Advertising + Marketing Opportunities

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1 smarter marketing. greater results. tailored for you Advertising + Marketing Opportunities IN PRINT, ONLINE & IN PERSON three magazines 90+ journals online job postings APA annual convention mailing lists two e-newsletters banner advertising nearly 122,500 members

2 Monitor on Psychology Grow your business with APA s official publication Advertising works in Monitor on Psychology, the official publication of the American Psychological Association. As the premier news source for the APA and the psychology discipline in general, Monitor on Psychology is one of the most cost-effective and direct means of reaching approximately 88,000 psychologists, clinicians, and health providers. Expand your visibility No matter what your budget, Monitor on Psychology affords you a number of advertising options including display (editorial section), display classified, and/ or line-for-line classified advertisements. You can enhance your print advertising campaign by sponsoring an issue of the digital edition of Monitor on Psychology or embedding a video in your ad. Ask us for more information!. Classified ads receive exposure on DISPLAY ADVERTISING CLOSING DATES Space Reservation Issue Date Deadline Material Closing JANUARY NOVEMBER 5 NOVEMBER 19 FEBRUARY NOVEMBER 25 DECEMBER 10 MARCH DECEMBER 31 JANUARY 14 APRIL FEBRUARY 4 FEBRUARY 18 MAY MARCH 4 MARCH 18 JUNE APRIL 1 APRIL 15 JULY/AUGUST MAY 4 MAY 16 SEPTEMBER JULY 8 JULY 22 OCTOBER AUGUST 12 AUGUST 26 NOVEMBER SEPTEMBER 9 SEPTEMBER 23 DECEMBER OCTOBER 5 OCTOBER 28 Issuance 11 times per year 2016 MONITOR ON PSYCHOLOGY AD RATES DISPLAY ADVERTISING RATES: BLACK & WHITE Ad Sizes 1x 3x 6x 11x 22x 1 PAGE $8,235 $7,860 $7,615 $7,250 $6,770 1/2 PAGE 4,910 4,675 4,520 4,335 4,030 2 COL. ISLAND 3,635 3,420 3,315 3,180 2,960 1/3RD PAGE 2,970 2,795 2,705 2,585 2,415 1/6TH PAGE 2,620 2,470 2,395 2,295 2,140 PREMIUM POSITIONS: BLACK & WHITE Ad Sizes 1x 3x 6x 11x 22x COVER 2 $10,915 $10,355 $10,045 $9,615 $8,950 COVER 3 9,710 9,225 8,925 8,530 7,955 COVER 4 11,215 10,670 10,325 9,885 9,205 PAGE 1 10,660 10,080 9,780 9,325 8,700 PAGE 2 9,710 9,225 8,925 8,530 7,955 PAGE 3 9,710 9,225 8,925 8,530 7,955 OPENING SPD 19,725 18,740 18,140 17,350 16,170 (PAGES 2 AND 3) DISPLAY CLASSIFIED ADVERTISING RATES B&W Only 1x 3x 6x 11x 22x PER COLUMN INCH $200 $195 $185 $170 $165 MONITOR AND GRADPSYCH AD SIZES Full page bleed /8 x 11-1/4 Full Page /8 x 9-1/2 1/2 Page Horizontal /8 x 4-1/2 1/2 Page Vertical /8 x 9-1/2 2-Column Island /2 x 6-1/4 1/3 Page Square /2 x 4-1/2 1/3 Page Vertical /8 x 9-1/2 1/6 page /8 x 4-1/2 Trim Size /4 x 10-7/8 Live Area /4 x 10-1/4 Bleeds: Bleeds should extend 1/4 outside of magazine trim size. COLOR 4-Color Process: $1,200 PMS or Matched Colors: $750 each LINE CLASSIFIED ADVERTISING $12.25 per line for recruitment $14.00 per line for all other line classified advertising To discuss how to make your dollars go further, call James Boston at (202) , 2 Advertising and Marketing Opportunities with APA

