Working Together for a Better NightOut, Ron Boeringa President, Optimal Media Group, LLC

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1 Hello and thank you for your interest in owning and operating a NightOut site in your community. My name is Ron Boeringa, the CEO and one of the owners of Optimal Media Group, the parent company of the NightOut sites. I manage the day-to-day operations and the administration of the company. My business partner is Ben Raboine, our Chief Technical Officer. Ben wrote, developed and is responsible for 100% of the programming code on the NightOut sites and because of this, he is able to consistently and quickly offer improvements and upgrades to the system. This ability to innovate and quickly adapt to new market ideas and technologies will keep NightOut at the forefront of all of the online directories. The NightOut business is very unique opportunity to develop a successful sales and marketing company in your community for a very low cost. NightOut provides multiple recurring income streams that you can develop over time to continue to grow your revenue. Although you can start your business working part time, this is not a part time business. We are seeking those individuals who have a dream and want to build a company, not those who are seeking a hobby. The NightOut Business Opportunity can change your life and move you from the drudgery of a day-to-day job to a new career and a business of your own. The money you will earn will be yours. There is no other business I have found that for the cost of the NightOut business would provide you the income this business can provide. Your income potential is truly only limited by the size of your market and your personal efforts. We are available to answer all your questions and to help you better understand the NightOut business opportunity. You can reach us daily from 9am to 6pm Eastern Time Monday through Friday at We are also often available to take and return calls outside of normal business hours to match your schedule. If you do reach our voic , please leave a detailed message including the best time and number to return your call. Although no one business is right for everyone, the NightOut business opportunity has changed the lives of many people and it can change yours. If you are ready to have a business of your own, if you have the desire and the passion to work for yourself, go ahead and change your life! Join the NightOut licensee network today! I look forward to working with you soon. Working Together for a Better NightOut, Ron Boeringa President, Optimal Media Group, LLC

2 Don t Miss Out! MULTIPLE INCOME SOURCES bundled into ONE LOW-COST BUSINESS Your City s Exclusive NightOut Website plus: NightOut Mobile Text Marketing NightOut AdPints Marketing Prestige Rewards Loyalty Program

3 HOW IT WORKS YourCityNightOut business designed for success Everything you need to begin developing your NightOut Business is included in your package. Website Management You do not need to worry about website hosting, maintenance, site upgrades or improvements. We take care of everything allowing you to spend your time on developing your business and making money. No Programming Experience Required You do not need any programming experience. You control your entire website with an admin panel that is easy to use, includes online help guides and we provide on-going training and support. Growth Potential Low Overhead Continued Support Branding How large you grow your NightOut business is up to you. Your NightOut site has can hold an unlimited number of profile listings and has 335 spaces for rotating sponsor and banner ads. You can add even more banner ad spaces at no additional cost in the body of the pages. The number of advertisers you can place on your site and the amount of money you can earn is only limited by the size of your market and your efforts. Your NightOut site requires no inventory to purchase, no retail space to rent, no royalties to pay, and it does not require a large staff of employees. Your primary expense will be your license fee of only $310 per month, which is discounted for the first 6 months of your agreement to $210, is locked in for the balance of the 24-month agreement, and has contractually limited increases thereafter. Each licensee will receive personal, one-on-one training to ensure the successful launch of his or her NightOut business. Additionally you receive the support of marketing guides, business plan templates, point of sale material, and the ongoing support not only from Optimal Media Group but also from our network of more than 200 licensees through our online discussion board. You will benefit from both our and our licensees expertise and experience. Because we have more than 200 active websites across the US and Canada, visitors to your city will be looking for the NightOut site in your town. As we continue to grow the NightOut brand, you will benefit from the efforts of others across North America as you develop your NightOut site in your city. Exclusive Markets We only license one website per city. You will not be competing with other NightOut sites but in fact you can often work together with the licensee in neighboring cities to cross promote and accelerate the development of your site.

