Online Advertising Guide

Transcription

1 Online Advertising Guide

2 Introduction Online advertising is rapidly becoming one of the most immediate, costeffective and measurable marketing channels available. The unique format of online advertising empowers companies, allowing them to become acutely focused and selective with their advertising message. Online advertising offers access to a global marketing portal 24 hours a day, 7 days a week. The Lloyd s Register - Fairplay online portfolio of websites and news services places your message in a targeted business to business environment. By opting for an online advertisement placement you will have access to some of the most influential decision makers in the maritime sector. All of Lloyd s Register - Fairplay s electronic products are fully accountable, giving advertisers the capability to monitor the effectiveness and impact of their message. 2

3 Shipping NEWS LEADING INTERNATIONAL ONLINE SHIPPING NEWS PORTAL Fairplay 24 has quickly established itself as the leading online resource dedicated to providing business news and intelligence to the commercial shipping industry. With journalists and correspondents worldwide, Fairplay 24 publishes top news stories and headlines 24 hours a day to an audience of top shipping executives and decision makers in every sector of the industry. Furthermore the news service delivers headlines to over 4,600 subscribers and registered users each working day. With readers navigating to the website on a daily basis Fairplay 24 provides the ideal platform to promote your brand or product. Fairplay 24 provides several exciting advertising opportunities to promote your company to a highly targeted audience. A number of high-profile advertising positions have been created, ranging from leaderboard banner positions and box positions to single and double button positions. You can be assured of a highly visible and effective marketing campaign as your advertising will share space with the latest shipping news. Leaderboard Box 1 International and whole industry appeal Site visitors include ship owners, managers, operators, marine equipment companies and ship brokers worldwide Read by top professionals and decision makers, including managing directors, chief executives, department heads & operations managers Double Button Box 2 WEB STATISTICS 197,613 Page impressions per month 24,752 Unique users per month Single Button 3

4 THE ONLY NEWS WEBSITE DEDICATED TO MARITIME SAFETY The maritime safety market is huge in its diversity and complexity yet at its heart it is about the saving of life, the ship and its cargo, and the protection of the environment. Safety at Sea International is dedicated to serving this market and is the only journal in the world devoted to the subject of maritime safety. Because of this, Safety at Sea International s website provides the only online news service dedicated to maritime safety. provides a unique advertising opportunity to target top shipping professionals involved in safety matters, from shipowners and operators ashore to seafarers at sea, as well as maritime legislators, governmental authorities, marine equipment companies and port authorities. With a range of advertising options including banner and button positions it is the perfect medium for reaching this diverse audience of specifiers and decision makers around the world. Over 6,000 subscribers and registered users International and whole industry appeal Site visitors include owners, managers, operators, marine equipment companies and class societies Read by top professionals and decision makers - cargo, vessel and personnel safety officers, security personnel, superintendents, fleet managers, and sea-going personnel WEB STATISTICS 13,362 Page impressions per month 5,014 Visits per month Source: Urchin - May 2008 Single Button Double Button 4

5 THE COMPLETE GUIDE TO THE MARITIME INDUSTRY The World Shipping Directory Online provides details of thousands of marine-related companies and is the leading online information resource to the maritime industry. The site is accessible free of charge to World Shipping Directory subscribers and registered users and, as a result, attracts thousands of regular and new visitors every day. With over 7,000 registered users you can guarantee that your message will reach a wide audience across the whole of the shipping industry. The site averages 377,032 page impressions each month from 8,115 unique visitors offering advertisers extensive access to shipping professionals in all sectors of the industry worldwide. In addition, advertising can be targeted within the specific maritime sectors, ranging from ship operators and ship managers to bunker suppliers and port agents, providing an ideal opportunity for companies wanting to position their marketing material according to the sector most relevant to their market. Over 7,000 registered users International and whole industry appeal Used by all shipping industry sectors as a worldwide source of maritime company information Site used by top professionals and decision makers WEB STATISTICS 377,032 Page impressions per month 8,115 Unique users per month 20,926 Visits per month Source: Google Analytics - May 2008 Leaderboard Single Button Double Button Leaderboard 5

