OUR PROPOSITION ENGAGED AUDIENCES SOPHISTICATED TOOLBOX INTEGRATED MARKETING EXPERTISE RESULTS INSIGHTS CUSTOM SOLUTIONS STRATEGY LEADERSHIP

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1 2015 MEDIA KIT

2 WHY US? As the leading media company in Northern Vermont, we help you solve your toughest challenges and grow your business, thanks to our unmatched combination of local media assets and integrated marketing expertise. Your customers seek us out every day because they value what we offer engaging news, information and entertainment that s relevant for them, delivered in all the ways they want it.

3 RESULTS OUR VALUE PROPOSITION INSIGHTS ENGAGED AUDIENCES CUSTOM SOLUTIONS STRATEGY SOPHISTICATED TOOLBOX LEADERSHIP INNOVATION INTEGRATED MARKETING EXPERTISE

4 EFFECTIVE BUYING INCOME PROJECTED TO INCRE ASE BY % 8 COLLEGES & UNIVERSITIES IN THE AREA HOME TO BEN JERRY S & ICE CREAM SINCE 1978 TOTAL MARKET EFFECTIVE BUYING INCOME $7,511, 357,50 0 MARKET SNAPSHOT POPULATION 281,336 MEDIAN AGE 40 AVERAGE HH INCOME $81,589 FEMALE MALE 50.6% 49.4% Source: Nielsen SMS 2015

5 BURLINGTON FREE PRESS SUBSCRIBERS ARE AFFLUENT AND WELL EDUCATED. ENGAGED AUDIENCES 82.9%OF SUBSCRIBERS HAVE ACTIVATED THEIR DIGITAL ACCOUNTS. AVERAGE MONTHLY UNIQUE VISITORS: 629,438 (32% MOBILE) TOTAL MONTHLY PAGE VIEWS: 3,535,574 DESKTOP 992,454 MOBILE DAILY READERSHIP 54,732 SUNDAY READERSHIP 94,139 SUBSCRIBERS ARE MORE LIKELY TO HAVE: A HOUSEHOLD INCOMES OF $75K+ (INDEX 137) A COLLEGE DEGREE (INDEX 119) AVERAGE MINUTES PER VISIT: 9.0 DESKTOP 3.8 MOBILE ATTENDED GRADUATE SCHOOL (INDEX 134) DIGITAL Source: Gannett Subscriber Data / Nielsen SMS 2015 / Adobe Analytics (Omniture) Jan-Oct 2015 Average

6 OUR SOPHISTICATED TOOLBOX To reach your audience in the ways that work best for your business, Free Press Media has a wide range of marketing solutions, from best-in-class media properties to digital and creative services. LOCAL MEDIA PROPERTIES: Burlington Free Press Burlingtonfreepress.com Hometown Buyers Digest Real Estate Extra BTVFoodie.com Burlington Free Press mobile app NATIONAL MEDIA PROPERTIES: USA TODAY USAToday.com Cars.com HighSchoolSports.net HomeFinder.com CareerBuilder.com FindNSave.com Yahoo! MediaMath DIGITAL SERVICES: Digital Display & Re-targeting Marketing Search Engine Optimization Pay Per Click Media (Search Engine Marketing) Mobile Optimization Website Development Reputation & Maps Management Social Media Management & Advertising BlinQ Media Partner Sites CREATIVE SERVICES: Digital display ads Print creative creative Direct Mail Video (digital and broadcast) Royalty-free music Events

7 OUR RESEARCH TOOLS We have unparalleled research resources both local and national to help you find, understand and motivate your customers. DEMOGRAPHIC COMPETITIVE TRACKING MEDIA MARKET INDUSTRY INTEL BUSINESS INTEL

8 OUR INTEGRATED MARKETING EXPERTISE We are the largest media and marketing company in Northern Vermont, and we have a passion for growing local businesses. We take the time to understand your unique business and your objectives so that we can develop custom marketing strategies tailored to your customers. We don t use a cookie-cutter approach. Our account planning process creates integrated marketing communication programs that are rooted in research, and our creative solutions cut through marketplace noise to motivate your customers to act. And we don t stop once a program has launched. We constantly monitor and optimize your campaigns and provide frequent, transparent reporting because we don t succeed unless you do.

9 We sit down with you and dig into your business and your objectives. OUR PROMISE 2 We evaluate your specific marketing situation. This includes, but is not limited to: Prioritizing customers across multiple segments demographics, lifestyles, purchase history, etc. Competitive audit how do they go to market? how do they use media? What threats and opportunities exist in the marketplace? We leverage our suite of research tools to help you identify the right marketing strategy based on facts not guesses. We bring your strategy to life through Big Ideas that use various communications, ensuring the right message at the right time in your customer s buying journey. We analyze your plan to learn from it and improve future decision-making.

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11 Deliver the right message at the right time to the right audience.

12 CONTACT US For your convenience, you have one local lead contact for your account. But know you also have a team of experts across Free Press Media and Gannett who work together to implement and manage your program. TAMMY JOHNSON ADVERTISING DIRECTOR tamjohnson@freepressmedia.com (802) DOUG HARTT SALES MANAGER & MULTI MEDIA MANAGER dhartt@freepressmedia.com (802)

13 GRAVITY Full screen cinematic ad unit. PUSHDOWN Drop down ad unit. PUSHDOWN + Drop down interactive ad unit. TAKEOVER Pop out interactive ad unit. OUR HIGH IMPACT DIGITAL AD SPECS HIGH IMPACT DIGITAL ADS GRAVITY HERO FLIP IAB BILLBOARD 2560x x x x x30 970x250+88x31 PUSHDOWN PUSHDOWN + TAKEOVER 1200x x x x x40

14 LARGE RECTANGLE 300X250 TRANSITIONAL HALF PAGE 1080X X600 OUR STANDARD DIGITAL AD SPECS STANDARD DISPLAY ADS LEADERBOARD 728x90 LRG RECTANGLE 300x250 HALF PAGE 300x600 TRANSITIONAL SPONSORSHIP 1080x x50 All digital specs are based on pixels. Should be built at 72dpi in RGB format. Additional digital sizes available. Contact your sales representative today.

15 OUR PRINT AD SPECS ROP COLS INCHES IMPACT Full Page 10.25x /4 Horizontal 10.25x /4 Vertical 6.78x /2 Horizontal 10.25x6.7 1/2 Vertical 5.04x13.58 IDENTITY 1/3 Horizontal 10.25x4.23 1/3 Block 6.78x6.21 1/3 Vertical 5.04x8.67 1/4 Horizontal 10.25x3.27 1/4 Vertical 5.04x6.7 IMPRESSION 1/5 Block 5.04x5.23 1/5 Vertical 3.3x7.7 1/8 Horizontal 5.04x3.27 1/8 Vertical 3.3x4.23 1/14 Horizontal 5.04x1.78 1/14 Vertical 1.57x5.25 1/24 Vertical 1.57x3.27

16 100 BANK STREET, SUITE 700 BURLINGTON, VT (802) FREEPRESSMEDIA.COM