals before, during and after the webcast through promotion and house ads that promote the sponsor and webcast. Detailed contact information (name, title, company, , phone, address) from each registrant is provided. Plus, sponsors can include two custom questions to aid sales follow-up. THOUGHT LEADERSHIP/EDUCATION Position your company as a knowledge leader to an active and engaged audience of decision makers, helping to build business through advocacy and referral. Sponsorship Net Rate: EDITORIAL WEBCAST - $5,000-3, Easy sponsorship of editorial content and shared leads CUSTOM WEBCAST - $15,000 / 10,130 / 9,501 Present your own content and exclusive leads Interested in starting your online event then click HERE to contact the sales team today

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