3 gradpsych Reach tomorrow s psychologists today gradpsych is a quarterly magazine published by the American Psychological Association for students in psychology. With a circulation of approximately 16,000, you can reach the graduate student marketplace tomorrow s psychologists to promote your products and services! Readership gradpsych is received by all APA student affiliates, other subscribers including graduate Added Value! students in Every print ad receives a 120 x 240 web banner. psychology, universities, librarians, researchers, and other readers interested in education and student issues in psychology. The magazine s mission is to provide readers with cutting-edge information on innovative psychology careers; training and supervision; graduate student lifestyle issues; and emerging trends in psychology practice, research, financial products, and education. Issuance January, April, September, & November 2016 DISPLAY ADVERTISING CLOSING DATES Space Reservation Issue Date Deadline Material Closing JANUARY OCTOBER 28 NOVEMBER 18 APRIL FEBRUARY 12 MARCH 3 SEPTEMBER JUNE 23 JULY 28 NOVEMBER AUGUST 25 SEPTEMBER GRADPSYCH AD RATES DISPLAY ADVERTISING RATES: BLACK & WHITE Ad Sizes 1x 4x 1 PAGE $3,075 $2,765 1/2 PAGE 1,780 1,605 2 COL. ISLAND 1,290 1,165 1/3RD PAGE 1, /6TH PAGE PREMIUM POSITIONS: BLACK & WHITE Ad Sizes 1x 4x COVER 2 $3,995 $3,595 COVER 3 3,595 3,240 COVER 4 4,150 3,735 PAGE 1 3,940 3,515 PAGE 2 3,595 3,240 PAGE 3 3,595 3,240 DISPLAY CLASSIFIED ADVERTISING RATES B&W Only 1x 4x PER COLUMN INCH $80 $70 COLOR 4-Color Process: $1,200 PMS or Matched Colors: $750 each LINE CLASSIFIED ADVERTISING $5.35 per line for recruitment $6.15 per line for all other line classified advertising For more information about gradpsych advertising, call James Boston at (202) , APA Journals APA offers 90+ titles to choose from, each focused on one facet of psychology. American Psychologist, Professional Psychology: Research and Practice, Behavioral Neuroscience, Developmental Psychology, Health Psychology, Training and Education in Professional Psychology, Psychology Tap into specific market segments and Aging, and School Psychology Quarterly are just a few. Advertise products, books, software, special workshops, recruitment, and more in these and other APA journals, and reach psychologists and clinicians who pay for and receive the publications allied to their areas of interest. New Journal in 2016: Practice Innovations For more information go to: Contact: Doug Constant, (202) , Special Offer $50 off your 1 st ad! Mention Code jrnl16 Advertising and Marketing Opportunities with APA 3

4 APA Online 100,00 impressions guaranteed with a run of site ad campaign Today s savvy marketer knows an online approach is essential to the success of any product or service. APA delivers more opportunity to reach targeted users in specific content areas. We are here as your partner to help you acheive the most effective results. APA delivers the traffic, the audience, and the impressions to give your product or service the online presence you need! By expanding or starting your online marketing program, you will benefit from increased: brand awareness site visits acquisitions and leads Ad Sizes and Specifications The size of the banner will be identified based on the availability and inventory of that page. Banner ads rotate throughout the pages of the site. When submitting your information and order, please send to Include all files, links to click through to, alt text (maximum of 10 words), and any additional production information. Also include placement information and trafficking, ad serving, and reporting instructions. An online insertion order is on our website at MONTHLY ONLINE ADVERTISING RATES BANNER AD SIZES 120 x 240 Vertical Banner...$1, x x x x 250 Square Banner...$2, x 600 Wide Skyscraper...$2, x 400 Vertical Rectangle...$2,835 Please supply in gif or jpg format. Discounts 250 x 250 Print advertisers receive a 50% discount off of online advertising rates. First-time only online advertisers who (Not actual size) have never advertised in print are entitled to a 20% discount. All rates are net. It is recommended that you place your order early, as inventory is in high demand! Contact: James Boston at (202) , PsycCareers APA s Online Career Center PsycCareers has established itself as THE place to find top quality psychology candidates. It is the one stop shop for career information, jobs, and recruitment for the APA. And now, all Online Only ads get added exposure through the National Healthcare Career Network, making PsycCareers the only site you need to visit for recruitment in the field of psychology. Recruit the best through print AND online exposure Get a free matching online ad when you place a print ad in Monitor on Psychology or gradpsych See your ad online within two business days when you select an online only posting Manage and track applications online Search a database of approximately 96,000 Network resumes Job Duration (days) PRICE $550 $925 $1,122 $1,716 $2,640 Contact: Amelia Dodson, (202) , or Corey Bockhaus, (202) , 4 Advertising and Marketing Opportunities with APA

