STATE-OF-THE-ART INTERNET MARKETING TOOLS

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1 STATE-OF-THE-ART INTERNET MARKETING TOOLS PRIMA is an acronym for Prudential Real estate Internet Marketing Advantage, our state-of-the-art home marketing tool. WHAT THIS MEANS FOR YOU: A personal individual website for your property A virtual tour and unlimited photos of your property Cutting edge technology to capture and manage prospects interested in buying your property Prospects are able to schedule property showings quickly and easily online Worldwide exposure to market your home through our strategic local and international alliances Instant Realtor notification of interested buyers Showcase listing display on Realtor with weekly activity reports Property watch s on similar new listings alert Realtors, buyers and sellers to properties as soon as they come on the market In addition to strategic online partnerships, Prudential Florida WCI Realty is an industry leader with its PRIMA system. The Prudential Real Estate Internet Marketing Advantage is a comprehensive web marketing tool that provides an advanced marketing system with lead generation, contact management tools, and automated follow up systems. Sellers can view their properties on their unique property website, on their sales associate s personal website, the Florida Association of Realtors website, Yahoo!, Realtor and more. A name you can trust, professionals you can rely on Independently owned and operated. 0000

2 GLOBAL INTERNET EXPOSURE 24/7 Prudential Florida WCI Realty has strategic alliances with powerful online property and lifestyle websites providing global exposure for your home 24 hours a day, seven days a week. YOUR LISTING WILL APPEAR ON THE FOLLOWING WEBSITES: Prudential Florida WCI Realty All PFWCI Associates websites The listing s personal website Prudential Real Estate Realtor WorldProperties Move Florida Association of Realtors Yahoo! Real Estate AOL Real Estate MSN Real Estate A name you can trust, professionals you can rely on Independently owned and operated. 0000

3 International Marketing Prudential Florida WCI Realty s commitment to International online marketing sets us apart from other real estate companies! A mid-2007 survey by the National Association of Realtors (NAR) found that Florida led the nation in foreign home buying, accounting for 26 percent of all international purchasers. California was next at 16 percent, followed by Texas at 10 percent. The 2007 NAR Profile of International Home Buying Activity, which covered buying patterns from April 2006 to April 2007, noted that U.S. real estate is still considered a prime investment opportunity for foreign buyers and a safe haven for their money. Online Marketing: All Prudential Florida WCI Realty s listings are enhanced as Showcase Listings on the #1 website for real estate in the world, Realtor and are also flagged as Internationally Featured! Internationally Featured means that our enhanced showcase listings also appear on WorldProperties. WorldProperties is backed by the International Consortium of Real Estate Associations (ICREA), which is comprised of more than 30 leading national real estate organizations, representing 2 million brokers and agents worldwide including the National Association of REALTORS (NAR), each of whom adhere to a code of conduct. WorldProperties provides benefits to broker members by assisting them in efficiently and profitably facilitating transnational business and in marketing their services locally and internationally. Internationally Featured listings have premium advertising positioning resulting in the greatest number of homebuyers in search of property listings outside their country. These listings stand out to attract more buyers and sellers, and showcase our sales associates as a specialist in marketing properties in the global marketplace- reaching local, national, and international buyers with a network of 2 million brokers in 30 countries. PFWCI Global New Home Resorts portal at WorldProperties allows builders, developers and brokers to showcase developments to international prospects. Consumers can utilize the website to search and register for a primary or second home purchase with world-class amenities from selected communities around the globe. The portal is positioned to provide global exposure for new developments and resort properties and to secure a greater role in real estate marketing and sales in The Global Neighborhood.