4 WHY NIGHTOUT Consumer Demands The demands of the consumer have changed in recent years and because of this change; traditional advertising is not as effective as it once was. It has been reported that more than 70% of all consumers now say online search is their preferred method of finding and receiving information. Consumers want the information they are looking for immediately. NightOut provides that information for them whenever and wherever they are. Advertising dollars that were once spent on print media are being shifted to online directories and mobile phones. You will profit from this change. Target Marketing NightOut is unique. We are one of the few, and in most cities the only online directory that focuses directly on the specific genre of planning a night out. The visitor who comes to our site comes specifically to find somewhere to go for dinner, somewhere to go for drinks or something to do. We are target marketing directly to the customers looking for restaurants, bars and entertainment. No one else does that. Local Ownership Because of our licensee business model, each of our NightOut sites are owned and operated by a local representative who has a vested interest in not only the success of their NightOut site, but also the success of the local businesses and the community as a whole. You will become a marketing partner with the area businesses and the community for the mutual benefit of everyone. Customer Service Because you are a local representative and owner of NightOut, you have the ability and the responsibility to follow up with your advertising client to insure that they are receiving the maximum benefit from your marketing. Your continued customer service will help you develop relationships with the area merchants that will make you stand out from any competition you may have. Community Involvement By being an active member in the local community, supporting, promoting and sponsoring events will make you and your site known. This will give your business credibility with the local advertisers and will also drive visitors to your site. You are set-up for unlimited income potential.

5 WHAT I DO We provide all the tools necessary to start building your business, but the ultimate responsibility of developing your NightOut site rests with you. It is difficult to list everything you will need to do to operate and manage your NightOut business but some key responsibilities include: Populate the site with content Populating the site with useful content and information is the first step in developing a successful NightOut business. You need useful information to drive traffic to your site, and you need traffic to sell advertising. We teach you what to include and how best to populate your site and we provide the restaurant and bar listings to help you quickly develop your site. Publicize the site to the community to build traffic Once you have populated you site, you need to make your community aware of your site. We provide several suggested ways to become visible and valuable to your local community. Our ongoing training will help you develop successful marketing campaigns. Market to local business Once you have populated your site and started to develop traffic to the site, it is time to market to the local business. This is the revenue-generating portion of the business. We provide you with a simple yet very effective sales process and will train you in the proven best sales practices. One-on-one sales training, frequent webinars, and our vast experience will ensure your sales success. And managing the site content Keeping the content updated and removing any expired content (most of which is done automatically by your website) is critical in ensuring the site is valuable to the site visitor. Current and accurate information will make your NightOut site the premiere source for all the fun things to do in your area.

6 MAKING MONEY Explore your Income Potential There are several ways to generate revenue with your local NightOut business. With limited expenses and no royalties to pay, the money you earn is yours to keep. How much you can earn is only limited by the size of your market area and your personal efforts. You can generate income from: Video Profile Sales Video Profiles are our Premier Listing on the NightOut Site and they receive prominent placement on the site pages. Video Profiles include all the features of a full Profile listing plus a custom merchant video. We send our own videographer to shoot and produce the video for your client so you can focus on sales. Along with the Video and the prominent placement, your Video Profile client will also receive mentions in the NightOut Radio Advertising campaign you can earn by selling Video Profiles. When you have sold 10 Video Profiles, we will develop and manage a Radio Advertising Campaign specifically for your NightOut site. Profile Sales You or the merchant can create Business Profiles on your NightOut site. Full access profiles allow the business to post specials and events on your calendar, link to their webpage, display their menu, post pictures and videos, and even more. You are able to set your own pricing but licensees commonly charge from $30 to $60 per month for each profile. There is no limit to the number of profiles you can place on your site. Phone App Our MyNightOut phone app for iphone and Android is designed to feature your local specials and events anytime, anywhere. The geo-tracking feature will identify where they are and locate the specials and events closest to them. Banner Advertisement There are 67 Banner or Sponsor ad spaces incorporated into the home and category pages of your NightOut site. You can place multiple ads in each space and have them rotate based on criteria you determine. If you limit each space to 5 ads, you will have a total of 335 advertisement spaces to fill. You determine the price to charge for each space. Prices will vary based on whether the ad is on the home page, a category page or all pages and where on each page the ad is displayed. Typical pricing ranges from as low as $50 per month for the lower visibility spaces up to $500 per month for the most desirable ad space.

