Advertising Rate Card FY 2016

Transcription

1 Advertising Rate Card FY 2016

2 Key Statistics FY % Growth in site traffic 31% increase in site traffic over the last 2 years. (FY14: 13%) High growth rate reflects increasing number of consumers viewing catalogues online, especially through mobile devices million unique site visits Averaging 109,687 visits per month, ranging from around 70,000 visitors a month during the quiet months to over 175,000 monthly visits during the peak December/January period million Catalogue reads Average catalogues viewed per visit million catalogues viewed in December Page#1 ranking for catalogue searches Examples include - Catalogues, Online Catalogues, Retail Catalogues, Store Catalogues, Coles, Woolworths, Myer, Target, Kmart, Big W and many other leading retailer's catalogues. This drives significant referral traffic to our site. Over 270,000 catalogue newsletters ed to subscribers Note: Statistics based on 12 month period ending June 2015, sourced from Google Analytics, Google Search, Benchmark and Click Meter.

3 Advertising with Australian Catalogues About Us Launched in February 2006, Australian Catalogues is a digital marketing business specialising in promoting retail catalogues online. Through our website we provide convenient access to a wide range of the latest catalogues from Australia's top retailers and related information including links to retailer websites, store details and online shopping. We offer consumers an easy, non-intrusive way to view all their favourite catalogues and access a wide range of retailer information in a single location. Australian Catalogues is the only website where you can view catalogues from all of Australia's leading retailers including both Coles and Woolworths. The retailers listed on our site range from large national retailers with hundreds of stores to unique local retailers. As an independently owned business, we actively promote Australia s small to medium-sized retailers by providing them with a low cost, high return opportunity to promote themselves alongside leading stores. We have introduced 2 new sections aimed exclusively at offering Small & Medium-sized Retailers an affordable, highly effective way to promote themselves in front of an engaged audience. This will also provide shoppers with a great opportunity to discover and support retailers in their area, either in-store or online. Why advertise with us? Australian Catalogues provides an active advertising medium ensuring you obtain maximum value for every dollar spent by providing a low cost opportunity to drive both online and in-store traffic by promoting your brand and products directly to actively engaged shoppers. In other websites and media such as newspapers, radio and TV where people go for news and entertainment, the advertising is secondary and their interaction is passive. It's a great way to attract customers who are actively looking to make a purchase, as visitors to our site are usually looking to buy something, either right away or in the near future; For large retailers it is an extremely low cost, effective way of complimenting your other advertising in the press, radio, TV and online; For small to medium sized retailers we offer an unique, affordable way to advertise your business and products alongside Australia's leading brands; Enjoy massive savings by distributing your catalogues online, reduce the high advertising costs associated with print catalogues while reaching a much larger audience online. Australian Catalogues offers numerous advertising solutions to put your business and products directly in front of engaged shoppers. There are multiple branding and display opportunities across the AustralianCatalogues.com website.

4 Display Advertising Homepage slider The Australian Catalogues Homepage slider (1000 x 270 pixels) is positioned in the top centre of the AustralianCatalogues.com homepage. This spot rotates with a maximum of 4 other sliders to ensure maximum exposure for each ad. Banner Advertising With the Australian Catalogues site receiving significant browsing traffic, we can provide you quality brand awareness through banner advertising in various high traffic areas of the site. Home page All Catalogues pages Listing by Category pages Listing by Region pages Banner advertising options available: Leaderboard (728x90) Skyscraper /Tower (160x60; 120x240) Category Listing Having your Business listed on the Australian Catalogues website alongside Australia's leading retailers enables you to reach a larger audience and provides the opportunity for new customers to shop, search and browse your business and products. Listing options include- detailed description and logo link to online shopping facility direct links to current catalogues, sales & promotions link to Store locations & opening hours business listed in multiple categories (maximum 5 relevant categories) A Featured Listing is a great way to ensure that your business gets noticed, especially in categories with a large number of listings. Subject to limited availability, a Featured Listing guarantees a top 5 listing in your chosen category. Buyouts Branding opportunities are available for Banner Advertising to extend your presence on Australian Catalogues by "buying out" selected pages across the site. Contact us for more information.