4 SHOWCASE LISTING ENHANCEMENT PACKAGE OUR NEW SHOWCASE LISTING ENHANCEMENT PACKAGE MEANS EVEN MORE EXPOSURE FOR YOUR HOME! Capturing buyer attention and setting your property apart are the key objectives in our Internet marketing strategy. Prudential Florida WCI Realty has partnered with Realtor to enhance online listings of all the properties it markets with multiple photos and customized property descriptions on the number one real estate website, REALTOR. Our properties will also receive high-impact placement on other popular Web portals such as AOL and MSN, helping reach the largest audience of home buyers. We understand it is vital to reach the over 6.6 million consumers each month that, on average, spend 82 percent of the time they search for a home online on REALTOR. With 77 percent of all home buyers using the Internet at some point in their search for homes, Prudential Florida WCI Realty is working to make sure your home is promoted where more consumers are searching online. The majority of home buyers say photos and detailed property descriptions are the most useful features when searching for homes on the Internet. A name you can trust, professionals you can rely on Independently owned and operated. 0000

5 PATH OF A Prudential Florida WCI Realty LISTING 2008 MLS FAR Fl.living.net Realtor. com Prudential Properties 1ParkPlace, our webmaster Other IDX Company Websites World Properties Move Moving. com MSN NetZero Excite Juno Internet Broad- Casting Partners Yahoo Real Estate Homes For Sale All PRIMA Sites Prudential Florida WCI Trulia Cyberhomes. com AOL

6 PATH OF A Prudential Florida WCI Realty Rental Listing 2008 MLS FAR Fl.living.net Realtor. com 1ParkPlace, our webmaster World Properties Move Homes For Sale Moving. Com Real Estate Find a Home MSN NetZero Excite Juno Internet Broad- Casting Partners All PRIMA Sites Prudential Florida WCI

7 MARKETING PORTFOLIO FOR LUXURY PROPERTIES The Experience is Everything! OUR UNIQUE FINE HOMES PROGRAM Prudential Florida WCI Realty (PFWCI) has created the most innovative advertising program in the industry to market luxury homes. This program puts your home in front of millions of local, national and international affluent readers. If your home qualifies, it will be advertised for the life of the listing, in the local advertising venues plus: dupont Registry, A BUYERS GALLERY of FINE HOMES, targets an affluent worldwide audience bringing your listings to prospective buyers. This publication features extraordinary properties from around the world. The dupont Registry reaches the right buyer through their distribution network. All copies are mailed or shipped directly to Subscribers, Celebrities, Top Executives and Sports Figures. All copies are sold on newsstands, in upscale bookstores and in domestic and international airports! We will have a special 52-page insert in the Quarterly publication of the dupont Registry to display our Fine Homes. The Wall Street Journal Online Edition for Real Estate boasts an average of over 6 million visitors per month. Your listing will be displayed and enhanced on the Find a Home portal All of our Fine Home Listings will be displayed in 3 prominent places on this high traffic portal for maximum exposure. Your listing will be displayed with additional photos, virtual tour link, custom ad copy, and a direct link to your Prudential Florida WCI Realty real estate professional for immediate follow up for online inquiries. Maximum Internet exposure 24 hours a day, seven days a week! Continued Independently owned and operated. 0000

8 MARKETING PORTFOLIO FOR LUXURY PROPERTIES The Experience is Everything! Fine Homes of Florida is Prudential Florida WCI Realty s in-house magazine and is published quarterly. 6,000 copies are distributed to Fine Home Specialists in feeder states and the 45 Prudential Florida WCI Realty locations throughout Florida. Your Fine Home listing will be displayed in this publication until your property sells! dupont Registry, A BUYERS GALLERY of FINE HOMES, Online Edition at Your Fine Home will be enhanced in the online edition of this upscale publication with additional photos, virtual tour link, custom ad copy, and a direct link to your Prudential Florida WCI Realty associate to ensure immediate attention and follow up for online inquiries. dupont Registry, A BUYERS GALLERY of FINE HOMES, Online Edition ~ Virtual Magazine. Your Fine Home will be displayed in this Virtual Magazine for easy viewing through advanced technology. Professional Photography: A professional photographer will schedule a photo shoot for your Fine Home listing. The photos include on average 5 high resolution panoramic shots and 6 still photos. Virtual Tour: An enhanced listing receives 299% more online views. For this reason, we use the latest digital equipment to create your virtual tour to ensure clear, crisp images to capture and engage the online audience. Fine Homes Coordinator: Prudential Florida WCI Realty s designated in-house coordinator will provide assistance to our local branch offices to ensure proper placement and attention to your Fine Homes listing. A name you can trust, professionals you can rely on. For maximum Internet exposure 24 hours a day/7days a week, your listing will also be enhanced on the following websites: Your home will be advertised until it sells! Independently owned and operated. 0000