7 Prestige Rewards Loyalty Program *currently only available in the US Prestige Rewards is our newest and possibly the most lucrative program we have ever offered. This unique loyalty program pays cash back to the consumer for shopping at participating merchants. The program will increase the frequency of visits by the consumer and also increase the amount they spend every time they come in. Night Out Mobile Marketing *currently only available in the US and Canada Text marketing is the fastest growing form of marketing in the US today with read rates as high a 90% and response rates averaging around 30%. Virtually everyone has their cell phone with them at all time. NightOut Mobile Marketing allows a merchant to send their specials directly to their customer at any time they choose. NightOut Mobile Marketing is a great product, competitively priced and you can earn a 40% recurring commission on every sale. Night Out has an advantage over all other Text marketing companies. NightOut Ad Pints Our Ad Pints program allows you to provide free pint glasses to a local host restaurant or bar by selling advertisements on the glass. Everyone who frequents the restaurant will see the ads for up to one year. Your NightOut site is also advertised on every glass. Coupons Everyone likes to save money especially in today s challenging economy. You can sell coupon space to area businesses and post them on your site. The user can download the coupons and print them or download them directly to their phones for a totally green coupon solution. Newsletter Your NightOut website is set up to collect and create an contact list. We recommend that you develop a weekly newsletter of area specials and events or a weekly article about a local business. The newsletter is completely customizable so you can place as many or as few advertisements on the newsletter as you choose. You could choose to highlight several businesses in small banner ads or find one business to sponsor your newsletter. You could even do an entire newsletter as a paid promotion for one business. The newsletter ads can often be more valuable than the banner ads on your NightOut site because they are being sent to a target audience. Hot Topics Blog Much like the newsletter, your Hot Topics Blog allows you to create your own post of area specials and events or write an article about a local business. It is designed specifically to be crawled by search engines to improve your SEO and create organic traffic to your site. You can sell advertising or have one business sponsor your Hot Topics Blog.

8 Night Out Radio Local Bands and Artists can upload their ORIGINAL INDEPENDENT MUSIC to NightOut Radio and their songs will be broadcast on more than 200 NightOut Radio hubs across the US and Canada. Imagine providing a regional or even national audience to your local bands. There are additional banner ad spaces available to sell on the radio player. If you purchase the optional NightOutRadio license, you will be able to sell and place audio ads on the stations, do live broadcast or even create a completely independent local station. (Additional fee required for local NightOut Radio) DayIn DayIn is a sister site to NightOut but it is not included in the NightOut package. Since we started NightOut there have been many copycat businesses popping up. When they did, rather than focus on a specific genre of business as NightOut does, they try to incorporate everything into one site. We believe strongly that we have a marketing advantage by focusing NightOut on the area nightlife and entertainment and did not want to compromise that by adding more categories. That is why DayIn originated and it accomplishes two things. By having a DayIn site, you now can market advertising to every business in your community giving you many more potential customers. The second and more important thing that it does is give you a vehicle you can use to compete with another competing website if there is one in your community or keep them out if you don't have one in your community. By having both sites, you can control your marketplace better. We only license DayIn to NightOut licensees and only in the cities that they operate a NightOut site. This is to prevent competition internally between NightOut owners. Setting up a DayIn site is very similar to NightOut so the support documents are the same. You can get a DayIn started at any time after licensing a NightOut site by simply requesting the sign up link. (Additional fee required) And more We are always looking for ways to innovate and create new revenue opportunities for our licensees. This is not a static business, but it will continue to develop and grow with new ideas and new technologies.

9 You can also earn additional revenue with NightOut Mobile Marketing and Optimal Media s Mobile Technology services.

10 FAQ S Do I have to put all of the local businesses information into the website? When you initially populate the site, you will have to enter the information for the local businesses. Much of this can be done programmatically but will require some editing and usually some additional details will also need to be added. We will provide you with a spreadsheet containing local restaurant and bar listings. After the site is populated and operational, the businesses can update their own information but many will want you to update the site for them. You can charge an additional fee for this service. Can I ever get out of the agreement? Although the licensing agreement is for two years, we do not want to lock someone into a business that is not right for them. We want to build our business not on the security of an agreement, but on the success of our licensees. If you decide this business is not right for you, you can terminate the agreement with a 30-day written notice. Do I need to know anything about website design or programming? All of the programming, site maintenance and upgrades are done for you. The daily inputs and updates that you will do are done through a very user-friendly admin panel. We provide a help guide for each admin function plus an issues tab to contact us if you still have questions. Who hosts the website? We host the website for you. You don t have to worry about the hosting company, the reliability or speed of the service. We take care of it for you. How much does it cost? There is a onetime set up fee of $199 and only $310 per month for the license fee. The license fee is discounted for the first 6 months of the agreement to $210 per month with the standard $310 fee beginning in month seven and continuing for the remainder of the agreement. Fee increases are contractually limited after the initial term to annual increases of 5% or the annualized CPI rate, whichever is greater. The first monthly license fee is processed on the first of the month following signup and is automatically billed on the first of each consecutive month for the term of the agreement. How do I pay my monthly licensing fee? When you submit your license agreement, you will be required to provide a valid credit card. You will also be setting up an Automated Recurring Billing account and the credit card you provide will be charged automatically on the first of each month. You can change or update your credit card whenever you need or choose to through the admin panel on your NightOut site.

