2015 HCMG Magazine Digital Capabilities

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1 2015 HCMG Magazine Digital Capabilities

2 Hartford Courant Media Group Online

3 Hartford Courant Media Group Online

4 Information Sources Scarborough Research Syndicated consumer research conducted in 80+ markets, including the Hartford & New Haven DMA. Provides data on print/online/tv reader/viewership. Pew Research Center for the People and the Press Internet and American Life Project an ongoing series of research projects to determine usage and the role of online media. Comscore Global leader in measuring the digital world via syndicated and custom solutions in online audience measurement. Nielsen World s largest marketing and media research company; measures consumer behavior, television usage. Quantcast Quantcast measures all 220 million U.S. Internet users, providing detailed audience profiles for the advertising marketplace to learn more about what consumers are doing online.

5 Trends Nearly half of the U.S. population has a mobile phone with internet access, and one out of five pageviews on the web happen on a mobile device - a number that is growing every month. Spending for digital advertising which includes social media and mobile devices is expected to rise nearly 17% to $50 billion in the U.S. this year. That is 28% of total U.S. ad spending. Just five years ago, digital accounted for 16%. Daily time spent on mobile devices is now outpacing TV in the U.S. for the first time, according a newly-released 2014 AdReaction study from Millward Brown. Americans now spend 151 minutes per day on smartphones, next to 147 in front of TVs

6 Digital Marketing Trends Digital marketing decision makers allocate their budgets fairly evenly across digital advertising formats. 88 percent said that making emotional connections through digital media would encourage them to spend more on digital campaigns.

7 Online Options Leaderboard Dimension 728 x 90 File Size: max 40K Cube Ad Dimension 300 x 250 File Size: max 40K

8 Online Options Jumbo Skyscraper Ad Dimension 300 x 600 File Size: max 40K Ad specs:

9 Page Layouts Home Page & Section Fronts #1 Home Page Push Down Ad Sold Weekly Position: SOV #2 300x600/300 x 250 Cube Ad Position: SOV

10 Page Layouts Story Level #1 728x90 Leaderboard Ad Position: SOV #2 300x250/300 x 600 Cube Ad Position: SOV

11 Newsletter Sponsorships Monthly Sponsorship Opp for Hartford and/or New Haven editions: 100% SOV of Leaderboard 728 x 90

12 Sponsored Posts Facebook & Twitter Your Choice of Properties: Hartford Magazine New Haven Living Post includes Facebook and Twitter posting on your choice of our properties main Facebook or Twitter pages Delivered either in the AM or PM Can be used in 1 wk or 1 month

13 3 rd Party Blasts Marketing Benefits Highly targeted 1:1 communication 100% permission-based with 95%+ tied to a postal address Fast, efficient and cost-effective Measurable results Target by geography, store location and trade area Complements multi-channel direct mail, print and mobile efforts *Minimum spend applies

14 Targeted Blasts Marketing Applications Reach target audiences with sales promotions or events Announce new products, services or locations Drive website traffic Link to a custom URL for a more personalized experience Acquire new customers Sell subscriptions or memberships Distribute e-newsletters or coupons **Minimum $750 per send

15 3 rd Party Blasts Target your Message Geographically, demographically and by lifestyle. Target the right prospects. campaigns deliver your message to exactly the consumers you want to reach using hundreds of targeting options. Age Gender Marital Status Education Income Presence of Children Ethnicity Dwelling Type Home Ownership & Value Lifestyle & Special Interests

16 RETARGETING CAPABILITIES Advertiser Site Tribune User visits AT&T website Ad on Tribune Offsite User visits Tribune website User clicks on AT&T ad and returns to AT&T site User leaves AT&T and visits other websites User sees Verizon ad on Kayak User sees Verizon ad on Tribune User sees AT&T ad on Tribune User leaves Tribune and visits Kayak.com 16

17 Retargeting (How It Works)

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