ORIGIN: Tangible Media, 34 Westmoreland Street West, Grey Lynn

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1 idealog /iddiëa-log/ noun and verb To be rich with ideas. A magazine about innovation, creative business, entrepreneurship and creating wealth from ideas. To target entrepreneurs, innovators, creative business professionals and business leaders: Circulation (audited) 8,844 ORIGIN: Tangible Media, 34 Westmoreland Street West, Grey Lynn

2 What is Idealog Idealog is a magazine and media brand about ideas, innovative business and the new New Zealand economy Idealog is the voice of an emerging generation of business leaders creative, driven by ideas, open-minded, tech- and media-savvy and not constrained by the old rules. Named Business Magazine of the Year, Best Print - Digital Integration - Business, Business Cover of the Year, Business Designer of the Year, Business Editor of the Year, Idealog is also one of the largest circulating business titles in New Zealand with an ABC audited circulation of 8,844 (Jan-June 2010). Target audience Idealog targets anyone involved in innovative business and commercialising ideas This includes three main groups: % professionals in creative or innovation-based industries such as technology, design, film, fashion, media, engineering and science % entrepreneurs bringing their ideas to market % forward-thinking corporate execs responsible for developing innovation within their organisations Another way to define the audience: Those in the ideas business and those in business who needs ideas. Our audience reads Idealog to get ideas and inspiration as well as practical advice on how to get those ideas to market. Most say that Idealog is the main way they get this information. *Source: New Zealand Magazine Publishers Association Awards

3 The new New Zealand business Idealog is the voice for the new generation of business and social leaders in New Zealand, one that thinks, works and acts differently to a traditional business audience Hard to reach: Idealog readers are business leaders. Almost half own or manage a business and most others aspire to. Yet they can t be reached via traditional business media. 35 % do not read any business media other than Idealog and only a third read NBR, the acknowledged leader in traditional business news. Young: The average age of the Idealog reader is % are younger then 50 and 68% are under 40. Of the one-third of Idealog readers who own a business, a whopping 62% are under 40. Innovators: Idealog readers are open-minded and always on the look out for better ways of doing things. 88 % see ideas and innovation as the future of business and 86% say they are always looking for new ideas and opportunities. Savvy: Idealog readers are highly tech-savvy and media-smart, with Idealog readers twice as likely to belong to a social media network like Facebook (74%), Twitter (37%) or LinkedIn (50%). Influencers: Idealog readers earn a living from their original thinking and ideas. In that sense they are professional thought leaders and extremely influential over the decisions of others, both at work and socially. 87 % of readers say that others look to them for direction, and they in turn look to Idealog for ideas and inspiration.

4 Readership survey Idealog s recent readership survey, conducted by market research firm The Research Agency, reveals a broad readership of innovators, entrepreneurs and business leaders from a wide range of industries. They read Idealog predominantly for ideas and inspiration: Estimated total readership - 60,000* Leaders rather than followers are more likely to read Idealog % of readers either own or run the company they work in. 42 Top 3 named positions: Entrepreneur 32% (of which 62% are aged under 40) Senior manager 10% 37 Big earners % earn over $100K per annum 72 Company size % of readers are employed in companies of less then 50 employees A wide range of industries are reading Idealog: design 17% marketing prof services media/publishing 8% 8% 8% it/tech 7% advertising 5% film/tv 5% research 5% engineering the arts manufacturing 4% 4% 4% Source: ABC Total NZ Net Circulation to 30/06/08 *Based in circulation average pass on rate

5 Readership survey cont... Idealog has captured a unique audience, the rising stars of NZ business young, affluent, metro and hard to reach: 34 is the average age of an Idealog reader 88% are under 50 60% male 35% read no other business title No other business title crosses over more then a third of Idealog s readership Why they read it % read Idealog for ideas and inspiration and 84% read it to find out about business innovation and creativity 86 Interestingly, when asked what type of magazine Idealog is 69% believe Idealog is an ideas magazine, 63% view it as a business magazine and 55% as a creative/design magazine Where and for how long? minutes is the average time spent reading Idealog and 73% read Idealog at home 81 High-value, design-savvy consumers % earn over $100K per annum and 82% value good design and innovation above price 37 When asked about their purchase intentions in the next year: 76% are planning to travel in NZ 63% are planning an overseas trip 43% will review their banking arrangements 40% will buy a new handheld device 26% plan to buy a new car 16% will buy or start a new business