11 Besides the license fee, what other expenses can I expect? As with any business, you will incur some expenses in addition to your monthly license fee although they will be limited. You will need a laptop and/or an Ipad with mobile Internet access and also a smart phone. You will require some print material such as business cards, postcards and some Point of Sale Marketing Material. You should initially budget $300 to $500 for printing but you will likely spend less. You may also incur some software requirements like Photoshop or a similar program to create banner ads and possibly some accounting software such as QuickBooks. How much can I earn? Merchant Profiles, both Video Profiles and Full Profiles, will be your primary revenue source initially. If you average only 10 Video Profiles sales per month, slightly more than 2 sales per week, in only 3 months you will be earning $1500 per month in recurring income, $3000 after 6 months and $6000 per month after only 12 months. If you also sold 10 Full Profiles per month for a suggested monthly fee of $39, after three months you would earn around $1200 in monthly recurring income, $2400 after 6 months and an additional $4800 per month after only 12 months. Average 10 Video Profile sales plus 10 Full profile sales per month, in just 12 months you will be earning $10,800 per month in recurring income, month after month. How do I get traffic to the site? There are many ways you will generate traffic to the site from organic search to local promotions. We have optimized the site for the search engines however the content you enter is key to long term SEO improvement. Google and other search engines crawl the content on the site for matches to a search so having new and relevant content is critical. Our training will assist you in this area. Equally important is local publicity. Your goal should be that your NightOut site be as well known for specials and events as the local newspaper is known for news. We will help you with promotional ideas to get your NightOut site known in your area. If I license a city, what exclusive area do I get? When you license a city, contractually you are licensing the city specifically. We do however allow and encourage you to market to the edge cities surrounding your licensed city provided that they are not large enough to support a NightOut site of their own and that they are not currently licensed to someone else. Typically we use a population of 50,000 or greater as large enough to support a site however each area is determined independently. Do I need a business license? Whether a business license is required varies from state to state and also city to city. Check with your local authorities to determine what is specifically required to operate a business in your area. Can I work from home? The NightOut business can be operated from home however it is a sales and marketing business so you will have to be out in the community to promote your site and to make sales calls. The administration and management of the site can be done from anywhere with an Internet connection.

12 FEATURES Proprietary Design One hundred percent of the NightOut website design, functionality and programming code were created and are owned by Optimal Media Group. This allows us the ability to quickly change with market changes or with new technology. The NightOut site is not static but will continue to change and improve with new innovations and technology. Control - Admin Panel The easy to use admin panel allows you to control your entire website and is designed for people who have no programming or website experience. One easy login allows you to maintain your business profiles, advertisements, calendar of events, photo albums, videos, links to social networks and everything else you need to manage your site. Functionality Your website is a complete, comprehensive, user-friendly guide for the local Restaurants, Bars, Entertainment, Bands, & Accommodations. Businesses are able to create and control their complete profile and specials/events calendar postings. Users can search for exactly what they are looking for based on criteria you set up such as location or type of food served. Technology Our advanced programming allows for minimal issues and very fast load times. Your website comes equipped with technology like dynamic search features, advertisement rotations, multiple databases, embedded video, ordered profiles, and much more. Phone Apps We have created free apps for both the iphone and Android featuring our specials and events calendar. Its GPS feature will know exactly where you are and will automatically link you to the nearest NightOut site or you can search any city you want. Link directly from the calendar to the event listing and even call the business with a single touch. Save Money Not only will your site visitor be able to search and find what is happening where; they can also search for dining specials, drink specials, coupons, text specials and more. Saving money is always an added benefit for your visitor.

13 USER FEATURES Dynamic search Specials/events calendar Phone Apps Printable coupons Text specials Detailed business information Business reviews Informative Business advertisements Videos Photo albums NightOut radio Band mp3 downloads Hot topics blog Newsletters Social networking

14 Everything you need to begin building your NightOut business is included in our complete business package! You will receive: Fully programmed NightOut website template All Hosting, Maintenance and Upgrades of your NightOut site Guide to Building a Successful NightOut Business Personal one-on-one training Ongoing Support and Training NightOut Business Plan Outline NightOut Mobile Marketing Guide On-Line Discussion Board to ask questions and share ideas with other NightOut Licensees User Friendly Admin Panel to manage all areas of your website Direct access to our support team through your Admin Panel Personalized account Logo and Marketing Material Sales Kit Media Kit Fast growing National Brand Exclusive Territory In addition to all of the features included in your complete business package you can earn A RADIO ADVERTISING CAMPAIGN FOR YOUR SITE! Sell 10 Video Profiles in your market and we will develop and manage a radio advertising campaign specifically for your NightOut site. Get Started Today, Call ! To find out more about this exciting opportunity or to answer any questions you may have.

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