6 News Services Fairplay Daily News Since 1996, Fairplay has led the world with its now essential Daily News - sent by every working day to over 4,600 unique addresses. Its readers rely on the electronic news service for headlines and easy to read summaries of developments that have broken that day at This gives advertisers the ideal opportunity to deliver a targeted message straight to a reader s desktop, while encouraging click-throughs to the advertiser s own site. All advertisements feature in prominent positions and can be updated throughout the campaign period. Circulated to over 4,600 subscribers and registered users each working day International and whole industry appeal Targeted at owners, managers, operators, marine equipment companies and ship brokers Read by top professionals and decision makers, including managing directors, chief executives, department heads and operations managers Vertical Rectangle (Two positions available) 6

7 Our range of daily and weekly services are excellent ways for advertisers to reach their audiences on a regular basis and for ensuring that their message is reaching all the right people. Safety at Sea Weekly Newsletter Sea-Sentinel Daily News The newsletter has a growing circulation and is read by people involved in the maritime industry at operational, management and board levels. For any companies involved in safety or manufacturers of safety-related equipment this is the ideal channel to get your message across to prospective customers, as well as existing clients. With a circulation of 2,500, the Safety at Sea Newsletter provides a unique opportunity to reach a highly targeted audience. The gives subscribers to the Sea-Sentinel service up-todate news on security issues which may affect the security of their ships. A unique advertising opportunity exists to target company security officers within fleet operations departments. Daily Newbuildings News The Daily Newbuilding News provides subscribers with access to the very latest newbuilding and rumour information. With marine equipment companies forming the core of the subscriber base, the Daily Newbuilding News is the ideal vehicle for any companies wanting to advertise their services to this extensive business sector within the maritime industry. Port Guide Daily News The Port Guide News includes the latest port news and conditions and is sent to Ports Guide Online subscribers every working day. A top banner position is available for companies wanting to target owners, managers and operators. 7

8 Other website opportunities Solutions is a technical magazine with a difference as it investigates how technology can be harnessed by shipowners, operators and managers to improve commercial and operational efficiency. The magazine is part of the Fairplay subscription and, as well as the magazine, subscribers have access to the Solutions website to download the latest issue of the magazine or search the extensive archive. Double Button Over 4,600 subscribers and registered users International and whole industry appeal Site visitors include owners, managers, operators and marine equipment companies Read by top professional and decision makers, including managing directors, chief executives, department heads and operations managers Single Button The Newbuildings website is an online service enabling Fairplay subscribers to access comprehensive information on all newbuildings over 299GT. With so much demand for newbuildings data and a record size orderbook, Newbuildings Online provides an ideal platform to promote your products and services. It is widely used by marine equipment, shipowners, managers and operators and provides a unique advertising opportunity for those companies offering services to these sectors. Over 4,600 subscribers and registered users International and whole industry appeal Site visitors include owners, managers, operators and marine equipment companies Read by top professional and decision makers, including managing directors, chief executives, department heads and operations managers 8

9 In addition to the advertising options offered through our main news websites and services, the following opportunities also exist:- The Ports Guide Online provides comprehensive details of more than 9,800 ports and terminals worldwide, including a complete description of the port and all relevant facilities, plans and mooring diagrams, as well as details of service providers and agents. It is widely used by shipowners, managers and operators and provides a unique advertising opportunity for those companies offering ship to shore-based services to shipowners, operators, managers and charterers. Over 1,000 subscribers Targeted at owners, managers, operators, port authorities and port agents Read by top professionals and decision makers, including managing directors, chief executives, department heads and operations managers New release end October Dredging and Port Construction is the leading magazine for the world of marine civil engineering and is affiliated to a number of key industry associations, including the Central Dredging Association (CEDA), the Eastern Dredging Association (EADA) and the Western Dredging Association (WEDA). The website provides an ideal platform for advertisers to get their message across to port authorities, dredging contractors, dredging consultants and hydrographic surveyors. Professionals within these businesses are arguably the most influential buyers and specifiers of port engineering products and services. Highly targeted and unique advertising opportunities Read by top professionals and decision makers, including managing directors, chief executives, department heads and operations managers 9