5 Catalogue Advertising Having your catalogues displayed on the Australian Catalogues website alongside Australia's leading retailers enables you to reach a larger audience and provides the opportunity for more customers to shop, search and browse your products from any location via desktop, mobile & tablet. Option 1 - Link to existing catalogue on your own website Have your Catalogue displayed on the Australian Catalogues website with a clickable link back to a catalogue hosted on your own website. We offer detailed traffic statistics as part of the service. Option 2 - Create an Online, Dynamic Publishing Solution for Print Catalogues We can create an online dynamic publication from your existing print catalogue with all major document formats supported. Catalogues are displayed on the Australian Catalogues website. Catalogue Features include: Detailed statistics and analytics Share to facebook, twitter and all major social sites Single or two page layout option. Great for reading or browsing Supports all devices. Mobile and desktop. Optimized for search engines like Google. Other options available: o Catalogue can also be published on your own site o Link to shop from your publication o Enrich your publication with interactive buttons

6 Small & Medium-sized Retailers 2 Features exclusively for Small & Medium-sized Retailers Shop Locally Promotion High visibility Display ad unit (440 x 160 pixels), limited to 12 ad units per region to ensure maximum impact for advertisers. Ad units rotated regularly to ensure pages remain fresh and advertisers receive optimal exposure. Ad unit may consist of image only or both image and text. The Shop Locally promotion is currently available for the following Greater Metropolitan areas: Brisbane, Sydney, Melbourne and Perth. This promotion will be expanded to include all 16 areas in our Regional Listings in the coming months. Contact us for more information on specific areas. Listing by Region Having your Business listed by region enables you to target your local audience and provides the opportunity for new customers to shop, search and browse your business and products. Listing options include- detailed description and logo link to online shopping facility direct links to current catalogues, sales & promotions link to Store locations & opening hours business listed in multiple regions (contact us for pricing) A limit of 40 retailers to be listed per region ensures that each listing retains a high profile. 16 Regions available: QLD-Greater Brisbane; Gold Coast; Sunshine Coast; QLD-Central Coast; North Coast NSW- Greater Sydney; Illawara region; Greater Newcastle; North Coast; South Coast; Central Coast SA- Adelaide Metro area; Greater Adelaide area VIC-Greater Melbourne; Regional Victoria WA-Greater Perth To expose your business to a larger audience, list your business in both Region and Category listings and receive a 50% discount.

7 ADVERTISING RATES Fees (excluding GST) All Retailers Set-up Fixed Interaction Catalogue* Option 1-link only $75 10c Option 2-create $350 10c publication Publish to your site $125 Links to online $3 per link shopping cart Interactive buttons $5 each Homepage Slider* $50 $10 per day 10c Banner* Home page $50 $7 per day 10c (Leaderboard 728x90) All catalogues pages $50 $5 per day 10c Other $50 $40 per month 10c Listing by Category 6 month - $ month - $420 - Featured Listing** - $10 per month - Small & Medium-sized Retailers Listing by Region 6 month - $ month - $180 - Featured Listing** - $5 per month - Shop Locally 4 week - $200 - Promotion Note: No interaction fee is charged when users are sent to any Client website/url through links in their Listing by Category/ Region or Shop Locally Promotion. Set-up Fee the Client may be charged a once off Set-up Fee in order to configure portions of the Service. Interaction Fee the Client is charged a fee when the Australian Catalogues website user is sent from the Australian Catalogues website to any Client website/url. Fee is charged on a pay per click (PPC) basis. We utilise an independent 3rd Party service to track the clicks on all designated urls on the Australian Catalogues website. The activity reports generated by this service provide the confirmed clicks used to bill your account. Fixed Fee The Client may be charged this fee if there is a base charge per fixed period for displaying advertising content on the Australian Catalogues website. * minimum period for display advertising is 7 days A 20% loading for peak periods December & January may apply for display ad units. ** additional fee, item is subject to availability.

8 Payment Terms & Method For first time advertisers, all fixed charges (Set-up fees & Fixed fees) must be paid prior to commencement of the service. Invoices for volume based (interaction) charges will be issued monthly or on completion of a campaign. Payment is due within 21 days of the invoice been issued Our preferred method of payment is by EFT or Paypal. Advertising Packages & Discounts The following discounted rates apply: 50% Discount when ordering both Category and Region Listingso 6 month - $210 (save $210) o 12 month - $300 (save $300) 25% Discount if display advertising is renewed prior to end of period (term) o applies to Catalogue, Homepage Slider, Banner & Shop Locally Promotion o subject to availability, if unavailable discount will be applied to next order 20% Discount if display advertising is re-ordered within 90 days We offer customised Advertising Packages combining a mix of advertising options to suit individual needs at specially discounted prices. Contact us to discuss opportunities. Specifications The following Image formats are supported GIF/JPEG/PNG/BMP. Maximum file size 300kb If required we can resize your image to fit designated design size. All advertising is subject to our standard terms & conditions of service. Contact Us E: advertising@australiancatalogues.com.au