5 APA Access Newsletter Reach 111,000 APA members by advertising in the only all members e-newsletter This monthly e-newsletter is the only way to reach the inboxes of APA members. With a maximum of three paid ads per issue, your message will not be lost. Each issue will have a maximum of three paid advertisements. BANNER ADVERTISING (180 X150): 1x...$3,100 net per issue 6x...$2,175 net per issue 12x...$1,100 net per issue Contact: James Boston at (202) , APA Practice Reach more than 25,000 practicing psychologists and students online: APAPracticeCentral.org, by Practice Update E-newsletter, by mail: Good Practice Magazine Our Audience, Your Opportunity Companies often struggle with how to reach individual practitioners efficiently. We solve that problem by delivering the practice audience to you. The APA Practice Organization provides unprecedented opportunities to reach a highly targeted audience consisting of approximately 24,000 practicing psychologists who belong to APA through numerous channels: APAPracticeCentral.org The premier website for practitioners that provides high-value information and tools to help them manage and grow their practices and advocate for the profession. Practice Update e-newsletter This awardwinning e-newsletter delivers topical, helpful information to approximately 20,000 practitioners twice a month and serves as a key driver to APAPracticeCentral.org. APA PRACTICECENTRAL.ORG RATES (PER MONTH) 120 x 240 Rotation...$ x 400 Rotation... $1,750 Flight date is five days from receipt of ad. PRACTICE UPDATE E-NEWSLETTER RATES (PER ISSUE) Twice Per Month Vertical rectangle, 240 x $1,000 Vertical banner, 120 x $750 GOOD PRACTICE MAGAZINE RATES Cover 4... $5,000 Cover 3... $4,000 Cover 2... $4,000 Full-page... $3,500 Half-page... $2,500 Quarter-Page... $1,500 ALL ADVERTISING IS 4-COLOR AT NO ADDITIONAL CHARGE. GOOD PRACTICE AD SIZES: Full page bleed x Full Page x /2 Page Horizontal x /2 Page Vertical x 8.5 1/4 page x Good Practice Magazine Good Practice keeps practitioners up-to-date and helps them make informed decisions about how to manage, build, and grow their practices. The four-color publication is filled with practical articles such as evaluating new practice opportunities, managing risk, billing, claims, client resources, and more. The magazine is published three times a year, Spring/ Summer, Fall, and Winter editions and mails to approximately 24,000 practicing psychologists. Contact: James Boston, (202) , Advertising and Marketing Opportunities with APA 5

6 Exhibit APA is pleased to announce its 124th Annual Convention you get more than just advertising from APA! 2016 APA Annual Convention and Exhibits August 4 7, 2016, Denver, Colorado The Psychology Show! Reach thousands of your key buyers who hold purchasing power by exhibiting at the 2016 APA Annual Convention and Exhibits! Why exhibit? Psychologists represent a very educated, affluent market that delivers and influences health care delivery, research, and higher education. They are involved in increasing levels of influence in all areas of industry. Meet face-to-face with these high-level decision makers who buy and develop the products and services you deliver! Can you afford NOT to be there and let your competition win the market advantage? Future planning, dates, and sites for APA s upcoming conventions: August 3 6, 2017, Washington, DC August 9 12, 2018, San Francisco, CA We offer the best opportunities to maximize your booth investment on the exhibit floor and throughout the APA Convention such as: Anticipated attendance of 12,000 Exhibit Hall Traffic Generating Activities: Technology Exhibits area, PsycCareers LIVE Career Fair, Visa Card Give Away, Coffee With Exhibitors, complimentary refreshments, food concessions, Massage Break Lounge, raffles, poster sessions, and more! Convention Sponsorships to expand your visibility beyond the show floor Advertising in the Convention Program, Convention Program Supplement, on-site digital signage, Convention Mobile App, and in APA s acclaimed Monitor on Psychology Special Convention Issue Direct mail opportunities marketing to attendees prior to and after the show Promotions in attendee s bag An interactive online exhibit floorplan giving attendees access to your information 24/7 (up to one month post-convention) Online and print listing describing your company, products, booth location, and web addresses Experient sales lead retrieval system Convention Mobile App providing information to registants before, during, and for a year after the meeting ends. Don t miss out on this interaction with thousands of attendees who are your prime prospects and buyers. Own the market! Convention Sponsor Increase your marketplace visibility through Convention sponsorship. There are many on-site opportunities that you can sponsor exclusively or as a co-sponsor all designed to fit any budget (or allow us to work with you on a custom sponsorship). Each sponsorship opportunity whether as a Premier Convention or À La Carte Sponsor includes recognition as an APA Convention sponsor on the home page of the APA Convention website, in general onsite signage, and at the front of the APA Convention Program. Sponsorships valued at $15,000 and above also include discounts on print advertising. Below are some of the items available for À La Carte Convention sponsorship: Convention Mobile App Net Lounge WiFi Access for Attendees Health Challenge Pavillion Charging Kiosks Welcoming Juice Exhibit Hall Refreshment Breaks Exhibits-Only Hour and Reception Massage Break Lounge Convention Notepads General Convention Partnerships 6 Advertising and Marketing Opportunities with APA