10 Positions, Statistics & Rates Price Frequency Width Height File size Leaderboard : (top of all news pages) 499 Per week 728 pixels 90 pixels 30KB (Max) : (lower homepage) 349 Per week 468 pixels 60 pixels 30KB (Max) Box 1: (right side of all news pages) 449 Per week 250 pixels 250 pixels 30KB (Max) Box 2: (right side of all news pages) 424 Per week 250 pixels 250 pixels 30KB (Max) Single Button: (left side of homepage) 208 Per week 120 pixels 50 pixels 10KB (Max) Double Button: (left side of homepage) add 75% Per week 120 pixels 100 pixels 15KB (Max) : (top of main pages) 161 Per week 468 pixels 60 pixels 30KB (Max) Single Button: (right side of main pages) 95 Per week 120 pixels 50 pixels 10KB (Max) Double Button: (right side of main pages) add 75% Per week 120 pixels 100 pixels 15KB (Max) Leaderboard : (on site homepage) 400 Per month 728 pixels 90 pixels 30KB (Max) Leaderboard : (Random all sections - widest coverage) 800 Per month 728 pixels 90 pixels 30KB (Max) Leaderboard : (single industry sector) 190 Per month 728 pixels 90 pixels 30KB (Max) Single Button: (single industry sector) 80 Per month 120 pixels 50 pixels 10KB (Max) Double Button: (single industry sector) add 75% Per month 120 pixels 100 pixels 15KB (Max) Fairplay Daily News (top of page) 1040 Per week 468 pixels 60 pixels 30KB (Max) Vertical Rectangle 1: (right side of page) 900 Per week 240 pixels 400 pixels 30KB (Max) : (under main news story) 900 Per week 468 pixels 60 pixels 30KB (Max) Safety at Sea Weekly News (top of page) 208 Per week 468 pixels 60 pixels 30KB (Max) : (under main news story) 199 Per week 468 pixels 60 pixels 30KB (Max) Sea Sentinel Daily News (top of page) 805 Per week 468 pixels 60 pixels 30KB (Max) 10

11 Price Frequency Width Height File size Daily Newbuildings News (top of page) 500 Per week 468 pixels 60 pixels 30KB (Max) Daily Ports News (top of page) 500 Per week 468 pixels 60 pixels 30KB (Max) : (top of main pages) 161 Per week 468 pixels 60 pixels 30KB (Max) Single Button: (right side of main pages) 95 Per week 120 pixels 50 pixels 10KB (Max) Double Button: (right side of main pages) add 75% Per week 120 pixels 100 pixels 15KB (Max) : (top of homepage) 161 Per week 468 pixels 60 pixels 30KB (Max) : (top of homepage) 161 Per week 468 pixels 60 pixels 30KB (Max) : (top of homepage) 161 Per week 468 pixels 60 pixels 30KB (Max) * Currency conversion available at time of purchase Supplying advertisement material: Supply Method: / FTP / CD File Types: JPG / GIF (PC Format) / Pure html Colour: RGB (Red, green and Blue) For Flash and iframe specifications please contact production. FTP Transfer: You can use file transfer protocol to send us your artwork. Please log on using the following protocols: Place advertisements directly into the root directory. Please include your company name in the filename and send an to [email protected] specifying the filename, the date your advertisement is due to be made active and your contact details. We reserve the right to restrict the file size of advertising that may affect website performance Hostname: ftp.lrfairplay.com User ID: adverts Password: publish 11

12 Contact Main contact: Adam Foster Direct Tel: Advert Production Main contact: Liz Wall Direct Tel: Sarah Treacy Direct Tel: Ellie Card Direct Tel: UK - Head Office Lloyd s Register - Fairplay Ltd Lombard House, 3 Princess Way Redhill, Surrey, RH1 1UP United Kingdom Tel: Fax: [email protected] Web: SINGAPORE 7500A Beach Road # The Plaza Singapore Tel: Fax: [email protected] SWEDEN - Research Sven Kallfelts gata Vastra Frolunda Sweden Tel: [email protected] USA 8410 N.W. 53rd Terrace, Suite 207 Miami FL 33166, United States Tel: Fax: [email protected]