6 Idealog is a multimedia brand Idealog is more than a magazine it is a media brand that links the diverse community of entrepreneurs, business executives and creative talent who are bringing their ideas to market The brand consists of: Bi-monthly magazine NZ s biggest business magazine; 100+ pages of content, 8,844 audited circulation, Business Magazine of the Year, Business Editor of the Year, Best Designer of the Year, Best Print/Digital Integration.* Website idealog.co.nz is one of New Zealand s fastest growing websites providing visitors with valuable original content on business innovation and ideas Directory The Idealog business directory helps entrepreneurs and creative business people locate the talent to help bring their ideas to market Newsletter IdealogWeekly delivers a weekly dose of ideas and inspiration to 3,000 newsletter subscribers Events Idealog produces a range of events to bring its community of innovators together *Magazine Publishers Awards 2010

7 Ratecard Display Advertising Rates Four Colour 1X 3X 6X 12X Double Page Spread (DPS) 7,960 7,164 6,368 5,970 Full Page 4,190 3,770 3,352 3,140 Half Page 2,200 1,980 1,760 1,650 Third Page 1,510 1,360 1,210 1,130 10% 20% 25% Note: Part page advertisements will be stacked unless a 15% premium is paid for a solus page Premium Positions Four Colour 1X 3X 6X 12X Inside Front Cover DPS 9,154 8,240 7,320 6,865 Outside Back Cover 4,820 4,340 3,855 3,615 Other Premium Positions* 4,610 4,150 3,690 3,470 10% 20% 25% *10% premium applies to the following positions: opposite contents page, inside back cover, opposite editor s page, second DPS, first right-hand page, other nominated (guaranteed) positions Loose Inserts 2 Pages (single leaf) $210 per Pages $260 per Pages $290 per Pages $320 per 1000 More Than 12 Pages Phone for quote Bound inserts: add $50 per thousand. Tip-on rate: $350 per Minimum charge for inserts: $1,000 Advertising Deadlines 2009 Issue number On Sale Advertising Material Deadline Advertising Booking Deadline Issue #21 May/June May April April 09 Issue #22 July/Aug June June June 09 Issue #23 Sept/Oct Aug Aug Aug 09 Issue #24 Nov/Dec Oct Oct Sept 09 Issue #25 Jan/Feb Dec Nov Nov 09 Call Kerri Tait on or kerri@tangiblemedia.co.nz for more information on advertising in Idealog. For advertising specifications and Idealog s standard terms & conditions of advertising visit idealog.co.nz/advertiser-info.html

8 Idealog website and newsletter Idealog s website is a cost-effective and measurable way to reach Idealog s community of entrepreneurs, innovators and creative business leaders. The site features a combination of in-depth features, original online-only content, IdealogTV and the IdealogWeekly newsletter. A feature of the site is the high level of involvement of the Idealog community through blogs, a weekly community newsletter, a free directory and updates on events. Idealog website Banner Rectangle Skyscraper Visitors Idealog.co.nz delivers an affluent, engaged and influential audience who actively contribute to blogs and are very likely to buy and recommend products online. 20,000 average monthly page impressions 8,500 average monthly unique visitors 46.19% of visitors had made a purchase online in September 27.5% of visitors were business manager or execs 50% of visitors contributed to a message board or blog 49% had a household income over $100K 15% had posted a review of a product online All stats from Nielsen NetRatings for June 2010 IdealogWeekly newsletter Idealog s weekly newsletter delivers regular ideas, trends, insights and entertainment direct to over 3,200 subscribers each week on a Friday. All newsletter content is also published on idealog.co.nz where it receives on average another 1,000 visits per week. Advertisers can utilise the newsletter through either advertising (300 x 250 rectangle space) or advertorial in the body of the newsletter.

9 Idealog website and newsletter rates IdealogWeekly newsletter Idealog.co.nz website (per month receiving 100% traffic) Big banner 728 x 90 $975 Rectangle 300 x 250 $975 Skyscraper 160 x 600 $825 IdealogWeekly newsletter (rates are per week) Rectangle 300 x 250 $400 Advertorial 60 words max $400 PLEASE NOTE: All ads on IdealogWeekly also appear on the newsletter published on idealog.co.nz for that week Volume discounts Insertions Discount 10% 20% 30% Rectangle Material delivery and deadline Please submit material at least three working days prior to publishing dates. ads with URL click-throughs / ad tags to both peter@tangiblemedia.co.nz and kerri@tangiblemedia.co.nz Website accepted formats GIF/JPG Animated GIF Macromedia Flash swf files accepted for website only Maximum size: 80k. Resolution: 72 dpi Back-up gif or jpg files must be sent with swf files to meet IAB standards Newsletter accepted formats GIF/JPG (max. size 40k) Animated GIF (max. size 40k) Advertorial Call Kerri Tait on or kerri@ tangiblemedia.co.nz for more information on advertising. For advertising specifications and Idealog s standard terms & conditions of advertising visit idealog.co.nz/advertiser-info.html