9 Fine Homes 2008 PATH OF A LISTING MLS FAR Fl.living.net Realtor Prudential Properties 1ParkPlace, our webmaster Other IDX Company Websites World Properties Move Moving MSN NetZero Excite Juno Internet Broad- Casting Partners All PRIMA Sites Prudential Florida WCI Trulia Cyberhomes. com Dupont Registry WallStreet Journal Real Estate FineHomes offloridamagazine AOL

10 TODAY S REAL ESTATE MARKET: THE BEST TIME TO BUY IS NOW The latest economic forecasts suggest that the real estate market correction is coming to an end, offering consumers a once-in-a-lifetime buying opportunity. The time for prospective buyers to enter the market is right now; and here s why: MORTGAGE INTEREST RATES ARE CLOSE TO 40-YEAR LOWS. The average 30-year fixed rate mortgage Average 30-year Fixed Mortgage Rate rate remains near 40-year lows. Currently at 6.4%, this is more than an entire percentage point below 2000 levels Low interest rates allow a substantially larger population of Americans to own their own homes For example, with a $250,000 mortgage, a rise in interest rates from 6.5% to 7.5% means an additional $2000 in annual payments. This may boost currently available homes out of financial reach for NOVEMBER potential buyers. Today s low rates offer a unique opportunity for buyers. INVENTORY IS ONCE AGAIN ON THE DECLINE. * conventional, conforming 30-year fixed-rate mortgage statistics by Freddie Mac In recent months, there has been a record inventory of nearly four million homes on the market. However, total housing inventory levels fell 2.4% at the end of September to 3.75 million existing homes available for sale. As inventory continues to decline, the selection of homes will once again become limited. For prospective buyers, there may never be a better time to buy a home than right now. Taking advantage of the variety of homes available on the market today allows buyers the unique opportunity to find the home of their dreams. Expanded selection combined with low interest rates offer buyers an opportunity that may never be available again in their lifetime. WITH THE MARKET CORRECTION NEARING AN END, HOME PRICES ARE EXPECTED TO RISE AGAIN. Research indicates that home prices will not go any lower. While certain local markets may see limited price declines, the national picture remains bright. Pending home sales were up 4.3% in August, an early indication that buyers are returning to the market. The national median home price will rise 1.6% in 2006 and prices are expected to rise again in the first quarter of As prices begin to rise again buyers who do not act now could be making a costly mistake. REAL ESTATE REMAINS THE BEST INVESTMENT AVAILABLE. The average home purchased five years ago has appreciated 49%. Even with the recent 2.2% decline in the median home price, this still equates to a more than 45% return on investment for the average homeowner. Media reports of a vast market decline are deceiving, and consumers will benefit from purchasing a home now before prices begin to rise once again. According to Forbes magazine (using U.S. Department of Housing and Urban Development statistics), U.S. real estate sale prices increased more than 56% from the beginning of 1999 to the end of The SP 500 index dipped nearly 6% during that same period. While year-to-year fluctuations are normal, real estate remains one of the best performing and consistent long-term investments. Median existing U.S. home sale prices have increased on average 6.5% each year from 1972 through 2005, and 88.5% over the last 10 years combined. For consumers looking for long-term and stable growth rates, real estate is still their number one choice.

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