7 Advertise Increase your return on investment with APA Convention targeted print and online advertising Advertising in the Convention Program, Convention Program Supplement, and in the Convention Mobile App offer you these great ways to optimize your exhibit exposure. This is Bonus Distribution and Combined Value at its best! For a complete list of all APA publications and advertising rates, go to Convention Program Reach all Convention attendees who opt-in to receive a Convention Program (approximately 7,000) for the APA Annual Convention, Denver, Colorado, August 4 7, As an advertiser in this highly visible vehicle, you have a unique opportunity to promote your organization s products or services in the Convention Program. Seeing your ad with your booth number ensures you are on each attendee s map reinforcing your booth objectives for the show. This essential guide contains a listing of all events and exhibitors at the APA Annual Convention and more. The Program is carefully read and retained as an archival document by individuals and libraries. Enhance your presence by advertising in the APA Convention Program. SPECIAL PAGES* RATES Full Page (b/w only)... $ 1,400 Page Before Tab Divider...1,995 (b/w only, depending on availability) Tab Divider Page, Back only...3,025 (four-color; seven available) 2-Page Spread (b/w only)...2,375 4 Consecutive Pages (b/w only)...4,320 6 Consecutive Pages (b/w only)...5,945 Page Facing Cover 3 (b/w only)...3,025 Cover 2 (four-color only)...5,920 Cover 3 (four-color only)...5,380 Cover 4 (four-color only)... 6,785 REGULAR PAGES RATES Full Page (b/w only)...$ 1,295 1/2 Page (b/w only)... 1,080 2-Page Spread (b/w only)... 2,050 *SPECIAL PAGE POSITIONS SPECIAL PAGES OF ADVERTISING WILL SEPARATE EACH DAY S EVENTS FROM THE NEXT. THESE SPECIAL PAGES ARE AVAILABLE ON A FIRST-COME, FIRST-SERVED BASIS TO ADVERTISERS PURCHASING A FULL PAGE OR MORE OF SPACE. Convention Program Supplement For those who were not able to advertise in the Convention Program, advertising in the Convention Program Supplement is limited and available first-come, first-served to four full-page advertisers. The Convention Program Supplement is handed out to all attendees and provides vital information including new sessions; day, time, or location changes of sessions; APA Alumni Night information; additional exhibitors not listed in the Convention Program, booth and/or company name changes, and booth cancellations; the APA Shuttle Bus Service schedule (if available); and much more! CONVENTION PROGRAM SUPPLEMENT ADVERTISING RATES (available in black & white only and on a space available basis): Full page...$1,400 Cover 2...2,990 Cover 4...3,400 For pricing or additional information regarding Convention exhibiting, advertising, and/or sponsorship opportunities, contact: Mona Alcazar, (202) , Advertising and Marketing Opportunities with APA 7

8 Convention Mobile App The APA Convention Mobile App provides attendees with Convention information and allows them to engage before, during, and for a year after the meeting ends. The Convention Mobile App will be launched in July 2016 and live up to 12 months. Attendees can easily follow product launches, receive updates, and view interactive content relevant to psychology all from their smartphone or tablet. Advertising opportunities available on the Convention Mobile App include banner ads with landing pages (at $1,500), or multimedia video packages (at $2,750) that would be visible and launched from the exhibitor information page on the app. The Convention Mobile App features include: a complete listing of sessions and speakers a customizable Convention schedule/personal itinerary an interactive exhibitor list the ability to search for exhibitors and products an interactive exhibit floor plan real-time Convention alerts via text messaging social media interaction with live Twitter feeds from anyone using the Convention hashtag plus more! For more information or to place a banner ad or upload a video, contact: Mona Alcazar, (202) , Contact Put together your whole integrated marketing package through APA publications, online advertising, and exhibiting at the APA Annual Convention! Jodi Ashcraft Director, Advertising & Exhibit Sales Mona Alcazar Manager, Exhibit Sales James Boston Manager, Advertising Sales Doug Constant Manager, Journal Advertising Sales Amelia Dodson Manager, Recruitment & Classified Advertising Corey Bockhaus Advertising Sales Associate First St., NE Washington, DC (fax) Website:

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